Scanning for Good: How Nonprofits Can Use QR Codes

Scanning for Good:How Nonprofits Can Use QR Codes
Presented by: Allison Nassour and Chad NORMAN

If you’re tweeting…
#Scanning4Good
#bbcon

Your hosts for today’s Session
Allison Nassour
Social Media Manager
Pancreatic Cancer Action Network
@AllisonnTweets
Chad Norman
Internet Marketing Manager
Blackbaud
@chadnorman

Introduction
Mobile Imaging Overview
What Are QR Codes
How QR Codes Work
How to Create QR Codes
Case Study: Pancreatic Cancer Action Network
How Nonprofits Are Using QR Codes
Questions
Today’s Agenda

Mobile imaging is everywhere!

Mobile imaging Platforms and tools

What is a QR Code?
QR Code
is a
Quick Response Code
Quick Response Codes are two-dimensional barcodes popular for their fast readability and information storage capacity.

Where QR codes were born
Denso Corporation, 1994
Subsidiary of Toyota developed QR codes to track parts.
“In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”
source

The anatomy of QR codes

The data affects the size of the QR code
source

4549%
Is qr code use growing?
increase in QR code scans between
Q1 2010 and Q1 2011
(source: digitalbuzzblog.org)
Photo from Flickr user clevercupcakes.

14
How many people are scanning qr codes?
million mobile users in the U.S. scanned a QR code in June 2011
(source: comScore)
Photo from Flickr user clevercupcakes.

How QR codes work
Find a QR Code
Scan with a smart phone
Receive information
The data is encoded in the actual QR code.

QR Code ACtions
WHAT CAN A QR CODE SEND?
PHONE NUMBER
EMAIL CONTENT
SMS MESSAGE
CONTACT INFO
SOCIAL LINKS
PLAIN TEXT
MAP LOCATION
YOUTUBE VIDEO
WEBSITE URL

QR Code Readers
There are tons of apps & most are free.
i-nigma
TapReader
QR Reader
QR Scanner
NeoReader
iPhone
QR Droid
ScanLife
RedLaser
i-nigma
QuickMark
Android
Messenger
BeeTagg
NeoReader
i-nigma
ScanLife
Black
Berry
v

Effective ways to use qr codes
Direct Mail
Posters & Flyers
T-Shirts
Business Cards
Bovine
v
Print Ads

Lets scan something: Giveaway
Hand out postcards
Everyone scan at same time
3 book winners & 1 Blow Pop bouquet winner

Lets scan something: BBCLUE

dfd
Make a QR Code: QRSTUff.com

dfd
Make a QR Code: qrcode.kaywa.com

Make a QR Code: myqr.co

dfd
Make a QR Code: bit.ly

dfd
Make a QR Code: goo.gl

Why are qr codes good for nonprofits?
Increase actions
Low cost to implement
Effortless to use
Engage the mobile audience
Attract a younger demographic
Enable creative campaigns
Measureable
Innovative use of technology

Case Study: Pancreatic Cancer Action Network
November 2010:
Hockey Fights Cancer Awareness Night with the Los Angeles Kings.
.
Goals
Raise awareness of pancreatic cancer.
2. Inform LA Kings fans how they can get involved with the organization.
3. Test two new technologies:
mobile communications & QR code.

Example: South Caroline Aquarium
Goal: Promote new albino alligator exhibit
Concept: City-wide scavenger hunt to win prizes
Results: Generated buzz, aquarium visits, new visitors

Example: The Big wild
Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley
Concept: Posters placed around Canada that activate a mobile petition
Results: Increased awareness and petition signatures.

Example: maymont
Goal: Increase awareness and donations to Maymont’s animal campaign.
Concept: Posters and ads featuring a QR code and SMS calls to action.
Results: Increased awareness and donations.
source

Example: Heifer Portland
Goal: Increase awareness of Heifer Portland’s mission and increase donations.
Concept: Put stuffed animals with a QR code and question around local farmer’s market.
Results: Increased traffic and additional donations.
source

Example: WWF Germany
Goal: Support the Save the Tiger campaign with use of mobile technology.
Concept: Ads feature QR code and SMS as primary calls to action.
Results: Increased awareness and youth engagement.
source

Example: bullying uk

Example: City harvest
Goal: Give mobile device users a way to give and learn more about City Harvest.
Concept: Series of ads around the city that pointed to a donation form, video, and action page.
Results: City Harvest was able to keep demand met even during a recession.
source

Example: Japanese Red Cross

Impact tips
QR codes are often more effective calls-to-actions.
QR codes are easy and inexpensive for marketing teams to use.
QR codes engage the mobile audience.
QR codes reach a younger demographic
QR codes can make your organization appear innovative.

QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon

Thank you! Let’s keep chatting…
Allison Nassour
Social Media Manager
Pancreatic Cancer Action Network
@AllisonnTweets
Chad Norman
Internet Marketing Manager
Blackbaud
@chadnorman

Scanning for Good:How Nonprofits Can Use QR Codes
Presented by: Allison Nassour and Chad NORMAN

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Scanning for Good: How Nonprofits Can Use QR Codes

by Chad Norman on Sep 19, 2011

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Scanning for Good: How Nonprofits Can Use QR Codes — Presentation Transcript