Code as Craft: Building a Strong Engineering Culture at Etsy

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Talk at Web 2.0 Expo NYC, October 2011: …

Talk at Web 2.0 Expo NYC, October 2011:
http://www.web2expo.com/webexny2011/public/schedule/detail/21279

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  • 1. Code as Craft:Building a Strong Engineering Culture Chad Dickerson CEO, Etsy chad@etsy.com / @chaddickerson
  • 2. Culture strategy at most companies:
  • 3. We’re growing but we to us Culture is important still act hereaatstartup! like ACME!
  • 4. “culture isn’t just one aspect of the game — . . . it is the game.”
  • 5. “Culture eats strategy for breakfast” -- Peter Drucker
  • 6. “the major problems of our work are not somuch technological as sociological in nature”
  • 7. A strong culture can overcome almost any set of poor technical decisions.
  • 8. A weak culture can’t be savedby using the best technology.
  • 9. Culture is also what brings people to your company
  • 10. It beats everything else
  • 11. Have a clear vision for the culture you want
  • 12. make culture a visible priority
  • 13. (it’s a lot of work)
  • 14. accept that culture is anongoing, organic activity
  • 15. Cultivating the Etsy culture** **buy me: http://etsy.me/tilltheland ($18)
  • 16. buy me:http://etsy.me/beniceorleave($10)
  • 17. Make getting things done your cultural norm
  • 18. On the basis of more than a decade of research. . . . the authorsclarify the matter once and for all: What motivates people on a day- to-day basis is the sense that they are making progress.
  • 19. Invest in tools toreinforce your culture
  • 20. http://etsy.me/deployinate
  • 21. http://etsy.me/justship
  • 22. Make a statement
  • 23. engineers arecreative people
  • 24. “At Etsy, our mission is to enable people to makea living making things. The engineers who makeEtsy make our living making something we love:software. We think of our code as craft.”
  • 25. Actively open source the culture
  • 26. http://codeascraft.etsy.com/
  • 27. Take it on the road
  • 28. SXSW miniconference
  • 29. Bring your heroes into the fold
  • 30. Douglas Crockford
  • 31. Fred Brooks
  • 32. http://www.avc.com/a_vc/2011/02/continuous-deployment.html Fred Wilson
  • 33. (open source your software, too) github.com/etsy/deployinator github.com/etsy/statsd github.com/etsy/logster (and more!)
  • 34. Spread the love
  • 35. Be a little silly
  • 36. http://vimeo.com/13214706 (12,000 views to date)
  • 37. A strong culture is a fun culture
  • 38. Building strong cultures and open sourcing them. . . .
  • 39. . . .makes the world a better place
  • 40. Thank you! Questions? My email: chad@etsy.com