Nonprofit Radio - Make Podcasts that Engage Supporters

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With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage …

With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters. We'll discuss how to produce a podcasts using free tools and from scratch, including pre-production, recording, editing, processing, and rendering. Then, we'll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. And finally, we'll learn from a few case studies and go over some production best practices. So, bring your iPods and earbuds, and let's podcast!

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Transcript

  • 1.  
  • 2.
    • Chad Norman
    • Host of “The Baudcast”
    • Corey
    • Pudhorodsky
    • Host of “501c3Cast”
    Welcome
  • 3. Agenda
    • Podcasting Background & Demographics
    • Planning your Podcast
    • Tools & Resources
    • Promotion, Sharing, and Metrics
    • Review the “Podcasters Toolkit”
    • Open Q&A
  • 4. Just a few statistics…
  • 5. … but focus on YOUR Audience.. http://www.flickr.com/photos/archangeli/242091173/
  • 6. … and your story. http://www.flickr.com/photos/citizenhelder/3280892618/
  • 7. Hardware Options USB Headset Dynamic or Condenser Mics Soundboard Mobile Devices Video Recording
  • 8. Software
    • Audacity
    • Garage Band (Mac)
    • Sony Sound Forge
    • Adobe Audition
    • Levelator
    • Skype
      • Pamela
      • Hot Recorder
      • Audio Hijack Pro
    Green bullets are free!
  • 9. Production
    • Editing / Clean up
    • Bit Rate
    • Stereo vs. Mono
    • ID3 Tags
    • Images
    • iTunes Tags
    • Show Notes
  • 10. Hosting Services
  • 11. Start Simple…
  • 12. … grow into your Podcasting Empire http://www.flickr.com/photos/8554696@N03/
  • 13.
    • iTunes
    • Podcast Pickle
    • Podcast Alley
    • Odeo
    Podcast Directories
  • 14. Social Networks
  • 15.
    • Website
    • Email
    • Newsletters
    • Press Releases
    • Advertisements
    • Partners
    Cross-Channel Promotions
  • 16. Case: Volunteer San Diego
  • 17.
    • Description
    • RSS
    • iTunes Link
    • Listen Now
    • Show Notes
    • Contact Info
    Case: The Nature Conservancy
  • 18.
    • WeAreMedia.org
    • NTEN Conference Website Resources
    • Podcast Communities and Forums
    Resources http://www.flickr.com/photos/neilt/2517652/
  • 19. Questions? http://www.flickr.com/photos/lostmittenetsy/1451476678
  • 20.
    • Chad Norman
    • [email_address]
    • www.twitter.com/chadnorman
    • www.Blackbaud.com/TheBaudcast
    • Corey Pudhorodsky
    • [email_address]
    • www.twitter.com/501c3Cast
    • www.501c3cast.com
    Thank You!