HR in Pharma Networking Event - Mike Taylor


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HR in Pharma Networking Event Guest Speaker, Mike Taylor.

Mike is an expert in using social media in recruitment. He spoke about how you can add value to your recruitment process using social media tools.

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HR in Pharma Networking Event - Mike Taylor

  1. 1. Mike Taylor Managing Director Web Based Recruitment Social Media In Recruitment
  2. 2. Background in HR and Recruitment Worked for IBM (Graduate Recruitment), Motorola and Nokia Responsible for Nokia’s Online Recruitment strategy (UK) and member of Nokia's global e-recruitment Advisory Board. Started Web Based Recruitment in 2001 About Mike Taylor
  3. 3. Online Recruitment Marketing Specialists who help companies: Attract Targeted Job Seekers and Reduce Recruitment costs through: * Online Marketing * Social Media Marketing * Online Video Marketing About Web Based Recruitment
  4. 4. Ran UK’s 1 st Social Media In Recruitment Conference – July 2009 2nd Conference: London - 22 nd April 2010 About Web Based Recruitment
  5. 5. Published my first book in January 2009: “ How To Find A Job Using The Internet” About Web Based Recruitment
  6. 6. 2010 - Potentially the year of the biggest change in Recruitment Advertising methods since the introduction of Job Boards in the mid 1990’s Recruitment Is Changing!
  7. 7. <ul><li>From Web 1.0 … </li></ul><ul><li>One way communication </li></ul><ul><li>Static Web Sites </li></ul><ul><li>Dial-up internet connections </li></ul>Key Changes
  8. 8. BBC web site December 1996
  9. 9. <ul><li>… To Web 2.0 </li></ul><ul><li>Two Way Communication </li></ul><ul><li>Interactive Web Sites </li></ul><ul><li>Broadband </li></ul><ul><li>User Generated Content </li></ul>Key Changes
  10. 13. <ul><li>You have been given a job vacancy to fill </li></ul><ul><li>How do you go about advertising it? </li></ul><ul><li>Has that method changed in last 5-10 years? </li></ul>Recruitment Is Changing!
  11. 14. <ul><li>Internal Company Advert </li></ul><ul><li>Database (filing cabinet?) </li></ul><ul><li>Newspaper Advert </li></ul><ul><li>Job Centre </li></ul><ul><li>Recruitment Agency </li></ul><ul><li>Online Job Sites </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul>Traditional Methods
  12. 15. <ul><li>Getting more expensive year on year? </li></ul><ul><li>All “outbound marketing” methods </li></ul><ul><li>Hope that job seekers will see your jobs </li></ul>Traditional Methods
  13. 16. <ul><li>Social Media </li></ul><ul><li>Online Audio & Video </li></ul><ul><li>Search Engines </li></ul>Inbound Marketing
  14. 17. <ul><li>Quicker </li></ul><ul><li>Often Cheaper </li></ul><ul><li>Job Seekers Find You! </li></ul>Inbound Marketing
  15. 18. Types Of Social Media Sites
  16. 19. <ul><li>400 million + users worldwide with 50% of active users logging in at least once a day </li></ul><ul><li>If Facebook were a country it would be the 3 rd largest in the world! </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>Average visit time 25 minutes per day </li></ul>
  17. 20. <ul><li>More than 100 million active mobile users </li></ul><ul><li>Mobile users are twice as active compared to non-mobile users </li></ul><ul><li>Over 200 mobile operators in 60 countries working on Facebook mobile products </li></ul>
  18. 21. Facebook Demographics Source: Facebook Internal Data April 2009
  19. 22. Facebook Targeted Advertising
  20. 25. <ul><li>Estimated Reach in the UK 26,931,740 </li></ul><ul><li>Ability to narrow down to specific areas </li></ul><ul><li>E.G. Estimated 400 Medical Secretaries within 25 miles of London aged 18 and over </li></ul>Facebook Targeted Advertising
  21. 29. LinkedIn Recruiting Options
  22. 32. <ul><li>Fastest Growing Social Media Site </li></ul><ul><li>Started in March 2006 </li></ul><ul><li>22-fold increase (May 2008 to May 2009) </li></ul><ul><li>SMS over the Internet – Maximum 140 characters </li></ul><ul><li>5.5 million users in the UK </li></ul>Twitter
