CK Clinical are experts in using social media for recruitment. This presentation gives you a few tips to help you successfully build, differentiate and manage your brand on the web. For more information, please contact Catherine Gutsell at CK Clinical on 01438 743 047 or email cgutsell@ckclinical.co.uk. www.ckclinical.co.uk www.ckagroup.co.uk

1. Building, Differentiating and Managing Your Brand on the Web Building, Differentiating and Managing Your Brand on the Web – Setting Yourself Apart from the Competition Jonathan Hart-Smith, Managing Director of CK Clinical

3. Building, Differentiating and Managing Your Brand on the Web 1. Moving Away From Traditional Methods Towards a More Transparent, Web-based Recruitment Traditional Methods Non- Traditional Methods Journals Social Media Publications Mail-shots E-shots