Foursquare & Other Location-Based Apps

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One of the hottest trends is location-based mobile applications where users “check in” at locations. Users receive virtual badges, real life discounts and network with friends through these services and businesses use these applications to reward loyal users. This presentation will explore what exactly FourSquare, Facebook Places and other location based applications are and how libraries can utilize them to promote their library services to mobile users.

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Foursquare & Other Location-Based Apps

  1. 1. FourSquare& Other Location-Based Apps<br />Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara<br />
  2. 2. Objectives<br /><ul><li>Highlight and demonstrate a variety of location-aware applications.
  3. 3. Offer strategies and practical ideas to help provide more visibility to library resources and services.
  4. 4. Discuss as a group what librarians can do to continue enhancing learning and inspiring participation while adding measurable value for their communities. </li></li></ul><li>Checking in …<br />GPS on mobile device finds user’s location. <br />Location-aware app scans that area for places. User checks-in.<br />User can earn points, virtual badges, and real-life discounts. (It’s like a game)<br />Can network with friends and find potential friends.<br />Many businesses (and libraries) use these applications to reward loyal users.<br />Note:I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)<br />
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  6. 6. foursquare<br />Mayors are people who check-in places the most. Some businesses (and libraries) can provide awards.<br />Tips can help you decide on lunch or what sales clerk to avoid. ;)<br />When more people check in to places around an area, more recommendationswill be offered.<br />Adding to a to do list can help you remember a meal or a book to buy, etc.when re-visiting a place.<br />Integrates with Facebook, Twitter, and probably Google + very soon.<br />
  7. 7. iPhone and Android foursquare Apps<br />Image source: http://goo.gl/qkXoq<br />
  8. 8. The more places you explore the more badges you can unlock. <br />
  9. 9. Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them! <br />
  10. 10. Venue Statistics<br />
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  13. 13. Source: Amy Vecchione, Boise State University and Margaret Mellinger, Oregon State University<br />
  14. 14. When you visit a place, you will now see a “Suggest Edits” link on the info tab for Facebook Places. A “Tell us more” tooltip will appear, stating “Add you knowledge to this community.” You can edit the address, city/town, zip code, phone number, website, & email address of a place. The useful information will help make sure that the information on your favorite places is always up to date.<br />Source: http://www.facebook.com/facebookplaces<br />
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  17. 17. Banjo aggregates tweets, Facebook posts, Instagrampictures, foursquare and Gowalla check-ins.<br />Image source: http://goo.gl/Ucr2D<br />
  18. 18. GetGlue is a social network for entertainment. Check-in and rate things to discover new favorites, see what your friends are into, get stickers etc. <br />Image source: http://goo.gl/mqkCJ<br />
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  20. 20. Can add location to tweets. <br />
  21. 21. Other Location-aware Apps<br />Loopt<br />My Town<br />BrightKite<br />Gowalla<br />Untappd<br />
  22. 22. What is privacy?<br />
  23. 23. privacy, n.<br />1. The state or condition of being alone, undisturbed, or free from public attention, as a matter of choice or right; seclusion; freedom from interference or intrusion.<br />2. Absence or avoidance of publicity or display; secrecy, concealment, discretion; protection from public knowledge or availability.<br />3. a place of concealment or retreat.<br />
  24. 24. Measurable Value?<br />Improved access to information via sharing tools.<br />Marketing services/resources to help provide more visibility for your library.<br />Tourists using these tools can find your library if it is a claimed venue!<br />Instant and inexpensive (usually free) communication with staff and patrons. <br />Interaction/engagement.<br />Enhanced learning? <br />
  25. 25. Contact Information<br />

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