Team Blogging for Librarians Clemens Gresser  (UL Music & Pendlebury Library)  Margaret Jones (UL Music) Rachel Rowe ( UL,...
Why a joint team blog? <ul><li>Present your team with a collaborative effort </li></ul><ul><li>Make use of each team membe...
But, erm, I might have nothing to write about? <ul><li>Share blog writing burden amongst team helps </li></ul><ul><li>Look...
<ul><li>Encourage all team members to participate </li></ul><ul><li>No pressure on team members (one cannot force people t...
Possible pitfalls of a team blog? <ul><li>Sometimes it’s hard to motivate team members  </li></ul><ul><li>Some team member...
Possible pitfalls of a team blog? <ul><li>blog team = peer review! </li></ul><ul><li>some team members can’t think of tags...
How to organise a team blog from scratch <ul><li>democratic vs. more imposing ;-) </li></ul><ul><li>Stage 1 </li></ul><ul>...
How to organise a team blog from scratch <ul><li>Stage 1 (cont.) </li></ul><ul><li>Your initial idea should include sugges...
How to organise a team blog from scratch <ul><li>Stage 2 </li></ul><ul><li>If blogger team and blog generics settled: </li...
 
How to organise a team blog from scratch <ul><li>Stage 3 </li></ul><ul><li>Providing guidelines? </li></ul><ul><li>make a ...
How to organise a team blog from scratch <ul><li>Stage 4 </li></ul><ul><li>Example for guidelines: </li></ul><ul><li>keep ...
How to organise a team blog from scratch <ul><li>Stage 5 </li></ul><ul><li>“ Soft launch” vs. hard launch? </li></ul><ul><...
How to organise a team blog from scratch <ul><li>Stage 6 </li></ul><ul><li>Launch & promote! </li></ul><ul><li>don’t forge...
How to organise a team blog from scratch <ul><li>Stage 7 </li></ul><ul><li>Continuous care & sometimes more </li></ul><ul>...
Good luck and have fun <ul><li>Questions so far? </li></ul><ul><li>If you spot any interesting library-team blogs, please ...
The contributor’s tale or….Why does it have to be me? <ul><li>Why ever not?? </li></ul><ul><li>Multiple contributors have ...
Setting to work <ul><li>Expectations </li></ul><ul><li>Who does what? </li></ul><ul><li>Breaking the rules </li></ul><ul><...
Great expectations? <ul><li>Be positive </li></ul><ul><li>Follow guidelines (but don’t be afraid to bend them) </li></ul><...
Who does what? <ul><li>Have a team ethos but remember to look for different angles from contributors  </li></ul><ul><li>Ma...
 
Don’t forget….. <ul><li>To add images and links </li></ul><ul><li>Wikipedia’s great – but try to have a variety of links <...
Breaking the rules <ul><li>Don’t be afraid to: </li></ul><ul><li>Introduce serial posts…. </li></ul><ul><li>Have the occas...
The walking dead or…The case of the missing blogger <ul><li>It’s better to have too many potential bloggers than too few <...
“The computer says no” <ul><li>As a contributing blogger : </li></ul><ul><li>Be aware of any “privileges” that have been s...
That’s not news! The birth of  a SAALG blog <ul><li>SAALG?  South Asia Library & Archive Group </li></ul><ul><li>Represent...
What do we do? <ul><li>Learn about new information resources  </li></ul><ul><li>Learn about collections in each other’s in...
Historically achieved via… <ul><li>2 conferences a year </li></ul><ul><li>Annual newsletter (also used to publish conferen...
Finding our feet online… <ul><li>Website hosted by British Library </li></ul><ul><li>http://www.bl.uk/reshelp/bldept/apac/...
June 2008 - a blog is born <ul><li>Technology </li></ul><ul><li>Web 2.0 – interaction, collaboration, information-sharing ...
Making it happen <ul><li>Contributors acquired Google accounts </li></ul><ul><li>Secretary set-up/designed blog using Blog...
So what did we blog about? <ul><li>Events - workshops, conferences, lectures, exhibitions, open days, heritage trails, </l...
