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Social Media 101

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Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.

Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.

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  • 1. Social Media 101 “There’s no such thing as a stupid question!” August 19, 2009
  • 2. Tonight’s Agenda
    • Overview of Social Media Club
    • Questions & Answers, Part I
    • Timeout for networking
    • Questions & Answers, Part II
    • More networking
  • 3. Social Media Club
    • Founded in 2006 to cultivate a group of professionals around the topic of social media and its implications on business and professional lives.
      • Currently 55 active chapters worldwide
    • Four missions:
      • Expand Media Literacy
      • Share Lessons Learned Among Practitioners
      • Encourage Adoption of Industry Standards
      • Promote Ethical Practices through Discussion and Actions
    • Online: www.socialmediaclub.org
  • 4. SMCCHS Leadership
    • Lyn Mettler
      • @webprgirl
    • Chad Norman
      • @chadnorman
    • Jared Smith
      • @jaredwsmith
    • Heather Solos
      • @heathersolos
    • Nick Tompkins
      • @nickrtompkins
    • Jeff Webster
      • @jmwebster
  • 5. Stay in touch
    • Social Media Club: http://www.socialmediaclub.org/
      • SMC Charleston Wiki: http://twurl.nl/oca14t
    • Or find us on:
      • Social Media Club Charleston http://twurl.nl/20xyuc
      • http://smccharleston.org
      • @socialmediaclubcharleston (tag #SMCCHS)
    Icons courtesy of: Liam McKay , Quake9.com , Kawsone
  • 6. Rules for tonight
    • There are none.
    • Well, maybe two.
      • There’s no stupid questions.
      • Tweet your comments and questions to @smccharleston and use the hashtag #smcchs .
  • 7. Special thanks to Don Lewis for providing video services www.ModernMediaWorks.com
  • 8. Special thanks to our sponsor
  • 9. Social Media 101 “There’s no such thing as a stupid question!” August 19, 2009
  • 10. Social Media OMG – Where to Start?
  • 11.  
  • 12. What is Twitter?
    • Twitter is a social network comprised of short updates, or tweets
    • You post tweets for your followers to read
    • Your followers post tweets for you to read
    • Platform for the web or your mobile device
  • 13. – A Network about Everything So, what’s your social network about? Nothing. Nothing. Everybody’s doing something - we’ll do nothing. Nothing?
  • 14. Build a Deep Network Around You Leverage your entire network, not just your customers.
  • 15. Why Are We Doing This? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt www.tarahunt.com
  • 16. Do Amazing Stuff – They’re Watching Photo: AP
  • 17. Listening is Important Too
    • Serve your audience better through increased understanding
    • Monitor and respond to positive and negative chatter
    • Collect RSS feeds from social networks and blog, then scan them each day
    • Not engaging may make you seem “anti-social” online
    • Learn what your peers are doing
    The social web gives us unprecedented access into the lives of customers – ignore it at your own peril.
  • 18.  
  • 19. Something to Keep in Mind
    • As with every foray into social media, you need to walk, not run .
    • Set goals you would like to achieve
      • More site visitors, increased conversions, improved SEO, or email subscribers
    • Develop a strategy to meet those goals
    • Implement tactics – do some stuff!
    • Measure the results!
    • Measure the results!
    • Measure the results!
    • Adjust goals, strategy, tactics then repeat
  • 20.  
  • 21.
    • 90% of users are lurkers (i.e., read or observe, but don't contribute).
    • 9% of users contribute from time to time, but other priorities dominate their time.
    • 1% of users participate a lot and account for most contributions.
    The Inequality of Participation Source: Jacob Nielsen (http://www.useit.com/alertbox/participation_inequality.html)
  • 22. Facebook’s Growth by Age Group
  • 23. Top 5 Global Social Networking Sites
  • 24. Integrating Multiple Channels Interactivity Audience Size A look at the communication continuum
  • 25. Social Media Channels

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