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SOCIAL MEDIA AND TEEN  CULTURE
A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet user...
A FEW FACTSTeen Social Networking Use73% of teens are on a social network37% send messages to friends everyday
A FEW FACTSWhat Teens do on Social Media86% of social network-using teens commenton a friends wall83% comment on friends’ ...
DIGITAL NATIVESMILLENNIALS – ADOPTED DIGITAL MEDIA(MYSPACE, SMARTPHONES, DIAL-UP)DIGITAL NATIVES – BORN WITH IT(MOBILE APP...
“I’d rather give up my kidney thanmy phone. How did you managebefore? Carrier pigeons? Letters?Going round each others hou...
"We went to Wales for a week athalf term to revise. There was nomobile, no TV, no broadband. Wehad to drive into town just...
DIGITAL NATIVES•   MULTIPLE PLATFORMS•   ANONYMITY•   AFFIRMATION•   CREATIVE COMMUNITY
Jeremiah Anthony@westhighbros5,159 Followers          You stand up for what you believe in and give great advice.         ...
A GOOD START• WHAT DO I SAY? (voice)• WHERE DO I SAY IT? (platforms)• HOW DO I SAY IT? (tone)
WHAT DO I SAY?1.   THE GOOD NEWS2.   COMMUNITY3.   EXPERIENCES4.   LIFE CHANGE
WHAT DO I SAY?CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT &FOCUSED.SUN – CLUB TOMORROWMON – CLUB TONIGHTTUES – CELEBRATE ...
WHAT DO I SAY?SEASONS OF CONTENTFALL KICK OFFBANQUETCAMPINGRECRUITMENT
SOCIAL MEDIA PLATFORMSPLATFORMS TEENS USEFACEBOOKINSTAGRAMTUMBLRooVoo & TINYCHATYOUTUBESNAPCHATTWITTERTEXTING
SOCIAL MEDIA PLATFORMSPLATFORMS ADULTS USEEMAILBLOGFACEBOOKTWITTERPINTERESTLINKEDIN
FACEBOOKBEST PRACTICESHOW TO SETUP A FANPAGE:http:www.//mashable.com/2011/05/22/how-to-facebook-page/•   USE A FANPAGE TO ...
FACEBOOKTIMELINE TIPS FOR BRANDShttp://mashable.com/2012/05/17/facebook-timeline-brand-tips/SOCIAL MEDIA IMAGE SIZESFacebo...
FACEBOOK APPSRSS GRAFFITIhttp://www.rssgraffiti.com/AUTOMATICALLY POSTS TO A FANPAGE ORPROFILE PUBLISHED POSTS FROM A BLOG...
FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TABON A FANPAGE THAT LINKS ANYWHER...
FACEBOOK APPSWUFOO ONLINE SIGNUPShttp://www.wufoo.com/BUILD ONLINE FORMS FOR EVENTREGISTRATION & NEWSLETTERSLINK TO IT ON ...
TUMBLRMICRO BLOGGING PLATFORMhttp://www.tumblr.com1. NO ADVERTISING2. A COMMUNITY OF IMAGERY, ARTS, AND DEPTH3. UNIQUE DAS...
TUMBLRBEST PRACTICES TIPS1. USE IMAGES2. KEEP IT SHORT3. FOLLOW YOUR KIDS4. BE PREPARED FOR WHAT YOU WILL SEE5. MESSAGE KI...
TUMBLRMORE RESOURCES ON TUMBLRhttp://www.tumblr.comHOW TO CREATE A TUMBLR ACCOUNThttp://www.wikihow.com/Create-a-Tumblr-Ac...
TWITTERA COMMUNITY CONNECTED BYIDEAS, NEWS, & CONVERSATIONhttp://www.twitter.com1.   140 CHARACTERS OR LESS2.   SHORTLINKS...
TWITTERBEST PRACTICES TIPS1. USE A PERSONAL PROFILE TO INTERACT WITH   STUDENTS2. USE THE AREA PROFILE TO INFORM STUDENTS,...
TWITTERMORE RESOURCES ON TWITTERTWITTER FOR YOUNGLIFEhttp://yldigital.com/social-media/young-life-twitter/TEENS ON TWITTER...
SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/1. TEENS SNAP A PHOTO AND SEND IT TO A FRIEND2. THEY CAN EDIT THE...
