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Scanning for Good: How Nonprofits Can Use QR Codes

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  • TITLE SLIDE.
  • There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html
  • There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html
  • http://www.digitalbuzzblog.com/infographic-the-rise-of-qr-codes/
  • http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011
  • TITLE SLIDE.
  • Transcript

    • 1. Scanning for Good:How Nonprofits Can Use QR Codes
      Presented by: Allison Nassour and Chad NORMAN
    • 2. If you’re tweeting…
      #Scanning4Good
      #bbcon
    • 3. Your hosts for today’s Session
      Allison Nassour
      Social Media Manager
      Pancreatic Cancer Action Network
      @AllisonnTweets
      Chad Norman
      Internet Marketing Manager
      Blackbaud
      @chadnorman
    • 4. Introduction
      Mobile Imaging Overview
      What Are QR Codes
      How QR Codes Work
      How to Create QR Codes
      Case Study: Pancreatic Cancer Action Network
      How Nonprofits Are Using QR Codes
      Questions
      Today’s Agenda
    • 5. Mobile imaging is everywhere!
    • 6. Mobile imaging Platforms and tools
    • 7. What is a QR Code?
      QR Code
      is a
      Quick Response Code
      Quick Response Codes are two-dimensional barcodes popular for their fast readability and information storage capacity.
    • 8. Where QR codes were born
      Denso Corporation, 1994
      Subsidiary of Toyota developed QR codes to track parts.
      “In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”
      source
    • 9. The anatomy of QR codes
    • 10. The data affects the size of the QR code
      source
    • 11. 4549%
      Is qr code use growing?
      increase in QR code scans between
      Q1 2010 and Q1 2011
      (source: digitalbuzzblog.org)
      Photo from Flickr user clevercupcakes.
    • 12. 14
      How many people are scanning qr codes?
      million mobile users in the U.S. scanned a QR code in June 2011
      (source: comScore)
      Photo from Flickr user clevercupcakes.
    • 13. How QR codes work
      Find a QR Code
      Scan with a smart phone
      Receive information
      The data is encoded in the actual QR code.
    • 14. QR Code ACtions
      WHAT CAN A QR CODE SEND?
      PHONE NUMBER
      EMAIL CONTENT
      SMS MESSAGE
      CONTACT INFO
      SOCIAL LINKS
      PLAIN TEXT
      MAP LOCATION
      YOUTUBE VIDEO
      WEBSITE URL
    • 15. QR Code Readers
      There are tons of apps & most are free.
      i-nigma
      TapReader
      QR Reader
      QR Scanner
      NeoReader
      iPhone
      QR Droid
      ScanLife
      RedLaser
      i-nigma
      QuickMark
      Android
      Messenger
      BeeTagg
      NeoReader
      i-nigma
      ScanLife
      Black
      Berry
      v
    • 16. Effective ways to use qr codes
      Direct Mail
      Posters & Flyers
      T-Shirts
      Business Cards
      Bovine
      v
      Print Ads
    • 17. Lets scan something: Giveaway
      Hand out postcards
      Everyone scan at same time
      3 book winners & 1 Blow Pop bouquet winner
    • 18. Lets scan something: BBCLUE
    • 19. dfd
      Make a QR Code: QRSTUff.com
    • 20. dfd
      Make a QR Code: qrcode.kaywa.com
    • 21. Make a QR Code: myqr.co
    • 22. dfd
      Make a QR Code: bit.ly
    • 23. dfd
      Make a QR Code: goo.gl
    • 24. Why are qr codes good for nonprofits?
      Increase actions
      Low cost to implement
      Effortless to use
      Engage the mobile audience
      Attract a younger demographic
      Enable creative campaigns
      Measureable
      Innovative use of technology
    • 25. Case Study: Pancreatic Cancer Action Network
      November 2010:
      Hockey Fights Cancer Awareness Night with the Los Angeles Kings.
      .
      Goals
      Raise awareness of pancreatic cancer.
      2. Inform LA Kings fans how they can get involved with the organization.
      3. Test two new technologies:
      mobile communications & QR code.
    • 26. Example: South Caroline Aquarium
      Goal: Promote new albino alligator exhibit
      Concept: City-wide scavenger hunt to win prizes
      Results: Generated buzz, aquarium visits, new visitors
    • 27. Example: The Big wild
      Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley
      Concept: Posters placed around Canada that activate a mobile petition
      Results: Increased awareness and petition signatures.
    • 28. Example: maymont
      Goal: Increase awareness and donations to Maymont’s animal campaign.
      Concept: Posters and ads featuring a QR code and SMS calls to action.
      Results: Increased awareness and donations.
      source
    • 29. Example: Heifer Portland
      Goal: Increase awareness of Heifer Portland’s mission and increase donations.
      Concept: Put stuffed animals with a QR code and question around local farmer’s market.
      Results: Increased traffic and additional donations.
      source
    • 30. Example: WWF Germany
      Goal: Support the Save the Tiger campaign with use of mobile technology.
      Concept: Ads feature QR code and SMS as primary calls to action.
      Results: Increased awareness and youth engagement.
      source
    • 31. Example: bullying uk
    • 32. Example: City harvest
      Goal: Give mobile device users a way to give and learn more about City Harvest.
      Concept: Series of ads around the city that pointed to a donation form, video, and action page.
      Results: City Harvest was able to keep demand met even during a recession.
      source
    • 33. Example: Japanese Red Cross
    • 34. Impact tips
      QR codes are often more effective calls-to-actions.
      QR codes are easy and inexpensive for marketing teams to use.
      QR codes engage the mobile audience.
      QR codes reach a younger demographic
      QR codes can make your organization appear innovative.
    • 35. QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon
    • 36. Thank you! Let’s keep chatting…
      Allison Nassour
      Social Media Manager
      Pancreatic Cancer Action Network
      @AllisonnTweets
      Chad Norman
      Internet Marketing Manager
      Blackbaud
      @chadnorman
    • 37. Scanning for Good:How Nonprofits Can Use QR Codes
      Presented by: Allison Nassour and Chad NORMAN

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