CGT talk atInfopresse      @cgtheoretLa Révolution des données sociales
Every minute:• 48 hours of video are downloaded on Youtube• 320 new accounts and 98,000 tweets appear  on Twitter• 168,000...
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
But…• Facebook has lost 1.5 million users in Canada  and 6 million in the United States• Yahoo study: 50% of the content t...
@cgtheoret
This flood of data isn’t only about the scale that  is nearly impossible to grasp in human terms.  Other internal dynamics...
@cgtheoret
@cgtheoret
This is so complicated, Stanford now offers a  course on this subject:                       @cgtheoret
Who is the professor who gives these courses in statistics and  marketing ?A physicist, of course…Andreas Wiegend. Before ...
Facebook (and Zynga) are sitting on the biggest, most  detailed sociological database ever created by humankind.Facebook o...
Hereis the story of a Social Data « Robin Hood » …                Pete Warden                        @cgtheoret
Pete Warden was an engineer at Apple when he decided to leave  and create a start up . . .The start up didn’t work out. So...
@cgtheoret
@cgtheoret
@cgtheoret
In 2010, LinkedIn hired a team of17 people to do the same thing:                      @cgtheoret
But can one “normal” person or company make  sense of this mass of data without having  access to teams of experts and an ...
There is even a wiki with 224 tools:  http://wiki.kenburbary.com/                            @cgtheoret
But even with the huge success of some  monitoring companies:Radian6: $326 million / revenue ~ $20 MillionSysomos: $34 mil...
@cgtheoret
@cgtheoret
Monitoring / Analysis• Monitoring tools present social network  data in Excel tables:   – As a list of “nodes” i.e., blog ...
Monitoring / Analysis• The added value of social media  is not in raw data, but in  connections between peopleAnd between ...
With the “Social Graph” we can calculate “who is talking to whom,” “who is connected with whom,” and possibly where.But we...
With more information and calculations, we can  see what interests people and how their  interests are linked.This is Face...
@cgtheoret
Zeitgeist  @cgtheoret
Zeitgeist  @cgtheoret
“The spirit of our times”“Spirit” and “our times”: two concepts that are hard to measure . . . all the more so when you   ...
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
So what exactly is an “interest graph”?Here’s a concrete example.Take Réjean . . .6’2’’, 35 years old, married, lives in V...
@cgtheoret
@cgtheoret
@cgtheoret
@cgtheoret
Why do you need a “special person” to understand the social data revolution?                      @cgtheoret
@cgtheoret
Why do you need a physicist to understand the social data revolution?Because he is not just a physicist!! He  understands ...
@cgtheoret
@cgtheoret
@cgtheoret
Thank you!cg.theoret@nexalogy.com      @cgtheoret         @cgtheoret
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  • The Social Data Revolution
  • Infopresse cgt-english-final

    1. 1. CGT talk atInfopresse @cgtheoretLa Révolution des données sociales
    2. 2. Every minute:• 48 hours of video are downloaded on Youtube• 320 new accounts and 98,000 tweets appear on Twitter• 168,000,000 million emails are sent• 20,000 new posts on Tumblr• 6,600 photos appear on Flickr• Over 20% of all websites are CMS/wordpress/etc… @cgtheoret
    3. 3. @cgtheoret
    4. 4. @cgtheoret
    5. 5. @cgtheoret
    6. 6. @cgtheoret
    7. 7. @cgtheoret
    8. 8. @cgtheoret
    9. 9. @cgtheoret
    10. 10. @cgtheoret
    11. 11. But…• Facebook has lost 1.5 million users in Canada and 6 million in the United States• Yahoo study: 50% of the content that is read and shared by humans is produced by only 20, 000 accounts @cgtheoret
    12. 12. @cgtheoret
    13. 13. This flood of data isn’t only about the scale that is nearly impossible to grasp in human terms. Other internal dynamics come into play and challenge interpretation . . . @cgtheoret
    14. 14. @cgtheoret
    15. 15. @cgtheoret
    16. 16. This is so complicated, Stanford now offers a course on this subject: @cgtheoret