  23. 33. <ul><li>Good for research (business and people) </li></ul><ul><li>Contribute to discussions </li></ul><ul><li>Can be used to share job information </li></ul><ul><li>Don’t promote your jobs all the time </li></ul><ul><li>Mention upcoming open evenings etc </li></ul>
  24. 34.
  25. 37. TwitJobSearch – 628,282 jobs!
  26. 40. <ul><li>Short for “Web Log” - online diary or journal </li></ul><ul><li>A blog can help you attract and recruit </li></ul><ul><li>Become an authority in your industry </li></ul><ul><li>Create a following who can interact with you </li></ul><ul><li>Search Engine ranking benefits </li></ul>
  27. 44. <ul><li>Three main players for blogs are: </li></ul><ul><li>Blogger (free) </li></ul><ul><li>Typepad (free and paid versions) </li></ul><ul><li>WordPress (free and self-hosted versions) </li></ul>
  28. 49. Podcasts <ul><li>Podcast - i Pod and Broad cast </li></ul><ul><li>Audio file (MP3) uploaded to your web site or blog for people to listen to or download </li></ul><ul><li>Subscribers - RSS </li></ul>
  29. 50. Podcasts <ul><li>Provide interesting and topical content for your industry </li></ul><ul><li>Build a reputation and a following </li></ul><ul><li>Your listeners may turn into your </li></ul><ul><li>next employees? </li></ul>
  30. 51. Podcasts <ul><li>Not limited to your own web site or blog </li></ul><ul><li>Can be shared and published elsewhere </li></ul>
  31. 52. Podcasts
  32. 53. <ul><li>2 billion videos views a day on YouTube! </li></ul><ul><li>Nearly double the prime-time audience of all 3 major US broadcast networks combined </li></ul><ul><li>24 hours of video uploaded every minute </li></ul><ul><li>Average person spends 15 minutes a day on YouTube </li></ul>Online Video
  33. 54. Online Video
  34. 55. <ul><li>What to cover? </li></ul><ul><li>A day in the Life of … </li></ul><ul><li>Your company’s recruitment process </li></ul><ul><li>Company profile </li></ul><ul><li>Meet the boss! </li></ul>Online Video
  35. 56. <ul><li>Open a free YouTube Channel for your videos </li></ul><ul><li>Promote your web site address in all your videos </li></ul><ul><li>Host copies of videos on your own web site </li></ul><ul><li>Automate distribution – </li></ul>Online Video
  36. 58. The Future - Internet TV Online Video
  37. 59. <ul><li>The majority of job seekers start their job search at a search engine </li></ul><ul><li>Blended search results include: - Web pages </li></ul><ul><li>- Videos </li></ul><ul><li>- Blogs </li></ul><ul><li>- LinkedIn profiles </li></ul><ul><li>- Twitter entries </li></ul>Search Engines
  38. 60. Is your web site “search engine friendly? When was the last time you used a search engine to search for a job in your industry to see if your company came up? What were the results like? Did they surprise you? Search Engines
  39. 61. <ul><li>Pay Per Click or Paid Search </li></ul><ul><li>Set a budget for spending on “clicks” </li></ul><ul><li>Direct job seekers to specific web pages </li></ul><ul><li>Only pay when someone clicks </li></ul><ul><li>No clicks equals free advertising </li></ul>Search Engine Marketing
  40. 63. Mobile Recruitment
  41. 64.
  42. 65. <ul><li>Is your web site “mobile friendly”? </li></ul><ul><li>Have you ever looked at your web site using a mobile phone? </li></ul><ul><li>Can job seekers search and apply for jobs? </li></ul><ul><li>Why is that important? </li></ul>Mobile Recruitment
  43. 66. In 2013 smart-phone sales will surpass PC sales
  44. 67. <ul><li>A key year for the adoption of Social Media in Recruitment </li></ul><ul><li>A big year for the adoption of Online Video </li></ul><ul><li>The growth (finally) of Mobile Recruitment </li></ul>Summary
  45. 68. <ul><li>If what you are doing works for you then carry on… but don’t totally discount the other options </li></ul><ul><li>Choose what you feel would work best in your industry for your vacancies (don’t just follow the crowd) </li></ul><ul><li>Don’t feel that you have to do everything! </li></ul>Summary
  46. 69. Thank you! Any Questions? Mike Taylor 01962 883754 [email_address] Social Media in Recruitment