SNAPCHATBEST PRACTICES1. KEEP IN MIND THAT IT HAS RECEIVED   CRITICISM FOR SEXTING2. SNAP A PHOTO AND WRITE TEXT THAT   EN...
INSTAGRAMPHOTO SHARING APPhttp://instagram.com/1. USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO   FILTERS2. HASHTAGS AND M...
INSTAGRAMBEST PRACTICES1. SETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES,   ANNOUNCEMENTS, ETC.2. INFORM YOUR COMMUNITY OF ...
APPS TEENS USE WITH INSTAGRAMOVER – TEXT OVER IMAGEPICSTITCH – MULTIPLE IMAGES & FRAMESMONTAGE – PHOTO SHAPES AN LAYERS
CHAD SWANZYchad.swanzy@gmail.com@chadswanzy(512) 660-1390youthleaderstash.commakeitworkfor.us
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
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Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
Social Media & Teens
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Social Media & Teens

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Social Media for YoungLife

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  • SOCIAL MEDIA AND TEEN CULTURE
  • A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet users go online every day27% of teens use their phone to get online
  • A FEW FACTSTeen Social Networking Use73% of teens are on a social network37% send messages to friends every day
  • A FEW FACTSWhat Teens do on Social Media86% of social network-using teens comment on a friend's wall83% comment on friends’ content66% send private messages to friends58% send IM or text messages using the site52% send group messages
  • DIGITAL NATIVESMILLENNIALS – ADOPTED DIGITAL MEDIA (MYSPACE, SMARTPHONES, DIAL-UP)DIGITAL NATIVES – BORN WITH IT(MOBILE APPS, 4 DEGREES, LIFE IN THE STREAM, FREE MEDIA)
  • “I’d rather give up my kidney than my phone. How did you manage before? Carrier pigeons? Letters? Going round each others' houses on BIKES?” – PhillipiaGrogia 16
  • "We went to Wales for a week at half term to revise. There was no mobile, no TV, no broadband. We had to drive into town just to get a signal. It was really hard, knowing people were texting you, writing on your Wall, and you couldn't respond.” – Emily Hooley 16
  • A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet users go online every day27% of teens use their phone to get online
  • Illustration:Jeremiah Anthony, West High BrosTrying to make the world better one tweet at a time.5,000 followers.
  • A GOOD STARTWHAT DO I SAY? (voice)WHERE DO I SAY IT? (platforms)HOW DO I SAY IT? (tone)
  • SOCIAL MEDIA IS ABOUT STORY…OUR STORY: FOCUS, CONTENT, ETC.THE GOOD NEWSCOMMUNITYEXPERIENCESLIFE CHANGE
  • WHAT DO I SAY? – AVOID THE HABIT OF POSTING NOTHING AT ALL.CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT & FOCUSED. GET LEADERS TO POST.SUN – CLUB TOMORROWMON – CLUB TONIGHTTUES – CELEBRATE LIFE CHANGEWED – INFORM THE COMMUNITYTHURS – BIG EVENTSFRI & SAT – BEING GOOD NEWS
  • WORK ONE MONTH TO TWO MONTHS OUT INCREASING FREQUENCY LEADING TO THE EVENT.
  • SOCIAL MEDIA PLATFORMSPLATFORMS TEENS USEYOUTUBEFACEBOOKINSTAGRAMTUMBLRooVoo & TINYCHATSNAPCHATTWITTERTEXTINGGAMING APPS
  • SOCIAL MEDIA PLATFORMSPLATFORMS ADULTS USEEMAILBLOGFACEBOOKTWITTERPINTERESTLINKEDIN
  • FACEBOOKBEST PRACTICESHOW TO SETUP A FANPAGE:http:www.//mashable.com/2011/05/22/how-to-facebook-page/USE A FANPAGE TO INFORM STUDENTS & ADULTSFOCUS ON YOUR CONTENT CALENDARORGANIZE CLUB PHOTOS INTO ALBUMSAUTOMATE YOUR POSTS TO TWITTERTAG YOUR LEADERS ON EVENT FLYERS
  • Settings, Email Notifications, Facebook Notifications
  • Manage Permissions – Who can post? Tag? Message or No Message
  • Basic Information – Call to Action
  • Featured Likes – Adding other areas, Owners
  • Resources, Like Button, Link to Twitter, Username, invite people
  • Admin Roles – Who can have access? Post, Make changes in the name of Younglife.
