Facebook for Business BIN2010


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Facebook for Business BIN2010

  1. Facebook for Business 1. Profiles vs. Pages 2. Promoting your Page and growing your community 3. Getting to know your community 4. Enhancing your Page 5. Promotions with Wildfire 6. Facebook Places*
  2. PART 1 Profiles vs Pages
  3. 1. Profiles are against TOS 2. Pages allow multiple admins 3. Pages provide analytics - Insights 4. Pages are always public 5. Add custom landing tabs - FBML 6. Send updates to fans (mass messaging) 7. Facebook Ads can be created for Pages 8. Contests can be run on Pages
  4. Before you begin
  5. Is my audience on Facebook?
  6. What incentive is there for people to like my Page? How can I add value?
  7. What are my goals? What is the strategy to achieve those goals?
  8. How will I measure success?
  9. What existing content do I have to share? What kinds of content will I need to create?
  10. Who will manage it all?
  11. PART 2 Promoting Your Page & Growing Community
  12. Off Page Promotion
  13. facebook.com/username
  14. Facebook Ads
  15. Access Ads
  16. Design > Text & Image
  17. Target
  18. Set Daily Budget & Pricing
  19. Review & Pay
  20. Facebook Social Plugins
  21. developers.facebook.com/plugins
  22. Facebook Video
  23. Sharing Embedding “Fan”-ing
  24. Edit > Title, Tag, Select Thumbnail
  25. PART 3 Getting To Know Your Community
  26. Facebook Insights
  27. Access Analytics
  28. Old Insights Dashboard
  29. Active Fans
  30. Graph Drop Down
  31. All Fans
  32. Graph Drop Down
  33. New Insights Dashboard
  34. Weekly Facebook Page Update Email
  35. PART 4 Enhancing Your Page
  36. Static FBML* *Iframes coming soon
  37. Change Tab Title > Edit FBML
  38. TabSite
  39. FacebookTabSite.com
  40. Profile Image “Billboard”
  41. PART 5 Facebook Promotions
  42. Facebook Promotion Guidelines You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload. You can: Use a third party application to condition entry to the promotion upon a user providing content.
  43. Facebook Promotion Guidelines You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page. You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.
  44. Facebook Promotion Guidelines You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.
  45. Wildfire App
  46. WildfireApp.com
  47. 103% increase in fans in < 30 days
  48. PART 6 Mobile Check-ins
  49. Facebook Places*
  50. Questions?