Scanning for Good: How Nonprofits Can Use QR Codes

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  • TITLE SLIDE.
  • There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html
  • There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html
  • http://www.digitalbuzzblog.com/infographic-the-rise-of-qr-codes/
  • http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011
  • TITLE SLIDE.

Transcript

  • 1. Scanning for Good:How Nonprofits Can Use QR Codes
    Presented by: Allison Nassour and Chad NORMAN
  • 2. If you’re tweeting…
    #Scanning4Good
    #bbcon
  • 3. Your hosts for today’s Session
    Allison Nassour
    Social Media Manager
    Pancreatic Cancer Action Network
    @AllisonnTweets
    Chad Norman
    Internet Marketing Manager
    Blackbaud
    @chadnorman
  • 4. Introduction
    Mobile Imaging Overview
    What Are QR Codes
    How QR Codes Work
    How to Create QR Codes
    Case Study: Pancreatic Cancer Action Network
    How Nonprofits Are Using QR Codes
    Questions
    Today’s Agenda
  • 5. Mobile imaging is everywhere!
  • 6. Mobile imaging Platforms and tools
  • 7. What is a QR Code?
    QR Code
    is a
    Quick Response Code
    Quick Response Codes are two-dimensional barcodes popular for their fast readability and information storage capacity.
  • 8. Where QR codes were born
    Denso Corporation, 1994
    Subsidiary of Toyota developed QR codes to track parts.
    “In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”
    source
  • 9. The anatomy of QR codes
  • 10. The data affects the size of the QR code
    source
  • 11. 4549%
    Is qr code use growing?
    increase in QR code scans between
    Q1 2010 and Q1 2011
    (source: digitalbuzzblog.org)
    Photo from Flickr user clevercupcakes.
  • 12. 14
    How many people are scanning qr codes?
    million mobile users in the U.S. scanned a QR code in June 2011
    (source: comScore)
    Photo from Flickr user clevercupcakes.
  • 13. How QR codes work
    Find a QR Code
    Scan with a smart phone
    Receive information
    The data is encoded in the actual QR code.
  • 14. QR Code ACtions
    WHAT CAN A QR CODE SEND?
    PHONE NUMBER
    EMAIL CONTENT
    SMS MESSAGE
    CONTACT INFO
    SOCIAL LINKS
    PLAIN TEXT
    MAP LOCATION
    YOUTUBE VIDEO
    WEBSITE URL
  • 15. QR Code Readers
    There are tons of apps & most are free.
    i-nigma
    TapReader
    QR Reader
    QR Scanner
    NeoReader
    iPhone
    QR Droid
    ScanLife
    RedLaser
    i-nigma
    QuickMark
    Android
    Messenger
    BeeTagg
    NeoReader
    i-nigma
    ScanLife
    Black
    Berry
    v
  • 16. Effective ways to use qr codes
    Direct Mail
    Posters & Flyers
    T-Shirts
    Business Cards
    Bovine
    v
    Print Ads
  • 17. Lets scan something: Giveaway
    Hand out postcards
    Everyone scan at same time
    3 book winners & 1 Blow Pop bouquet winner
  • 18. Lets scan something: BBCLUE
  • 19. dfd
    Make a QR Code: QRSTUff.com
  • 20. dfd
    Make a QR Code: qrcode.kaywa.com
  • 21. Make a QR Code: myqr.co
  • 22. dfd
    Make a QR Code: bit.ly
  • 23. dfd
    Make a QR Code: goo.gl
  • 24. Why are qr codes good for nonprofits?
    Increase actions
    Low cost to implement
    Effortless to use
    Engage the mobile audience
    Attract a younger demographic
    Enable creative campaigns
    Measureable
    Innovative use of technology
  • 25. Case Study: Pancreatic Cancer Action Network
    November 2010:
    Hockey Fights Cancer Awareness Night with the Los Angeles Kings.
    .
    Goals
    Raise awareness of pancreatic cancer.
    2. Inform LA Kings fans how they can get involved with the organization.
    3. Test two new technologies:
    mobile communications & QR code.
  • 26. Example: South Caroline Aquarium
    Goal: Promote new albino alligator exhibit
    Concept: City-wide scavenger hunt to win prizes
    Results: Generated buzz, aquarium visits, new visitors
  • 27. Example: The Big wild
    Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley
    Concept: Posters placed around Canada that activate a mobile petition
    Results: Increased awareness and petition signatures.
  • 28. Example: maymont
    Goal: Increase awareness and donations to Maymont’s animal campaign.
    Concept: Posters and ads featuring a QR code and SMS calls to action.
    Results: Increased awareness and donations.
    source
  • 29. Example: Heifer Portland
    Goal: Increase awareness of Heifer Portland’s mission and increase donations.
    Concept: Put stuffed animals with a QR code and question around local farmer’s market.
    Results: Increased traffic and additional donations.
    source
  • 30. Example: WWF Germany
    Goal: Support the Save the Tiger campaign with use of mobile technology.
    Concept: Ads feature QR code and SMS as primary calls to action.
    Results: Increased awareness and youth engagement.
    source
  • 31. Example: bullying uk
  • 32. Example: City harvest
    Goal: Give mobile device users a way to give and learn more about City Harvest.
    Concept: Series of ads around the city that pointed to a donation form, video, and action page.
    Results: City Harvest was able to keep demand met even during a recession.
    source
  • 33. Example: Japanese Red Cross
  • 34. Impact tips
    QR codes are often more effective calls-to-actions.
    QR codes are easy and inexpensive for marketing teams to use.
    QR codes engage the mobile audience.
    QR codes reach a younger demographic
    QR codes can make your organization appear innovative.
  • 35. QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon
  • 36. Thank you! Let’s keep chatting…
    Allison Nassour
    Social Media Manager
    Pancreatic Cancer Action Network
    @AllisonnTweets
    Chad Norman
    Internet Marketing Manager
    Blackbaud
    @chadnorman
  • 37. Scanning for Good:How Nonprofits Can Use QR Codes
    Presented by: Allison Nassour and Chad NORMAN