Enter the Blogosphere: Adventures in Blogging   Chad Mairn, M.L.I.S. St. Petersburg College M.M. Bennett Library VIP Confe...
Objectives <ul><li>Discover what a blog is and how it can be used to promote library services.  </li></ul><ul><li>Learn ho...
What is a Blog? <ul><li>And those trout ... well, they're sweet 'cause they only eat   Blogs </li></ul><ul><li>And   Blogs...
Seriously, Blogs are … <ul><li>web pages that are organized by dated entries and resemble an online diary for the world to...
The Weblog Project <ul><li>…  the first open-source movie documentary about blogs and bloggers. </li></ul><ul><li>http://w...
Blogs can look like …
Why read a blog?
Why read a blog? <ul><li>Why read anything? </li></ul><ul><li>Information is current/dynamic/linked.  </li></ul><ul><li>Op...
Why create a library blog?
Create a library blog to … <ul><li>promote library events.  </li></ul><ul><li>connect to your community.  </li></ul><ul><l...
Things to consider when planning …   <ul><li>Construct a clear blog mission statement that supports your Library’s mission...
Popular Blogging Platforms <ul><li>Mostly Free:   </li></ul><ul><li>Blogger:  http:// www.blogger.com </li></ul><ul><li>Bl...
Templates and Code Changes <ul><li>Most blogging platforms have web templates for easy one-step web design. </li></ul><ul>...
Searching for blogs and feeds. <ul><li>http:// blogsearch.google.com / </li></ul><ul><li>http:// www.technorati.com / </li...
Many blogs are syndicated.  <ul><li>A feed is an XML-based file (machine-readable) that blog aggregators “understand.”  Co...
So what do all those RSS, XML, and Atom buttons do? <ul><li>They create a link to a small file that one copies/pastes into...
Don’t worry about this code! <ul><li><?xml version=&quot;1.0&quot; encoding=&quot;ISO-8859-1&quot; ?>  </li></ul><ul><li>-...
What is an aggregator? <ul><li>Web or client-based software (aka feed readers, news readers etc.) that retrieve syndicated...
Bloglines
Bloglines in Action <ul><li>Create a free Bloglines account. </li></ul><ul><li>Search for and subscribe to blog feeds. </l...
Adding Syndication <ul><li>Blogger automatically generates an RSS site feed. Simply create a link to the feed so people ca...
Statcounter http://www.statcounter.com/   -- free invisible web tracker. --
Some Notable Blogs <ul><li>-- Talking with Talis:  http://talk.talis.com/ </li></ul><ul><li>-- Electronic Frontier Foundat...
RSS Resources <ul><li>Aggregators:  </li></ul><ul><li>AmphetaDesk:  http://www.disobey.com/amphetadesk/ </li></ul><ul><li>...
Consulted Resources <ul><li>Burstein, Dan. “From Cave Painting to Wonkette: A Short History of Blogging.” 28 March 2007. <...
Contact Information: <ul><li>Chad Mairn, M.L.I.S. </li></ul><ul><li>St. Petersburg College </li></ul><ul><li>Email:  [emai...
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Enter the Blogosphere: Adventures in Blogging

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Follow Chad Mairn as he enters the Blogosphere and explains what a blog is and, more importantly, how libraries can benefit from using them. During this hands-on session, Chad will demonstrate step-by-step how to create a library blog and highlight some of this vast and exciting territory called the Blogosphere.

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Transcript of "Enter the Blogosphere: Adventures in Blogging"

  1. 1. Enter the Blogosphere: Adventures in Blogging Chad Mairn, M.L.I.S. St. Petersburg College M.M. Bennett Library VIP Conference May 11, 2007
  2. 2. Objectives <ul><li>Discover what a blog is and how it can be used to promote library services. </li></ul><ul><li>Learn how to plan for and set-up a blog for your library. </li></ul><ul><li>Search for and subscribe to a variety of blogs using RSS technology. </li></ul><ul><li>Explore other “widgets” to add to your library blog. </li></ul>
  3. 3. What is a Blog? <ul><li>And those trout ... well, they're sweet 'cause they only eat Blogs </li></ul><ul><li>And Blogs , after all, are the world's sweetest frogs </li></ul><ul><li>And the reason they're sweet is, whenever they lunch </li></ul><ul><li>It's always the world's sweetest bees that they munch </li></ul><ul><li>And the reason no bees can be sweeter than these... </li></ul><ul><li>They only eat blossoms off Beezlenut Trees </li></ul><ul><li>And those Beezlenut Blossoms are sweeter than sweet </li></ul><ul><li>And that's why I nabbed several eggs from the Kweet. </li></ul><ul><li> -- Dr. Seuss ( 1953 ) &quot;Scrambled Eggs Super.&quot; </li></ul>
  4. 4. Seriously, Blogs are … <ul><li>web pages that are organized by dated entries and resemble an online diary for the world to read. </li></ul><ul><li>an easy way to exchange and present information. </li></ul><ul><li>about three things: “Frequency, Brevity and Personality“ [ Source: Evan Williams, the creator of Blogger]. </li></ul><ul><li>extremely popular! 39 % of Internet users, i.e., nearly 57 million American adults, read blogs. [ Source : Lenhart & Fox]. </li></ul>
  5. 5. The Weblog Project <ul><li>… the first open-source movie documentary about blogs and bloggers. </li></ul><ul><li>http://www.theweblogproject.com/ </li></ul>
  6. 6. Blogs can look like …
  7. 7. Why read a blog?
