Your hosts for today’s Session Allison Nassour Social Media Manager Pancreatic Cancer Action Network @AllisonnTweets Chad Norman Internet Marketing Manager Blackbaud @chadnorman
Introduction Mobile Imaging Overview What Are QR Codes How QR Codes Work How to Create QR Codes Case Study: Pancreatic Cancer Action Network How Nonprofits Are Using QR Codes Questions Today’s Agenda
What is a QR Code? QR Code is a Quick Response Code Quick Response Codes are two-dimensional barcodes popular for their fast readability and information storage capacity.
Where QR codes were born Denso Corporation, 1994 Subsidiary of Toyota developed QR codes to track parts. “In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.” source
The data affects the size of the QR code source
4549% Is qr code use growing? increase in QR code scans between Q1 2010 and Q1 2011 (source: digitalbuzzblog.org) Photo from Flickr user clevercupcakes.
14 How many people are scanning qr codes? million mobile users in the U.S. scanned a QR code in June 2011 (source: comScore) Photo from Flickr user clevercupcakes.
How QR codes work Find a QR Code Scan with a smart phone Receive information The data is encoded in the actual QR code.
QR Code ACtions WHAT CAN A QR CODE SEND? PHONE NUMBER EMAIL CONTENT SMS MESSAGE CONTACT INFO SOCIAL LINKS PLAIN TEXT MAP LOCATION YOUTUBE VIDEO WEBSITE URL
QR Code Readers There are tons of apps & most are free. i-nigma TapReader QR Reader QR Scanner NeoReader iPhone QR Droid ScanLife RedLaser i-nigma QuickMark Android Messenger BeeTagg NeoReader i-nigma ScanLife Black Berry v
Effective ways to use qr codes Direct Mail Posters & Flyers T-Shirts Business Cards Bovine v Print Ads
Lets scan something: Giveaway Hand out postcards Everyone scan at same time 3 book winners & 1 Blow Pop bouquet winner
Why are qr codes good for nonprofits? Increase actions Low cost to implement Effortless to use Engage the mobile audience Attract a younger demographic Enable creative campaigns Measureable Innovative use of technology
Case Study: Pancreatic Cancer Action Network November 2010: Hockey Fights Cancer Awareness Night with the Los Angeles Kings. . Goals Raise awareness of pancreatic cancer. 2. Inform LA Kings fans how they can get involved with the organization. 3. Test two new technologies: mobile communications & QR code.
Example: South Caroline Aquarium Goal: Promote new albino alligator exhibit Concept: City-wide scavenger hunt to win prizes Results: Generated buzz, aquarium visits, new visitors
Example: The Big wild Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley Concept: Posters placed around Canada that activate a mobile petition Results: Increased awareness and petition signatures.
Example: maymont Goal: Increase awareness and donations to Maymont’s animal campaign. Concept: Posters and ads featuring a QR code and SMS calls to action. Results: Increased awareness and donations. source
Example: Heifer Portland Goal: Increase awareness of Heifer Portland’s mission and increase donations. Concept: Put stuffed animals with a QR code and question around local farmer’s market. Results: Increased traffic and additional donations. source
Example: WWF Germany Goal: Support the Save the Tiger campaign with use of mobile technology. Concept: Ads feature QR code and SMS as primary calls to action. Results: Increased awareness and youth engagement. source
Example: City harvest Goal: Give mobile device users a way to give and learn more about City Harvest. Concept: Series of ads around the city that pointed to a donation form, video, and action page. Results: City Harvest was able to keep demand met even during a recession. source
Impact tips QR codes are often more effective calls-to-actions. QR codes are easy and inexpensive for marketing teams to use. QR codes engage the mobile audience. QR codes reach a younger demographic QR codes can make your organization appear innovative.
QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon
Thank you! Let’s keep chatting… Allison Nassour Social Media Manager Pancreatic Cancer Action Network @AllisonnTweets Chad Norman Internet Marketing Manager Blackbaud @chadnorman
Scanning for Good:How Nonprofits Can Use QR Codes Presented by: Allison Nassour and Chad NORMAN