What did we include in posts? <ul><li>Links </li></ul><ul><li>Labels (keywords for index) </li></ul><ul><li>Photos and as ...
Behind the scenes <ul><li>Comments are moderated (to avoid spam) </li></ul><ul><li>Settings can be amended by contributors...
Our most popular posts
Some pleasant surprises <ul><li>Our blog is followed by members of the public in Australia, academics in Sri Lanka and mil...
But new challenges <ul><li>More institutional blogs –  NLS ,  BL ,  AIIT  - pressure on colleagues to post to these,  but ...
The future? <ul><li>Seek views & feedback at SAALG summer conference  </li></ul><ul><li>Encourage new contributors  -  aca...
Contact details <ul><li>Rachel Rowe Chair, South Asia Archive & Library Group </li></ul><ul><li>Smuts Librarian for South ...
A team blog I like <ul><li>Great banner showing some of the treasures of the collection </li></ul>Blog title is not especi...
What it is and why I like it <ul><li>Smithsonian National Air and Space Museum, Washington blog </li></ul><ul><li>Quirky a...
Some highlights of AirSpace
Gilmore “brief” and “full” blogs
What I like about this <ul><li>Clever use of teamwork to produce two contrasting blogs </li></ul><ul><li>Blog 1 contains b...
“Brief” blog
What I like about this <ul><li>Blog 2. Extensive information  </li></ul><ul><li>Attractive images </li></ul><ul><li>Connec...
Encountering the other
URLS <ul><li>AirSpace :  http://blog.nasm.si.edu/ </li></ul><ul><li>Irving S. Gilmore Music Library, Yale :  http://www.li...
Team blogs I like <ul><li>It’s Official – National Library of Scotland Official Publications Unit  blog;  http:// nlsopubl...
Team blogs I like <ul><li>Wellcome Library blog </li></ul><ul><li>http://wellcomelibrary.blogspot.com/ </li></ul>
Why I like them <ul><li>Topical  e.g.  The King’s Speech </li></ul><ul><li>Attractive or weird pictures  http://images.wel...
Why I like them <ul><li>Innovative   e.g.   Annual Archive Popularity Contest </li></ul><ul><li>Clean layout </li></ul><ul...
A team blog I like Nice name! Not so nice banner
What it is and why I like it? <ul><li>Official Blog RILM =  Répertoire International de Littérature Musicale  ( RILM ) = b...
Top 5 tips for team blogging <ul><li>Identify your team & blog </li></ul><ul><li>Make your team of bloggers as big as poss...
What are  your  top team blogging tips?
Survey & Feedback <ul><li>You might be asked to complete two surveys for this session (via email /   ): </li></ul><ul><li>...
Overall Questions? <ul><li>Clemens Gresser  </li></ul><ul><li>[email_address] </li></ul><ul><li>Margaret Jones </li></ul><...
