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An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013
 

An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013

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An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013

An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013

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    An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013 An Executive View on Cloud Service Brokers - Cloud Solutions in a CSB Model Cloud Expo West 2013 Presentation Transcript

    • Hitachi Consulting An Executive View on Cloud Service Brokers Cloud Solutions in a Cloud Service Broker Model Better
    • Todays Purpose: • • Understand Emerging Trends in Multi-Cloud Governance Considerations for Cloud Service Broker Strategy for Enterprise Multi-Cloud Presentation Overview • • • The New IT Landscape Complex Multi-Cloud Management & Governance Cloud Service Broker Strategy, Approach & Enterprise Business Value Today’s Presentation Available at: • http://www.slideshare.net/chadmlawler Hitachi Consulting An Executive View on Cloud Service Brokers 2 Cloud Solutions in a Cloud Service Broker Model | © Copyright 2013 Hitachi Consulting
    • Chad M. Lawler, Ph.D. Director of Consulting, Cloud Computing Practice - Hitachi Consulting • Advising Cloud Service Providers – Working with leading CSPs providing consulting services for CSP strategy, planning, marketing analysis & research, product & service development, go-to-market planning/ launch and internal process assessment optimization and automation • Enabling Cloud Adoption - Providing an extensive portfolio of cloud adoption consulting services to help businesses and organizations adopt, develop and implement cloud services and enable cloud transformation. • Cloud Service Brokerage & Multi-Cloud Governance – Delivery consulting and solutions to positions CIOs to become Cloud Service Brokers for their organizations to centralize and streamline management of multiple cloud services use, providing a single point of transparency, accountability, sourcing and governance control • • • • • Cloud Consulting, Executive Strategy & Planning Cloud Product & Service Development Cloud Competitive Market Analysis Cloud Go-to-Market Strategy & Product Launch Cloud Marketing & Sales Messaging, IP & Collateral 3 | © Copyright 2013 Hitachi Consulting • • • • • Chad M. Lawler, Ph.D. Director of Consulting Services Cloud Computing 14643 Dallas Parkway, Suite 800, Dallas, Texas 75254 Cloud Service Provider Advisory & Service Development Cloud Business Case Development & Financial Modeling Public, Private & Hybrid Cloud Computing Cloud Service Governance Frameworks Consulting Cloud Service Broker Solution Consulting Office: 469.221.2894 Email: chad.lawler@hitachiconsulting.com www.hitachiconsulting.com/cloud www.linkedin.com/in/chadmlawler www.cardcloud.com/chadlawler
    • The Cloud Evolution – Where We Are Going Predictable Cost, Flexible Use, Lower Risk, Automation 4 | © Copyright 2013 Hitachi Consulting
    • Cloud is Changing Business & IT The New IT Landscape Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix DATACENTER PRIVATE CLOUD Next Generation Datacenter Transition Traditional Data Center  On-site Traditional Infrastructure  Dedicated with Limited Virtualization  Internal Application Provisioning Next Generation Datacenter  On-site Private Cloud IaaS Utility  Dedicated On-Site Infrastructure  Internal Application Provisioning HYBRID CLOUD Hybrid - Public/Private/Virtual Private PUBLIC CLOUD Regional Datacenter 1 Regional Datacenter 2 Enterprise Datacenter Public Cloud Datacenter  On-Site + Off-site Utility  Dedicated Infrastructure + Utility  Internal + External Provisioning  Off-site Utility  Pay-as-You -Go Consumption  External Application Provisioning IT OPERATIONS + MULTI CLOUD  Legacy Coexistence with Cloud Migration and New Cloud Apps  Multiple Application Spread Across Environment Legacy & Cloud 5 | © Copyright 2013 Hitachi Consulting  Selective Outsourcing and Managed services  Private, Public and Hybrid Cloud Utilization
    • Cloud Business Value Drivers Scalability & Rapid Agility 6 | © Copyright 2013 Hitachi Consulting Focus on Business $ Financial Flexibility
    • Cloud Technology & Business Challenges Security 7 Standards | © Copyright 2013 Hitachi Consulting Application Migration Governance & Compliance
