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50 Social Media Tactics for Businesses
 

50 Social Media Tactics for Businesses

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Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.

Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.

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  • Great presentation!

    I would like to follow this suggestion and will notice the benefits if I will get. You have describe many tools and how to manage them etc. I will recommend every one to at least have a look over it.
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  • Hi,Great presentation. Please can you share slides to pavanfico73@gmail.com
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  • I think this is great work, the only addition i'd make would be to ensure that your list of clients/suppliers/staff etc. on twitter is private. An increasing number of companies are generating distribution lists based on the companies twitter lists that represent their current client base in a hope to steal some business.

    A very enjoyable read!
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  • Great presentation. Please can you hare slides to zojo556@gmail.com
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  • Very useful, thank you!!
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    50 Social Media Tactics for Businesses 50 Social Media Tactics for Businesses Presentation Transcript

    • Presenter Social Media Tactics 22 for Businesses 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
    • So, you’ve got a social media plan, right?
      • * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
      P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. Today, T is for “Tactics”
    • 1 SOCIAL MEDIA TACTIC Create a custom Twitter background that reflects your business's brand.
    • 2 SOCIAL MEDIA TACTIC List the Twitter handles of the staff contributing to your company’s feed.
    • 3 SOCIAL MEDIA TACTIC Create a Twitter List of your company's staff, clients, or partners.
    • SOCIAL MEDIA TACTIC 4 SOCIAL MEDIA TACTIC Use Twitaholic.com to connect with the top 50 tweeters in your city.
    • 5 SOCIAL MEDIA TACTIC Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
    • 6 SOCIAL MEDIA TACTIC Build real relationships by replying, retweeting, engaging your market.
    • 7 SOCIAL MEDIA TACTIC Recruit for open positions via Twitter.
    • 8 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.
    • 9 SOCIAL MEDIA TACTIC Piggyback on Twitter's trending topics to reach a wider audience.
    • 10 SOCIAL MEDIA TACTIC Bring Twitter content onto your website and blogs.
    • 11 SOCIAL MEDIA TACTIC Track the reach of your tweets with Tweet Reach.
    • Save your tweets forever with Twapperkeeper. 12 SOCIAL MEDIA TACTIC
    • 13 SOCIAL MEDIA TACTIC Analyze collected tweets with What The Trend.
    • 14 SOCIAL MEDIA TACTIC Use widgets to bring Twitter content onto your website.
    • 15 SOCIAL MEDIA TACTIC Sponsor a fan-determined giveaway in the community.
    • 16 SOCIAL MEDIA TACTIC Get creative with Twitter avatars
    • 17 SOCIAL MEDIA TACTIC Organize a Tweetup.
    • 18 SOCIAL MEDIA TACTIC Use Twitpic to share photos.
    • 19 SOCIAL MEDIA TACTIC Use CoTweet or HootSuite to manage company’s tweeting.
    • 20 SOCIAL MEDIA TACTIC Track and benchmark key Twitter stats.
    • 21 SOCIAL MEDIA TACTIC Use short URLs to track link performance (bit.ly, tinyurl.com).
    • 22 SOCIAL MEDIA TACTIC Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.
    • 23 SOCIAL MEDIA TACTIC Reflect your brand on your Facebook page.
    • 24 SOCIAL MEDIA TACTIC Create a Facebook landing page.
    • 25 SOCIAL MEDIA TACTIC Promote your Facebook page with a Like Box.
    • 26 SOCIAL MEDIA TACTIC Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.
    • 27 SOCIAL MEDIA TACTIC Add your blog’s feed to your fan page wall via the Notes application.
    • 28 SOCIAL MEDIA TACTIC Integrate other channels via Facebook fan page tabs.
    • 29 SOCIAL MEDIA TACTIC Promote your events on your Facebook fan page.
    • 30 SOCIAL MEDIA TACTIC Ask your Facebook fans a question and participate in the conversation.
    • 31 SOCIAL MEDIA TACTIC Ask Facebook fans to upload videos featuring your offerings.
    • 32 SOCIAL MEDIA TACTIC Leverage contests by hosting or joining one.
    • 33 SOCIAL MEDIA TACTIC Integrate your CRM with Facebook fan activity.
    • 34 SOCIAL MEDIA TACTIC Use the Facebook Insights to get activity & demographic data.
    • 35 SOCIAL MEDIA TACTIC Use graphic overlays on YouTube for calls to action.
    • 36 SOCIAL MEDIA TACTIC Make a funny or compelling video, not a serious one.
    • 37 SOCIAL MEDIA TACTIC Thanks your customers with video.
    • 38 SOCIAL MEDIA TACTIC Encourage customers to upload video responses.
    • 39 SOCIAL MEDIA TACTIC Upgrade to a Flickr Pro account .
    • 40 SOCIAL MEDIA TACTIC Submit your photos to Flickr Groups.
    • 41 SOCIAL MEDIA TACTIC Integrate customer-sourced photos with existing communication channels.
    • 42 SOCIAL MEDIA TACTIC Create a Flickr group that promotes your brand, company, or products.
    • 43 SOCIAL MEDIA TACTIC Use Foursquare to attract customers and reward loyalty.
    • 44 SOCIAL MEDIA TACTIC Use Groupon to increase sales and new customers.
    • 45 SOCIAL MEDIA TACTIC Submit key blog posts & articles to social news sites.
    • 46 SOCIAL MEDIA TACTIC Use Yammer to share ideas within your company.
    • 47 SOCIAL MEDIA TACTIC Use a "Share This" widget on blog posts, web pages, etc.
    • 48 SOCIAL MEDIA TACTIC Promote your social media channels via websites, emails, footers, etc.
    • 49 SOCIAL MEDIA TACTIC Display RSS feeds from a blog or Twitter account on your website.
    • 50 SOCIAL MEDIA TACTIC Create a social media listening dashboard with iGoogle.
    • Questions?
    • [email_address] Twitter.com/ChadNorman Slideshare.net/ChadNorman Blackbaud.com/ChadNorman Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/