Embracing the Power of the Social Fundraising Effect
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Embracing the Power of the Social Fundraising Effect

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Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise......

Very few nonprofits raise money “on” social networks in a vacuum. You can encourage followers to become fundraisers by leveraging The Social Fundraising Effect. Come explore how nonprofits raise money with this powerful channel by building networks, engaging social communities, optimizing social presence for fundraising, building advocates, and empowering fundraisers.

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  • The Next Generation of American Giving study is based on an online survey of 1,014 U.S. donors that was fielded in May, 2013.18-3262% Give via a mobile phone55% of Gen Y follow charities on social media; with 29% saying that social media is an extremely important way to stay in touch. 8% of Gen Y donors have given via social media.43% Are willing to fundraise on behalf of orgs
  • 33-4847% give via mobile40% give through the web46% fundraise on behalf of org10% of Gen X donors have given via social media. 19% think it’s an important way to stay in touch.
  • Largest % of giving = 43% (here is where you focus your traditional fundraising efforts)5% of Baby Boomers have given via social mediaOnly 5% say it’s an important way to stay in touch.No mobileDirect mailGive through the webRecurring giving
  • 1% of Matures have given through social media. 2% say it is an important way to stay in touch.An appeal via social media from a group you follow is somewhat acceptable to Generation X and Generation Y, but not acceptable to a majority of Boomers or Matures. Even among younger donors, roughly one-fourth say this is unacceptable. Direct mail Honoring othersVery light on ways to connect
  • Chad
  • Melanie
  • Melanie & Chad
  • Melanie & Chad
  • Melanie & Chad
  • Team Komenteamraiser
  • Crowdwise.com
  • Hoot to GiveChevorlet Purple

Transcript

  • 1. Change, Change, Change [ social media trends & stats ]
  • 2. 18%
  • 3. $1,000,000,000
  • 4. 26%
  • 5. 23%
  • 6. 400Million
  • 7. 400Million
  • 8. 3.7% of All Traffic
  • 9. $15 Million
  • 10. Know Your Audience [ target your message ]
  • 11. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • 12. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • 13. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • 14. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • 15. 2012 Social Network Benchmark Report Blackbaud, NTEN, Common Knowledge www.nonprofitsocialnetworksurvey.com
  • 16. 1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively. 2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift. 3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb 4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff 5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals 6. Google+ Struggling to Gain Momentum and PinterestPops as Top Newcomer.
  • 17. The Next Generation of American Givingwww.blackbaud.com/nextgen
  • 18. The Next Generation of American Givingwww.blackbaud.com/nextgen
  • 19. The Next Generation of American Givingwww.blackbaud.com/nextgen
  • 20. The Next Generation of American Givingwww.blackbaud.com/nextgen
  • 21. The Next Generation of American Givingwww.blackbaud.com/nextgen
  • 22. Awareness
  • 23. Engagement Engagement
  • 24. Conversion Conversion
  • 25. Advocacy Advocacy
  • 26. Fundraising Fundraising