Strategies and Future Trends: What's Next?


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Presented at the Social Media: Strategies to Grow Your Business conference (June 14, 2012).

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Strategies and Future Trends: What's Next?

  1. 1. FutureShock
  2. 2. "Every age thinks its the modern age, but this one really is."Tom Stoppard from The Invention of Love
  3. 3. Note: this is an edited version. This presentation is larger than 10MBs and won’t fit on Slideshare;however, the complete presentation can be found via: @cmairn
  4. 4. Be available to help your clients when they need it.
  5. 5. Give your staff and colleagues a chance to do the work, but follow up with them.
  6. 6. Skype Screen
  7. 7. Collaboration
  8. 8. Be an integral part of the transaction
  9. 9. Help enhance online content withauthoritative resources. This will bring more visibility to yourbusiness and people will trust the information presented.
  10. 10. Participate in community Q & A Forums
  11. 11. According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.” Sharing is a huge component, so be a messenger for your business!
  12. 12. Reply!Use Facebook to reach out to your clients and share your business.
  13. 13. Manage Your G+ Profile
  14. 14. Quick FYI: Google Dashboard helps you answerthe question: What information does Google have about me?
  15. 15. Twitter asks “what’s happening” and makes the answer spread across theglobe to millions, immediately. Source:
  16. 16. I use Twitter to connect with other users and to share content and ideas. I discover something new and useful every day thanks to Twitter! Note: only 138 characters (with spaces) 
  17. 17. Give colleagues and customers theoption to send direct messages to your Twitter account. It is another way for them to stay in contact with you!
  18. 18. Tweet issues and get replies and sometimes fixes
  19. 19. Find out what is trending on Twitter and support/enhance it with authoritative resources.The U.S. Congressional Twitter Directory, New Congressional Committee Must Put National Interest First.
  20. 20. Follow industry leaders and reach out to them.
  21. 21. St. Pete Times article: Jedi Path video:
  22. 22. You can auto-populateyour ShareSquare space with Tweets!
  23. 23. More info at:
  24. 24.
  25. 25. Stand out! Keep your business’ socialmedia stream flowing. Be conversational,personable, and participate in transactions. Keepit fun and you will be successful!
  26. 26. Want to Hangout?
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