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The People Channel: Using Social Media to Convert PBS Viewers into Members

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Chad Norman
Chad Norman

The world wide web show is here, and PBS members and viewers everywhere are using the social media channel to consume content, connect with each other, and share their passion with the world. The time is now to engage your audience through social media, and convert your fans into members. In this session, we’ll take a look at why social media is important, which platforms should be in your plan, how to produce the right content, and how to measure your results.

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Title subtitle Date Presenter’s Name Presentation Title or Product Name The People Channel Using Social Media to Convert PBS Viewers into Members
So, you’ve got a social media plan, right? ,[object Object],P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. T is for “Tactics”
Why is Social Media Important? Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Channels of Communication Hey, it’s the people channel! And it’s Interactive!
Where the People Are
 
Why Does This Work? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt www.tarahunt.com
Getting Your Supporters Engaged… Especially this group
CRM Person to Person Telephone Direct Mail Web Email Peer to Peer Social Media Mobile Telepathy
Your Social Media Honeypot
The WGBH Lab encourages viewer participation.
WETA created Book Studio
KCET held an L.A. Food Twitter Party
5 Ways to Move Supporters Closer to Members 7 ways to get supporters involved.
1 Create a landing page for fans/non fans.
2 Integrate your CRM with Facebook fan activity.
3 Organize a Tweetup.
4 Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
5 Hold a Facebook contest to attract new supporters.
6 Create a fundraising campaign organized with Twitter.
7 Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
Presenter Social Media Tactics 22 for Nonprofits Slideshare.net/chadnorman 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insights Search.twitter.com BackTweets .com Twitterholic .com Twinfluence .com Twitalyzer .com Twittercounter .com Photo via pinksherbet: http://www.flickr.com/photos/pinksherbet/3206805049/
Website Traffic Equals Conversions
Track and benchmark key metrics.
Use short URLs to track link performance (bit.ly, tinyurl.com).
Use Twitalyzer.com to mashup Google Analytics with Twitter influencers.
Create a social media listening dashboard with iGoogle.
What’s Next?
Questions?
Email: [email_address] Twitter: www.twitter.com/ChadNorman Blackbaud.com/ChadNorman GoGreenCharleston.org Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/

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The People Channel: Using Social Media to Convert PBS Viewers into Members

  • 1. Title subtitle Date Presenter’s Name Presentation Title or Product Name The People Channel Using Social Media to Convert PBS Viewers into Members
  • 2.
  • 3. Why is Social Media Important? Social Media Revolution 2: http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  • 4. Channels of Communication Hey, it’s the people channel! And it’s Interactive!
  • 6.  
  • 7. Why Does This Work? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt www.tarahunt.com
  • 8. Getting Your Supporters Engaged… Especially this group
  • 9. CRM Person to Person Telephone Direct Mail Web Email Peer to Peer Social Media Mobile Telepathy
  • 10. Your Social Media Honeypot
  • 11. The WGBH Lab encourages viewer participation.
  • 13. KCET held an L.A. Food Twitter Party
  • 14. 5 Ways to Move Supporters Closer to Members 7 ways to get supporters involved.
  • 15. 1 Create a landing page for fans/non fans.
  • 16. 2 Integrate your CRM with Facebook fan activity.
  • 17. 3 Organize a Tweetup.
  • 18. 4 Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)
  • 19. 5 Hold a Facebook contest to attract new supporters.
  • 20. 6 Create a fundraising campaign organized with Twitter.
  • 21. 7 Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)
  • 22. Presenter Social Media Tactics 22 for Nonprofits Slideshare.net/chadnorman 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
  • 23. Measure It! Google Analytics Facebook Insights Flickr Pro Account YouTube Insights Search.twitter.com BackTweets .com Twitterholic .com Twinfluence .com Twitalyzer .com Twittercounter .com Photo via pinksherbet: http://www.flickr.com/photos/pinksherbet/3206805049/
  • 24. Website Traffic Equals Conversions
  • 25. Track and benchmark key metrics.
  • 26. Use short URLs to track link performance (bit.ly, tinyurl.com).
  • 27. Use Twitalyzer.com to mashup Google Analytics with Twitter influencers.
  • 28. Create a social media listening dashboard with iGoogle.
  • 31. Email: [email_address] Twitter: www.twitter.com/ChadNorman Blackbaud.com/ChadNorman GoGreenCharleston.org Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/

Editor's Notes

  1. San Francisco Zoo - http://mashable.com/2009/11/08/twitter-san-fran-zoo/ In support of the Summer of Social Good campaing to benefit The Humane Society, LiveSTRONG, Oxfam America and WWF, Hyatt jumped on board and sponsored a Tweetup Tour called #HyattforGood. The tour stopped in 5 cities. Although there are usually not ticket fees for tweetups, in this case, Mashable staffed the events with some of its key social media gurus, and had a limited number of tickets available in exchange for a donation. In its first charitable initiative, Mashable raised $55,000 through social media, including the Tweetup tour. The point is here, that people love to rally around a cause. Whether your tweetup is a networking event, or as in this case, a fundraising event, providing a venue for your online supports to meet in real-life it a good thing.