  • Pin a photo to the top
  • Highlight to make the image stretch across the page – camp pics, promo, etc.
  • Always create a call to action, giving page, website,
  • FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TAB ON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
  • FACEBOOK APPSRSS GRAFFITIhttp://www.rssgraffiti.com/AUTOMATICALLY POSTS TO A FANPAGE OR PROFILE NEW POSTS FROM A BLOG OR SITE
  • FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TAB ON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
  • FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TAB ON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
  • TUMBLRMICRO BLOGGING PLATFORM http://www.tumblr.comNO ADVERTISINGA COMMUNITY OF IMAGERY, ARTS, AND DEPTHUNIQUE DASHBOARD TO VIEW CONTENT, LIKE, & REBLOGHIGH LEVEL OF AFFIRMATION & INTERVENTIONMOM AND DAD ARE NOT ON IT
  • TUMBLRBEST PRACTICES TIPS USE IMAGESKEEP IT SHORTFOLLOW YOUR KIDSBE PREPARED FOR WHAT YOU WILL SEEMESSAGE KIDS IN PRIVATE OVER DISRUPTIVE CONTENTLIKE WHAT YOU CAN AND REBLOG WITH COMMENTARY
  • DASHBOARD STREAM
  • SIMPLE PUBLISHING
  • STREAMLINED EDITING
  • UNIQUE REACTIONS TO CONTENTKIDS POST ABOUT BANDS THEY LIKE, ETC.
  • TUMBLRMORE RESOURCES ON TUMBLR http://www.tumblr.comHOW TO CREATE A TUMBLR ACCOUNThttp://www.wikihow.com/Create-a-Tumblr-AccountHOW TO USE TUMBLRhttp://www.wikihow.com/Use-Tumblr
  • TWITTERA COMMUNITY CONNECTED BY IDEAS, NEWS, & CONVERSATION http://www.twitter.com140 CHARACTERS OR LESSSHORTLINKSHASHTAGSRE-TWEETS*PRIVACY FOR TEENSDIRECT MESSAGING8% TEEN SATURATION IN 2010 16% IN 2011
  • TWITTERBEST PRACTICES TIPS USE A PERSONAL PROFILE TO INTERACT WITH STUDENTSUSE THE AREA PROFILE TO INFORM STUDENTS, DONORS, ETC.USE #HASHTAGS TO ORGANIZE CONTENTDIRECT MESSAGE KIDS ON SENSITIVE CONTENTFOCUS ON CONVERSATION & AFFIRMATION
  • TWITTERMORE RESOURCES ON TWITTER TWITTER FOR YOUNGLIFEhttp://yldigital.com/social-media/young-life-twitter/TEENS ON TWITTERhttp://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
  • SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/TEENS SNAP A PHOTO AND SEND IT TO A FRIENDTHEY CAN EDIT THE PHOTO WITH TEXTTHEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE. TO VIEW THE PHOTO YOU PRESS AND HOLD
  • SNAPCHATBEST PRACTICESKEEP IN MIND THAT IT HAS RECEIVED CRITICISM FOR SEXTINGSNAP A PHOTO AND WRITE TEXT THAT ENCOURAGES YOUR KIDSBE CREATIVE
  • INSTAGRAMPHOTO SHARING APPhttp://instagram.com/USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO FILTERSHASHTAGS AND MENTIONSMULTIPLE PLATFORM SHARING TO SOCIAL SITESGEO LOCATION WITH FOURSQUARELIKE AND COMMENT AFFIRMATION
  • SHARE AND SHOW OFF - AFFIRMATION
  • INSTAGRAMBEST PRACTICESSETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES, ANNOUNCEMENTS, ETC.INFORM YOUR COMMUNITY OF THE ACCOUNT AND THE HASHTAGS YOU WILL USEINSTAGRAM RESOURCESBEGINER’S GUIDE http://mashable.com/2012/05/29/instagram-for-beginners/
  • SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/TEENS SNAP A PHOTO AND SEND IT TO A FRIENDTHEY CAN EDIT THE PHOTO WITH TEXTTHEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE. TO VIEW THE PHOTO YOU PRESS AND HOLD
