0
“How to Dominate Your Market
Online”
“How HowDominate Your Market
to To Get More Customers,
And Generate Thousands of
Doll...
How To Generate Real Leads and
Paying Customers from the Internet
• Generate Web Traffic
• Connect & Convert Into Real Lea...
What is SEO?
•Search Engine Optimization
“the process of improving the ranking of a
web site in internet search results in...
Search Engines
•Google – 66.5%
•Bing – 15.4%
•Yahoo – 13.5%
•Ask Network – 3.0%
•AOL, Inc. – 1.6%

*Scource – comScore Exp...
Sample Google Search Engine Results Page – 3 Types of Results

1. Paid
(PPC)

2. Local
Maps
Results

1. Paid
(PPC)

3.Orga...
Get Online or Get Left Behind
“Nearly All Consumers, 97%

Now Use Online Media to
Shop Locally
- *Kesley Group and ConStat...
Get Online or Get Left Behind
Over 93% of Internet Searchers
Choose a Company on the
1st Page of the Search Results
•* Sea...
What can ranking highly do for a local
business?

•Before SEO – 57 visitors per month
•After SEO – 332.5
This document is ...
What can ranking highly do for a
local business?

•After SEO – 1,397 per month
This document is Confidential and is presen...
How do you get to
the first page?

This document is Confidential and is presented with the understanding that it shall not...
The Solution…
3 Pillars to
Online Market
Domination

This document is Confidential and is presented with the understanding...
3 Pillars
1. Content
2. Social Signals
3. Links
But before the 3 Pillars…

This document is Confidential and is presented ...
First things First…
1. Keywords
2. Local Listings
3. On Page Optimization

This document is Confidential and is presented ...
Targeted Keywords
Targeted Keywords…
•Keywords – can be a single word or a
phrase
i.e. “RV” and “Folsom RV Repair” are bot...
Keyword Research Tips
Small Variations Make a Big Difference
• Search engines make a distinction between singular and
plur...
Keywords…
Google Free Keyword Tool
1. Enter Keywords
2. Enter Competitor Websites

This document is Confidential and is pr...
Local Listings

This document is Confidential and is presented with the understanding that it shall not be duplicated, rep...
Local Listings
Must “Claim” Your Local Listings with
Google, Yahoo and Bing
• http://www.google.com/+/business/
•

If you ...
On Page Optimization…
• Keyword Placement on your website
can make a big difference in terms
of ranking well in the search...
On Page Optimization…
Important Places to Have Your
Keywords on Web Page
•Title Tags, Header Tags, Body Text,
Link Anchor ...
On Page Optimization…
Title Tags
<title>#1 Folsom Internet Marketing Services | Internet
Marketing Folsom </Title>
Search ...
On Page Optimization…
Meta Tags – Keyword
• #1 Important Meta Tag is your Description Tag
• Meta Description Tag is used i...
On Page Optimization…

Best Practices
•
•
•
•

Mention Keywords in Your Content
400 Words Minimum on Target Pages
300 Word...
On Page Optimization…
Warning!
• Duplicate Content and Pages
• Empty Pages

This document is Confidential and is presented...
Website Audit
•
•
•
•
•
•
•
•

Determine Keywords
Website Design Analysis
Web Structure Analysis
Error Report
Page & Title...
Back To The 3 Pillars…

1. Content
2. Social Signals
3. Links

This document is Confidential and is presented with the und...
3. Links - What is Link?
•An outbound link is a link *on* one of your Web pages that points
to someone else's Web page.
•A...
Old Way – Quanity over Quality
More Links = More Popular

Website A

Website B

This document is Confidential and is prese...
Link Best Practices
Penguin, Panda & Hummingbird
• User Friendly
• Look Natural
• “Earned Links”

This document is Confide...
Link Best Practices
• Major Directories
• Niche & Geo-Targeted Directories
• Social Posts, YouTube Videos
• Forums, Blog C...
Link Building Warnings!
•Do not use Link Farms
•Do not use the same anchor text for all of your links
•Do not link all to ...
1. Content

What are the ways we can
produce content?

