Social Media Listening for Nonprofits
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Social Media Listening for Nonprofits

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A great primer for noprofits who want to begin a social media listening program. Discusses how why to listen, how to listen, when to respond, and more.

A great primer for noprofits who want to begin a social media listening program. Discusses how why to listen, how to listen, when to respond, and more.

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Social Media Listening for Nonprofits Social Media Listening for Nonprofits Presentation Transcript

  • Skill Building: Listening with Social Media – Part 1 Chad Norman & Danielle Brigida
  • If You’re Tweeting: #nplistening
  • Why Should My Organization Be Listening?
  • Everyone’s Saying Something
  • Turn the Megaphone Around Photo via altermark: www.flickr.com/photos/altemark/337248947/
  • Listening can affect the bottom line
  • What Should My Nonprofit Be Listening For?
    • You should be listening for:
    • Keywords from your website
    • Mentions of your organization
    • Your executive director’s name
    • Special events you’re running
    • Causes you support
    • Campaigns you’re managing
    • You should be listening for:
    • Keywords from your website
    • Mentions of your organization
    • Your executive director’s name
    • Special events you’re running
    • Causes you support
    • Campaigns you’re managing
  • Where Should My Nonprofit Be Listening?
  • There are different tools for different things:
    • search.twitter.com
    • Social Mention
    • Ice Rocket
    • Blog pulse
    • BoardReader
    • BackTweets
    • Backtype (for comments from other people)
    • Disqus (for comments that you post)
    • Facebook community pages
  • Listening with Tips and Tricks Freedigitalphotos.net
  • Starting With the Basics http://search.twitter.com
  • www.prnewsonline.com Words Location Dates Feelings Links/RTs Search:
  • Search for Key Words… www.prnewsonline.com It allows you to be relevant
  • Searching Links… www.prnewsonline.com
  • Save Your Searches or Feeds www.prnewsonline.com
  • Search Twitter Bios www.prnewsonline.com
  • www.prnewsonline.com WThashtag.com
  • www.prnewsonline.com Twazzup.com
  • www.prnewsonline.com Pay Attention to Tweet Reactions
  • Using Twitter Lists www.prnewsonline.com
  • Search Sites for Keywords Search News Search Blogs Search Social Sites
  • You can start by building a listening dashboard with tools like iGoogle.
  • We Explore Communities = Reach Gardeners Caregivers Locally Concerned Enthusiasts Caregivers Activists
  • Sifting through Communities
  • Tracking Mentions and Having Conversations
  • Tracking Allows for Engagement
  • Who From My Organization Should Be Listening?
  • A Few Things to Figure Out…
    • Who will do the listening?
    • Will you have a response policy?
    • How will you measure success?
    • What do you do with the data?
  • When Should My Nonprofit Respond? Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
  • Who From My Organization Should Be Listening? When Should My Nonprofit Respond? Use Your Ears But Don’t Forget to Open Your Mouth Photo via floridapfe: www.flickr.com/photos/floridapfe/2165029667/sizes/l/
    • Respond
    • Retweet
    • Reply
    • Reach out
  • Write Down a Plan and Distribute it to Your Staff
    • How to respond to:
    • Direct Questions
    • Positive Comments
    • Negative Comments
    • Incorrect Information
    • Feedback
    • v
  • How Does My Nonprofit Measure the Results?
    • By tracking…
    • Mentions
    • Retweets
    • Sentiment
    • Shares
    • Hashtag Use
  • What Are Some Tools My Nonprofit Can Use? Google Analytics Facebook Insights Flickr Pro Account YouTube Insight Search.twitter.com BackTweets.com Twitterholic.com Twinfluence.com Twitalyzer.com Twittercounter.com
  • Questions?
  • Thank you! [email_address] twitter.com/chadnorman [email_address] twitter.com/ starfocus Blackbaud.com/ChadNorman www.WildlifePromise.org Let’s keep the conversation going…