To do or not to do
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  • 1. To do or not to do?Somedos anddon’ts ofblogging 1
  • 2. To do or not to do….• DO…..• Be positive• Enjoy yourself 2
  • 3. To do or not to do….• DO…..• Use images and links• Images help a post to flow (although you may be restricted by what platform you use) 6
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  • 6. To do or not to do….• DO…..• Use images and links• Images help a post to flow (although you may be restricted by what platform you use)• And can add traffic to your site via Google image searches 8
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  • 8. To do or not to do….• Links can add greater depth to a blog post (a sort of active foot-note)• It’s not a good idea generally to add so many links that the post becomes a list of links.• Be inventive in the links you use – don’t always rely on Wikipedia. 8
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  • 13. To do or not to do….• DO…..• Blog regularly• BUT think about how blogging can be fitted into your workflow• Multiple bloggers can be a real asset here… 11
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  • 17. To do or not to do….• DO…..• Use social media (Facebook, Twitter etc.) to promote your blog. 12
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  • 19. Don’t….• Be afraid to experiment• DO…• Experiment with length, content, tone and medium 19
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  • 25. Don’t….• Do it all yourself• Different team members will have different perspectives• = More blog posts• = More diverse blog posts• If you’re part of a small library what about a group blog with similar institutions?• Or if you’re blogging as an individual, how about blogging with others?? 25
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  • 27. Don’t….• Use links that have limited access unless your blog is private / on an intranet• Ignore copyright laws• DO….Think creatively about this• DO….Use Wikimedia / Google image search (but be careful – images may not always be copyright-free in the UK)• DO….Use links to YouTube for videos, if in doubt 27
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  • 29. Don’t….• Forget (if blogging within an institutional framework) that it’s not your personal blog• DO….Think about the platform you use – e.g. Is there advertising on the platform that doesn’t fit with the image you (or your institution) wish to present?• DO….Think about the tone and language you use. 29
  • 30. Don’t….• Be down-hearted if no-one seems to be following your blog….• Stats on blog platforms are notoriously unreliable• DO….Think about the quality of your readership rather than the quantity 30
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  • 33. To do or not to do? Do….• Be positive.• Enjoy yourself.• Use images and links BUT don’t ignore copyright.• Blog regularly BUT think about how to fit blogging in with your workflow.• Make use of social media to publicise your blog and open it (and your institution) up to the wider internet community. Don’t….• Be afraid to experiment with tone, medium and content.• Do it all yourself.• Use links that have limited access.• Forget (if blogging within an institutional framework) that it isn’t your own personal blog.• Be down-hearted if no-one seems to be following your blog. 33
  • 34. Blogs featured in the presentation• Cambridge University Music Department : http://musicb3.wordpress.com/• Oxford Martin School : http://www.oxfordmartin.ox.ac.uk/blog/• Bookhound (personal blog) : http://the-bookhound.blogspot.com• Senate House Library newsfeed : http://senatehouselibrary.blogspot.com/• Senate House Library blog : http://senatehouselibrary.posterous.com/• Encountering the other blog (Irving S. Gilmore music library at Yale) http://encounteringtheother.wordpress.com/• Conservative party archive : http://conservativepartyarchive.blogspot.com/• South Asia Archive & Library group : http://saalg.blogspot.com/ 34
  • 35. Thought-provoking blogs to explore further• Bournemouth University Library : Research support : http://bulib4research.blogspot.com/• The London Library : http://blog.londonlibrary.co.uk/• Sound recordings at the British Library : http://britishlibrary.typepad.co.uk/archival_sounds/• Wellcome Library : http://wellcomelibrary.blogspot.com/• Library of Congress : http://blogs.loc.gov/loc/• Yale Arts Library : http://artslibrary.wordpress.com/• Irving S. Gilmore music library news (Yale) : http://www.library.yale.edu/musiclib/news.htm• Smithsonian National Air and Space Museum, Washington D.C. : http://blog.nasm.si.edu/• Laurens Kuipers photoblog : http://blog.laurenskuipers.nl/pixelpost/• Subject-led blogs(Food!) : http://eatlikeagirl.com/• … and classical music : http://www.overgrownpath.com/• Quirky blog (just to show the myriad things you can blog about : http://beautifulrailwaybridgeofthesilverytay.wordpress.com/ 35