  8. 8. Why read a blog? <ul><li>Why read anything? </li></ul><ul><li>Information is current/dynamic/linked. </li></ul><ul><li>Opportunity for instant commentary/conversation. </li></ul><ul><li>It is coded in our DNA to “converse, communicate, argue publicly, learn collaboratively, share experiences and archive collective knowledge …” [ Source: Burstein]. </li></ul><ul><li>Couple the above fact with the “incredibly powerful, fast, ubiquitous technologies” and its easy to see why blogging is so popular [ Source: Kline, xiv]. </li></ul>
  9. 9. Why create a library blog?
  10. 10. Create a library blog to … <ul><li>promote library events. </li></ul><ul><li>connect to your community. </li></ul><ul><li>support devoted library users. </li></ul><ul><li>reach out to potential users. </li></ul><ul><li>say something interesting. </li></ul><ul><li>allow your patrons to say something interesting. </li></ul><ul><li>enhance book discussions. </li></ul><ul><li>provide book reviews/recommendations. </li></ul><ul><li>create a literary guide. </li></ul><ul><li>write a library newspaper. </li></ul><ul><li>revisit and perhaps revise work. </li></ul><ul><li>interact with your colleagues. </li></ul><ul><li>be creative, critically think, and write about issues interesting to you. </li></ul><ul><li>accomplish almost anything you want. </li></ul>
  11. 11. Things to consider when planning … <ul><li>Construct a clear blog mission statement that supports your Library’s mission (Audience? Message? Purpose?). </li></ul><ul><li>Select a suitable Blogging software platform. </li></ul><ul><li>Develop posting policies and procedures. </li></ul><ul><li>Explore acceptable use and copyright statement s from other institutions (e.g., SPC’s statements ). </li></ul><ul><li>Creative Commons License vs. copyright. </li></ul><ul><li>Work collaboratively. </li></ul><ul><li>Write responsibly! </li></ul>
  12. 12. Popular Blogging Platforms <ul><li>Mostly Free: </li></ul><ul><li>Blogger: http:// www.blogger.com </li></ul><ul><li>Bloxsom: http://www.blosxom.com/ </li></ul><ul><li>B2: http://www.cafelog.com </li></ul><ul><li>City Desk 2.0: http://www.fogcreek.com/CityDesk/ </li></ul><ul><li>Live Journal: http:// www.livejournal.com / </li></ul><ul><li>Moveable Type: http://www.moveabletype.org </li></ul><ul><li>Nucleus CMS: http://nucleuscms.org/ </li></ul><ul><li>PMachine: http:// www.pmachine.com / </li></ul><ul><li>Word Press: http:// wordpress.org / </li></ul><ul><li>Not Free: </li></ul><ul><li>Manila: http:// manila.userland.com </li></ul><ul><li>Radio: http:// radio.userland.com </li></ul><ul><li>TypePad: http:// www.typepad.com </li></ul><ul><li>Expression Engine (Ellis Lab, formally pMachine): http:// ellislab.com / </li></ul><ul><li>Blogger Forum: http:// www.bloggerforum.com / </li></ul>
  13. 13. Templates and Code Changes <ul><li>Most blogging platforms have web templates for easy one-step web design. </li></ul><ul><li>Code changes are NOT necessary. </li></ul><ul><li>FYI: old (Beta) Blogger.com advertising/search component can be removed with the <noembed> tag. </li></ul><ul><li>SPC’s blog: added OPAC search + advanced blog search, Odeo Voicemail, LibraryThing random catalog, AutoCast Audio file, FeedBurner XML feed, FeedBlitz email alerts, Technorati ping, and more. </li></ul>
  14. 14. Searching for blogs and feeds. <ul><li>http:// blogsearch.google.com / </li></ul><ul><li>http:// www.technorati.com / </li></ul><ul><li>http:// www.libdex.com/weblogs.html </li></ul><ul><li>http:// search.blogger.com / </li></ul><ul><li>http:// www.sphere.com / </li></ul><ul><li>http://www.icerocket.com/ </li></ul><ul><li>http://www.blogpulse.com -- Search RSS Feeds -- </li></ul><ul><li>http://www.syndic8.com/ </li></ul><ul><li>http:// www.feedster.com / </li></ul>
  15. 15. Many blogs are syndicated. <ul><li>A feed is an XML-based file (machine-readable) that blog aggregators “understand.” Content can be &quot;syndicated&quot; (i.e., to join together) in order to be distributed on the web. Formats such as RSS and Atom are used to structure the XML file. </li></ul>Think ‘subscription’ instead of ‘syndication.’ Subscribe and content automatically comes to you, like a magazine subscription.
