All of Our Students are “On Social Media”<br />…but, what do we need to know?<br />Melanie Mathos, Public Relations Manage...
Why are tweens and teens so predisposed to communicating online?<br />http://www.flickr.com/photos/kamshots/204036348/<br />
It’s a lot like texting!Nearly two-thirds of teens - 63 percent - have a cell phone (8)47% of Teens Can Text with Eyes Clo...
Teen social networking by the numbers (10) 51% check their sites more than once a day.22% check their sites more than 10 t...
Web 1.0 refers to first generation Web-based content that was typically one-way static communication.<br />Web 2.0(or soci...
Today’s Social Web Brings it All Together<br />
Facebook<br /><ul><li>Network based on life
Share photos, links, ideas, updates, birthdays, events, etc.
More than 400 million users (15)
50% login every day
26% of users are 17 and under
Fastest growing group is 55+
Connects with brands via “liking”</li></li></ul><li>Myspace<br /><ul><li>Network based on friends
37% of users are under 17
Facebook is much bigger
Traffic is heading down
Very customizable
Focus on bands and games</li></li></ul><li>Blogs<br /><ul><li>Network based on topics
133 million blogs   (16)
35% of online teen girls blog (8)
20% of online teen boys blog  (8)
Microblogging is popular with teens
Posterous and Tumbler</li></li></ul><li>Twitter<br /><ul><li>Network based on short updates
105 million registered users (4)
24 and under is fastest growing</li></li></ul><li>YouTube<br /><ul><li>Network based on videos
#2 search engine behind Google
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All of Our Students are On Social Media, But What Do We Need to Know?

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This is a high-level social media overview geared towards high school guidance counselors.

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All of Our Students are On Social Media, But What Do We Need to Know?