  • INSTAGRAMPHOTO SHARING APPhttp://instagram.com/USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO FILTERSHASHTAGS AND MENTIONSMULTIPLE PLATFORM SHARING TO SOCIAL SITESGEO LOCATION WITH FOURSQUARELIKE AND COMMENT AFFIRMATION
  • SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/TEENS SNAP A PHOTO AND SEND IT TO A FRIENDTHEY CAN EDIT THE PHOTO WITH TEXTTHEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE. TO VIEW THE PHOTO YOU PRESS AND HOLD
  • Transcript of "Social Media & Teens"

    1. 1. SOCIAL MEDIA AND TEEN CULTURE
    2. 2. A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet users go onlineevery day27% of teens use their phone to getonline
    3. 3. A FEW FACTSTeen Social Networking Use73% of teens are on a social network37% send messages to friends everyday
    4. 4. A FEW FACTSWhat Teens do on Social Media86% of social network-using teens commenton a friends wall83% comment on friends’ content66% send private messages to friends58% send IM or text messages using the site52% send group messages
    5. 5. DIGITAL NATIVESMILLENNIALS – ADOPTED DIGITAL MEDIA(MYSPACE, SMARTPHONES, DIAL-UP)DIGITAL NATIVES – BORN WITH IT(MOBILE APPS, 4 DEGREES, LIFE IN THESTREAM, FREE MEDIA)
    6. 6. “I’d rather give up my kidney thanmy phone. How did you managebefore? Carrier pigeons? Letters?Going round each others houseson BIKES?” – Phillipia Grogia 16
    7. 7. "We went to Wales for a week athalf term to revise. There was nomobile, no TV, no broadband. Wehad to drive into town just to get asignal. It was really hard, knowingpeople were texting you, writingon your Wall, and you couldntrespond.” – Emily Hooley 16
    8. 8. DIGITAL NATIVES• MULTIPLE PLATFORMS• ANONYMITY• AFFIRMATION• CREATIVE COMMUNITY
    9. 9. Jeremiah Anthony@westhighbros5,159 Followers You stand up for what you believe in and give great advice. An awesome friend and person to be around. @kennedyyy12 @Marictdude just about the chillest and funniest dude at West. Youve won countless awards for being funny, something no other Trojan can say
    10. 10. A GOOD START• WHAT DO I SAY? (voice)• WHERE DO I SAY IT? (platforms)• HOW DO I SAY IT? (tone)
    11. 11. WHAT DO I SAY?1. THE GOOD NEWS2. COMMUNITY3. EXPERIENCES4. LIFE CHANGE
    12. 12. WHAT DO I SAY?CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT &FOCUSED.SUN – CLUB TOMORROWMON – CLUB TONIGHTTUES – CELEBRATE LIFE CHANGEWED – INFORM THE COMMUNITYTHURS – BIG EVENTSFRI & SAT – BEING GOOD NEWS
    13. 13. WHAT DO I SAY?SEASONS OF CONTENTFALL KICK OFFBANQUETCAMPINGRECRUITMENT
    14. 14. SOCIAL MEDIA PLATFORMSPLATFORMS TEENS USEFACEBOOKINSTAGRAMTUMBLRooVoo & TINYCHATYOUTUBESNAPCHATTWITTERTEXTING
    15. 15. SOCIAL MEDIA PLATFORMSPLATFORMS ADULTS USEEMAILBLOGFACEBOOKTWITTERPINTERESTLINKEDIN
    16. 16. FACEBOOKBEST PRACTICESHOW TO SETUP A FANPAGE:http:www.//mashable.com/2011/05/22/how-to-facebook-page/• USE A FANPAGE TO INFORM STUDENTS & ADULTS / PROFILE FOR CONVERSATION• FOCUS ON YOUR CONTENT CALENDAR• ORGANIZE CLUB PHOTOS INTO ALBUMS• AUTOMATE YOUR POSTS TO TWITTER/LINKEDIN• TAG YOUR LEADERS ON EVENT FLYERS