  16. 16. So what do all those RSS, XML, and Atom buttons do? <ul><li>They create a link to a small file that one copies/pastes into a news aggregator. (e.g. http://tametheweb.com/atom.xml ) </li></ul><ul><li>According to W3.org RSS is RDF Site Summary (version 1.0) . </li></ul><ul><li>AKA: - Really Simple Syndication (v. 2.0) </li></ul><ul><li>- Rich Site Summary (v 0.91, v 1.0) </li></ul><ul><li>- RDF Site Summary (v 0.9 and v 1.0) </li></ul><ul><li>- Real-time Simple Syndication (v 2.0) </li></ul>
  17. 17. Don’t worry about this code! <ul><li><?xml version=&quot;1.0&quot; encoding=&quot;ISO-8859-1&quot; ?> </li></ul><ul><li>- <!-- generator=&quot;FeedCreator 1.7.2&quot; </li></ul><ul><li>--> </li></ul><ul><li>- <rss version=&quot;2.0&quot;> </li></ul><ul><li>- <channel> </li></ul><ul><li><title>Squidoo : Lens : Library 2.0 in Three Easy Steps</title> </li></ul><ul><li><description>This lens is meant to augment a presentation I gave at the Broward County Library Reference Forum on May 9.&amp;nbsp; There were about forty library professionals in attendance and I want to thank you all for enduring 122 slides!&amp;nbsp; The lens is supposed to be a one-stop shop for bringing yourself up to speed on Library 2.0. ...</description> </li></ul><ul><li><link>http://www.squidoo.com/EasyL2</link> </li></ul><ul><li><lastBuildDate>Thu, 11 May 2006 12:18:18 +0100</lastBuildDate> </li></ul><ul><li><generator>FeedCreator 1.7.2</generator> - <item> </li></ul><ul><li><title>Library 2.0 in Three Easy Steps updated Tue May 9 2006 9:13 pm CDT</title> </li></ul><ul><li><link>http://www.squidoo.com/EasyL2</link> </li></ul><ul><li><description>This lens is meant to augment a presentation I gave at the Broward County Library Reference Forum on May 9.&amp;nbsp; There were about forty library professionals in attendance and I want to thank you all for enduring 122 slides!&amp;nbsp; The lens is supposed to be a one-stop shop for bringing yourself up to speed on Library 2.0.&amp;nbsp; Just click away on the links lists and have fun!&amp;nbsp; If you think it could be better, click on the &amp;quot;contact the lensmaster&amp;quot; link on the right and tell me how.</description> </li></ul><ul><li><pubDate>Wed, 10 May 2006 02:13:03 +0100</pubDate> </li></ul><ul><li></item> </li></ul><ul><li></channel> </li></ul><ul><li></rss> </li></ul>Just copy/paste the URL into your aggregator.
