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Take Social Back from Marketing!
20 Tactics for HR Leaders
Why You Should Care About SocialWhy You Should Care About Social
Who Really Owns Social?Who Really Owns Social?
% of Companies that Say Marketing
Dept. is Active on Social Media
% of Companies that Say Marketing
Dept. is Active on Soc...
% of Companies that Say HR Dept.
is Active on Social Media
% of Companies that Say HR Dept.
is Active on Social Media
% of Companies that Provide Social
Media Training to Employees
% of Companies that Provide Social
Media Training to Employ...
% of Companies that Block Social
Media Access to Employees
% of Companies that Block Social
Media Access to Employees
Who Really Owns Social?Who Really Owns Social?
Social is the People Channel.
HR is the People Team.
Social is the People Channel.
HR is the People Team.
Employment Brand IS Your BrandEmployment Brand IS Your Brand
#1 Get Access to Social
Media Accounts
#1 Get Access to Social
Media Accounts
#2 Start Your Own
Social Accounts
#2 Start Your Own
Social Accounts
#3 Be Part of the Social Response Plan#3 Be Part of the Social Response Plan
#4 Start a Company-
Wide Social Sync
#4 Start a Company-
Wide Social Sync
#5 Actively
Recruit with
Engagement
#5 Actively
Recruit with
Engagement
#6 Promote
Employee
Twitter Lists
#6 Promote
Employee
Twitter Lists
#7 Promote Personal
Content of Employees
#7 Promote Personal
Content of Employees
#8 Start an Electronic
Recognition Program
#8 Start an Electronic
Recognition Program
#9 Own Your
Internal Social
Network
#9 Own Your
Internal Social
Network
#10 Evangelize Your Culture#10 Evangelize Your Culture
Awwww… Let’s take a
break!
Awwww… Let’s take a
break!
#11 Empower Social Engagement
on Employee Milestones
#11 Empower Social Engagement
on Employee Milestones
#12 Create Amazing
Video Content
#12 Create Amazing
Video Content
#13 Use Social Promotions to
Increase Engagement &
Improve Employment Brand
#13 Use Social Promotions to
Increase Engageme...
#14 Monitor & Engage
the Chatter
#14 Monitor & Engage
the Chatter
#15 Monitor & Engage
Employment Brand Influencers
#15 Monitor & Engage
Employment Brand Influencers
#16 Recruit Using Social Advertising#16 Recruit Using Social Advertising
#17 Include Social
Data in Your Metrics
#17 Include Social
Data in Your Metrics
#18 Implement an Employee
Engagement Platform
#18 Implement an Employee
Engagement Platform
* From Charlene Li and Josh Bernoff's book Groundswell: Winning in
a World Transformed by Social Technologies
P = People: ...
#20 Generate Leads#20 Generate Leads
Social is the People Channel.
HR is the People Team.
Social is the People Channel.
HR is the People Team.
Questions?Questions?
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Take Social Back From Marketing! 20 Tactics for HR Leaders

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Social media may have given your marketing team a new swagger and sexiness, but sharing ownership of this valuable channel should be a priority for every human resources leader. Establishing community guidelines, monitoring the stream, and recruiting with social advertising are all activities that belong with those responsible for the employment brand: you! Can you put the genie back in the bottle and wrestle the Twitter account away from marketing? No. But you can take control of its tone, process, and measurement with these 20 proven tactics. Return from IHRIM a social hero, and show marketing you’ve got chops.

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Transcript of "Take Social Back From Marketing! 20 Tactics for HR Leaders"

  1. 1. Take Social Back from Marketing! 20 Tactics for HR Leaders
  2. 2. Why You Should Care About SocialWhy You Should Care About Social
  3. 3. Who Really Owns Social?Who Really Owns Social?
  4. 4. % of Companies that Say Marketing Dept. is Active on Social Media % of Companies that Say Marketing Dept. is Active on Social Media
  5. 5. % of Companies that Say HR Dept. is Active on Social Media % of Companies that Say HR Dept. is Active on Social Media
  6. 6. % of Companies that Provide Social Media Training to Employees % of Companies that Provide Social Media Training to Employees
  7. 7. % of Companies that Block Social Media Access to Employees % of Companies that Block Social Media Access to Employees
  8. 8. Who Really Owns Social?Who Really Owns Social?
  9. 9. Social is the People Channel. HR is the People Team. Social is the People Channel. HR is the People Team.
  10. 10. Employment Brand IS Your BrandEmployment Brand IS Your Brand
  11. 11. #1 Get Access to Social Media Accounts #1 Get Access to Social Media Accounts
  12. 12. #2 Start Your Own Social Accounts #2 Start Your Own Social Accounts
  13. 13. #3 Be Part of the Social Response Plan#3 Be Part of the Social Response Plan
  14. 14. #4 Start a Company- Wide Social Sync #4 Start a Company- Wide Social Sync
  15. 15. #5 Actively Recruit with Engagement #5 Actively Recruit with Engagement
  16. 16. #6 Promote Employee Twitter Lists #6 Promote Employee Twitter Lists
  17. 17. #7 Promote Personal Content of Employees #7 Promote Personal Content of Employees
  18. 18. #8 Start an Electronic Recognition Program #8 Start an Electronic Recognition Program
  19. 19. #9 Own Your Internal Social Network #9 Own Your Internal Social Network
  20. 20. #10 Evangelize Your Culture#10 Evangelize Your Culture
  21. 21. Awwww… Let’s take a break! Awwww… Let’s take a break!
  22. 22. #11 Empower Social Engagement on Employee Milestones #11 Empower Social Engagement on Employee Milestones
  23. 23. #12 Create Amazing Video Content #12 Create Amazing Video Content
  24. 24. #13 Use Social Promotions to Increase Engagement & Improve Employment Brand #13 Use Social Promotions to Increase Engagement & Improve Employment Brand tweetups photo contests #hashtags scavenger hunts FUNDRAISERS
  25. 25. #14 Monitor & Engage the Chatter #14 Monitor & Engage the Chatter
  26. 26. #15 Monitor & Engage Employment Brand Influencers #15 Monitor & Engage Employment Brand Influencers
  27. 27. #16 Recruit Using Social Advertising#16 Recruit Using Social Advertising
  28. 28. #17 Include Social Data in Your Metrics #17 Include Social Data in Your Metrics
  29. 29. #18 Implement an Employee Engagement Platform #18 Implement an Employee Engagement Platform
  30. 30. * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies P = People: Who? O = Objectives: Goals? S = Strategies: Outcomes? T = Technologies: Tools? The P.O.S.T. method* #19 Get a Strategy! #19 Get a Strategy!
  31. 31. #20 Generate Leads#20 Generate Leads
  32. 32. Social is the People Channel. HR is the People Team. Social is the People Channel. HR is the People Team.
  33. 33. Questions?Questions?
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