Scanning for Good:How Nonprofits Can Use QR Codes<br />Presented by: Allison Nassour and Chad NORMAN<br />
If you’re tweeting…<br />#Scanning4Good<br />#bbcon<br />
Your hosts for today’s Session<br />Allison Nassour<br />Social Media Manager<br />Pancreatic Cancer Action Network<br />@...
Introduction <br />Mobile Imaging Overview <br />What Are QR Codes <br />How QR Codes Work<br />How to Create QR Codes <br...
Mobile imaging is everywhere!<br />
Mobile imaging Platforms and tools<br />
What is a QR Code?<br />QR Code<br />is a<br />Quick Response Code<br />Quick Response Codes are two-dimensional barcodes ...
Where QR codes were born<br />Denso Corporation, 1994<br />Subsidiary of Toyota developed QR codes to track parts.<br />“I...
The anatomy of QR codes<br />
The data affects the size of the QR code<br />source<br />
4549%<br />Is qr code use growing?<br />increase in QR code scans between<br />Q1 2010 and Q1 2011<br />(source: digitalbu...
14<br />How many people are scanning qr codes?<br />million mobile users in the U.S. scanned a QR code in June 2011 <br />...
How QR codes work<br />Find a QR Code<br />Scan with a smart phone<br />Receive information<br />The data is encoded in th...
QR Code ACtions<br />WHAT CAN A QR CODE SEND?<br />PHONE NUMBER<br />EMAIL CONTENT<br />SMS MESSAGE<br />CONTACT INFO<br /...
QR Code Readers<br />There are tons of apps & most are free.<br />i-nigma<br />TapReader<br />QR Reader<br />QR Scanner<br...
Effective ways to use qr codes<br />Direct Mail<br />Posters & Flyers<br />T-Shirts<br />Business Cards<br />Bovine<br />v...
Lets scan something: Giveaway<br />Hand out postcards<br />Everyone scan at same time<br />3 book winners & 1 Blow Pop bou...
Lets scan something: BBCLUE<br />
dfd<br />Make a QR Code: QRSTUff.com<br />
dfd<br />Make a QR Code: qrcode.kaywa.com<br />
Make a QR Code: myqr.co<br />
dfd<br />Make a QR Code: bit.ly<br />
dfd<br />Make a QR Code: goo.gl<br />
Why are qr codes good for nonprofits?<br />Increase actions<br />Low cost to implement<br />Effortless to use<br />Engage ...
Case Study: Pancreatic Cancer Action Network<br />November 2010: <br />Hockey Fights Cancer Awareness Night with the Los A...
Example: South Caroline Aquarium <br />Goal: Promote new albino alligator exhibit<br />Concept: City-wide scavenger hunt t...
Example: The Big wild<br />Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley<br />C...
Example: maymont<br />Goal: Increase awareness and donations to Maymont’s animal campaign.<br />Concept: Posters and ads f...
Example: Heifer Portland<br />Goal: Increase awareness of Heifer Portland’s mission and increase donations.<br />Concept: ...
Example: WWF Germany<br />Goal: Support the Save the Tiger campaign with use of mobile technology.<br />Concept: Ads featu...
Example: bullying uk<br />
Example: City harvest<br />Goal: Give mobile device users a way to give and learn more about City Harvest.<br />Concept: S...
Example: Japanese Red Cross<br />
Impact tips<br />QR codes are often more effective calls-to-actions.<br />QR codes are easy and inexpensive for marketing ...
QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon<br />
Thank you! Let’s keep chatting…<br />Allison Nassour<br />Social Media Manager<br />Pancreatic Cancer Action Network<br />...
Scanning for Good:How Nonprofits Can Use QR Codes<br />Presented by: Allison Nassour and Chad NORMAN<br />
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  • TITLE SLIDE.
  • There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html
  • There are more than 250 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products http://www.onlinemarketing-trends.com/2011/03/facebook-photo-statistics-and-insights.html
  • http://www.digitalbuzzblog.com/infographic-the-rise-of-qr-codes/
  • http://www.comscore.com/Press_Events/Press_Releases/2011/8/14_Million_Americans_Scanned_QR_or_Bar_Codes_on_their_Mobile_Phones_in_June_2011
  • TITLE SLIDE.
