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IsEEforMe? The Business Case for ExpressionEngine [EECI version]

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[EECI version] Chad Crowell of Encaffeinated, Inc. speaks about lessons he's learned and tactics he's developed while growing his web design and development on the back of the ExpressionEngine CMS.

[EECI version] Chad Crowell of Encaffeinated, Inc. speaks about lessons he's learned and tactics he's developed while growing his web design and development on the back of the ExpressionEngine CMS.

Published in: Business, Technology
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  • -Introduce yourself

  • -Thats me on the right
    -We have 3 employees
    -Developers at our core, provide end to end services to clients
  • - I’ve been a web pro since 1997
    - I’ve done all of these things
  • -Ryan Irelan says “dumb question Chad”
    -Conference full of EE enthusiasts
  • -Lets go down memory lane- remember when you found EE?
    -First date - all smiles, inquisitive, bat your eyes at eachother
    -Second date - Open up a little bit, hold hands, this could be the “one”
    -Third date - Ripping each others clothes off instead of going to the movie
    -We’ve all been through it - it keeps you in your chair all night
    -When I really knew: Story about SuccessFoods
  • -Lets go down memory lane- remember when you found EE?
    -First date - all smiles, inquisitive, bat your eyes at eachother
    -Second date - Open up a little bit, hold hands, this could be the “one”
    -Third date - Ripping each others clothes off instead of going to the movie
    -We’ve all been through it - it keeps you in your chair all night
    -When I really knew: Story about SuccessFoods
  • - 2009 SXSW - Lunch with Leslie Camacho
    - Discover the benefits choosing EE as a platform - a business decision
    - In the 18 months since, I’ve learned exponentially more - growing business
    - I’d like to share some of the lessons with you
  • -Illustration of Veerle by nGen at Happy Webbies
    -I’ve been the one-man web show
    -I’m not a designer
  • -Build a team
    -”I know people”
    -It can backfire - People to People
  • - The more of your business processes you time, the more accurate you can quote
    - Install EE: 10 minutes
    - Write a simple plugin: 20 minutes
    - Install, deploy, build public-facing User utilities: 5 hours / 1 hour (starterfiles.org)
    - EE allows me, as a business owner to know exactly what I can and can’t do
    - Accurately quote
  • - Working in any software platform is frustrating
    - There are 100 ways to solve any problem
    - None of them is the wrong way
    - Perhaps more efficient, more scalable, but not wrong
    - Be constantly learning
  • - Leverage the community
    - We are in this together
    - There are no competitors
    - Talk to them almost daily
  • - Leverage the community
    - We are in this together
    - There are no competitors
    - Talk to them almost daily
  • - Leverage the community
    - We are in this together
    - There are no competitors
    - Talk to them almost daily
  • - We’re in a strange transition period with EE
    - EE 169 is a proven, solid product
    - EE 21 is on firm ground, but not perfect - gaining steam
    - When do you make the transition?
    - Haircuts make you happy
  • - We’re in a strange transition period with EE
    - EE 169 is a proven, solid product
    - EE 21 is on firm ground, but not perfect - gaining steam
    - When do you make the transition?
    - Haircuts make you happy
  • - I haven’t had to look for work since going full time in 2006
    - Our work has gotten better, our clients have gotten better
    - Average project in 2006: $5000 , Average project in 2010: $30,000
    - What matters depends on the part of the process you are in
    - Paying the bills requires getting the work, which requires a great pitch
  • - What if running a business just makes you crazy?
    - Its not for everyone
    - Its OK to change directions, its not really failure
    - Do what you love
  • -A concept from SXSW 2009 - Chatting with Leslie Camacho
    -Its a frame of mind

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