Social Media 101 “There’s no such thing as a stupid question!” August 19, 2009

Tonight’s Agenda Overview of Social Media Club Questions & Answers, Part I Timeout for networking Questions & Answers, Part II More networking

Overview of Social Media Club

Questions & Answers, Part I

Timeout for networking

Questions & Answers, Part II

More networking

Social Media Club Founded in 2006 to cultivate a group of professionals around the topic of social media and its implications on business and professional lives. Currently 55 active chapters worldwide Four missions: Expand Media Literacy Share Lessons Learned Among Practitioners Encourage Adoption of Industry Standards Promote Ethical Practices through Discussion and Actions Online: www.socialmediaclub.org

Founded in 2006 to cultivate a group of professionals around the topic of social media and its implications on business and professional lives.

Currently 55 active chapters worldwide

Four missions:

Expand Media Literacy

Share Lessons Learned Among Practitioners

Encourage Adoption of Industry Standards

Promote Ethical Practices through Discussion and Actions

Online: www.socialmediaclub.org

SMCCHS Leadership Lyn Mettler @webprgirl Chad Norman @chadnorman Jared Smith @jaredwsmith Heather Solos @heathersolos Nick Tompkins @nickrtompkins Jeff Webster @jmwebster

Lyn Mettler

@webprgirl

Chad Norman

@chadnorman

Jared Smith

@jaredwsmith

Heather Solos

@heathersolos

Nick Tompkins

@nickrtompkins

Jeff Webster

@jmwebster

Stay in touch Social Media Club: http://www.socialmediaclub.org/ SMC Charleston Wiki: http://twurl.nl/oca14t Or find us on: Social Media Club Charleston http://twurl.nl/20xyuc http://smccharleston.org @socialmediaclubcharleston (tag #SMCCHS) Icons courtesy of: Liam McKay , Quake9.com , Kawsone

Social Media Club: http://www.socialmediaclub.org/

SMC Charleston Wiki: http://twurl.nl/oca14t

Or find us on:

Social Media Club Charleston http://twurl.nl/20xyuc

http://smccharleston.org

@socialmediaclubcharleston (tag #SMCCHS)

Rules for tonight There are none. Well, maybe two. There’s no stupid questions. Tweet your comments and questions to @smccharleston and use the hashtag #smcchs .

There are none.

Well, maybe two.

There’s no stupid questions.

Tweet your comments and questions to @smccharleston and use the hashtag #smcchs .

Special thanks to Don Lewis for providing video services www.ModernMediaWorks.com

Special thanks to our sponsor

Social Media 101 “There’s no such thing as a stupid question!” August 19, 2009

Social Media OMG – Where to Start?

What is Twitter? Twitter is a social network comprised of short updates, or tweets You post tweets for your followers to read Your followers post tweets for you to read Platform for the web or your mobile device

Twitter is a social network comprised of short updates, or tweets

You post tweets for your followers to read

Your followers post tweets for you to read

Platform for the web or your mobile device

– A Network about Everything So, what’s your social network about? Nothing. Nothing. Everybody’s doing something - we’ll do nothing. Nothing?

Build a Deep Network Around You Leverage your entire network, not just your customers.

Why Are We Doing This? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt www.tarahunt.com

Do Amazing Stuff – They’re Watching Photo: AP

Listening is Important Too Serve your audience better through increased understanding Monitor and respond to positive and negative chatter Collect RSS feeds from social networks and blog, then scan them each day Not engaging may make you seem “anti-social” online Learn what your peers are doing The social web gives us unprecedented access into the lives of customers – ignore it at your own peril.

Serve your audience better through increased understanding

Monitor and respond to positive and negative chatter

Collect RSS feeds from social networks and blog, then scan them each day

Not engaging may make you seem “anti-social” online

Learn what your peers are doing

Something to Keep in Mind As with every foray into social media, you need to walk, not run . Set goals you would like to achieve More site visitors, increased conversions, improved SEO, or email subscribers Develop a strategy to meet those goals Implement tactics – do some stuff! Measure the results! Measure the results! Measure the results! Adjust goals, strategy, tactics then repeat

As with every foray into social media, you need to walk, not run .

Set goals you would like to achieve

More site visitors, increased conversions, improved SEO, or email subscribers

Develop a strategy to meet those goals

Implement tactics – do some stuff!

Measure the results!

Measure the results!

Measure the results!

Adjust goals, strategy, tactics then repeat

90% of users are lurkers (i.e., read or observe, but don't contribute). 9% of users contribute from time to time, but other priorities dominate their time. 1% of users participate a lot and account for most contributions. The Inequality of Participation Source: Jacob Nielsen (http://www.useit.com/alertbox/participation_inequality.html)

90% of users are lurkers (i.e., read or observe, but don't contribute).

9% of users contribute from time to time, but other priorities dominate their time.

1% of users participate a lot and account for most contributions.

Facebook’s Growth by Age Group

Top 5 Global Social Networking Sites

Integrating Multiple Channels Interactivity Audience Size A look at the communication continuum

Social Media Channels