  1. 1. All of Our Students are “On Social Media”<br />…but, what do we need to know?<br />Melanie Mathos, Public Relations Manager, Blackbaud<br />Chad Norman, Internet Marketing Manager, Blackbaud<br />© 2010 Blackbaud<br />
  2. 2. Why are tweens and teens so predisposed to communicating online?<br />http://www.flickr.com/photos/kamshots/204036348/<br />
  3. 3. It’s a lot like texting!Nearly two-thirds of teens - 63 percent - have a cell phone (8)47% of Teens Can Text with Eyes Closed (1)1 in 3 teens send 100-plus texts a day (2)1/4 of text messages sent by teens are sent during class. (14)50%of teens admit to text messaging while driving (8)Teens with phones averaged nearly 2,900 texts a month (14)<br />http://www.flickr.com/photos/kamshots/204036348/<br />
  4. 4. Teen social networking by the numbers (10) 51% check their sites more than once a day.22% check their sites more than 10 times a day. (12)39% have posted something they later regretted.37% have used the sites to make fun of other students.25% have created a profile with a false identity.24% have hacked into someone else's account.13% have posted nude or seminude pictures or videos of themselves or others online.<br />http://www.flickr.com/photos/kamshots/204036348/<br />
  5. 5. Web 1.0 refers to first generation Web-based content that was typically one-way static communication.<br />Web 2.0(or social media) refers to second generation Web-based services that emphasizes two-way online collaboration and sharing among users.<br />
  6. 6. Today’s Social Web Brings it All Together<br />
  7. 7.
  8. 8. Facebook<br /><ul><li>Network based on life
  9. 9. Share photos, links, ideas, updates, birthdays, events, etc.
  10. 10. More than 400 million users (15)
  11. 11. 50% login every day
  12. 12. 26% of users are 17 and under
  13. 13. Fastest growing group is 55+
  14. 14. Connects with brands via “liking”</li></li></ul><li>Myspace<br /><ul><li>Network based on friends
  15. 15. 37% of users are under 17
  16. 16. Facebook is much bigger
  17. 17. Traffic is heading down
  18. 18. Very customizable
  19. 19. Focus on bands and games</li></li></ul><li>Blogs<br /><ul><li>Network based on topics
  20. 20. 133 million blogs (16)
  21. 21. 35% of online teen girls blog (8)
  22. 22. 20% of online teen boys blog (8)
  23. 23. Microblogging is popular with teens
  24. 24. Posterous and Tumbler</li></li></ul><li>Twitter<br /><ul><li>Network based on short updates
  25. 25. 105 million registered users (4)
  26. 26. 24 and under is fastest growing</li></li></ul><li>YouTube<br /><ul><li>Network based on videos
  27. 27. #2 search engine behind Google
  28. 28. 24 hours of video uploaded every minute of every day
  29. 29. Teen boys are twice as likely to post a video as a teen girl (8)
  30. 30. #1 site for kids age 2-11 (13)
  31. 31. Users can upload, comment on, and favorite videos</li></li></ul><li>LinkedIn<br /><ul><li>Network based on résumé
  32. 32. Virtually no teens on platform
  33. 33. Ranks high in Google
  34. 34. They will need this when being recruited after college</li></li></ul><li>Flickr<br /><ul><li>Network based on photos
  35. 35. Users can control photo rights
  36. 36. Hosting over 4 billion images (17)
  37. 37. Though, Facebook is bigger</li></li></ul><li>Digg, StumbleUponReddit, Mixx, Yahoo Buzz<br /><ul><li>Network based on news
  38. 38. Stories, links, images, videos, blogs posts are submitted, voted, and commented on. </li></li></ul><li>Foursquare and Gowalla<br /><ul><li>Network based on location
  39. 39. Smartphone needed
  40. 40. 1 million users and growing</li></li></ul><li>Share Pair<br />What platform do you see your teens using most?<br />
  41. 41. 2 Simple Social Media Rules Teens Need to Know About<br />Never say anything you wouldn’t say to your mother<br />What happens in Vegas stays on Facebook<br />http://www.flickr.com/photos/nathannowack/1370695123<br />http://www.flickr.com/photos/calliope/3471244658/<br />
  42. 42. Social Media Pitfalls<br />Think about privacy<br />Employment impact<br />Cyber-bullying<br />Sexting<br />
  43. 43. Share Pair<br />What do you think your students greatest opportunities and threats are with social media?<br />
  44. 44. Addressing Social Media<br />Create social media policy for students<br />Create social media policy for staff<br />Educate students, staff, and parents<br />http://www.flickr.com/photos/wonderlane/37531816/<br />
  45. 45. OK, who has questions?<br />
  46. 46. Thank you!<br />If you have any questions, or just want to chat, you can find us online:<br />chad.norman@blackbaud.com<br />twitter.com/chadnorman<br />Blackbaud.com/ChadNorman<br />Blackbaud.com/BlackbaudNews<br />melanie.mathos@blackbaud.com<br />twitter.com/melmatho<br />
  47. 47. REFERENCES<br />1 http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=1334<br />2http://bit.ly/brSIdS<br />4http://bit.ly/cnqUql<br />5 http://bit.ly/9hD2j8 <br />6 http://www.cyberbullying.us/research.php <br />7 In a recent survey conducted by The National Campaign  <br />8 Pew "Teens & Social Media" Study(Source: link to study)<br />9  Arbitron and Edison Research (Source)<br /> 10 COMMON SENSE MEDIA's POLL OF SOCIAL NETWORKING (Aug 2009) SOURCE <br />11 Nielson http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf<br />12 (Source) <br />13 http://www.marketwire.com/press-release/Video-Generation-Kids-Teens-Consuming-More-Online-Video-Content-Than-Adults-Home-According-866120.htm <br />14 (Source: Common Sense Media, quoted here) <br />15 http://mashable.com/2010/02/04/facebook-400-million/<br />16 http://technorati.com/blogging/state-of-the-blogosphere/<br />17 ^4 Billion Photos on Flickr from Flickr Blog <br />
  48. 48. What is Twitter?<br /><ul><li>Twitter is a social network based on text messages, or updates
  49. 49. You post updates for your followers to read
  50. 50. Your followers post updates for you to read
  51. 51. Platform for the web or your mobile device</li></li></ul><li>How does Twitter work?: Terms to know …<br />
  52. 52. How does Twitter work?: Terms to know …<br />Tweet <br />Message “@”<br />ReTweet “RT” <br />Hashtag “#”<br />
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