Connecting People, Places, Things, and Ideas Using Social Media: A Primer


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Social Media is not new; however, it is literally everywhere today and it is connecting people, places, things, and ideas. And libraries, for centuries, have acted as conduits to help their communities obtain high-quality information while providing a social space for their users to consume, repurpose, and share content. In this interactive session learn how to enhance library resources and services that exist both online and in physical library spaces by using a variety of social media tools including blogging, mobile technologies (QR codes), microblogging, gaming, social networking, and more. This session will continue on after today so that we can see firsthand some of the new and innovative techniques that others have used to help make their library and its resources more visible while subsequently providing fresh and lasting connections with library users.

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Connecting People, Places, Things, and Ideas Using Social Media: A Primer

  1. Connecting People, Places, Things, and Ideas Using Social Media: A Primer<br />Presented by Chad Mairn<br />Online @ VIP 2010<br />
  2. Presentation slides, Twitter backchannel and more are available at: and at<br />Social Media Quick Guide.<br />
  3. What is Social Media?<br />
  4. According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.” <br />Sharing is a huge component! <br />
  5. Libraries are like bridges that help connect their users to high-quality information and provide a social space for users to consume, repurpose, and to share content. <br />
  6. Today’s objectives to help provide more visibility for your library …<br />Blogging<br />Mobile Technologies (QR Codes, etc.)<br />Gaming<br />Social Networking<br />Microblogging/Lifestreaming<br />Staying connected … create the future!<br />
  7. What is a blog?<br />And those trout ... well, they're sweet 'cause they only eatBlogs<br />AndBlogs, after all, are the world's sweetest frogs<br />And the reason they're sweet is, whenever they lunch<br />It's always the world's sweetest bees that they munch<br />And the reason no bees can be sweeter than these...<br />They only eat blossoms off Beezlenut Trees<br />And those Beezlenut Blossoms are sweeter than sweet<br />And that's why I nabbed several eggs from the Kweet.<br /> -- Dr. Seuss (1953) "Scrambled Eggs Super."<br />
  8. No, seriously blogs are:<br /><ul><li>web pages that are organized by dated entries and resemble an online diary for the world to read.
  9. an easy way to exchange and present information.
  10. about three things: “Frequency, Brevity and Personality“ [Source: Evan Williams, the creator of Blogger].
  11. State of the Blogosphere:</li></li></ul><li>Blogs can be about anything!<br />
  12. Why Read a blog?<br /><ul><li>Why read anything?
  13. Information is current/dynamic/linked.
  14. Opportunity for instant commentary/conversation.
  15. It is coded in our DNA to “converse, communicate, argue publicly, learn collaboratively, share experiences and archive collective knowledge …” [Source:Burstein].
  16. If you plan to start a blog please feel free to ask me any questions and/or visit:</li></li></ul><li>Mobile phones …<br />Make phone calls<br />Send text messages<br />Play audio<br />Keep time<br />Have calendars<br />Take pictures<br />Make videos<br />Memos<br />Are social devices<br />Can do a lot more (thanks to apps) and are starting to take over.<br />
  17. QR (Quick Response) Codes<br />Note: My ID badge, my office door, my handouts, and some new books are using QR Codes to provide easy links to online content.<br />Google ‘qr code generator’ to get a list of resources. I use BeeTagg and NeoReader.<br />
  18. Some sample mobile applications <br />Copy documents, whiteboards and handwritten notes with your camera phone to store, fax, email or publish!<br />Create audio broadcasts.<br />Deliver audio content directly to your cell phone.<br />Create voice-to-text notes.<br />Share Live Video From Your Mobile Phone.<br />Post text, photos, quotes, links, music, and videos, from your phone.<br />Poll your audience.<br />
  19. Social Networking<br />Screenshot of free software taken by DarwinPeacock<br />Connections made by friends or people with similar interests. The network can also be used to measure social capital -- the value that an individual gets from the social network. “L.J. Hanifan's 1916 article regarding local support for rural schools is one of the first occurrences of the term "social capital" in reference to social cohesion and personal investment in the community.”<br />Sources:<br /><br />
  20. Use Facebook to reach out to your users because this is where they like to hang out! You can share new books and other resources or even talk to your users with, for example, the Vivox Voice application!<br />
  21. Microblogging and Lifestreaming<br />Microblogging – miniaturization of blogging (e.g., Twitter only allows 140 characters for a “tweet.”)<br />Lifestream was coined by Eric Freeman and David Gelernter at Yale University in the mid-1990s to describe "...a time-ordered stream of documents that functions as a diary of your electronic life.” (Source: Wikipedia)<br />Lifestreams are also referred to as social activity streams or social streams. (FriendFeed is a good example.)<br />
  22. Some Twitter Terminology<br />Tweet - text-based post of up to 140 characters displayed on the author's profile page and delivered to the author's followers.<br />Tweeple – Twitter people, Twitter members, Twitter users.<br />Tweetup - Twitter meetups. <br />RT / Retweet – when you repeat a tweet from someone else.Can be considered citing a source. (RT @mashable Twitter's 1,928 Percent Growth and Other Notable Social Media Stats <br />@replies – when someone replies to @yourtwitterusername. The more @replies and RTs you have the higher your Twitter influence. <br />Twitter helps users learn how to be more succinct and it helps with citing sources properly.<br />Sources:Twittonary, and Wikipedia<br />
  23. How can you use Twitter?<br />
  24. I use Twitter to connect with other users and to share content and ideas. I discover something new and useful every day thanks to Twitter!<br />Note: only 138 characters (with spaces) <br />
  25. Promote news via various channels!<br />
  26. Add a Twitter widget to your web site<br />
  27. Using Twitter for class conversations<br />Extra credit: Ask students to use Twitter.<br /><br />DM @cmairn<br />
  28. Twitter Applications<br />Consider making something using the Twitter API.<br />STT and TTS<br />TwitterBerry<br />From<br />TwitterFon for iPhone<br />
  29. Other ways to use Twitter<br />TwitterGadget in Gmail<br />Manage multiple accounts with Twhirl!<br />Provide access to other services<br />
  30. Twitter Feedback <br />© SAP 2009 / Page 25<br />
  31. Music<br />
  32. Video<br />
  33. Google Wave<br />Contact me if you are interested in exercising in social media. We can collaborate in Google Wave.<br />
  34. Provide multiple contacts<br />Twitter DM<br />
  35. Create the Future … <br />Look to other industries for ideas for libraries.<br />Become indispensible (Seth Godin):<br />Make a difference, lead, and connect with others.<br />Hierarchy of value: lift, hunt, grow, produce, sell, connect, create/invent. [Where are you in this?]<br />"People want to be told what to do because they are afraid (petrified) of figuring it out for themselves.“ [Is this true?]<br />
  36. Contact Information<br /><br />(727) 341.7181<br />+ 1 (727) 537.6405<br /><br />With your phone take a quick photo of this code and you’ll be directed to my mobile contact page. For the software, visit<br />@cmairn<br />