This document is Confidential and is presented with the understandi...
1. Content
Blogs
•
•
•
•

Informational / How To Articles
Industry News
Company Updates
Opinion / Commentary on Articles

...
Blogging Best Practices
At Least 350 words
Mention one of you your Keywords
Include “internal” links to
appropriate pag...
What is Google’s Solution to
Content Issues

Publisher Tag and Authorship

This document is Confidential and is presented ...
Google Publisher & Author Tag
 Publisher – Links Your Google+ to
Your Website and Vice Versa

This document is Confidenti...
Google Authorship
 Links your Google+ Profile to The
Content You Create

This document is Confidential and is presented w...
2. Social Signals

• Need Social Activity / Social Signals
• Be Active on Social Media and Social
Distribution Platforms

...
Social Signals
Social Media
Top 5 That I Focus On
1. Google +
2. LinkedIn
3. Facebook
4. Twitter
5. YouTube

This document...
Social Signals
Social Distribution
Sample Sites
• Flickr
• Reddit
• Delicious
• Stumble Upon
• Offsite Blogs

This documen...
Social Signals
Easiest Way to Start
•
•
•
•

Post Blog Content on All Social Channels
Include a Link back to the Full Arti...
Convert Traffic to Leads &
Paying Customers
Make Sure Your Site Looks Good
On All Platforms

Responsive Website
www.Client...
Convert Traffic to Leads &
Paying Customers

Easy Contact Information
• Clear Easy to See Phone Number
• Above and Below t...
Convert Traffic to Leads &
Paying Customers
Multiple Ways to Contact
• Phone
• Email
• Contact Us

This document is Confid...
Convert Traffic to Leads &
Paying Customers
Call To Action – Enticing Offer
• Multiple Levels
• Free Tips, Consumers Guide...
Connect
• Lead Nurture
• Build Your Relationship and Trust
• Automated email follow up

This document is Confidential and ...
Master Plan for Huge Success
• Generate Traffic to Your Website
• Convert Into Leads & Paying Customers
• Make it Easy for...
To Get Resources From This
Presentation
Email:
cnelson@championonlinemarketing.com
Subject Line: NCO Resources
More Inform...
Upcoming SlideShare
Loading in...5
×

How to Dominate Your Market Online

487

Published on

How to Get More Customers and Generate Thousands of Dollars a Month For Your Business From the Internet.

Increase the visitors to your website with high rankings and generate real leads and paying customers from your website.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
487
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "How to Dominate Your Market Online"

