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Code as Craft: Building a Strong Engineering Culture at Etsy
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Code as Craft: Building a Strong Engineering Culture at Etsy



Talk at Web 2.0 Expo NYC, October 2011:

Talk at Web 2.0 Expo NYC, October 2011:



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    Code as Craft: Building a Strong Engineering Culture at Etsy Code as Craft: Building a Strong Engineering Culture at Etsy Presentation Transcript

    • Code as Craft:Building a Strong Engineering Culture Chad Dickerson CEO, Etsy chad@etsy.com / @chaddickerson
    • Culture strategy at most companies:
    • We’re growing but we to us Culture is important still act hereaatstartup! like ACME!
    • “culture isn’t just one aspect of the game — . . . it is the game.”
    • “Culture eats strategy for breakfast” -- Peter Drucker
    • “the major problems of our work are not somuch technological as sociological in nature”
    • A strong culture can overcome almost any set of poor technical decisions.
    • A weak culture can’t be savedby using the best technology.
    • Culture is also what brings people to your company
    • It beats everything else
    • Have a clear vision for the culture you want
    • make culture a visible priority
    • (it’s a lot of work)
    • accept that culture is anongoing, organic activity
    • Cultivating the Etsy culture** **buy me: http://etsy.me/tilltheland ($18)
    • buy me:http://etsy.me/beniceorleave($10)
    • Make getting things done your cultural norm
    • On the basis of more than a decade of research. . . . the authorsclarify the matter once and for all: What motivates people on a day- to-day basis is the sense that they are making progress.
    • Invest in tools toreinforce your culture
    • http://etsy.me/deployinate
    • http://etsy.me/justship
    • Make a statement
    • engineers arecreative people
    • “At Etsy, our mission is to enable people to makea living making things. The engineers who makeEtsy make our living making something we love:software. We think of our code as craft.”
    • Actively open source the culture
    • http://codeascraft.etsy.com/
    • Take it on the road
    • SXSW miniconference
    • Bring your heroes into the fold
    • Douglas Crockford
    • Fred Brooks
    • http://www.avc.com/a_vc/2011/02/continuous-deployment.html Fred Wilson
    • (open source your software, too) github.com/etsy/deployinator github.com/etsy/statsd github.com/etsy/logster (and more!)
    • Spread the love
    • Be a little silly
    • http://vimeo.com/13214706 (12,000 views to date)
    • A strong culture is a fun culture
    • Building strong cultures and open sourcing them. . . .
    • . . .makes the world a better place
    • Thank you! Questions? My email: chad@etsy.com