Nonprofit Radio - Make Podcasts that Engage Supporters
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Nonprofit Radio - Make Podcasts that Engage Supporters

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With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage ...

With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters. We'll discuss how to produce a podcasts using free tools and from scratch, including pre-production, recording, editing, processing, and rendering. Then, we'll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. And finally, we'll learn from a few case studies and go over some production best practices. So, bring your iPods and earbuds, and let's podcast!

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Nonprofit Radio - Make Podcasts that Engage Supporters Presentation Transcript

  • 1.  
  • 2.
    • Chad Norman
    • Host of “The Baudcast”
    • Corey
    • Pudhorodsky
    • Host of “501c3Cast”
    Welcome
  • 3. Agenda
    • Podcasting Background & Demographics
    • Planning your Podcast
    • Tools & Resources
    • Promotion, Sharing, and Metrics
    • Review the “Podcasters Toolkit”
    • Open Q&A
  • 4. Just a few statistics…
  • 5. … but focus on YOUR Audience.. http://www.flickr.com/photos/archangeli/242091173/
  • 6. … and your story. http://www.flickr.com/photos/citizenhelder/3280892618/
  • 7. Hardware Options USB Headset Dynamic or Condenser Mics Soundboard Mobile Devices Video Recording
  • 8. Software
    • Audacity
    • Garage Band (Mac)
    • Sony Sound Forge
    • Adobe Audition
    • Levelator
    • Skype
      • Pamela
      • Hot Recorder
      • Audio Hijack Pro
    Green bullets are free!
  • 9. Production
    • Editing / Clean up
    • Bit Rate
    • Stereo vs. Mono
    • ID3 Tags
    • Images
    • iTunes Tags
    • Show Notes
  • 10. Hosting Services
  • 11. Start Simple…
  • 12. … grow into your Podcasting Empire http://www.flickr.com/photos/8554696@N03/
  • 13.
    • iTunes
    • Podcast Pickle
    • Podcast Alley
    • Odeo
    Podcast Directories
  • 14. Social Networks
  • 15.
    • Website
    • Email
    • Newsletters
    • Press Releases
    • Advertisements
    • Partners
    Cross-Channel Promotions
  • 16. Case: Volunteer San Diego
  • 17.
    • Description
    • RSS
    • iTunes Link
    • Listen Now
    • Show Notes
    • Contact Info
    Case: The Nature Conservancy
  • 18.
    • WeAreMedia.org
    • NTEN Conference Website Resources
    • Podcast Communities and Forums
    Resources http://www.flickr.com/photos/neilt/2517652/
  • 19. Questions? http://www.flickr.com/photos/lostmittenetsy/1451476678
  • 20.
    • Chad Norman
    • [email_address]
    • www.twitter.com/chadnorman
    • www.Blackbaud.com/TheBaudcast
    • Corey Pudhorodsky
    • [email_address]
    • www.twitter.com/501c3Cast
    • www.501c3cast.com
    Thank You!