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Team Blogging for Librarians (10 May 2011)

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Team Blogging for Librarians (10 May 2011)

  1. 1. Team Blogging for Librarians Clemens Gresser (UL Music & Pendlebury Library) Margaret Jones (UL Music) Rachel Rowe ( UL, Royal Commonwealth Society & Centre for South Asian Studies, Cambridge)
  2. 2. Why a joint team blog? <ul><li>Present your team with a collaborative effort </li></ul><ul><li>Make use of each team member’s expertise and what each one observes. </li></ul><ul><li>Different bloggers write differently -> more interesting blog. </li></ul><ul><li>Shared blog-load. </li></ul><ul><li>It can be fun! </li></ul>
  3. 3. But, erm, I might have nothing to write about? <ul><li>Share blog writing burden amongst team helps </li></ul><ul><li>Look at other team blogs and see what they do </li></ul><ul><li>Don’t underestimate your expertise / your colleagues’ expertise? </li></ul>
  4. 4. <ul><li>Encourage all team members to participate </li></ul><ul><li>No pressure on team members (one cannot force people to write!) </li></ul>
  5. 5. Possible pitfalls of a team blog? <ul><li>Sometimes it’s hard to motivate team members </li></ul><ul><li>Some team members feel less inspired than others </li></ul><ul><li>Someone has to input posts; will all team members learn how to do this? </li></ul>
  6. 6. Possible pitfalls of a team blog? <ul><li>blog team = peer review! </li></ul><ul><li>some team members can’t think of tags, images to use, … </li></ul><ul><li>It can be less fun than it could be. </li></ul>
  7. 7. How to organise a team blog from scratch <ul><li>democratic vs. more imposing ;-) </li></ul><ul><li>Stage 1 </li></ul><ul><li>If the group/team is big, best to present idea: i.e. suggest ideas and then to discuss / ask for comments </li></ul><ul><li>in a big team either create a Powerpoint presentation and circulate or present </li></ul>
  8. 8. How to organise a team blog from scratch <ul><li>Stage 1 (cont.) </li></ul><ul><li>Your initial idea should include suggestions for: </li></ul><ul><li>name(s) for Blog </li></ul><ul><li>tag line </li></ul><ul><li>banner idea (or finished banner) </li></ul><ul><li>‘ mission statement’: ‘<Name of Blog> is written by, and focuses…’ </li></ul><ul><li>possible topics / areas to blog about </li></ul><ul><li>publication / editing process </li></ul>
  9. 9. How to organise a team blog from scratch <ul><li>Stage 2 </li></ul><ul><li>If blogger team and blog generics settled: </li></ul><ul><li>get things rolling -> ask for 3-5 topics from each team member </li></ul><ul><li>share these topics amongst team </li></ul><ul><li>possibly create “production list/database” </li></ul>
  10. 11. How to organise a team blog from scratch <ul><li>Stage 3 </li></ul><ul><li>Providing guidelines? </li></ul><ul><li>make a “uniform”-ish start </li></ul><ul><li>give guidance to novice bloggers </li></ul><ul><li>provide some framework for working </li></ul>
  11. 12. How to organise a team blog from scratch <ul><li>Stage 4 </li></ul><ul><li>Example for guidelines: </li></ul><ul><li>keep things short (max. 500 words) </li></ul><ul><li>include at least 1 public domain image </li></ul><ul><li>start with 1 fairly short paragraph (2-3 lines of text) </li></ul><ul><li>think of 3-4 tags (keywords) </li></ul><ul><li>about treasures in the collection. </li></ul><ul><li>daily discoveries or enquiries. </li></ul><ul><li>other reflections. </li></ul><ul><li>think of one time-sensitive post </li></ul>
  12. 13. How to organise a team blog from scratch <ul><li>Stage 5 </li></ul><ul><li>“ Soft launch” vs. hard launch? </li></ul><ul><li>Have 6-8 posts ready before launch (depending on team) </li></ul><ul><li>Try to have 1 or 2 posts on “backburner” for a “rainy week” </li></ul><ul><li>workload vs. enthusiasm </li></ul>
  13. 14. How to organise a team blog from scratch <ul><li>Stage 6 </li></ul><ul><li>Launch & promote! </li></ul><ul><li>don’t forget to </li></ul><ul><li>promote the blog! </li></ul><ul><li>don’t shy away from notifying people of </li></ul><ul><li>specific posts </li></ul><ul><li>( team blog : it’s not your ego, but could be a post of a team member!) </li></ul><ul><li>present the blog as library news & project news </li></ul>