  1. 1. “How to Dominate Your Market Online” “How HowDominate Your Market to To Get More Customers, And Generate Thousands of DollarsOnline” Your a Month For Business From the Internet by Chad Nelson This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  2. 2. How To Generate Real Leads and Paying Customers from the Internet • Generate Web Traffic • Connect & Convert Into Real Leads and Paying Customers This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  3. 3. What is SEO? •Search Engine Optimization “the process of improving the ranking of a web site in internet search results in the search engines” This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  4. 4. Search Engines •Google – 66.5% •Bing – 15.4% •Yahoo – 13.5% •Ask Network – 3.0% •AOL, Inc. – 1.6% *Scource – comScore Explicit Search Share Report, May 11, 2012 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  5. 5. Sample Google Search Engine Results Page – 3 Types of Results 1. Paid (PPC) 2. Local Maps Results 1. Paid (PPC) 3.Organic / Natural Results This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  6. 6. Get Online or Get Left Behind “Nearly All Consumers, 97% Now Use Online Media to Shop Locally - *Kesley Group and ConStat, March 10, 2010 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  7. 7. Get Online or Get Left Behind Over 93% of Internet Searchers Choose a Company on the 1st Page of the Search Results •* Search Engine Watch 2011 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  8. 8. What can ranking highly do for a local business? •Before SEO – 57 visitors per month •After SEO – 332.5 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  9. 9. What can ranking highly do for a local business? •After SEO – 1,397 per month This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  10. 10. How do you get to the first page? This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  11. 11. The Solution… 3 Pillars to Online Market Domination This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  12. 12. 3 Pillars 1. Content 2. Social Signals 3. Links But before the 3 Pillars… This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  13. 13. First things First… 1. Keywords 2. Local Listings 3. On Page Optimization This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  14. 14. Targeted Keywords Targeted Keywords… •Keywords – can be a single word or a phrase i.e. “RV” and “Folsom RV Repair” are both single keywords •Do not be too broad. Narrow down i.e. Folsom Pizza or El Dorado Hills Pizza instead of just Pizza Want something that people are searching for but not so competitive that you can’t realistically rank for it This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  15. 15. Keyword Research Tips Small Variations Make a Big Difference • Search engines make a distinction between singular and plural forms • For example, birthday card will return more results than birthday cards • Also the order of the keywords makes a difference Folsom Pizza and Pizza Folsom will give different results This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  16. 16. Keywords… Google Free Keyword Tool 1. Enter Keywords 2. Enter Competitor Websites This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  17. 17. Local Listings This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  18. 18. Local Listings Must “Claim” Your Local Listings with Google, Yahoo and Bing • http://www.google.com/+/business/ • If you choose a Local Business or Place Category, your Google + page can also appear in the search results and on Google Maps • https://www.bingplaces.com/ • http://smallbusiness.yahoo.com/local-listings/basic-listing/ This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  19. 19. On Page Optimization… • Keyword Placement on your website can make a big difference in terms of ranking well in the search results. • Where should we be optimizing our Web pages? This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  20. 20. On Page Optimization… Important Places to Have Your Keywords on Web Page •Title Tags, Header Tags, Body Text, Link Anchor Text, Images Alt Tag, Meta Tags This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  21. 21. On Page Optimization… Title Tags <title>#1 Folsom Internet Marketing Services | Internet Marketing Folsom </Title> Search Result This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  22. 22. On Page Optimization… Meta Tags – Keyword • #1 Important Meta Tag is your Description Tag • Meta Description Tag is used in your search results This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  23. 23. On Page Optimization… Best Practices • • • • Mention Keywords in Your Content 400 Words Minimum on Target Pages 300 Words Minimum on Non Target Pages Do Not Keyword Stuff This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  24. 24. On Page Optimization… Warning! • Duplicate Content and Pages • Empty Pages This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  25. 25. Website Audit • • • • • • • • Determine Keywords Website Design Analysis Web Structure Analysis Error Report Page & Title Description Report Back Links Analysis Content Analysis Duplicate Content and Pages This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  26. 26. Back To The 3 Pillars… 1. Content 2. Social Signals 3. Links This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  27. 27. 3. Links - What is Link? •An outbound link is a link *on* one of your Web pages that points to someone else's Web page. •An inbound link is a link on someone else’s Web page that points to your Web page. This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  28. 28. Old Way – Quanity over Quality More Links = More Popular Website A Website B This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  29. 29. Link Best Practices Penguin, Panda & Hummingbird • User Friendly • Look Natural • “Earned Links” This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  30. 30. Link Best Practices • Major Directories • Niche & Geo-Targeted Directories • Social Posts, YouTube Videos • Forums, Blog Comments This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  31. 31. Link Building Warnings! •Do not use Link Farms •Do not use the same anchor text for all of your links •Do not link all to the same page – your home page •Don’t make posts and link to irrelevant sites and forums This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  32. 32. 1. Content What are the ways we can produce content? This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  33. 33. 1. Content Blogs • • • • Informational / How To Articles Industry News Company Updates Opinion / Commentary on Articles This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  34. 34. Blogging Best Practices At Least 350 words Mention one of you your Keywords Include “internal” links to appropriate pages on your website This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  35. 35. What is Google’s Solution to Content Issues Publisher Tag and Authorship This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  36. 36. Google Publisher & Author Tag  Publisher – Links Your Google+ to Your Website and Vice Versa This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  37. 37. Google Authorship  Links your Google+ Profile to The Content You Create This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  38. 38. 2. Social Signals • Need Social Activity / Social Signals • Be Active on Social Media and Social Distribution Platforms This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  39. 39. Social Signals Social Media Top 5 That I Focus On 1. Google + 2. LinkedIn 3. Facebook 4. Twitter 5. YouTube This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  40. 40. Social Signals Social Distribution Sample Sites • Flickr • Reddit • Delicious • Stumble Upon • Offsite Blogs This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  41. 41. Social Signals Easiest Way to Start • • • • Post Blog Content on All Social Channels Include a Link back to the Full Article Include a Picture Include some related Hashtags This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  42. 42. Convert Traffic to Leads & Paying Customers Make Sure Your Site Looks Good On All Platforms Responsive Website www.Client.ChampionOnlineMarketing.com/portfolio Click “Responsive Web Design” Select “Responsive Device Tester This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  43. 43. Convert Traffic to Leads & Paying Customers Easy Contact Information • Clear Easy to See Phone Number • Above and Below the Fold This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  44. 44. Convert Traffic to Leads & Paying Customers Multiple Ways to Contact • Phone • Email • Contact Us This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  45. 45. Convert Traffic to Leads & Paying Customers Call To Action – Enticing Offer • Multiple Levels • Free Tips, Consumers Guide, Valuable Free Information • Free Consultation, Analysis This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  46. 46. Connect • Lead Nurture • Build Your Relationship and Trust • Automated email follow up This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  47. 47. Master Plan for Huge Success • Generate Traffic to Your Website • Convert Into Leads & Paying Customers • Make it Easy for Them to Contact You • Provide Multiple Calls to Action • Follow Up and Close This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  48. 48. To Get Resources From This Presentation Email: cnelson@championonlinemarketing.com Subject Line: NCO Resources More Information on Services: 916-467-9482 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×