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Strategies and Future Trends: What's Next?
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Strategies and Future Trends: What's Next?


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Presented at the Social Media: Strategies to Grow Your Business conference (June 14, 2012).

Presented at the Social Media: Strategies to Grow Your Business conference (June 14, 2012).

Published in: Technology, Business

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  • 1. FutureShock
  • 2. "Every age thinks its the modern age, but this one really is."Tom Stoppard from The Invention of Love
  • 3. Note: this is an edited version. This presentation is larger than 10MBs and won’t fit on Slideshare;however, the complete presentation can be found via: @cmairn
  • 4. Be available to help your clients when they need it.
  • 5. Give your staff and colleagues a chance to do the work, but follow up with them.
  • 6. Skype Screen
  • 7. Collaboration
  • 8. Be an integral part of the transaction
  • 9. Help enhance online content withauthoritative resources. This will bring more visibility to yourbusiness and people will trust the information presented.
  • 10. Participate in community Q & A Forums
  • 11. According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.” Sharing is a huge component, so be a messenger for your business!
  • 12. Reply!Use Facebook to reach out to your clients and share your business.
  • 13. Manage Your G+ Profile
  • 14. Quick FYI: Google Dashboard helps you answerthe question: What information does Google have about me?
  • 15. Twitter asks “what’s happening” and makes the answer spread across theglobe to millions, immediately. Source:
  • 16. I use Twitter to connect with other users and to share content and ideas. I discover something new and useful every day thanks to Twitter! Note: only 138 characters (with spaces) 
  • 17. Give colleagues and customers theoption to send direct messages to your Twitter account. It is another way for them to stay in contact with you!
  • 18. Tweet issues and get replies and sometimes fixes
  • 19. Find out what is trending on Twitter and support/enhance it with authoritative resources.The U.S. Congressional Twitter Directory, New Congressional Committee Must Put National Interest First.
  • 20. Follow industry leaders and reach out to them.
  • 21. St. Pete Times article: Jedi Path video:
  • 22. You can auto-populateyour ShareSquare space with Tweets!
  • 23. More info at:
  • 24.
  • 25. Stand out! Keep your business’ socialmedia stream flowing. Be conversational,personable, and participate in transactions. Keepit fun and you will be successful!
  • 26. Want to Hangout?