So, you’ve got a social media plan, right? <ul><li>* From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies </li></ul>P = People Who are you trying to engage? O = Objectives What are you trying to achieve? S = Strategies What will it look like when you're done? T = Technologies What are the tools you plan to use? The P.O.S.T. method* is a great way to develop you social media program. Today, T is for “Tactics”
1 SOCIAL MEDIA TACTIC Create a custom Twitter background that reflects your business's brand.
2 SOCIAL MEDIA TACTIC List the Twitter handles of the staff contributing to your company’s feed.
3 SOCIAL MEDIA TACTIC Create a Twitter List of your company's staff, clients, or partners.
SOCIAL MEDIA TACTIC 4 SOCIAL MEDIA TACTIC Use Twitaholic.com to connect with the top 50 tweeters in your city.
5 SOCIAL MEDIA TACTIC Monitor your city’s Twitter hashtag for relevant information (#chs #nyc #dc).
6 SOCIAL MEDIA TACTIC Build real relationships by replying, retweeting, engaging your market.
7 SOCIAL MEDIA TACTIC Recruit for open positions via Twitter.
8 SOCIAL MEDIA TACTIC Monitor your organization's name on search.twitter.com.
9 SOCIAL MEDIA TACTIC Piggyback on Twitter's trending topics to reach a wider audience.
10 SOCIAL MEDIA TACTIC Bring Twitter content onto your website and blogs.
11 SOCIAL MEDIA TACTIC Track the reach of your tweets with Tweet Reach.
Save your tweets forever with Twapperkeeper. 12 SOCIAL MEDIA TACTIC
13 SOCIAL MEDIA TACTIC Analyze collected tweets with What The Trend.
14 SOCIAL MEDIA TACTIC Use widgets to bring Twitter content onto your website.
15 SOCIAL MEDIA TACTIC Sponsor a fan-determined giveaway in the community.
16 SOCIAL MEDIA TACTIC Get creative with Twitter avatars