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IsEEforMe? The Business Case for ExpressionEngine [EECI version]

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[EECI version] Chad Crowell of Encaffeinated, Inc. speaks about lessons he's learned and tactics he's developed while growing his web design and development on the back of the ExpressionEngine CMS.

[EECI version] Chad Crowell of Encaffeinated, Inc. speaks about lessons he's learned and tactics he's developed while growing his web design and development on the back of the ExpressionEngine CMS.

Published in Business , Technology
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  • -Introduce yourself

  • -Thats me on the right
    -We have 3 employees
    -Developers at our core, provide end to end services to clients
  • - I’ve been a web pro since 1997
    - I’ve done all of these things
  • -Ryan Irelan says “dumb question Chad”
    -Conference full of EE enthusiasts
  • -Lets go down memory lane- remember when you found EE?
    -First date - all smiles, inquisitive, bat your eyes at eachother
    -Second date - Open up a little bit, hold hands, this could be the “one”
    -Third date - Ripping each others clothes off instead of going to the movie
    -We’ve all been through it - it keeps you in your chair all night
    -When I really knew: Story about SuccessFoods
  • -Lets go down memory lane- remember when you found EE?
    -First date - all smiles, inquisitive, bat your eyes at eachother
    -Second date - Open up a little bit, hold hands, this could be the “one”
    -Third date - Ripping each others clothes off instead of going to the movie
    -We’ve all been through it - it keeps you in your chair all night
    -When I really knew: Story about SuccessFoods
  • - 2009 SXSW - Lunch with Leslie Camacho
    - Discover the benefits choosing EE as a platform - a business decision
    - In the 18 months since, I’ve learned exponentially more - growing business
    - I’d like to share some of the lessons with you
  • -Illustration of Veerle by nGen at Happy Webbies
    -I’ve been the one-man web show
    -I’m not a designer
  • -Build a team
    -”I know people”
    -It can backfire - People to People
  • - The more of your business processes you time, the more accurate you can quote
    - Install EE: 10 minutes
    - Write a simple plugin: 20 minutes
    - Install, deploy, build public-facing User utilities: 5 hours / 1 hour (starterfiles.org)
    - EE allows me, as a business owner to know exactly what I can and can’t do
    - Accurately quote
  • - Working in any software platform is frustrating
    - There are 100 ways to solve any problem
    - None of them is the wrong way
    - Perhaps more efficient, more scalable, but not wrong
    - Be constantly learning
  • - Leverage the community
    - We are in this together
    - There are no competitors
    - Talk to them almost daily
  • - Leverage the community
    - We are in this together
    - There are no competitors
    - Talk to them almost daily
  • - Leverage the community
    - We are in this together
    - There are no competitors
    - Talk to them almost daily
  • - We’re in a strange transition period with EE
    - EE 169 is a proven, solid product
    - EE 21 is on firm ground, but not perfect - gaining steam
    - When do you make the transition?
    - Haircuts make you happy
  • - We’re in a strange transition period with EE
    - EE 169 is a proven, solid product
    - EE 21 is on firm ground, but not perfect - gaining steam
    - When do you make the transition?
    - Haircuts make you happy
  • - I haven’t had to look for work since going full time in 2006
    - Our work has gotten better, our clients have gotten better
    - Average project in 2006: $5000 , Average project in 2010: $30,000
    - What matters depends on the part of the process you are in
    - Paying the bills requires getting the work, which requires a great pitch
  • - What if running a business just makes you crazy?
    - Its not for everyone
    - Its OK to change directions, its not really failure
    - Do what you love
  • -A concept from SXSW 2009 - Chatting with Leslie Camacho
    -Its a frame of mind

Transcript

  • 1. IsEEforMe? The Business Case for ExpressionEngine Chad Crowell / @chadcrowell
  • 2. EECI 2010 SF
  • 3. EECI 2010 SF John Henry
  • 4. Work Environment •On a corporate web/marketing team •As a side job •Working for a web agency •Running a web agency •Solo freelancer •Looking for work/unemployed?
  • 5. IsEEforMe?
  • 6. IsEEforMe? Dumb question, Chad!
  • 7. “Falling in Love is Hard on the -Aerosmith (Sometime in the 2000’s)
  • 8. “Falling in Love is Hard on the Butt -Aerosmith (Sometime in the 2000’s)
  • 9. IsEEforMe? The Business Case for ExpressionEngine
  • 10. Find Your Weaknesses
  • 11. Find Your Weaknesses
  • 12. Be Efficient
  • 13. Time Tracking How long does it take you to... •Install EE? •Develop a simple plugin? •Deploy User module? (EE2: check @jennlukas starterfiles.com)
  • 14. No Wrong Way
  • 15. Make Friends
  • 16. Make Friends Quite the teddybear Not really very angry Older than Jamie Rumbalow
  • 17. When to Change (aka: haircuts make you happy)
  • 18. When to Change (aka:Masuga needs a haircut)
  • 19. Finding Work
  • 20. Bat Shit Crazy
  • 21. IsEEforMe? •Attempt to make good business decisions •Educate the community •Provide grounded information •Enough with the comparisons •Real opinions from real users
  • 22. IsEEforMe? Chad Crowell @chadcrowell / @encaffeinated chad@encaffeinated.com http://encaffeinated.com