    • But... How to Achieve Cloud Business Value? The New IT Landscape Uncertainty & Disruption Business Case Legal & Regulatory Integration, Migration & Transition Cloud Application Development Standards, Compatibility & Lock-In Governance & Management Security Risks ? SLAs & Application Performance Cost Visibility, Control & Savings 8 | © Copyright 2013 Hitachi Consulting PRIVATE CLOUD PUBLIC CLOUD
    • Complex Multi-Cloud Management & Governance The New IT Landscape Cloud Complexities & Challenges Barriers to Business Value Your Business Optimized Enterprise Cloud Environment Consumers Cloud Ecosystem Cloud Complexities & Challenges    IaaS PaaS SaaS   Services Providers     9 | © Copyright 2013 Hitachi Consulting Adoption Sourcing Procurement  Billing Cost Controls Multi Hybrid Cloud Integration Aggregation Customization         On-Boarding SLAs Performance Availability Scaling Security Management Lock-In Governance
    • Cloud is Changing Business & IT Increasing Shadow IT The New IT Landscape Your Business Business and End Users Circumventing IT Cloud Ecosystem YOUR CENTRAL IT IaaS Services Providers 10 | © Copyright 2013 Hitachi Consulting PaaS SaaS
    • Need for Multi-Cloud Consumption & Management In The How canIT Landscape New you deliver service How will you manage multiple CSPs and solutions across different platforms? Who manages this? choice while also controlling and managing costs? Need for Centralization, Standardization & Governance     Central Self Service Cloud Service Catalog Solution Design Integration Currently, you manage this… PRIVATE CLOUD 11 | © Copyright 2013 Hitachi Consulting     Comparison Procurement Provisioning Deployment     Management Billing & Chargeback Governance TCO Visibility & Cost Control CIO CENTRAL IT Traditional On-Premise PRIVATE CLOUD Are you equipped to manage multiple private clouds?
    • Cloud is Changing Business & IT The New IT Landscape PUBLIC CLOUD PUBLIC CLOUD HYBRID CLOUD PRIVATE CLOUD Strategy? What capabilities, savings or services? What is the business case, cost & ROI? How to develop a solution? Which applications to which Cloud? Implementation ? How to integrate, source & procure? How to implement, migrate & transition? Governance? DATACENTER 12 | © Copyright 2013 Hitachi Consulting How to secure, operate & manage? How to control resources & costs?
    • Cloud is Changing Business & IT The New IT Landscape Enterprise Applications Complex Application & Workload Fit Matching & Transition Process PUBLIC CLOUD Application Migration ? Complex Multi-Cloud Procurement, Provisioning, Management & Governance 13 | © Copyright 2013 Hitachi Consulting PUBLIC CLOUD HYBRID CLOUD PRIVATE CLOUD DATACENTER
    • Need for Multi-Cloud Consumption & Management Which Applications? Best Business Value for Cloud Where do you need the most flexibility? Which applications require scale? Where do you need to reduce costs? Where can you gain the most agility? Ideal Candidate Applications Non-Legacy Application Can be virtualized Content collaboration, & communication Email & Web services and applications Ideal Workloads On-Off Batch processing, Cyclical or Unpredictable Uncertain or inconsistent demand Require rapid provisioning or scalability 14 Which Cloud? Public Cloud Rapid provisioning, massive scale Greater elasticity, tightly controlled costs. Also ideal for temporary environments Private Cloud / Hosted Cloud Appropriate for higher security needs Enables more control over infrastructure Enables higher degree of configuration Hybrid Cloud Best of both Public and Private though the potential scale could place a burden on the Private Cloud | © Copyright 2013 Hitachi Consulting How Do I Get There? Content Migration Workloads moved quickly with minimal business disruption with cloud services Performance Optimization Optimize cloud solution designs, platform selection, deployment, procurement, provisioning, management and governance Security & Availability Select target cloud infrastructure based on application and data security and availability requirements
    • Cloud Transformation & Transition - Need A Strategy & Must Plan It Strategy Assess Roadmap Transition Operate 15 | © Copyright 2013 Hitachi Consulting
    • Multi-Cloud The Need for Choice and Control In The New IT Landscape Managing Cloud Complexities and Disruption  Cloud  But represents a disruptive change for both business and IT with this comes increased complexities and expanded management and integration scope  Leveraging the cloud requires more than just technology migration A New Approach is Required  For designing, building and operating solutions in the new hybrid multi-cloud service model  A common  Along methodology across multiple cloud providers and internal infrastructure with a centralized approach to unify provisioning, procurement, metering and control 16 | © Copyright 2013 Hitachi Consulting
