The Corporate Drone’s

Social Media
Survival Guide




                        chadswaney.com
“If they block
 twitter, I’m
   quitting”
Get around it
Own it
“Why should
 the CEO be
on Twitter?”
Social media
is scary
Not rocket science
Culture of openness
“What do you
 know about
   Yelp?”
Find a hero
Tell a story
Catch a trend
Show them the logic
Give them a plan
“You're the
expert because
   you chose
     to be”
@chadarizona
Credits

 flickr.com/photos/striatic            flickr.com/photos/fr3d             flickr.com/photos/striatic    flickr.com/ph...
From Socialnomics by Erik Qualman
The Corporate Drone's Social Media Survival Guide
The Corporate Drone's Social Media Survival Guide
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The Corporate Drone's Social Media Survival Guide

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Do you believe that social media would be valuable to your organization, but you're not sure how to convince the suits in the boardroom? This presentation walks you through the specific steps you can take to implement change in your organization.

Published in: Technology, Business
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  • The Corporate Drone's Social Media Survival Guide

    1. 1. The Corporate Drone’s Social Media Survival Guide chadswaney.com
    2. 2. “If they block twitter, I’m quitting”
    3. 3. Get around it
    4. 4. Own it
    5. 5. “Why should the CEO be on Twitter?”
    6. 6. Social media is scary
    7. 7. Not rocket science
    8. 8. Culture of openness
    9. 9. “What do you know about Yelp?”
    10. 10. Find a hero
    11. 11. Tell a story
    12. 12. Catch a trend
    13. 13. Show them the logic
    14. 14. Give them a plan
    15. 15. “You're the expert because you chose to be”
    16. 16. @chadarizona
    17. 17. Credits flickr.com/photos/striatic flickr.com/photos/fr3d flickr.com/photos/striatic flickr.com/photos/nasahqphoto flickr.com/photos/brendanos flickr.com/photos/gauri_lama flickr.com/photos/piaser flickr.com/photos/striatic flickr.com/photos/thosch66 flickr.com/photos/reway2007 flickr.com/photos/malloy The content of this presentation is licensed under a Creative Commons Attribution Non-Commercial Share Alike 3.0 License chadswaney.com
    18. 18. From Socialnomics by Erik Qualman
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