Code as Craft: Building a Strong Engineering Culture at Etsy
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Code as Craft: Building a Strong Engineering Culture at Etsy

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Talk at Web 2.0 Expo NYC, October 2011:

Talk at Web 2.0 Expo NYC, October 2011:
http://www.web2expo.com/webexny2011/public/schedule/detail/21279

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Code as Craft: Building a Strong Engineering Culture at Etsy Code as Craft: Building a Strong Engineering Culture at Etsy Presentation Transcript

  • Code as Craft:Building a Strong Engineering Culture Chad Dickerson CEO, Etsy chad@etsy.com / @chaddickerson
  • Culture strategy at most companies:
  • We’re growing but we to us Culture is important still act hereaatstartup! like ACME!
  • “culture isn’t just one aspect of the game — . . . it is the game.”
  • “Culture eats strategy for breakfast” -- Peter Drucker
  • “the major problems of our work are not somuch technological as sociological in nature”
  • A strong culture can overcome almost any set of poor technical decisions.
  • A weak culture can’t be savedby using the best technology.
  • Culture is also what brings people to your company
  • It beats everything else
  • Have a clear vision for the culture you want
  • make culture a visible priority
  • (it’s a lot of work)
  • accept that culture is anongoing, organic activity
  • Cultivating the Etsy culture** **buy me: http://etsy.me/tilltheland ($18)
  • buy me:http://etsy.me/beniceorleave($10)
  • Make getting things done your cultural norm
  • On the basis of more than a decade of research. . . . the authorsclarify the matter once and for all: What motivates people on a day- to-day basis is the sense that they are making progress.
  • Invest in tools toreinforce your culture
  • http://etsy.me/deployinate
  • http://etsy.me/justship
  • Make a statement
  • engineers arecreative people
  • “At Etsy, our mission is to enable people to makea living making things. The engineers who makeEtsy make our living making something we love:software. We think of our code as craft.”
  • Actively open source the culture
  • http://codeascraft.etsy.com/
  • Take it on the road
  • SXSW miniconference
  • Bring your heroes into the fold
  • Douglas Crockford
  • Fred Brooks
  • http://www.avc.com/a_vc/2011/02/continuous-deployment.html Fred Wilson
  • (open source your software, too) github.com/etsy/deployinator github.com/etsy/statsd github.com/etsy/logster (and more!)
  • Spread the love
  • Be a little silly
  • http://vimeo.com/13214706 (12,000 views to date)
  • A strong culture is a fun culture
  • Building strong cultures and open sourcing them. . . .
  • . . .makes the world a better place
  • Thank you! Questions? My email: chad@etsy.com