Nonprofit Radio - Make Podcasts that Engage Supporters

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With portable music players, smart phones, and cheap bandwidth everywhere, more and more online marketers are turning to podcasting as a powerful way to extend the reach of their brands and engage supporters. We'll discuss how to produce a podcasts using free tools and from scratch, including pre-production, recording, editing, processing, and rendering. Then, we'll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. And finally, we'll learn from a few case studies and go over some production best practices. So, bring your iPods and earbuds, and let's podcast!

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Nonprofit Radio - Make Podcasts that Engage Supporters

  1. 2. <ul><li>Chad Norman </li></ul><ul><li>Host of “The Baudcast” </li></ul><ul><li>Corey </li></ul><ul><li>Pudhorodsky </li></ul><ul><li>Host of “501c3Cast” </li></ul>Welcome
  2. 3. Agenda <ul><li>Podcasting Background & Demographics </li></ul><ul><li>Planning your Podcast </li></ul><ul><li>Tools & Resources </li></ul><ul><li>Promotion, Sharing, and Metrics </li></ul><ul><li>Review the “Podcasters Toolkit” </li></ul><ul><li>Open Q&A </li></ul>
  3. 4. Just a few statistics…
  4. 5. … but focus on YOUR Audience.. http://www.flickr.com/photos/archangeli/242091173/
  5. 6. … and your story. http://www.flickr.com/photos/citizenhelder/3280892618/
  6. 7. Hardware Options USB Headset Dynamic or Condenser Mics Soundboard Mobile Devices Video Recording
  7. 8. Software <ul><li>Audacity </li></ul><ul><li>Garage Band (Mac) </li></ul><ul><li>Sony Sound Forge </li></ul><ul><li>Adobe Audition </li></ul><ul><li>Levelator </li></ul><ul><li>Skype </li></ul><ul><ul><li>Pamela </li></ul></ul><ul><ul><li>Hot Recorder </li></ul></ul><ul><ul><li>Audio Hijack Pro </li></ul></ul>Green bullets are free!
  8. 9. Production <ul><li>Editing / Clean up </li></ul><ul><li>Bit Rate </li></ul><ul><li>Stereo vs. Mono </li></ul><ul><li>ID3 Tags </li></ul><ul><li>Images </li></ul><ul><li>iTunes Tags </li></ul><ul><li>Show Notes </li></ul>
  9. 10. Hosting Services
  10. 11. Start Simple…
  11. 12. … grow into your Podcasting Empire http://www.flickr.com/photos/8554696@N03/
  12. 13. <ul><li>iTunes </li></ul><ul><li>Podcast Pickle </li></ul><ul><li>Podcast Alley </li></ul><ul><li>Odeo </li></ul>Podcast Directories
  13. 14. Social Networks
  14. 15. <ul><li>Website </li></ul><ul><li>Email </li></ul><ul><li>Newsletters </li></ul><ul><li>Press Releases </li></ul><ul><li>Advertisements </li></ul><ul><li>Partners </li></ul>Cross-Channel Promotions
  15. 16. Case: Volunteer San Diego
  16. 17. <ul><li>Description </li></ul><ul><li>RSS </li></ul><ul><li>iTunes Link </li></ul><ul><li>Listen Now </li></ul><ul><li>Show Notes </li></ul><ul><li>Contact Info </li></ul>Case: The Nature Conservancy
  17. 18. <ul><li>WeAreMedia.org </li></ul><ul><li>NTEN Conference Website Resources </li></ul><ul><li>Podcast Communities and Forums </li></ul>Resources http://www.flickr.com/photos/neilt/2517652/
  18. 19. Questions? http://www.flickr.com/photos/lostmittenetsy/1451476678
  19. 20. <ul><li>Chad Norman </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/chadnorman </li></ul><ul><li>www.Blackbaud.com/TheBaudcast </li></ul><ul><li>Corey Pudhorodsky </li></ul><ul><li>[email_address] </li></ul><ul><li>www.twitter.com/501c3Cast </li></ul><ul><li>www.501c3cast.com </li></ul>Thank You!

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