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BloggingforAbsolouteBeginngers_ general_bloghints_2feb2012

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  • Transcript

    • 1. Blogging for Absolute Beginners (LiT) : General introduction to blogging Clemens Gresser (UL Music & Pendlebury Library)
    • 2. What’s a blog? In the beginning...
      • Blog =
      • weB log
      • Like a log or
      • journal
        • Notes by date
        • Referring to
        • earlier entries
    • 3. Elements of a blog...
      • “ About” tab or link = what’s the blog about?
      • Or : who is writing it?
    • 4. Elements of a blog...
      • “ shortish” texts, with date-stamp
    • 5. Elements of a blog...
      • Tags, labels, keywords -> cross-referencing -> themes
    • 6. Elements of a blog...
      • an option for readers to comment
    • 7. Elements of a blog...
      • a couple of images?
    • 8. What’s the difference between a “blog” and a “web page”? Web page Blog
      • often very static, linear and one-directionally structured
      • perception that it “has to be studied in total”
      • can be interactive, dynamic and stimulate interest
      • encourages reading “bits” via blog tags or in chunks (months), or via cross-references from one post to the other
    • 9. Why should we blog? To promote our collections and services with our users/readers. Increase y/our profile and visibility
    • 10. Will anyone read it?
      • After 6-12 months you will answer!
      • Know your audience!
      • Depends how you promote it?
    • 11. Know your audience!
      • Who should be reading your blog?
      • Who might be interested?
      • Unique info?
      • Essential info
      • for, say, students?
    • 12. How to promote a Blog?
      • Link from your web page
    • 13. How to promote a Blog?
      • via email/mailing lists for:
        • Your institution
        • Your library
        • “ friends of your institution” lists
        • various subject and librarians’ mailing lists
    • 14. How to promote a Blog?
      • Promote via Twitter
    • 15. How to promote a Blog?
      • Promote via Facebook
    • 16. How to promote a Blog?
      • Add a link and tag line to email signature file