Take Social Back From Marketing! 20 Tactics for HR Leaders

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Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community …

Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.

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  • 1. Take Social Back from Marketing! 20 Tactics for HR Leaders
  • 2. Why You Should Care About SocialWhy You Should Care About Social
  • 3. Who Really Owns Social?Who Really Owns Social?
  • 4. % of Companies that Say Marketing Dept. is Active on Social Media % of Companies that Say Marketing Dept. is Active on Social Media
  • 5. % of Companies that Say HR Dept. is Active on Social Media % of Companies that Say HR Dept. is Active on Social Media
  • 6. % of Companies that Provide Social Media Training to Employees % of Companies that Provide Social Media Training to Employees
  • 7. % of Companies that Block Social Media Access to Employees % of Companies that Block Social Media Access to Employees
  • 8. Who Really Owns Social?Who Really Owns Social?
  • 9. Social is the People Channel. HR is the People Team. Social is the People Channel. HR is the People Team.
  • 10. Employment Brand IS Your BrandEmployment Brand IS Your Brand
  • 11. #1 Get Access to Social Media Accounts #1 Get Access to Social Media Accounts
  • 12. #2 Start Your Own Social Accounts #2 Start Your Own Social Accounts
  • 13. #3 Be Part of the Social Response Plan#3 Be Part of the Social Response Plan
  • 14. #4 Start a Company- Wide Social Sync #4 Start a Company- Wide Social Sync
  • 15. #5 Actively Recruit with Engagement #5 Actively Recruit with Engagement
  • 16. #6 Promote Employee Twitter Lists #6 Promote Employee Twitter Lists
  • 17. #7 Promote Personal Content of Employees #7 Promote Personal Content of Employees
  • 18. #8 Start an Electronic Recognition Program #8 Start an Electronic Recognition Program
  • 19. #9 Own Your Internal Social Network #9 Own Your Internal Social Network
  • 20. #10 Evangelize Your Culture#10 Evangelize Your Culture
  • 21. Awwww… Let’s take a break! Awwww… Let’s take a break!
  • 22. #11 Empower Social Engagement on Employee Milestones #11 Empower Social Engagement on Employee Milestones
  • 23. #12 Create Amazing Video Content #12 Create Amazing Video Content
  • 24. #13 Use Social Promotions to Increase Engagement & Improve Employment Brand #13 Use Social Promotions to Increase Engagement & Improve Employment Brand tweetups photo contests #hashtags scavenger hunts FUNDRAISERS
  • 25. #14 Monitor & Engage the Chatter #14 Monitor & Engage the Chatter
  • 26. #15 Monitor & Engage Employment Brand Influencers #15 Monitor & Engage Employment Brand Influencers
  • 27. #16 Recruit Using Social Advertising#16 Recruit Using Social Advertising
  • 28. #17 Include Social Data in Your Metrics #17 Include Social Data in Your Metrics
  • 29. #18 Implement an Employee Engagement Platform #18 Implement an Employee Engagement Platform
  • 30. * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? The P.O.S.T. method* #19 Get a Strategy! #19 Get a Strategy!
  • 31. #20 Generate Leads#20 Generate Leads
  • 32. Social is the People Channel. HR is the People Team. Social is the People Channel. HR is the People Team.
  • 33. Questions?Questions?