1. Activity Allocation Tasks Goals
• We’ll establish performance
Manage interns • Teach interns social media basics—using the right tools, techniques, etc. metrics for each intern
and monitor 20% • Monitor their output; intervene and give feedback where necessary • Send out weekly report to
their work • Track goals for each intern company with how SeatGeek is
doing on social media metrics
• Two posts per week
Post to the • Propose 3-4 topics at the beginning of every week • Increase comments per post
SeatGeek main 10% • After discussing with team, write posts (on avg.) by four every month
blog • Should not be data-driven (b/c TicketBeats, below, will be) • Increase blog visits/week by
100/week
• Manage campaigns
• Add new campaigns • Improve SEM ROI by at least
SEM 10%
• Track progress 5% per week
• Time allocation will increase after Kartik leaves
• Improve organic search traffic
• Study up on SEO
SEO 10% by 25% per month (excluding
• Determine how SG can improve our SEO
searches for company name)
Twitter/ • Most of this will be done by interns, but you can keep general tabs on it and
5%
Facebook focus on material not specific to a certain domain (music, MLB, NBA, etc.)
Compose
TicketBeats and • Much of this may be absorbed by analytics intern, if we get one
15% • Two per week
push out to • Should we publish actual “reports” or just do blog posts?
reporters
• Keep a very close tab out our Google Analytics
Google Analytics 10% • Track important stats weekly
• Identify ways we can improve user engagement
• Will vary from week to week
• Some near-term tasks:
Idiosyncratic
• Improve SG Facebook page
work overflow 20%
• Improve copy for SG about/FAQ/etc.
from Jack/Russ
• Setting up wiki
• Interview additional social media interns for summer and fall 2010

2. How can we measure social media effectiveness?
• Direct transactions driven
• Tack on parameters to all links an monitor results
• Assign pseudo-affiliate ID to traffic coming from online posts
driven by social media
• Followers/fans
• Twitter followers, FB Fans
• Twitter @replies to SG
• Retweets
• Important to discount spam followers
• Blog/media coverage
• Traffic driven by posts/articles that are driven by social media
• Number of posts/articles driven by social media
• Blog readership
• Number of people visiting blog and reading posts