    • Hitachi Consulting Multi-Cloud Governance & Cloud Service Brokers D e f i n i t i o n s , S t r a t e g y, A p p r o a c h & B u s i n e s s Va l u e Better
    • Defining a Cloud Service Broker (CSB) - Definition & Roles (Gartner) PUBLIC CSP 1 PUBLIC CSP 2 CLOUD SERVICE BROKER CLOUD CONSUMERS PRIVATE CLOUD PRIVATE CLOUD – Model for conducting cloud service governance and integration as a service – Manages the use, performance and delivery of cloud services – Service relationship intermediary between service consumer and provider – Provides intermediation, aggregation, customization & arbitrage 18 | © Copyright 2013 Hitachi Consulting
    • Defining a Cloud Service Broker (CSB) - Definition & Roles Enterprise Function, Roles & Business Value Consumptions & Maintenance Makes it easier to consume and maintain cloud services from multiple providers Complexity Removes cloud complexity and burden of work customers consuming cloud Consolidation Consolidates 3rd part technical and commercial interfaces for cloud consumers Governance Via Single Pane of Glass Provides a ‘one stop shop’ for procurement and management of cloud solutions 19 | © Copyright 2013 Hitachi Consulting Source: Gartner Cloud Service Brokerage (CSB) Definition http://www.gartner.com/it-glossary/cloud-service-brokerage-csb/
    • CSB Primary Functional Roles Adding Value to Cloud INTEGRATE Service Integration - Making separate, independent services work together in an improved fashion, with substantial new value as a result of integration AGGREGATE Service Aggregation - Delivering two or more services to consumers in scale with no net-new services but value in combination (NIST, combines multiple services into one or more services) CUSTOMIZE Service Customization - Altering or improving a service with enhanced net-new functionality (NIST “Intermediation”, enhances a service, improves capability, provides valueadded functionality) Source: 20 | © Copyright 2013 Hitachi Consulting “Three Types of Cloud Brokerages Will Enhance Cloud Services.” http://www.gartner.com/DisplayDocument?ref=g_search&id=973412&subref=simplesearch NIST Cloud Computing Reference Architecture http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505
    • CSB Primary Functional Roles - Addition Role (NIST) ARBITRAGE ? Service Arbitrage - Similar to aggregation but also enables service choice and flexibility to choose services from multiple providers, along with measurement, comparison and contrast capabilities to evaluate best fit Source: 21 | © Copyright 2013 Hitachi Consulting NIST Cloud Computing Reference Architecture http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505
    • Cloud Service Broker Strategy The New IT Landscape - Governance & Control DATACENTER PRIVATE CLOUD Next Generation Datacenter Transition Traditional Data Center  On-site Traditional Infrastructure  Dedicated with Limited Virtualization  Internal Application Provisioning HYBRID CLOUD Hybrid - Public/Private/Virtual Private Next Generation Datacenter  On-site Private Cloud IaaS Utility  Dedicated On-Site Infrastructure  Internal Application Provisioning PUBLIC CLOUD Regional Datacenter 1 Regional Datacenter 2 Enterprise Datacenter Public Cloud Datacenter  On-Site + Off-site Utility  Dedicated Infrastructure + Utility  Internal + External Provisioning  Off-site Utility  Pay-as-You -Go Consumption  External Application Provisioning IT OPERATIONS + MULTI CLOUD  Legacy Coexistence with Cloud Migration and New Cloud Apps  Multiple Application Spread Across Environment Legacy & Cloud  Selective Outsourcing and Managed services  Private, Public and Hybrid Cloud Utilization CLOUD SERVICE BROKERS Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures 22 | © Copyright 2013 Hitachi Consulting
    • Example Multi-Cloud Management Cloud Service Broker Process Solution Template Applied to Multiple Cloud Infrastructures Cloud Solutions Design Match to Best-Fit Cloud Based on Like-for-Like Comparison, SLAs, and Total Cost of Solution Compare & Contrast Scenarios Source & Procurement Unified Procurement Process with Solution BOM Compiled & Ordered Automate Cloud Implementation Automated Solution Launch with API-Based Deployment Application & Data Deployment Structured Process for Application Deployment and Data Transition Management Configuration Governance & Cost Controls 23 | © Copyright 2013 Hitachi Consulting Central Management Console and Monitoring with Tools Integration Capabilities Central Request & Approvals with Ongoing TCO Controls