  • Scanning for Good: How Nonprofits Can Use QR Codes

    1. 1. Scanning for Good:How Nonprofits Can Use QR Codes<br />Presented by: Allison Nassour and Chad NORMAN<br />
    2. 2. If you’re tweeting…<br />#Scanning4Good<br />#bbcon<br />
    3. 3. Your hosts for today’s Session<br />Allison Nassour<br />Social Media Manager<br />Pancreatic Cancer Action Network<br />@AllisonnTweets<br />Chad Norman<br />Internet Marketing Manager<br />Blackbaud<br />@chadnorman<br />
    4. 4. Introduction <br />Mobile Imaging Overview <br />What Are QR Codes <br />How QR Codes Work<br />How to Create QR Codes <br />Case Study: Pancreatic Cancer Action Network <br />How Nonprofits Are Using QR Codes<br />Questions<br />Today’s Agenda<br />
    5. 5. Mobile imaging is everywhere!<br />
    6. 6. Mobile imaging Platforms and tools<br />
    7. 7. What is a QR Code?<br />QR Code<br />is a<br />Quick Response Code<br />Quick Response Codes are two-dimensional barcodes popular for their fast readability and information storage capacity.<br />
    8. 8. Where QR codes were born<br />Denso Corporation, 1994<br />Subsidiary of Toyota developed QR codes to track parts.<br />“In 2002, Japanese network carriers, handset makers, and a quantity of service businesses, collaborating to produce innovative utilizes for the new cameras in mobile phones. Their favorite ideas was an concept to turn a camera telephone into a bar code scanner, delivering encoded -such as URLs that could connect direct to the mobile Internet.”<br />source<br />
    9. 9. The anatomy of QR codes<br />
    10. 10. The data affects the size of the QR code<br />source<br />
    11. 11. 4549%<br />Is qr code use growing?<br />increase in QR code scans between<br />Q1 2010 and Q1 2011<br />(source: digitalbuzzblog.org)<br />Photo from Flickr user clevercupcakes. <br />
    12. 12. 14<br />How many people are scanning qr codes?<br />million mobile users in the U.S. scanned a QR code in June 2011 <br />(source: comScore)<br />Photo from Flickr user clevercupcakes. <br />
    13. 13. How QR codes work<br />Find a QR Code<br />Scan with a smart phone<br />Receive information<br />The data is encoded in the actual QR code.<br />
    14. 14. QR Code ACtions<br />WHAT CAN A QR CODE SEND?<br />PHONE NUMBER<br />EMAIL CONTENT<br />SMS MESSAGE<br />CONTACT INFO<br />SOCIAL LINKS<br />PLAIN TEXT<br />MAP LOCATION<br />YOUTUBE VIDEO<br />WEBSITE URL<br />
    15. 15. QR Code Readers<br />There are tons of apps & most are free.<br />i-nigma<br />TapReader<br />QR Reader<br />QR Scanner<br />NeoReader<br />iPhone<br />QR Droid<br />ScanLife<br />RedLaser<br />i-nigma<br />QuickMark<br />Android<br />Messenger<br />BeeTagg<br />NeoReader<br />i-nigma<br />ScanLife<br />Black<br />Berry<br />v<br />
    16. 16. Effective ways to use qr codes<br />Direct Mail<br />Posters & Flyers<br />T-Shirts<br />Business Cards<br />Bovine<br />v<br />Print Ads<br />
    17. 17. Lets scan something: Giveaway<br />Hand out postcards<br />Everyone scan at same time<br />3 book winners & 1 Blow Pop bouquet winner<br />
    18. 18. Lets scan something: BBCLUE<br />
    19. 19. dfd<br />Make a QR Code: QRSTUff.com<br />
    20. 20. dfd<br />Make a QR Code: qrcode.kaywa.com<br />
    21. 21. Make a QR Code: myqr.co<br />
    22. 22. dfd<br />Make a QR Code: bit.ly<br />
    23. 23. dfd<br />Make a QR Code: goo.gl<br />
    24. 24. Why are qr codes good for nonprofits?<br />Increase actions<br />Low cost to implement<br />Effortless to use<br />Engage the mobile audience<br />Attract a younger demographic<br />Enable creative campaigns<br />Measureable<br />Innovative use of technology<br />
    25. 25. Case Study: Pancreatic Cancer Action Network<br />November 2010: <br />Hockey Fights Cancer Awareness Night with the Los Angeles Kings.<br />.<br />Goals<br />Raise awareness of pancreatic cancer.<br />2. Inform LA Kings fans how they can get involved with the organization.<br />3. Test two new technologies: <br />mobile communications & QR code.<br />
    26. 26. Example: South Caroline Aquarium <br />Goal: Promote new albino alligator exhibit<br />Concept: City-wide scavenger hunt to win prizes<br />Results: Generated buzz, aquarium visits, new visitors<br />
    27. 27. Example: The Big wild<br />Goal: Increase signatures on a petition to save British Columbia’s Flathead River Valley<br />Concept: Posters placed around Canada that activate a mobile petition<br />Results: Increased awareness and petition signatures.<br />
    28. 28. Example: maymont<br />Goal: Increase awareness and donations to Maymont’s animal campaign.<br />Concept: Posters and ads featuring a QR code and SMS calls to action. <br />Results: Increased awareness and donations.<br />source<br />
    29. 29. Example: Heifer Portland<br />Goal: Increase awareness of Heifer Portland’s mission and increase donations.<br />Concept: Put stuffed animals with a QR code and question around local farmer’s market.<br />Results: Increased traffic and additional donations.<br />source<br />
    30. 30. Example: WWF Germany<br />Goal: Support the Save the Tiger campaign with use of mobile technology.<br />Concept: Ads feature QR code and SMS as primary calls to action. <br />Results: Increased awareness and youth engagement.<br />source<br />
    31. 31. Example: bullying uk<br />
    32. 32. Example: City harvest<br />Goal: Give mobile device users a way to give and learn more about City Harvest.<br />Concept: Series of ads around the city that pointed to a donation form, video, and action page.<br />Results: City Harvest was able to keep demand met even during a recession.<br />source<br />
    33. 33. Example: Japanese Red Cross<br />
    34. 34. Impact tips<br />QR codes are often more effective calls-to-actions.<br />QR codes are easy and inexpensive for marketing teams to use. <br />QR codes engage the mobile audience.<br />QR codes reach a younger demographic<br />QR codes can make your organization appear innovative. <br />
    35. 35. QR Codes are effective mobile calls-to-action that help nonprofits engage connected supporters. #Scanning4Good #bbcon<br />
    36. 36. Thank you! Let’s keep chatting…<br />Allison Nassour<br />Social Media Manager<br />Pancreatic Cancer Action Network<br />@AllisonnTweets<br />Chad Norman<br />Internet Marketing Manager<br />Blackbaud<br />@chadnorman<br />
    37. 37. Scanning for Good:How Nonprofits Can Use QR Codes<br />Presented by: Allison Nassour and Chad NORMAN<br />
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