50 Social Media Tactics for Businesses

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Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.

Presented at the Greater Charleston Business and Technology Summit , 50 Social Media Tactics for Businesses is a set of ideas that can help companies meet their social media objectives.

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  • So useful....thank
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  • Great presentation!

    I would like to follow this suggestion and will notice the benefits if I will get. You have describe many tools and how to manage them etc. I will recommend every one to at least have a look over it.
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  • Hi,Great presentation. Please can you share slides to pavanfico73@gmail.com
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  • I think this is great work, the only addition i'd make would be to ensure that your list of clients/suppliers/staff etc. on twitter is private. An increasing number of companies are generating distribution lists based on the companies twitter lists that represent their current client base in a hope to steal some business.

    A very enjoyable read!
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  • Great presentation. Please can you hare slides to zojo556@gmail.com
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Transcript

  • 1. Presenter Social Media Tactics 22 for Businesses 50 2 3 6 7 13 19 21 24 27 26 29 31 41 46 39 34 49 37 44 17 22 11 5 18 1
  • 2. So, you’ve got a social media plan, right?
    • * From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies
    P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. Today, T is for “Tactics”
  • 3. 1 SOCIAL MEDIA TACTIC Create a custom Twitter background that reflects your business's brand.
  • 4. 2 SOCIAL MEDIA TACTIC List the Twitter handles of the staff contributing to your company’s feed.
  • 5. 3 SOCIAL MEDIA TACTIC Create a Twitter List of your company's staff, clients, or partners.
  • 6. SOCIAL MEDIA TACTIC 4 SOCIAL MEDIA TACTIC Use Twitaholic.com to connect with the top 50 tweeters in your city.
  • 7. 5 SOCIAL MEDIA TACTIC Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
  • 8. 6 SOCIAL MEDIA TACTIC Build real relationships by replying, retweeting, engaging your market.
  • 9. 7 SOCIAL MEDIA TACTIC Recruit for open positions via Twitter.
  • 10. 8 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.
  • 11. 9 SOCIAL MEDIA TACTIC Piggyback on Twitter's trending topics to reach a wider audience.
  • 12. 10 SOCIAL MEDIA TACTIC Bring Twitter content onto your website and blogs.
  • 13. 11 SOCIAL MEDIA TACTIC Track the reach of your tweets with Tweet Reach.
  • 14. Save your tweets forever with Twapperkeeper. 12 SOCIAL MEDIA TACTIC
  • 15. 13 SOCIAL MEDIA TACTIC Analyze collected tweets with What The Trend.
  • 16. 14 SOCIAL MEDIA TACTIC Use widgets to bring Twitter content onto your website.
  • 17. 15 SOCIAL MEDIA TACTIC Sponsor a fan-determined giveaway in the community.
  • 18. 16 SOCIAL MEDIA TACTIC Get creative with Twitter avatars
  • 19. 17 SOCIAL MEDIA TACTIC Organize a Tweetup.
  • 20. 18 SOCIAL MEDIA TACTIC Use Twitpic to share photos.
  • 21. 19 SOCIAL MEDIA TACTIC Use CoTweet or HootSuite to manage company’s tweeting.
  • 22. 20 SOCIAL MEDIA TACTIC Track and benchmark key Twitter stats.
  • 23. 21 SOCIAL MEDIA TACTIC Use short URLs to track link performance (bit.ly, tinyurl.com).
  • 24. 22 SOCIAL MEDIA TACTIC Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.
  • 25. 23 SOCIAL MEDIA TACTIC Reflect your brand on your Facebook page.
  • 26. 24 SOCIAL MEDIA TACTIC Create a Facebook landing page.
  • 27. 25 SOCIAL MEDIA TACTIC Promote your Facebook page with a Like Box.
  • 28. 26 SOCIAL MEDIA TACTIC Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.
  • 29. 27 SOCIAL MEDIA TACTIC Add your blog’s feed to your fan page wall via the Notes application.
  • 30. 28 SOCIAL MEDIA TACTIC Integrate other channels via Facebook fan page tabs.
  • 31. 29 SOCIAL MEDIA TACTIC Promote your events on your Facebook fan page.
  • 32. 30 SOCIAL MEDIA TACTIC Ask your Facebook fans a question and participate in the conversation.
  • 33. 31 SOCIAL MEDIA TACTIC Ask Facebook fans to upload videos featuring your offerings.
  • 34. 32 SOCIAL MEDIA TACTIC Leverage contests by hosting or joining one.
  • 35. 33 SOCIAL MEDIA TACTIC Integrate your CRM with Facebook fan activity.
  • 36. 34 SOCIAL MEDIA TACTIC Use the Facebook Insights to get activity & demographic data.
  • 37. 35 SOCIAL MEDIA TACTIC Use graphic overlays on YouTube for calls to action.
  • 38. 36 SOCIAL MEDIA TACTIC Make a funny or compelling video, not a serious one.
  • 39. 37 SOCIAL MEDIA TACTIC Thanks your customers with video.
  • 40. 38 SOCIAL MEDIA TACTIC Encourage customers to upload video responses.
  • 41. 39 SOCIAL MEDIA TACTIC Upgrade to a Flickr Pro account .
  • 42. 40 SOCIAL MEDIA TACTIC Submit your photos to Flickr Groups.
  • 43. 41 SOCIAL MEDIA TACTIC Integrate customer-sourced photos with existing communication channels.
  • 44. 42 SOCIAL MEDIA TACTIC Create a Flickr group that promotes your brand, company, or products.
  • 45. 43 SOCIAL MEDIA TACTIC Use Foursquare to attract customers and reward loyalty.
  • 46. 44 SOCIAL MEDIA TACTIC Use Groupon to increase sales and new customers.
  • 47. 45 SOCIAL MEDIA TACTIC Submit key blog posts & articles to social news sites.
  • 48. 46 SOCIAL MEDIA TACTIC Use Yammer to share ideas within your company.
  • 49. 47 SOCIAL MEDIA TACTIC Use a "Share This" widget on blog posts, web pages, etc.
  • 50. 48 SOCIAL MEDIA TACTIC Promote your social media channels via websites, emails, footers, etc.
  • 51. 49 SOCIAL MEDIA TACTIC Display RSS feeds from a blog or Twitter account on your website.
  • 52. 50 SOCIAL MEDIA TACTIC Create a social media listening dashboard with iGoogle.
  • 53. Questions?
  • 54. [email_address] Twitter.com/ChadNorman Slideshare.net/ChadNorman Blackbaud.com/ChadNorman Photo via hryckowian: www.flickr.com/photos/hryckowian/2602363529/