Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web

Building, Differentiating and Managing Your Brand on the Web Building, Differentiating and Managing Your Brand on the Web – Setting Yourself Apart from the Competition Jonathan Hart-Smith, Managing Director of CK Clinical

Building, Differentiating and Managing Your Brand on the Web
Topics
Moving away from traditional methods towards a more transparent, web-based recruitment
Where you should be investing your time?
How do you achieve differentiation online?
Managing user generated content and protecting your brand’s reputation
How will companies be using social media in 12 months time?
Building, Differentiating and Managing Your Brand on the Web - Setting Yourself Apart from the Competition

Building, Differentiating and Managing Your Brand on the Web 1. Moving Away From Traditional Methods Towards a More Transparent, Web-based Recruitment Traditional Methods Non- Traditional Methods Journals Social Media Publications Mail-shots E-shots

Who are CK Clinical?
CK Clinical are a leading pharmaceutical recruitment company
Why are we using these non-traditional methods?
To help us meet our key goals:
- Increased web presence and branding
- Transparency
Why now?
Make our mistakes early
Tied in with the launch of our new website
Differentiates us apart from the competition

Where Should You be Investing Your Time?

Building, Differentiating and Managing Your Brand on the Web Where Should You Really Be Investing Your Time?
Use your own website
Optimise keywords for SEO
Branding tool
Quickly push out info
Good for SEO
Free hosting of video content
Provides a human face
Helps build rapport
Professional brand image
Connecting with experts in the industry
Keep in contact with past and present candidates
Targeted advertising
Interactive

Building, Differentiating and Managing Your Brand on the Web 3. How Do You Achieve Brand Differentiation Online?
2 Simple Rules
Have a goal and clear values
Tell people what they are and live them
2. Regularly write content
Become an expert within your community – help people everyday
Good for SEO

Building, Differentiating and Managing Your Brand on the Web 4. Managing User Generated Content and Protecting Your Brand’s Perception
Simple tools to help you track what people are saying about you
Use Social Media Regularly
Build up a community and be seen as an authority in your area
Don’t sell, educate and listen
Positive Feedback
Say thank you and encourage more

Building, Differentiating and Managing Your Brand on the Web Negative Feedback
Values – When you are withstanding your values, publicly and openly defend yourselves
So, what if you’ve got it wrong?

Building, Differentiating and Managing Your Brand on the Web 5. How Will Companies Be Using Social Media in 12 Months?
Start using tools to compliment traditional methods.
As a minimum, companies will be using Linkedin and Facebook.
Eventually social media will begin to replace traditional job boards.
Social media is not a panacea to your recruitment advertising needs, but it will definitely be a valuable weapon in your armoury.
Get on board soon, or get lost in the crowd.

Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web

by CK Group on Jun 02, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 29

Statistics

Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web — Presentation Transcript