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2011 BarkWorld Expo Presentation - LBS & the "Check-in" Revolution
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2011 BarkWorld Expo Presentation - LBS & the "Check-in" Revolution


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My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps …

My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.

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  • Transcript

    • 1. LBS & the “Check-in” Revolution
      2011 BarkWorld Expo
      Chad Elkins - @ratpack
    • 2.
    • 3. Over 5 Billion Mobile Phones Worldwide.
      37% are Smartphones, rising to 43% in 2015.
      6.1 Trillion Text Messages sent in 2010.
      Over 400Kapplications in the Apple App store and 300K in the Android marketplace.
      The Apple App store topped 15 Billion downloads in July 2011.
    • 4. Extension of Personal Self
      “It’s my Life.”
      Mobile phones are among the most personalized and cherished consumer possessions.
      According to a new survey from Prosper Mobile Insights, 52.9% of smartphone owners use all the functions of their smartphone, saying that "It's my life."
    • 5. What is a “check-in”?
      It is a function that facilitates the sharing of an activity. The important aspect of checking in is not that one is doing the activity itself, but the fact that the person chose to share they were doing that activity.
    • 6. Key Location Based Services Demographics
      • 18-34 year olds count for 60% of the users
      • 7. Users are split by genders, but males share more
      • 8. 1 in 5 smartphone owners use check-in services
      • 9. Over 50% are motivated to use the service for discounts
      • 10. Approximately half of non-users site privacy as their biggest concern
    • 11. Foursquare
      Users: Approximately 10 million worldwide. 40% are international.
      Hit a total of 1 Billion check-ins the week of Sept 19th 2011.
      Pioneer in defining the “check-in” for the masses
    • 12. image source: CNET
      images source: Business Insider
      image source: TechCrunch
    • 13.
    • 14. Foursquare Business Experience
      image source: PlacePunch
    • 15. Foursquare Open API
      Image source: CBS News & InventorSpot
    • 16. CPG Examples - Safeway, GranataPet, & GrillMates
    • 17. How Can This Be Used for my Personal Brand?
    • 18. Gowalla
      Users: Approximately 1.1 million
      Wants to help you “craft the narrative of your life” - CEO Josh Williams
      Check-ins are called “Stories”
      source: Mashable
    • 19. Image source: all things digital
      image source: Mobile Marketing Watch
    • 20. Gowalla Business Experience
      • Our agency helped IHG become the first large hotel chain to launch a full campaign incorporating Gowalla’s service across all of its eight brands.
      • 21. Had 1,000 of IHG’s 4,400 properties listed in its database of more than 1 million “spots” (or locations)
      • 22. 16% conversion rate for people who checked into the property and then requested more info.
      • 23. Of those people, 23% of people who received emails registered for the program.
    • Gowalla Disney Use Case
    • 24. How Can This Be Used for my Personal Brand?
    • 25. Impact of LBS on Audience Reach for a Local Non-Profit
    • 26. In-Store Exploration LBS Examples
      Shopkick – 2.3 million users (as of Sept 2011)
      CheckPoints – over 800k users (as of July 2011)
      Source - Mashable
      Source - TechCrunch
    • 27. Future of LBS
      • Local loyalty through unique concepts
      • 28. Instant/Automatic check-ins
      • 29. Sentiment Analysis to Recommendation Engines – Ex. Bizzyand We & Co
      • 30. Better Ways to Meet New People – ex Singlesquare
      • 31. Deeper Integration Within Business Loyalty Programs & Recommendations
      • 32. Continued Migration to add more “Now What” to the “Where”
      • 33. LBS expected to bring in $10 billion in revenue by 2016
    • 34. Consumption Based Check-ins
      Entertainment - GetGlue, Miso, & Shazam
      Beverages - Untappd
    • 35. Second & Third Screens
      Shift in Content Consumption
      Consumers no longer focus attention on one activity.
      Sharing what they are consuming across social networks is rapidly gaining momentum.
    • 36. Future of TV Consumption - Rise of the Second Screen
      • 94% of TV Watchers Were Distracted When Ads Were Displayed
      • 37. 60% of Those Distractions Were From a Smartphone
      • 38. 70% of Tablet Owners Used Their Device While Watching TV
      • 39. 86% of Mobile Users Access the Internet on Their Device During Shows
      Source: AdAge May 2011 & Nextekis May 2011
    • 40. GetGlue – 1.5 Million Users
      source for images:
    • 41. Miso
      Shazam Audio Fingerprinting
      image source:
      images source: miso
    • 42. Untappd– Over 1 Million Check-ins
      image source:
      image source:
    • 43. Questions?
      Continue the conversation
      on Twitter - @Ratpack
      Source: AdAge May 2011 & Nextekis May 2011