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Facebook for Business BIN2010
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Facebook for Business BIN2010

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Transcript

  • 1. Facebook for Business 1. Profiles vs. Pages 2. Promoting your Page and growing your community 3. Getting to know your community 4. Enhancing your Page 5. Promotions with Wildfire 6. Facebook Places*
  • 2. PART 1 Profiles vs Pages
  • 3. 1. Profiles are against TOS 2. Pages allow multiple admins 3. Pages provide analytics - Insights 4. Pages are always public 5. Add custom landing tabs - FBML 6. Send updates to fans (mass messaging) 7. Facebook Ads can be created for Pages 8. Contests can be run on Pages
  • 4. Before you begin
  • 5. Is my audience on Facebook?
  • 6. What incentive is there for people to like my Page? How can I add value?
  • 7. What are my goals? What is the strategy to achieve those goals?
  • 8. How will I measure success?
  • 9. What existing content do I have to share? What kinds of content will I need to create?
  • 10. Who will manage it all?
  • 11. PART 2 Promoting Your Page & Growing Community
  • 12. Off Page Promotion
  • 13. facebook.com/username
  • 14. Facebook Ads
  • 15. Access Ads
  • 16. Design > Text & Image
  • 17. Target
  • 18. Set Daily Budget & Pricing
  • 19. Review & Pay
  • 20. Facebook Social Plugins
  • 21. developers.facebook.com/plugins
  • 22. Facebook Video
  • 23. Sharing Embedding “Fan”-ing
  • 24. Edit > Title, Tag, Select Thumbnail
  • 25. PART 3 Getting To Know Your Community
  • 26. Facebook Insights
  • 27. Access Analytics
  • 28. Old Insights Dashboard
  • 29. Active Fans
  • 30. Graph Drop Down
  • 31. All Fans
  • 32. Graph Drop Down
  • 33. New Insights Dashboard
  • 34. Weekly Facebook Page Update Email
  • 35. PART 4 Enhancing Your Page
  • 36. Static FBML* *Iframes coming soon
  • 37. Change Tab Title > Edit FBML
  • 38. TabSite
  • 39. FacebookTabSite.com
  • 40. Profile Image “Billboard”
  • 41. PART 5 Facebook Promotions
  • 42. Facebook Promotion Guidelines You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload. You can: Use a third party application to condition entry to the promotion upon a user providing content.
  • 43. Facebook Promotion Guidelines You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page. You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.
  • 44. Facebook Promotion Guidelines You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages. You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.
  • 45. Wildfire App
  • 46. WildfireApp.com
  • 47. 103% increase in fans in < 30 days
  • 48. PART 6 Mobile Check-ins
  • 49. Facebook Places*
  • 50. Questions?