#SPEED2CONVERSION

544 views
448 views

Published on

Keynote for C5. Giving slideshow on summer trip was a bonus!

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
544
On SlideShare
0
From Embeds
0
Number of Embeds
41
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

#SPEED2CONVERSION

  1. 1. #SPEED2CONVERSION Chad Solomonson VP Marketing, Lime Energy C5’s 4 City Tour 9/12
  2. 2. Energy - Technology - EnergyEmerging PlayersChanging PolicyInnovationsClusters (aka Partner Ecosystems) goal: make energy easier to consume
  3. 3. Marketing - Sales - MarketingLeads vs. OutputNew ChannelsBusiness IntelligenceSpeed & Scalethe lines between sales and marketing are not blurring - they are now united.
  4. 4. National Core ClientOrganization Solutions Base275 Employees Energy Efficiency Retrofits Investor-Owned Utilities 15 Offices Utility Programs Global ESCOs HQ’d in NC ESCO Fulfillment Federal, State & Local Govt
  5. 5. Our Core Pillar Energy efficiency is the cheapest, cleanest, and fastest energy source.
  6. 6. 9 Utility Programs targeted to help 700k Business Owners
  7. 7. 3,000+ Projects YTD 14 Projects a day. Avg
  8. 8. How to get there…“the enterprise increasingly views IT as a commodity whilemarketing seeks to control its own technology destiny”Gartner 9/12
  9. 9. BUSINESSDRIVERS• Organized & Repeatable Content• Programs Built for Speed• Integrated Business Intelligence• Inbound Marketing Engine• Lead Gen Accountability & Action “Need Yesterday” - CEO
  10. 10. TECHNOLOGY• Intranet/Extranet/HR: SharePoint Enterprise - Private Cloud / C5 - 4 weeks, support ongoing• CRM: MSFT Dynamics CRM - Public Cloud / C5 - 6 to 8 weeks / SF.com Migration• Inbound Marketing: HubSpot - Public Cloud - 4 weeks / Light CRM Integration
  11. 11. SharePoint | Lime365• Proposals / Contracts• Campaign Management / Collateral• Presentations• Case Studies• Testimonials..etc
  12. 12. CRM | Dynamics• Pipeline Generations• Lead Capture Management• Reporting• Integrations to Lime365
  13. 13. Inbound | HubspotRelevant & Useful Content Custom Landing Page for Call to Action
  14. 14. Inbound | Hubspot Score Leads based on predetermined rules. Assign to Sales within CRM with clear action for follow up.
  15. 15. Allows us to be more Creative better enhance content channels
  16. 16. Allows us to be more Calculated Data Driven Segmentation Excellence Drive Down Cost/Lead
  17. 17. Thank You Chad Solomonson csolomonson@lime-energy.com

×