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Andy Vogel: Integrate Mobile into a Broader Ad Campaign

by Senior Technical Lead at Layer One Media on Oct 07, 2011

  • 1,026 views

Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more ...

Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways

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Andy Vogel: Integrate Mobile into a Broader Ad Campaign Andy Vogel: Integrate Mobile into a Broader Ad Campaign Presentation Transcript