Web 2.0 or Social Media?
Pretty much the same thing, Web 2.0 refers to the
technologies that Social Media uses.
The underlying theme is collaboration
Technologists will tend to use “Web 2.0” more often
in conversation because their focus is on the
technology and feature sets. It’s all about the tools.
Marketers will use “Social Media” more often in
conversation because these tools are simply another
medium to get their message across. Its all about
getting the right message out.

What the Heck is a Blog?
A blog (short for weblog) is a personal online
journal that is frequently updated and intended
for general public consumption
Blogs generally represent the personality of
the author or reflect the purpose of the Web
site that hosts the blog
The author of a blog is often referred to as a
blogger. Many blogs syndicate their content to
subscribers using RSS, a popular content
distribution tool. (i.e. CNN, Larry King, etc.)

Types of Blogs
Personal (most common) www.chadmassaker.com
Corporate
Internal: enhance communications & culture
External: marketing, public relations, branding
By Media Type:
www.bobparsons.me/
Video (vlog)
Photos (photoblog) www.flickr.com
Sketches (sketchblog)
Links (linklog)
Various Media Types (tumbleblog)
Mobile Devices (moblog)
Genre (politics, fashion, etc.) www.libertyguys.org
Microblogging www.twitter.com

Top 3 Uses for Blogs in Business
Personal & Corporate Marketing,
Communications & Branding
Initiating & Host Public Discussions &
Debate (e.g. politics, best practices)
Customer Service: Products Updates,
FAQs, Release Dates, etc.

The Blogosphere
The collective community of all blogs is
known as the blogosphere. All blogs are
interconnected via the Internet & socially
networked, through blogrolls, comments,
linkbacks and backlinks.
Discussions \"in the blogosphere\" have
been used by the media as a gauge of
public opinion on various issues. A
collection of local blogs is sometimes
referred to as a bloghood

Creating Your First Blog
Easy to use blog sites for beginners
(and experts):
Blogger www.blogger.com
TypePad www.typepad.com
WordPress www.wordpress.com

What the Heck is a Wiki?
The term comes from the word \"wikiwiki,\" which
means \"fast\" in the Hawaiian language
A server program that allows users to collaborate in
forming the content of a Web site.
Any user can edit the site content, including other
users' contributions, using a regular Web browser.
Operates on a principle of collaborative trust.
Wikipedia.com is the best example

Uses for Wiki’s in Business
Creating a dictionary or encyclopedia of
words and phrases as defined by your
company or association
Policies, FAQs, Guidelines & Best
Practices
Ongoing Product Documentation
Collaborative Authoring

Creating Your First Wiki
GET HELP!!!
Wikis are highly collaborative and need to be
planned before implementing. Focus on:
○ What are you trying to accomplish with the wiki?
○ Structure and permissions for authoring, editing,
viewing, etc.
If you’re dead set to start one on your own,
try this:
http://www.centraldesktop.com/

Other Popular Social Media
Business
LinkedIn.com
Plaxo Pulse
Ecademy
Naymz
Twitter
Personal / Social
MySpace (18 and younger)
Facebook (18 and older)
Twitter

Best Ones for Business
Linkedin
FaceBook
Twitter

Keys to LinkedIn
Complete Your Profile
Get and Give Recommendations
Ask & Answer Questions
Update Status Daily
Join Groups & Enter Discussions
Create Groups

Keys to FaceBook
Complete your profile
Update status daily
Comment on other’s statuses daily
Upload photos, personal and business (no binge
trips to Vegas)
Share links and video
Start a company page (and advertise if you want)
Be careful which applications you install & use

Keys to Twitter
Update status daily
Updates should be meaningful and
conversation starting. Use the “So what”
test
Mix up personal through with business
updates.
Personal example:
○ Do you hang the toilet paper roll over or under?
Business example:
○ Speaking to the IAAP about managed services
and social media.

Keeping It all Current
Ping.fm (http://ping.fm)
Master update site that can update multiple
social networks at the same time (e.g.
LinkedIn, FaceBook Flickr & Twitter) via
web site, email or text

A Final Warning
FaceBook & MySpace
have reputations as
productivity killers in
workplace. Many
companies block their
employees from
accessing these sights
from their business
networks.
Get access permission
first, so you don’t get in
trouble.

QUESTIONS?
(10 min)
How to get a hold of me:
Chad Massaker
770-424-3393 x110
c.massaker@carceron.net