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Beyond Cocktails
 

Beyond Cocktails

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CASE Student Programs and Young Alumni

CASE Student Programs and Young Alumni
November 28 & 29, Denver, Colorado
Day 2 Presentation
Presenters: Jeremy Wingerter and Chad Harris

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    Beyond Cocktails Beyond Cocktails Presentation Transcript

    • Beyond Cocktails: Programming for Young Alumni CASE Student Programs and Young Alumni Conference November 28 & 29, 2006 Denver, Colorado Jeremy Wingerter, Northwestern University Chad Harris, University of Wisconsin–Madison
    • Why Provide Young Alumni Programming?
      • Market Research
      • Growing Base of Alumni
      • Transient Audience
      • Generational Traits/Characteristics
    • Know Your YA Audience
      • How do you define this group?
        • Under 25? 30? 40?
        • # of years out? 5? 10? 15?
        • Graduation year?
        • GOLD Standard?
    • Understand Their Perception
      • Old Men in red pants scenario
      • I won’t know anyone
      • It’s not worth the price
      • All they do is ask for money
      • If I go they’ll ask me to volunteer to help
    • Know Your Competitors
      • Work
      • $$$
      • Busy Schedules
      • Own Social Networks
      • Continued Academic Pursuits/Training
      • Family/Relationships
    • Know What Makes You Relevant
      • Career Services
      • Networking Opportunities
      • Social Engagement
      • Volunteer Experiences
      • Assistance with Transition Issues
      • Is it worth it?
    • Considerations When Marketing
      • Segment you audience
        • Age range
        • Class Year
        • Major
        • School Affinities
        • Geographic
        • Interests
        • Life Stage
    • Involve Your Audience
      • Advisory Committees
      • Event Volunteers
      • Class Chairs/Leaders
      • Fundraising Calls
      • Testimonials
      • Writing Solicitation Letters
    • Use the Channels they Use
      • Electronic
      • Post Cards
      • Web
      • Social Networking Tools
      • E-vites
    • Speak Their Language
      • Conversational Style
      • Informal
      • Peer-to-Peer
      • Customized
      • Special Access
      • VIP Treatment
    • Design With Your Audience in Mind
      • Develop Partnerships
      • What’s Cool? Give-aways!
      • Ask and include their feedback, input and evaluation
    • Package Programs and Events
      • Travel
      • Discounted Rates
      • Post-event Party
    • Best Practices
      • Career/Networking
        • Speed-Networking (Wisconsin)
        • _____ (Fairfield)
        • _____ NelNet?
        • Surviving 9 to 5 (UCLA)
        • Young Professionals Series (Northwestern)
        • 5 Under 25 (Ohio State)
    • Community Service
      • Chicago Cares (Northwestern)
      • Day of Caring, United Way (Wisconsin)
    • Life-Long Learning Programs
      • Search of the Perfect Pint
      • Story Behind Your Morning Brew
    • Student Recruitment
      • Alumni Admissions Ambassadors (Iowa State)
      • Student Send-Offs (Wisconsin)
    • Transition and Acclimation
      • Life 490 (Iowa State)
      • Welcome to the City (Wisconsin)
    • What’s happening on your campus?
      • Open Discussion
        • Other ideas?
        • Successes?
        • Failures?
        • Tried and True?
    • Contact Information
      • Jeremy Wingerter
        • Assistant Director, Young Alumni
        • Northwestern Alumni Association
        • Northwestern University
        • j-wingerter@northwestern.edu
        • (847) 467-4324
      • Chad Harris
        • Director of Campus Relations
        • Wisconsin Alumni Association
        • University of Wisconsin–Madison
        • [email_address]
        • 608-347-2332