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Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web
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Social Media & Recruitment: Building, Differentiating and Managing your Brand on the Web

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CK Clinical are experts in using social media for recruitment. This presentation gives you a few tips to help you successfully build, differentiate and manage your brand on the web. …

CK Clinical are experts in using social media for recruitment. This presentation gives you a few tips to help you successfully build, differentiate and manage your brand on the web.

For more information, please contact Catherine Gutsell at CK Clinical on 01438 743 047 or email cgutsell@ckclinical.co.uk.

www.ckclinical.co.uk
www.ckagroup.co.uk

Published in: Business, Technology
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  • 1. Building, Differentiating and Managing Your Brand on the Web Building, Differentiating and Managing Your Brand on the Web – Setting Yourself Apart from the Competition Jonathan Hart-Smith, Managing Director of CK Clinical
  • 2. Building, Differentiating and Managing Your Brand on the Web <ul><li>Topics </li></ul><ul><li>Moving away from traditional methods towards a more transparent, web-based recruitment </li></ul><ul><li>Where you should be investing your time? </li></ul><ul><li>How do you achieve differentiation online? </li></ul><ul><li>Managing user generated content and protecting your brand’s reputation </li></ul><ul><li>How will companies be using social media in 12 months time? </li></ul>Building, Differentiating and Managing Your Brand on the Web - Setting Yourself Apart from the Competition
  • 3. Building, Differentiating and Managing Your Brand on the Web 1. Moving Away From Traditional Methods Towards a More Transparent, Web-based Recruitment Traditional Methods Non- Traditional Methods Journals Social Media Publications Mail-shots E-shots
  • 4. Building, Differentiating and Managing Your Brand on the Web <ul><li>Who are CK Clinical? </li></ul><ul><li>CK Clinical are a leading pharmaceutical recruitment company </li></ul><ul><li>Why are we using these non-traditional methods? </li></ul><ul><li>To help us meet our key goals: </li></ul><ul><li>- Increased web presence and branding </li></ul><ul><li>- Transparency </li></ul><ul><ul><li>Why now? </li></ul></ul><ul><li>Make our mistakes early </li></ul><ul><li>Tied in with the launch of our new website </li></ul><ul><li>Differentiates us apart from the competition </li></ul>
  • 5. Building, Differentiating and Managing Your Brand on the Web <ul><li>Where Should You be Investing Your Time? </li></ul>
  • 6. Building, Differentiating and Managing Your Brand on the Web Where Should You Really Be Investing Your Time? <ul><li>Use your own website </li></ul><ul><li>Optimise keywords for SEO </li></ul><ul><li>Branding tool </li></ul><ul><li>Quickly push out info </li></ul><ul><li>Good for SEO </li></ul><ul><li>Free hosting of video content </li></ul><ul><li>Provides a human face </li></ul><ul><li>Helps build rapport </li></ul><ul><li>Professional brand image </li></ul><ul><li>Connecting with experts in the industry </li></ul><ul><li>Keep in contact with past and present candidates </li></ul><ul><li>Targeted advertising </li></ul><ul><li>Interactive </li></ul>
  • 7. Building, Differentiating and Managing Your Brand on the Web 3. How Do You Achieve Brand Differentiation Online? <ul><li>2 Simple Rules </li></ul><ul><li>Have a goal and clear values </li></ul><ul><li>Tell people what they are and live them </li></ul><ul><li>2. Regularly write content </li></ul><ul><li>Become an expert within your community – help people everyday </li></ul><ul><li>Good for SEO </li></ul>
  • 8. Building, Differentiating and Managing Your Brand on the Web 4. Managing User Generated Content and Protecting Your Brand’s Perception <ul><li>Simple tools to help you track what people are saying about you </li></ul><ul><li>Use Social Media Regularly </li></ul><ul><li>Build up a community and be seen as an authority in your area </li></ul><ul><li>Don’t sell, educate and listen </li></ul><ul><li>Positive Feedback </li></ul><ul><li>Say thank you and encourage more </li></ul>
  • 9. Building, Differentiating and Managing Your Brand on the Web Negative Feedback <ul><li>Values – When you are withstanding your values, publicly and openly defend yourselves </li></ul><ul><li>So, what if you’ve got it wrong? </li></ul>
  • 10. Building, Differentiating and Managing Your Brand on the Web 5. How Will Companies Be Using Social Media in 12 Months? <ul><li>Start using tools to compliment traditional methods. </li></ul><ul><li>As a minimum, companies will be using Linkedin and Facebook. </li></ul><ul><li>Eventually social media will begin to replace traditional job boards. </li></ul><ul><li>Social media is not a panacea to your recruitment advertising needs, but it will definitely be a valuable weapon in your armoury. </li></ul><ul><li>Get on board soon, or get lost in the crowd. </li></ul>

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