XYZs of Student Marketing CASE Student Programs and Young Alumni Conference November 28 & 29, 2006 Denver, Colorado Michael Jennings, University of Denver Chad Harris, University of Wisconsin–Madison
Vision 2008 1. Increase engagement of in-state alumni in the life of the University and WAA 3. Promote a 360 degree brand culture where every WAA employee, volunteer and partner understands and advances the UW and WAA brand mission. 4. Provide customer-oriented and cost-effective alumni relations to all UW-Madison graduates through business-to-business partnerships with schools and colleges. 5. Diversify and increase revenue streams that enhance WAA brand integrity. 2. Increase engagement of student-to-recent graduate market.
Partnership with School of Journalism For Students, By Students Phase 1: Market Research Segment our audience Showcase: Careers Scholarships Leadership Make WAA relevant Phase 2: Creative Design Cut through the clutter Use an irreverent tone Simple, recognizable fonts & images
Facebook ads Get Your WAA Hookup Think you know it all? Answer this campus question for a chance to win one of four $50 University Book Store gift certificates! Q: What two movies were filmed at UW-Madison?