  14. 15. How to organise a team blog from scratch <ul><li>Stage 7 </li></ul><ul><li>Continuous care & sometimes more </li></ul><ul><li>1 person should try to keep things going, and encourage team bloggers </li></ul><ul><li>commission blog post with specific people </li></ul><ul><li>think of guest bloggers (from own institution, or further afield). </li></ul>
  15. 16. Good luck and have fun <ul><li>Questions so far? </li></ul><ul><li>If you spot any interesting library-team blogs, please let me know: </li></ul><ul><li>[email_address] </li></ul>
  16. 17. The contributor’s tale or….Why does it have to be me? <ul><li>Why ever not?? </li></ul><ul><li>Multiple contributors have different ideas and viewpoints. </li></ul><ul><li>It’s fun (and can be addictive!) </li></ul><ul><li>BUT don’t take on more than you can do </li></ul><ul><li>Don’t have unrealistic expectations </li></ul><ul><li>Let the Bloghost know if you’ve got problems </li></ul>
  17. 18. Setting to work <ul><li>Expectations </li></ul><ul><li>Who does what? </li></ul><ul><li>Breaking the rules </li></ul><ul><li>The walking dead </li></ul><ul><li>The computer says “No” </li></ul>
  18. 19. Great expectations? <ul><li>Be positive </li></ul><ul><li>Follow guidelines (but don’t be afraid to bend them) </li></ul><ul><li>Be aware of pressure points within your blogging community </li></ul><ul><li>Don’t set unreasonable targets </li></ul>Great Expectations / David Lean 1946
  19. 20. Who does what? <ul><li>Have a team ethos but remember to look for different angles from contributors </li></ul><ul><li>Make a list of possible blog posts to avoid duplication </li></ul><ul><li>Don’t assume that everyone has the same skills levels </li></ul><ul><li>Make time for team members to discuss blogging with you </li></ul><ul><li>Don’t be afraid to recruit more bloggers than you think you need </li></ul>
  20. 22. Don’t forget….. <ul><li>To add images and links </li></ul><ul><li>Wikipedia’s great – but try to have a variety of links </li></ul><ul><li>Think about your audience – don’t link to subscription databases unless you’re only blogging on an intranet </li></ul>
  21. 23. Breaking the rules <ul><li>Don’t be afraid to: </li></ul><ul><li>Introduce serial posts…. </li></ul><ul><li>Have the occasional longer (or much shorter) post…. </li></ul><ul><li>Accommodate different styles…. </li></ul><ul><li>Experiment </li></ul>
  22. 24. The walking dead or…The case of the missing blogger <ul><li>It’s better to have too many potential bloggers than too few </li></ul><ul><li>Be aware that volunteers in particular will have time constraints or may simply not want to be too involved </li></ul><ul><li>May be better to blog less frequently but with quality posts. BUT if you promise to blog by a particular date, do so! </li></ul>Frankenstein / James Whale, 1931
  23. 25. “The computer says no” <ul><li>As a contributing blogger : </li></ul><ul><li>Be aware of any “privileges” that have been set up </li></ul><ul><li>Can you access earlier versions of your post? </li></ul><ul><li>What can’t you do? </li></ul>
  24. 26. That’s not news! The birth of a SAALG blog <ul><li>SAALG? South Asia Library & Archive Group </li></ul><ul><li>Representatives from UK libraries, archives, institutions with South Asian interests or collections </li></ul><ul><li>Where are we? Edinburgh, Oxford, London, Cambridge … </li></ul>
  25. 27. What do we do? <ul><li>Learn about new information resources </li></ul><ul><li>Learn about collections in each other’s institutions </li></ul><ul><li>Exchange news and project updates </li></ul><ul><li>Discuss potential cooperative projects and funding sources </li></ul><ul><li>Exchange ideas </li></ul><ul><li>Promote our institutions and collections </li></ul>
  26. 28. Historically achieved via… <ul><li>2 conferences a year </li></ul><ul><li>Annual newsletter (also used to publish conference papers) </li></ul><ul><li>But then… </li></ul><ul><li>we all got busier (fewer specialised South Asian posts) </li></ul><ul><li>no time to research/write articles </li></ul><ul><li>Newsletter became biennial </li></ul><ul><li>News out-of-date by time it was disseminated </li></ul><ul><li>No one wanted to be SAALG Editor </li></ul>
