All of Our Students are On Social Media, But What Do We Need to Know?

  • 2,141 views
Uploaded on

This is a high-level social media overview geared towards high school guidance counselors.

This is a high-level social media overview geared towards high school guidance counselors.

More in: Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,141
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
26
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. All of Our Students are “On Social Media”
    …but, what do we need to know?
    Melanie Mathos, Public Relations Manager, Blackbaud
    Chad Norman, Internet Marketing Manager, Blackbaud
    © 2010 Blackbaud
  • 2. Why are tweens and teens so predisposed to communicating online?
    http://www.flickr.com/photos/kamshots/204036348/
  • 3. It’s a lot like texting!Nearly two-thirds of teens - 63 percent - have a cell phone (8)47% of Teens Can Text with Eyes Closed (1)1 in 3 teens send 100-plus texts a day (2)1/4 of text messages sent by teens are sent during class. (14)50%of teens admit to text messaging while driving (8)Teens with phones averaged nearly 2,900 texts a month (14)
    http://www.flickr.com/photos/kamshots/204036348/
  • 4. Teen social networking by the numbers (10) 51% check their sites more than once a day.22% check their sites more than 10 times a day. (12)39% have posted something they later regretted.37% have used the sites to make fun of other students.25% have created a profile with a false identity.24% have hacked into someone else's account.13% have posted nude or seminude pictures or videos of themselves or others online.
    http://www.flickr.com/photos/kamshots/204036348/
  • 5. Web 1.0 refers to first generation Web-based content that was typically one-way static communication.
    Web 2.0(or social media) refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.
  • 6. Today’s Social Web Brings it All Together
  • 7.
  • 8. Facebook
    • Network based on life
    • 9. Share photos, links, ideas, updates, birthdays, events, etc.
    • 10. More than 400 million users (15)
    • 11. 50% login every day
    • 12. 26% of users are 17 and under
    • 13. Fastest growing group is 55+
    • 14. Connects with brands via “liking”
  • Myspace
    • Network based on friends
    • 15. 37% of users are under 17
    • 16. Facebook is much bigger
    • 17. Traffic is heading down
    • 18. Very customizable
    • 19. Focus on bands and games
  • Blogs
    • Network based on topics
    • 20. 133 million blogs (16)
    • 21. 35% of online teen girls blog (8)
    • 22. 20% of online teen boys blog (8)
    • 23. Microblogging is popular with teens
    • 24. Posterous and Tumbler
  • Twitter
    • Network based on short updates
    • 25. 105 million registered users (4)
    • 26. 24 and under is fastest growing
  • YouTube
    • Network based on videos
    • 27. #2 search engine behind Google
    • 28. 24 hours of video uploaded every minute of every day
    • 29. Teen boys are twice as likely to post a video as a teen girl (8)
    • 30. #1 site for kids age 2-11 (13)
    • 31. Users can upload, comment on, and favorite videos
  • LinkedIn
    • Network based on résumé
    • 32. Virtually no teens on platform
    • 33. Ranks high in Google
    • 34. They will need this when being recruited after college
  • Flickr
    • Network based on photos
    • 35. Users can control photo rights
    • 36. Hosting over 4 billion images (17)
    • 37. Though, Facebook is bigger
  • Digg, StumbleUponReddit, Mixx, Yahoo Buzz
    • Network based on news
    • 38. Stories, links, images, videos, blogs posts are submitted, voted, and commented on.
  • Foursquare and Gowalla
    • Network based on location
    • 39. Smartphone needed
    • 40. 1 million users and growing
  • Share Pair
    What platform do you see your teens using most?
  • 41. 2 Simple Social Media Rules Teens Need to Know About
    Never say anything you wouldn’t say to your mother
    What happens in Vegas stays on Facebook
    http://www.flickr.com/photos/nathannowack/1370695123
    http://www.flickr.com/photos/calliope/3471244658/
  • 42. Social Media Pitfalls
    Think about privacy
    Employment impact
    Cyber-bullying
    Sexting
  • 43. Share Pair
    What do you think your students greatest opportunities and threats are with social media?
  • 44. Addressing Social Media
    Create social media policy for students
    Create social media policy for staff
    Educate students, staff, and parents
    http://www.flickr.com/photos/wonderlane/37531816/
  • 45. OK, who has questions?
  • 46. Thank you!
    If you have any questions, or just want to chat, you can find us online:
    chad.norman@blackbaud.com
    twitter.com/chadnorman
    Blackbaud.com/ChadNorman
    Blackbaud.com/BlackbaudNews
    melanie.mathos@blackbaud.com
    twitter.com/melmatho
  • 47. REFERENCES
    1 http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1334
    2http://bit.ly/brSIdS
    4http://bit.ly/cnqUql
    5 http://bit.ly/9hD2j8 
    6 http://www.cyberbullying.us/research.php 
    7 In a recent survey conducted by The National Campaign  
    8 Pew "Teens & Social Media" Study(Source: link to study)
    9  Arbitron and Edison Research (Source)
     10 COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009) SOURCE 
    11 Nielson http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
    12 (Source) 
    13 http://www.marketwire.com/press-release/Video-Generation-Kids-Teens-Consuming-More-Online-Video-Content-Than-Adults-Home-According-866120.htm 
    14 (Source: Common Sense Media, quoted here)
    15 http://mashable.com/2010/02/04/facebook-400-million/
    16 http://technorati.com/blogging/state-of-the-blogosphere/
    17 ^4 Billion Photos on Flickr from Flickr Blog
  • 48. What is Twitter?
    • Twitter is a social network based on text messages, or updates
    • 49. You post updates for your followers to read
    • 50. Your followers post updates for you to read
    • 51. Platform for the web or your mobile device
  • How does Twitter work?: Terms to know …
  • 52. How does Twitter work?: Terms to know …
    Tweet
    Message “@”
    ReTweet “RT”
    Hashtag “#”