    17. 17. FACEBOOKTIMELINE TIPS FOR BRANDShttp://mashable.com/2012/05/17/facebook-timeline-brand-tips/SOCIAL MEDIA IMAGE SIZESFacebook, Twitter, Youtube, Pinterest, Linkedin,http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
    18. 18. FACEBOOK APPSRSS GRAFFITIhttp://www.rssgraffiti.com/AUTOMATICALLY POSTS TO A FANPAGE ORPROFILE PUBLISHED POSTS FROM A BLOGOR SITE
    19. 19. FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TABON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
    20. 20. FACEBOOK APPSWUFOO ONLINE SIGNUPShttp://www.wufoo.com/BUILD ONLINE FORMS FOR EVENTREGISTRATION & NEWSLETTERSLINK TO IT ON YOUR FACEBOOK CUSTOMTABS
    21. 21. TUMBLRMICRO BLOGGING PLATFORMhttp://www.tumblr.com1. NO ADVERTISING2. A COMMUNITY OF IMAGERY, ARTS, AND DEPTH3. UNIQUE DASHBOARD TO VIEW CONTENT, LIKE, & REBLOG4. HIGH LEVEL OF AFFIRMATION & INTERVENTION5. MOM AND DAD ARE NOT ON IT
    22. 22. TUMBLRBEST PRACTICES TIPS1. USE IMAGES2. KEEP IT SHORT3. FOLLOW YOUR KIDS4. BE PREPARED FOR WHAT YOU WILL SEE5. MESSAGE KIDS IN PRIVATE OVER DISRUPTIVE CONTENT6. LIKE WHAT YOU CAN AND REBLOG WITH COMMENTARY
    23. 23. TUMBLRMORE RESOURCES ON TUMBLRhttp://www.tumblr.comHOW TO CREATE A TUMBLR ACCOUNThttp://www.wikihow.com/Create-a-Tumblr-AccountHOW TO USE TUMBLRhttp://www.wikihow.com/Use-Tumblr
    24. 24. TWITTERA COMMUNITY CONNECTED BYIDEAS, NEWS, & CONVERSATIONhttp://www.twitter.com1. 140 CHARACTERS OR LESS2. SHORTLINKS3. HASHTAGS4. RE-TWEETS5. *PRIVACY FOR TEENS6. DIRECT MESSAGING7. 8% TEEN SATURATION IN 2010 16% IN 2011
    25. 25. TWITTERBEST PRACTICES TIPS1. USE A PERSONAL PROFILE TO INTERACT WITH STUDENTS2. USE THE AREA PROFILE TO INFORM STUDENTS, DONORS, ETC.3. USE #HASHTAGS TO ORGANIZE CONTENT4. DIRECT MESSAGE KIDS ON SENSITIVE CONTENT5. FOCUS ON CONVERSATION & AFFIRMATION
    26. 26. TWITTERMORE RESOURCES ON TWITTERTWITTER FOR YOUNGLIFEhttp://yldigital.com/social-media/young-life-twitter/TEENS ON TWITTERhttp://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
    27. 27. SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/1. TEENS SNAP A PHOTO AND SEND IT TO A FRIEND2. THEY CAN EDIT THE PHOTO WITH TEXT3. THEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE.4. TO VIEW THE PHOTO YOU PRESS AND HOLD5. ONCE THE PHOTO HAS BEEN VIEWED IT’S GONE.
    28. 28. SNAPCHATBEST PRACTICES1. KEEP IN MIND THAT IT HAS RECEIVED CRITICISM FOR SEXTING2. SNAP A PHOTO AND WRITE TEXT THAT ENCOURAGES YOUR KIDS3. BE CREATIVE
    29. 29. INSTAGRAMPHOTO SHARING APPhttp://instagram.com/1. USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO FILTERS2. HASHTAGS AND MENTIONS3. MULTIPLE PLATFORM SHARING TO SOCIAL SITES4. GEO LOCATION WITH FOURSQUARE5. LIKE AND COMMENT AFFIRMATION
    30. 30. INSTAGRAMBEST PRACTICES1. SETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES, ANNOUNCEMENTS, ETC.2. INFORM YOUR COMMUNITY OF THE ACCOUNT AND THE HASHTAGS YOU WILL USEINSTAGRAM RESOURCESBEGINER’S GUIDEhttp://mashable.com/2012/05/29/instagram-for-beginners/
    31. 31. APPS TEENS USE WITH INSTAGRAMOVER – TEXT OVER IMAGEPICSTITCH – MULTIPLE IMAGES & FRAMESMONTAGE – PHOTO SHAPES AN LAYERS
    32. 32. CHAD SWANZYchad.swanzy@gmail.com@chadswanzy(512) 660-1390youthleaderstash.commakeitworkfor.us
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