  18. 18. What is an aggregator? <ul><li>Web or client-based software (aka feed readers, news readers etc.) that retrieve syndicated (i.e., subscription) Web content. Updated content comes to you! </li></ul><ul><li>Bloglines (free, web-based, and mobile) www.bloglines.com </li></ul><ul><li>Extensive list of aggregators (RSS 2.0): http://blogs.law.harvard.edu/tech/directory/5/aggregators </li></ul><ul><li>RSS and aggregator tutorial can be found at http://www.palinet.org/rss/toti/tsstutorial.htm </li></ul>
  19. 19. Bloglines
  20. 20. Bloglines in Action <ul><li>Create a free Bloglines account. </li></ul><ul><li>Search for and subscribe to blog feeds. </li></ul><ul><li>Dynamic content comes to you! </li></ul><ul><li>Organize your feeds into folders. </li></ul><ul><li>Publish your “blogroll” (i.e., list of subscribed to blogs). </li></ul>
  21. 21. Adding Syndication <ul><li>Blogger automatically generates an RSS site feed. Simply create a link to the feed so people can easily subscribe. </li></ul><ul><li>FeedBurner ( http://www.feedburner.com/fb/a/home ). Also acts as a podcast feed! Great publicizing tool (e.g., create “chicklets” and feed icons, SpringWidgets etc.) </li></ul><ul><li>May want to add the blog’s URL to other podcatcher programs. Another extensive list can be found at http://en.wikipedia.org/wiki/Podcatchers </li></ul>
  22. 22. Statcounter http://www.statcounter.com/ -- free invisible web tracker. --
  23. 23. Some Notable Blogs <ul><li>-- Talking with Talis: http://talk.talis.com/ </li></ul><ul><li>-- Electronic Frontier Foundation: http://www.eff.org/bloggers/lg/ </li></ul><ul><li>-- Florida Library Association: http:// flalib.blogspot.com / </li></ul><ul><li>-- LIS News: http:// www.lisnews.com / </li></ul><ul><li>-- Blog Without a Library: http:// www.blogwithoutalibrary.net / </li></ul><ul><li>-- Blogger Book Club: http://www.roselle.lib.il.us/YouthServices/BookClub/Bloggerbookclub.htm </li></ul><ul><li>-- Secret Life of Bees Literary Blog: http://weblogs.hcrhs.k12.nj.us/bees/ </li></ul><ul><li>-- Weblogg-ed: http://www.weblogg-ed.com/ </li></ul><ul><li>-- Blogroots-- http://www.blogroots.com/resources.blog </li></ul><ul><li>-- Educational Weblogs-- http://educational.blogs.com/ </li></ul><ul><li>-- Catalogablog: http://catalogablog.blogspot.com/ </li></ul><ul><li>-- Open Stacks: http:// openstacks.net/os / </li></ul><ul><li>-- Waterboro Public Library: http://www.waterborolibrary.org/blog.htm </li></ul><ul><li>-- LITA Blog: http://litablog.org/ </li></ul><ul><li>-- Look at other’s blogrolls. </li></ul>
  24. 24. RSS Resources <ul><li>Aggregators: </li></ul><ul><li>AmphetaDesk: http://www.disobey.com/amphetadesk/ </li></ul><ul><li>Bloglines: http://www.bloglines.com </li></ul><ul><li>NetNewsWire: http://ranchero.com/netnewswire/ </li></ul><ul><li>NewsMonster: http://www.newsmonster.org/ </li></ul><ul><li>NewzCrawler: http://www.newzcrawler.com/ </li></ul><ul><li>SharpReader: http://www.sharpreader.net/ </li></ul><ul><li>Introduction to RSS: http://www.downes.ca/files/RSS%5fEduc.htm </li></ul><ul><li>Fagan Finder: http://www.faganfinder.com/search/rss.shtml </li></ul><ul><li>Lockergnome's RSS Resource: http://rss.lockergnome.com/ </li></ul>
  25. 25. Consulted Resources <ul><li>Burstein, Dan. “From Cave Painting to Wonkette: A Short History of Blogging.” 28 March 2007. < www.blogrevolt.com/intro.pdf >. </li></ul><ul><li>Fichter, Darlene. 2003. “Why and How to Use Blogs to Promote Your Library's Services.” Marketing Library Services. 17, no.6. 28 March 2007. < http://www.infotoday.com/MLS/nov03/fichter.shtml >. </li></ul><ul><li>Kline, David and Dan Burstein. “Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture. New York:  CDS Books, 2005. </li></ul><ul><li>Lenhart, Amanda, and Susannah Fox. “Bloggers: A Portrait of the Internet’s New Storytellers.” 2006. Pew Internet & American Life Project, 27 March 2007. < http://www.pewinternet.org/pdfs/PIP%20Bloggers%20Report%20July%2019%202006.pdf >. </li></ul><ul><li>Mairn, Chad. “Follow the St. Petersburg College Library as They Enter the Blogosphere.” Community and Junior College Libraries . 13.3 (2006). </li></ul><ul><li>Richardson, Will. 2004. “Blogging and RSS --The “What's It?&quot; and “How To&quot; of Powerful New Web Tools for Educators.” Multimedia & Internet@Schools. 11, no.1:10-13. </li></ul>
  26. 26. Contact Information: <ul><li>Chad Mairn, M.L.I.S. </li></ul><ul><li>St. Petersburg College </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 727.341.7181 Skype ID = cmairn </li></ul><ul><li>GoogleTalk = c hadmairn </li></ul><ul><li>Odeo WWW Voicemail: http://odeo.com/sendmeamessage/ChadMairn </li></ul>This presentation is available electronically at: http:// www.spcollege.edu/SPG/WSPCL/librarians/mairn /

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