    • Multi-Cloud Management for Choice, Control and Savings Mid Market IT Organization Public IaaS CLOUD SERVICE BROKER Integrate, Aggregates & Customizes Multi-Cloud Public IaaS Enterprise IT Organization Federal & State Government IT Organizations Private Cloud Centralization, Standardization & Governance  Central Self Service  Cloud Service Catalog  Solution Design  Integration 24 | © Copyright 2013 Hitachi Consulting  Comparison  Procurement  Provisioning  Deployment  Management  Billing & Chargeback  Governance  TCO Visibility & Cost Control
    • CSB Enterprise Business Value - Choice, Control & Savings CHOICE Choice - Solution comparison and choice among public and private cloud providers with integrated cloud service delivery and procurement deployment automation from multiple providers. CONTROL Control - Central cloud solution design, automated provisioning and integrated governance through a 'single pane of glass‘, a onestop-shop & marketplace for cloud sourcing. SAVINGS $ 25 Savings - Cloud solution TCO comparison and optimization among multiple cloud infrastructures to deliver on the lowest-cost cloud solution. | © Copyright 2013 Hitachi Consulting
    • Future Cloud Direction - Increased Cloud Use & Move to Brokers Increased Cloud Consumption with Enterprise Capabilities  Accelerated  Need  Lack IaaS, PaaS & SaaS use with need for more adoption efficiency for automation, integration, aggregation, governance & management for hybrid cloud of cloud skills, resources more difficult to find/acquire, cloud talent gap grows Cloud Service Brokers - Increasing Maturity & Capability  Rapidly  Market evolving arena within the cloud ecosystem with an array of service capabilities shifting to cloud service brokers to solve cloud consumption and complexity issues  Focused  Next on meeting the need for multi-cloud management, centralization and governance generation cloud service management software is already offering brokering capabilities 26 | © Copyright 2013 Hitachi Consulting
    • General Services Administration (GSA) CSB RFI • GSA Federal Acquisition Service (FAS) Cloud Brokerage Request for Information – July 17, 2012 – Agency: General Services Administration – Office: Federal Acquisition Service (FAS) • Alternative Cloud Acquisition Models – GSA is seeking information about alternative models and/or solutions for future cloud acquisition vehicles and processes that further these goals. • GSA Cloud Service Broker 27 | © Copyright 2013 Hitachi Consulting – One emerging concept in cloud computing is that of a 'cloud broker' or an entity that manages the use, performance and delivery of cloud services, and negotiates relationships between Cloud Providers and Cloud Consumers. Proprietary & Confidential, All Rights Reserved
    • General Services Administration (GSA) CSB RFQ • GSA’s Cloud Services Brokerage Proof of Concept (POC) Demonstration Project – August, 2013, POCs to Test Leading CSB Platforms 28 | © Copyright 2013 Hitachi Consulting Proprietary & Confidential, All Rights Reserved
    • DOD Designates DISA as the Cloud Service Broker  Designation of the DISA as the DOD Enterprise Cloud Service Broker  June 26, 2012  Ease of Cloud Use with a Focus Point for Cloud Services  Leverage of an Array of Private Cloud & Commercial Cloud Services  “We are moving to an enterprise cloud environment that provides tangible benefits across the department…This strategy lays the groundwork... for achieving cloud adoption within the department. ”  Teri 29 | © Copyright 2013 Hitachi Consulting Proprietary & Confidential, All Rights Reserved Takai, Defense Department CIO
    • DOD Designates DISA as the Cloud Service Broker fDOD • DISA Enterprise DoD CSB – Manage the use, performance & delivery of cloud services – Negotiate relationships between cloud providers & DOD • Enable Cloud Services & Decrease Costs – Enable the DoD to best leverage cloud services – Make it easier, safer, and more productive to navigate, integrate, consume, extend and maintain cloud services • Consolidate Cloud Demand & Customize Services – Organizational focus point to consolidate cloud service demand – Negotiate for the best service usage rates across the DoD. – Enable DoD to tailor availability and delivery of cloud 30 | © Copyright 2013 Hitachi Consulting Proprietary & Confidential, All Rights Reserved
