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How to Dominate Your Market Online

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How to Get More Customers and Generate Thousands of Dollars a Month For Your Business From the Internet. …

How to Get More Customers and Generate Thousands of Dollars a Month For Your Business From the Internet.

Increase the visitors to your website with high rankings and generate real leads and paying customers from your website.

Published in: Education, Technology, Business

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  • 1. “How to Dominate Your Market Online” “How HowDominate Your Market to To Get More Customers, And Generate Thousands of DollarsOnline” Your a Month For Business From the Internet by Chad Nelson This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 2. How To Generate Real Leads and Paying Customers from the Internet • Generate Web Traffic • Connect & Convert Into Real Leads and Paying Customers This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 3. What is SEO? •Search Engine Optimization “the process of improving the ranking of a web site in internet search results in the search engines” This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 4. Search Engines •Google – 66.5% •Bing – 15.4% •Yahoo – 13.5% •Ask Network – 3.0% •AOL, Inc. – 1.6% *Scource – comScore Explicit Search Share Report, May 11, 2012 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 5. Sample Google Search Engine Results Page – 3 Types of Results 1. Paid (PPC) 2. Local Maps Results 1. Paid (PPC) 3.Organic / Natural Results This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 6. Get Online or Get Left Behind “Nearly All Consumers, 97% Now Use Online Media to Shop Locally - *Kesley Group and ConStat, March 10, 2010 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 7. Get Online or Get Left Behind Over 93% of Internet Searchers Choose a Company on the 1st Page of the Search Results •* Search Engine Watch 2011 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 8. What can ranking highly do for a local business? •Before SEO – 57 visitors per month •After SEO – 332.5 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 9. What can ranking highly do for a local business? •After SEO – 1,397 per month This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 10. How do you get to the first page? This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 11. The Solution… 3 Pillars to Online Market Domination This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 12. 3 Pillars 1. Content 2. Social Signals 3. Links But before the 3 Pillars… This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 13. First things First… 1. Keywords 2. Local Listings 3. On Page Optimization This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 14. Targeted Keywords Targeted Keywords… •Keywords – can be a single word or a phrase i.e. “RV” and “Folsom RV Repair” are both single keywords •Do not be too broad. Narrow down i.e. Folsom Pizza or El Dorado Hills Pizza instead of just Pizza Want something that people are searching for but not so competitive that you can’t realistically rank for it This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 15. Keyword Research Tips Small Variations Make a Big Difference • Search engines make a distinction between singular and plural forms • For example, birthday card will return more results than birthday cards • Also the order of the keywords makes a difference Folsom Pizza and Pizza Folsom will give different results This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 16. Keywords… Google Free Keyword Tool 1. Enter Keywords 2. Enter Competitor Websites This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 17. Local Listings This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 18. Local Listings Must “Claim” Your Local Listings with Google, Yahoo and Bing • http://www.google.com/+/business/ • If you choose a Local Business or Place Category, your Google + page can also appear in the search results and on Google Maps • https://www.bingplaces.com/ • http://smallbusiness.yahoo.com/local-listings/basic-listing/ This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 19. On Page Optimization… • Keyword Placement on your website can make a big difference in terms of ranking well in the search results. • Where should we be optimizing our Web pages? This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 20. On Page Optimization… Important Places to Have Your Keywords on Web Page •Title Tags, Header Tags, Body Text, Link Anchor Text, Images Alt Tag, Meta Tags This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 21. On Page Optimization… Title Tags <title>#1 Folsom Internet Marketing Services | Internet Marketing Folsom </Title> Search Result This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 22. On Page Optimization… Meta Tags – Keyword • #1 Important Meta Tag is your Description Tag • Meta Description Tag is used in your search results This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 23. On Page Optimization… Best Practices • • • • Mention Keywords in Your Content 400 Words Minimum on Target Pages 300 Words Minimum on Non Target Pages Do Not Keyword Stuff This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 24. On Page Optimization… Warning! • Duplicate Content and Pages • Empty Pages This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 25. Website Audit • • • • • • • • Determine Keywords Website Design Analysis Web Structure Analysis Error Report Page & Title Description Report Back Links Analysis Content Analysis Duplicate Content and Pages This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 26. Back To The 3 Pillars… 1. Content 2. Social Signals 3. Links This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 27. 3. Links - What is Link? •An outbound link is a link *on* one of your Web pages that points to someone else's Web page. •An inbound link is a link on someone else’s Web page that points to your Web page. This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 28. Old Way – Quanity over Quality More Links = More Popular Website A Website B This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 29. Link Best Practices Penguin, Panda & Hummingbird • User Friendly • Look Natural • “Earned Links” This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 30. Link Best Practices • Major Directories • Niche & Geo-Targeted Directories • Social Posts, YouTube Videos • Forums, Blog Comments This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 31. Link Building Warnings! •Do not use Link Farms •Do not use the same anchor text for all of your links •Do not link all to the same page – your home page •Don’t make posts and link to irrelevant sites and forums This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 32. 1. Content What are the ways we can produce content? This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 33. 1. Content Blogs • • • • Informational / How To Articles Industry News Company Updates Opinion / Commentary on Articles This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 34. Blogging Best Practices At Least 350 words Mention one of you your Keywords Include “internal” links to appropriate pages on your website This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 35. What is Google’s Solution to Content Issues Publisher Tag and Authorship This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 36. Google Publisher & Author Tag  Publisher – Links Your Google+ to Your Website and Vice Versa This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 37. Google Authorship  Links your Google+ Profile to The Content You Create This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 38. 2. Social Signals • Need Social Activity / Social Signals • Be Active on Social Media and Social Distribution Platforms This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 39. Social Signals Social Media Top 5 That I Focus On 1. Google + 2. LinkedIn 3. Facebook 4. Twitter 5. YouTube This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 40. Social Signals Social Distribution Sample Sites • Flickr • Reddit • Delicious • Stumble Upon • Offsite Blogs This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 41. Social Signals Easiest Way to Start • • • • Post Blog Content on All Social Channels Include a Link back to the Full Article Include a Picture Include some related Hashtags This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 42. Convert Traffic to Leads & Paying Customers Make Sure Your Site Looks Good On All Platforms Responsive Website www.Client.ChampionOnlineMarketing.com/portfolio Click “Responsive Web Design” Select “Responsive Device Tester This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 43. Convert Traffic to Leads & Paying Customers Easy Contact Information • Clear Easy to See Phone Number • Above and Below the Fold This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 44. Convert Traffic to Leads & Paying Customers Multiple Ways to Contact • Phone • Email • Contact Us This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 45. Convert Traffic to Leads & Paying Customers Call To Action – Enticing Offer • Multiple Levels • Free Tips, Consumers Guide, Valuable Free Information • Free Consultation, Analysis This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 46. Connect • Lead Nurture • Build Your Relationship and Trust • Automated email follow up This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 47. Master Plan for Huge Success • Generate Traffic to Your Website • Convert Into Leads & Paying Customers • Make it Easy for Them to Contact You • Provide Multiple Calls to Action • Follow Up and Close This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.
  • 48. To Get Resources From This Presentation Email: cnelson@championonlinemarketing.com Subject Line: NCO Resources More Information on Services: 916-467-9482 This document is Confidential and is presented with the understanding that it shall not be duplicated, reprinted, or disclosed to any third party either in whole or part without the prior written consent of Champion Online Marketing.