  27. 29. Finding our feet online… <ul><li>Website hosted by British Library </li></ul><ul><li>http://www.bl.uk/reshelp/bldept/apac/saalg/ </li></ul><ul><li>Links to conference presentations/papers </li></ul><ul><li>JISC mailing list </li></ul><ul><li>used primarily by SAALG Secretary to disseminate details of future conferences and minutes of meetings </li></ul><ul><li>reluctance of SAALG members to email the list re. their collections, projects, news etc. </li></ul><ul><li>Will people want to read my ramblings? Don’t they all already have over-flowing in-boxes? </li></ul>
  28. 30. June 2008 - a blog is born <ul><li>Technology </li></ul><ul><li>Web 2.0 – interaction, collaboration, information-sharing </li></ul><ul><li>People to convince </li></ul><ul><li>Demo at conference It’s Official http://nlsopublog.blogspot.com/ </li></ul><ul><li>Persuasive comments by steering group! </li></ul><ul><li>Conference voted to replace newsletter with blog </li></ul>
  29. 31. Making it happen <ul><li>Contributors acquired Google accounts </li></ul><ul><li>Secretary set-up/designed blog using Blogger </li></ul><ul><li>Steering group blogged </li></ul>
  30. 32. So what did we blog about? <ul><li>Events - workshops, conferences, lectures, exhibitions, open days, heritage trails, </li></ul><ul><li>New resources – books, databases, open access journals, wikis, blogs </li></ul><ul><li>New courses – MPhil in Modern South Asian Studies! </li></ul><ul><li>Digitisation projects – films, sound archives, electoral registers, medical papers </li></ul><ul><li>Trips to India, museums, book fairs </li></ul><ul><li>Our own conferences and speakers’ research </li></ul><ul><li>Job vacancies </li></ul><ul><li>Press publicity </li></ul>
  31. 33. What did we include in posts? <ul><li>Links </li></ul><ul><li>Labels (keywords for index) </li></ul><ul><li>Photos and as we became more ambitious and adept… </li></ul><ul><li>Sound clips </li></ul><ul><li>Film clips </li></ul>
  32. 34. Behind the scenes <ul><li>Comments are moderated (to avoid spam) </li></ul><ul><li>Settings can be amended by contributors – they can add contributors, list additional blogs or websites </li></ul><ul><li>Statistical analysis - popularity of posts - traffic sources - audience </li></ul>
  33. 35. Our most popular posts
  34. 36. Some pleasant surprises <ul><li>Our blog is followed by members of the public in Australia, academics in Sri Lanka and military historians! </li></ul><ul><li>New delegates at our January 2011 conference (followers of our blog) </li></ul>
  35. 37. But new challenges <ul><li>More institutional blogs – NLS , BL , AIIT - pressure on colleagues to post to these, but we still need to direct people to these and flag up useful posts </li></ul><ul><li>Less subject specialisation (job cuts) – fewer colleagues have S. Asian knowledge to blog about, yet ironically they have a greater need to learn about new S. Asian resources and other institutions’ collections and expertise </li></ul><ul><li>Facebook, Twitter ? Competition or opportunities for promoting blog and SAALG? </li></ul>
  36. 38. The future? <ul><li>Seek views & feedback at SAALG summer conference </li></ul><ul><li>Encourage new contributors - academics presenting SAALG conference papers? </li></ul><ul><li>Broaden subject appeal? Collaborate with Southeast Asia Library Group? </li></ul><ul><li>European/international collaboration? </li></ul>
  37. 39. Contact details <ul><li>Rachel Rowe Chair, South Asia Archive & Library Group </li></ul><ul><li>Smuts Librarian for South Asian & Commonwealth Studies, University of Cambridge </li></ul><ul><li>Centre of South Asian Studies (Mon/Tues) </li></ul><ul><li>Cambridge University Library (Wed/Thurs) </li></ul><ul><li>[email_address] </li></ul><ul><li>http:// saalg.blogspot.com / </li></ul>
  38. 40. A team blog I like <ul><li>Great banner showing some of the treasures of the collection </li></ul>Blog title is not especially clever, but does sum up nicely what the blog’s about
