Making your Web Presence Social: 10 Ideas for Nonprofits

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The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.

The Supporter Journey is social, and your nonprofit's website should be too. Here are 10 ideas for integrating social media into your nonprofit website.

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  • Section header
  • No matter who you are or where you are in life …
  • What’s a baby need most?Human connectionLife is all about relationships from the very beginning!!!
  • What do most look forward to in lifeThings they do with family, best friends, co-workers
  • What content on Facebook is most consumed? (photos/videos)These things connect us with people
  • Why do people give?Connection (relationship) with an organization, cause, person50% of people give because their friend asked (blackbaud event fundraising survey)
  • Twitter and Facebook plugins. http://developers.facebook.com/docs/plugins/http://twitter.com/about/resources
  • http://developers.facebook.com/docs/reference/plugins/like/http://twitter.com/about/resources/tweetbuttonhttp://sharethis.com/
  • http://developers.facebook.com/docs/plugins/http://twitter.com/widgets
  • http://www.disqus.com/dashboard/

Transcript

  • 1. t
    Making your Web presence Social: ten ideas for nonprofits
    Chad Norman
    Frank Barry
  • 2. Your Hosts for today's Talk
    Frank Barry
    Internet Strategy Manager
    Blackbaud
    @franswaa
    Chad Norman
    Internet Marketing Manager
    Blackbaud
    @chadnorman
  • 3. #bbjourney
    If You’re Tweeting:
  • 4. 42
    % of people in America use Facebook
  • 5. 1 12
    # of people on the planet using Facebook
    in
  • 6. 35
    Hours of video is uploaded to YouTube every single minute
  • 7. 16
    Million people around the world use Twitter
  • 8. The Supporter Journey is Social
  • 9.
  • 10. From the
    Beginning
  • 11. Relationships
    are the glue
  • 12. Facebook’s top Content: Photos and Videos
  • 13. 50% Gave because a Friend Asked
  • 14. Where are you on the social journey?
    As your organization’s social media program matures, it should be moving from simply trying new things to multi-channel integration.
    STAGE 1
    Traditional
    STAGE 2
    Experimental
    STAGE 3
    Operational
    STAGE 4
    Impactful
    Traditional marketing operations consisting of one-way communication.
    Pushing content to supporters with little back-and forth chatter.
    Dabbling in social media, but efforts are disconnected from organizational goals.
    Fractured efforts and silos with no real coordination of activities and measurement.
    Social activity is more embedded in organizational operations.
    Internal policies, dedicated staff, channel alignment, and campaign integration.
    Social activity drives real, measureable results at organization.
    Tools and systems are in place to allow staff to have perform meaningful engagement with supporters.
    .
  • 15. you’ve got a social media Strategy, right?
    The P.O.S.T. method*
    P = People: Who?
    O = Objectives: Goals?
    S = Strategies: Outcomes?
    T = Technologies: Tools?
    * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
  • 16. Making your web presence social
  • 17. Connect with your supporters
    1
  • 18. Connect with your supporters
    1
  • 19. Make Content Sharable
    2
  • 20. Display Social Content
    3
  • 21. Display Social Content
    3
  • 22. Encourage Social-enabled comments
    4
  • 23. Integrate Social conversations
    5
  • 24. Help Supporters Take Action
    6
  • 25. Help Supporters Take Action
    6
  • 26. Raise More Money
    7
  • 27. Raise More Money
    7
  • 28. Raise More Money
    7
  • 29. Pull in Multimedia
    8
  • 30. Create a Social Hub
    9
  • 31. Create a Social Hub
    9
  • 32. Create a Social Hub
    9
  • 33. Build a Private Community
    10
  • 34. Want a ton more ideas?
    Checkout the Social Media Tactics series for nonprofits!
    www.slideshare.net/chadnorman
  • 35. Bonus Workshop: Social Media Listening
  • 36. workshop: Social Media Listening
    VIEW & DOWNLOAD
  • 37. Questions?
  • 38. Thank you!
    Let’s keep the conversation going…
    chad.norman@blackbaud.com
    twitter.com/chadnorman
    frank.barry@blackbaud.com
    twitter.com/franswaa
    www.NetWitsThinkTank.com