    17. 17. Who is the professor who gives these courses in statistics and marketing ?A physicist, of course…Andreas Wiegend. Before accepting a position at Stanford, he was the Chief Data Scientist at Amazon. He coined the term “Social Data Revolution.” @cgtheoret
    18. 18. Facebook (and Zynga) are sitting on the biggest, most detailed sociological database ever created by humankind.Facebook owns all this data and is not sharing it.This database is used exclusively to sell advertising and . . . ? @cgtheoret
    19. 19. Hereis the story of a Social Data « Robin Hood » … Pete Warden @cgtheoret
    20. 20. Pete Warden was an engineer at Apple when he decided to leave and create a start up . . .The start up didn’t work out. So in his spare time, he developed a legal Facebook crawler using their own programming API.In 2010, his crawler had been operating for 6 months and had gathered information on 215 million users that he organized according to city, state, etc., while maintaining users’ anonymity. @cgtheoret
    21. 21. @cgtheoret
    22. 22. @cgtheoret
    23. 23. @cgtheoret
    24. 24. In 2010, LinkedIn hired a team of17 people to do the same thing: @cgtheoret
    25. 25. But can one “normal” person or company make sense of this mass of data without having access to teams of experts and an enormous budget?Hundreds of social media monitoring tools are available:195 tools here:http://www.salesrescueteam.com/social-media-measurement-tools/ @cgtheoret
    26. 26. There is even a wiki with 224 tools: http://wiki.kenburbary.com/ @cgtheoret
    27. 27. But even with the huge success of some monitoring companies:Radian6: $326 million / revenue ~ $20 MillionSysomos: $34 million / revenue ~ $2 MillionScoutlabs: $20 million / revenue ~ $1 MillionPostrank: bought by Google, BackType: bought by Twitter, etc . . . @cgtheoret
    28. 28. @cgtheoret
    29. 29. @cgtheoret
    30. 30. Monitoring / Analysis• Monitoring tools present social network data in Excel tables: – As a list of “nodes” i.e., blog posts, tweets, etc. – In sequential order by date, one after the other – The emphasis is on real time – This works for a few dozen or hundred . . . but what about thousands of posts? – Making sense of all those posts is very expensive and labour intensive @cgtheoret
    31. 31. Monitoring / Analysis• The added value of social media is not in raw data, but in connections between peopleAnd between ideas• On a fundamental level, it is a network• …and a network = relations• To understand a network, you have to understand its relations• To understand a single element in the network, you have to understand its context @cgtheoret
    32. 32. With the “Social Graph” we can calculate “who is talking to whom,” “who is connected with whom,” and possibly where.But we can go even further than that . . . . @cgtheoret
    33. 33. With more information and calculations, we can see what interests people and how their interests are linked.This is Facebook’s second challenge: ”The interest graph.”How are ideas and conversations connected in the social web? @cgtheoret
    34. 34. @cgtheoret
    35. 35. Zeitgeist @cgtheoret
    36. 36. Zeitgeist @cgtheoret
    37. 37. “The spirit of our times”“Spirit” and “our times”: two concepts that are hard to measure . . . all the more so when you combine them . . . @cgtheoret
    38. 38. @cgtheoret
    39. 39. @cgtheoret
    40. 40. @cgtheoret
    41. 41. @cgtheoret
    42. 42. So what exactly is an “interest graph”?Here’s a concrete example.Take Réjean . . .6’2’’, 35 years old, married, lives in Val D’Or. . .According to traditional market research . . . @cgtheoret
    43. 43. @cgtheoret
    44. 44. @cgtheoret
    45. 45. @cgtheoret
    46. 46. @cgtheoret
    47. 47. Why do you need a “special person” to understand the social data revolution? @cgtheoret
    48. 48. @cgtheoret
    49. 49. Why do you need a physicist to understand the social data revolution?Because he is not just a physicist!! He understands human behaviour . . . @cgtheoret
    50. 50. @cgtheoret
    51. 51. @cgtheoret
    52. 52. @cgtheoret
    53. 53. Thank you!cg.theoret@nexalogy.com @cgtheoret @cgtheoret

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