  39. 41. What it is and why I like it <ul><li>Smithsonian National Air and Space Museum, Washington blog </li></ul><ul><li>Quirky and fascinating </li></ul><ul><li>Excellent use of images (and one of the few sites to feature a rubber chicken!) </li></ul><ul><li>Many focuses to the site : promoting collections, providing visitor information, backstage at the museum, news and background to aerospace issues </li></ul><ul><li>Attracts a wide audience via tweet-ups (in collaboration with NASA) </li></ul><ul><li>Using a team allows for interaction with all audience levels </li></ul>
  40. 42. Some highlights of AirSpace
  41. 43. Gilmore “brief” and “full” blogs
  42. 44. What I like about this <ul><li>Clever use of teamwork to produce two contrasting blogs </li></ul><ul><li>Blog 1 contains brief notes : </li></ul><ul><li>Information about the library and resources </li></ul><ul><li>Links to favourite databases / websites </li></ul><ul><li>Easy and quick to maintain </li></ul><ul><li>Can be updated daily </li></ul>
  43. 45. “Brief” blog
  44. 46. What I like about this <ul><li>Blog 2. Extensive information </li></ul><ul><li>Attractive images </li></ul><ul><li>Connects to a wider project </li></ul><ul><li>High maintenance, but day-to-day blog keeps readers informed. </li></ul><ul><li>Doesn’t matter if there’s a bit of a gap between posts </li></ul>
  45. 47. Encountering the other
  46. 48. URLS <ul><li>AirSpace : http://blog.nasm.si.edu/ </li></ul><ul><li>Irving S. Gilmore Music Library, Yale : http://www.library.yale.edu/musiclib/news/ </li></ul><ul><li>Encountering the other blog (featuring images from the Gilmore Library) : http:// encounteringtheother.wordpress.com </li></ul>
  47. 49. Team blogs I like <ul><li>It’s Official – National Library of Scotland Official Publications Unit blog; http:// nlsopublog.blogspot.com / </li></ul>
  48. 50. Team blogs I like <ul><li>Wellcome Library blog </li></ul><ul><li>http://wellcomelibrary.blogspot.com/ </li></ul>
  49. 51. Why I like them <ul><li>Topical e.g. The King’s Speech </li></ul><ul><li>Attractive or weird pictures http://images.wellcome.ac.uk/ </li></ul><ul><li>Catchy titles </li></ul><ul><li>Variety of subject content </li></ul><ul><li>Bring seemingly dull items to life e.g. retrospective cataloguing projects </li></ul>
  50. 52. Why I like them <ul><li>Innovative e.g. Annual Archive Popularity Contest </li></ul><ul><li>Clean layout </li></ul><ul><li>Not overly personal </li></ul><ul><li>Promote range of library collections & services </li></ul><ul><li>Useful links </li></ul>
  51. 53. A team blog I like Nice name! Not so nice banner
  52. 54. What it is and why I like it? <ul><li>Official Blog RILM = Répertoire International de Littérature Musicale ( RILM ) = bibliographic database for music </li></ul><ul><li>It’s the Queen of Discovery/Stumble upon blog </li></ul><ul><li>Quirky & engaging </li></ul><ul><li>good use of images and video </li></ul><ul><li>E.g. Sexual attraction by genre </li></ul>
  53. 55. Top 5 tips for team blogging <ul><li>Identify your team & blog </li></ul><ul><li>Make your team of bloggers as big as possible (no “too big”). </li></ul><ul><li>Encourage volunteers, lecturers, visiting professors to contribute (if only once!) </li></ul><ul><li>Team’s expertise at core, but go beyond and be creative </li></ul><ul><li>Get inspired by current affairs, or problems which crop up at work </li></ul>
  54. 56. What are your top team blogging tips?
  55. 57. Survey & Feedback <ul><li>You might be asked to complete two surveys for this session (via email / ): </li></ul><ul><li>Librarians in Training survey course evaluation </li></ul><ul><li>& </li></ul><ul><li>Team Blogging for Librarians / “our” survey. </li></ul><ul><li>Please help us to improve this session by </li></ul><ul><li>replying to both. </li></ul>
  56. 58. Overall Questions? <ul><li>Clemens Gresser </li></ul><ul><li>[email_address] </li></ul><ul><li>Margaret Jones </li></ul><ul><li>[email_address] </li></ul><ul><li>Rachel Rowe </li></ul><ul><li>[email_address] </li></ul>

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