Social Media 101


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Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.

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Social Media 101

  1. 1. Social Media 101 “There’s no such thing as a stupid question!” August 19, 2009
  2. 2. Tonight’s Agenda <ul><li>Overview of Social Media Club </li></ul><ul><li>Questions & Answers, Part I </li></ul><ul><li>Timeout for networking </li></ul><ul><li>Questions & Answers, Part II </li></ul><ul><li>More networking </li></ul>
  3. 3. Social Media Club <ul><li>Founded in 2006 to cultivate a group of professionals around the topic of social media and its implications on business and professional lives. </li></ul><ul><ul><li>Currently 55 active chapters worldwide </li></ul></ul><ul><li>Four missions: </li></ul><ul><ul><li>Expand Media Literacy </li></ul></ul><ul><ul><li>Share Lessons Learned Among Practitioners </li></ul></ul><ul><ul><li>Encourage Adoption of Industry Standards </li></ul></ul><ul><ul><li>Promote Ethical Practices through Discussion and Actions </li></ul></ul><ul><li>Online: </li></ul>
  4. 4. SMCCHS Leadership <ul><li>Lyn Mettler </li></ul><ul><ul><li>@webprgirl </li></ul></ul><ul><li>Chad Norman </li></ul><ul><ul><li>@chadnorman </li></ul></ul><ul><li>Jared Smith </li></ul><ul><ul><li>@jaredwsmith </li></ul></ul><ul><li>Heather Solos </li></ul><ul><ul><li>@heathersolos </li></ul></ul><ul><li>Nick Tompkins </li></ul><ul><ul><li>@nickrtompkins </li></ul></ul><ul><li>Jeff Webster </li></ul><ul><ul><li>@jmwebster </li></ul></ul>
  5. 5. Stay in touch <ul><li>Social Media Club: </li></ul><ul><ul><li>SMC Charleston Wiki: </li></ul></ul><ul><li>Or find us on: </li></ul><ul><ul><li>Social Media Club Charleston </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>@socialmediaclubcharleston (tag #SMCCHS) </li></ul></ul>Icons courtesy of: Liam McKay , , Kawsone
  6. 6. Rules for tonight <ul><li>There are none. </li></ul><ul><li>Well, maybe two. </li></ul><ul><ul><li>There’s no stupid questions. </li></ul></ul><ul><ul><li>Tweet your comments and questions to @smccharleston and use the hashtag #smcchs . </li></ul></ul>
  7. 7. Special thanks to Don Lewis for providing video services
  8. 8. Special thanks to our sponsor
  9. 9. Social Media 101 “There’s no such thing as a stupid question!” August 19, 2009
  10. 10. Social Media OMG – Where to Start?
  11. 12. What is Twitter? <ul><li>Twitter is a social network comprised of short updates, or tweets </li></ul><ul><li>You post tweets for your followers to read </li></ul><ul><li>Your followers post tweets for you to read </li></ul><ul><li>Platform for the web or your mobile device </li></ul>
  12. 13. – A Network about Everything So, what’s your social network about? Nothing. Nothing. Everybody’s doing something - we’ll do nothing. Nothing?
  13. 14. Build a Deep Network Around You Leverage your entire network, not just your customers.
  14. 15. Why Are We Doing This? Whuffie! Whuffie is the culmination of your reputation, influence, bridging and bonding capital, current and potential assess to ideas, talent and resources, saved-up favors, and accomplishments. The Whuffie Factor by Tara Hunt
  15. 16. Do Amazing Stuff – They’re Watching Photo: AP
  16. 17. Listening is Important Too <ul><li>Serve your audience better through increased understanding </li></ul><ul><li>Monitor and respond to positive and negative chatter </li></ul><ul><li>Collect RSS feeds from social networks and blog, then scan them each day </li></ul><ul><li>Not engaging may make you seem “anti-social” online </li></ul><ul><li>Learn what your peers are doing </li></ul>The social web gives us unprecedented access into the lives of customers – ignore it at your own peril.
  17. 19. Something to Keep in Mind <ul><li>As with every foray into social media, you need to walk, not run . </li></ul><ul><li>Set goals you would like to achieve </li></ul><ul><ul><li>More site visitors, increased conversions, improved SEO, or email subscribers </li></ul></ul><ul><li>Develop a strategy to meet those goals </li></ul><ul><li>Implement tactics – do some stuff! </li></ul><ul><li>Measure the results! </li></ul><ul><li>Measure the results! </li></ul><ul><li>Measure the results! </li></ul><ul><li>Adjust goals, strategy, tactics then repeat </li></ul>
  18. 21. <ul><li>90% of users are lurkers (i.e., read or observe, but don't contribute). </li></ul><ul><li>9% of users contribute from time to time, but other priorities dominate their time. </li></ul><ul><li>1% of users participate a lot and account for most contributions. </li></ul>The Inequality of Participation Source: Jacob Nielsen (
  19. 22. Facebook’s Growth by Age Group
  20. 23. Top 5 Global Social Networking Sites
  21. 24. Integrating Multiple Channels Interactivity Audience Size A look at the communication continuum
  22. 25. Social Media Channels
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