    • SIs, Consulting Firms & IT Organizations Becoming CSBs 31 | © Copyright 2013 Hitachi Consulting
    • Multi-Cloud Governance Need Drives CSC to Buy Servicemesh 32 | © Copyright 2013 Hitachi Consulting
    • Empowering IT as the Cloud Service Broker CIO CLOUD SERVICE BROKER CENTRAL IT  IT must evolve to function similar to cloud providers and manage hybrid multi-cloud  IT focus shifts from managing IT to services, clouds, outsourcers & relationships  A single  CIOs point of transparency, accountability, sourcing and governance control is required are positioned to become Cloud Service Brokers for their organizations 33 | © Copyright 2013 Hitachi Consulting
    • Hitachi Consulting Our Cloud Consulting Solutions Portfolio CSP Enablement, Cloud Adoption, Brokerage & Governance Better
    • What We do in the Cloud Cloud Solutions Offering Summary CSPS Advising Cloud Service Providers We work with leading CSPs providing consulting services for CSP strategy, planning, marketing analysis & research, product & service development and go-to-market planning & launching. ADOPTION Enabling Cloud Adoption – Enable cloud transformation by providing a portfolio of cloud adoption services to help businesses transition to cloud solutions. STRATEGY Cloud Strategy - Deliver proven cloud adoption strategies. Help our clients develop and implement effective private cloud adoption strategies through expert strategic advice, education, planning assessments and road mapping. TRANSITION Cloud Transition - Cloud-enabling application portfolios to empower IT transformation. Enable clients to transition to cloud solutions with proven methodologies, solutions and tools. 35 | © Copyright 2013 Hitachi Consulting
    • Our Complete Cloud Consulting Solutions Summary Cloud Service Provider (CSP) Consulting CSP Strategy & Service Planning CSP Product & Service Development CSP Go-to-Market Planning & Launch Cloud Adoption Consulting Strategic Advisory Road Mapping Cloud Application Development Services Cloud Transition Services Cloud Service Brokerage (CSB) Consulting CSB Strategic Advisory, Education & Planning Governance Framework & Change Management CSB Enablement & Solution Implementation Savvis Enterprise Public & Hybrid Cloud IaaS Supported Cloud Platform Solutions Microsoft Public & Private Cloud Solutions Oracle Public & Private Cloud Solutions SAP Cloud Solutions HDS Big Data & Private Cloud Solutions 36 | © Copyright 2013 Hitachi Consulting Proprietary & Confidential, All Rights Reserved AWS Terremark Other Azure PaaS, Hyper-V Private Cloud Oracle SaaS & Private Cloud SAP SaaS & SAP HANA HDS Big Data & Private Cloud
    • Get Started Today - Strategic Cloud Workshop The way organizations are consuming IT services is evolving, driven by the cloud and mobile era. Cloud enables new IT service delivery models. This represents a disruptive change for both business and IT, but with this comes increased complexities and expanded management and integration scope. Leveraging the cloud requires more than just technology migration. It requires a new approach for designing, building and operating IT solutions in the new cloud service delivery model. This, in turn, requires a common methodology across multiple cloud providers and internal infrastructure, along with a centralized approach to unify provisioning, procurement, metering and control. Our cloud workshop will helps organizations get started in the cloud with the right strategy, methodology and a proven tactical approach to enable the business value of cloud. 37 | © Copyright 2013 Hitachi Consulting
    • Get Started Today - Strategic Cloud Workshop Cloud Migration Strategy, Roadmap & Transition Application Portfolio Assessment Where are you now? Where you want to be… And how to get there. 1 2 Strategy & Roadmap to Transition 3 38 Business Issues to Solve with Cloud Approach & Solution to Migrate | © Copyright 2013 Hitachi Consulting
    • Chad M. Lawler, Ph.D. Director of Consulting Services Cloud Computing 14643 Dallas Parkway, Suite 800, Dallas, Texas 75254 Office: 469.221.2894 Email: chad.lawler@hitachiconsulting.com www.hitachiconsulting.com/cloud/ Connect with Me: www.linkedin.com/in/chadmlawler Today’s Presentation Available at: http://www.slideshare.net/chadmlawler Hitachi Consulting An Executive View on Cloud Service Brokers 39 Cloud Solutions in a Cloud Service Broker Model | © Copyright 2013 Hitachi Consulting
    • Hitachi Consulting An Executive View on Cloud Service Brokers Cloud Solutions in a Cloud Service Broker Model Better