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Textbook Affordability
 

Textbook Affordability

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Textbook prices have risen more than twice the rate of inflation for the past 25 years, and now cost the average student $900 per year. Publishers continue to exacerbate the problem by pumping out ...

Textbook prices have risen more than twice the rate of inflation for the past 25 years, and now cost the average student $900 per year. Publishers continue to exacerbate the problem by pumping out new editions every few years and packaging books with costly extras like CDs and passcodes. Students, instructors, colleges and parents share frustration with the high cost of textbooks, but what can be done?

This webinar will present information about a forthcoming solution to the textbook affordability crisis: open textbooks. These books are similar to traditional texts, except that they are offered free online and sold for lower prices in print. If open textbooks gain traction in the marketplace, they could drive textbook costs down for good.

Come learn from these speakers, who provide a variety of perspectives on textbook affordability and open textbooks as a solution:

• Nicole Allen, a consumer advocate from the Student Public Interest Research Groups and director of Make Textbooks Affordable.

• Levi Menovske, a junior at UC-Davis and leader of the student open textbooks campaign in California.

• Eric Frank, co-founder of an open textbook publishing company and veteran of the traditional publishing industry.

• Joining this group will be a professor and a student to share their experiences with using an open textbook in a college course.

• Introduction by Dr. Cable Green from the Washington State Board of Community and Technical Colleges.

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  • And they find them in spades, thanks in large part to the effect the internet has had on aggregating supply and making it visible and available to students. They find used books in increasing numbers as large used book wholesales become more efficient at distribution. They find international editions making their way back from low priced markets in Asia and the Middle East to high-priced North American markets. And as they did with music, students have used the power of the web to create peer-to-peer trading networks across the country.
  • And they find them in spades, thanks in large part to the effect the internet has had on aggregating supply and making it visible and available to students. They find used books in increasing numbers as large used book wholesales become more efficient at distribution. They find international editions making their way back from low priced markets in Asia and the Middle East to high-priced North American markets. And as they did with music, students have used the power of the web to create peer-to-peer trading networks across the country.
  • And they find them in spades, thanks in large part to the effect the internet has had on aggregating supply and making it visible and available to students. They find used books in increasing numbers as large used book wholesales become more efficient at distribution. They find international editions making their way back from low priced markets in Asia and the Middle East to high-priced North American markets. And as they did with music, students have used the power of the web to create peer-to-peer trading networks across the country.
  • And they find them in spades, thanks in large part to the effect the internet has had on aggregating supply and making it visible and available to students. They find used books in increasing numbers as large used book wholesales become more efficient at distribution. They find international editions making their way back from low priced markets in Asia and the Middle East to high-priced North American markets. And as they did with music, students have used the power of the web to create peer-to-peer trading networks across the country.
  • And they find them in spades, thanks in large part to the effect the internet has had on aggregating supply and making it visible and available to students. They find used books in increasing numbers as large used book wholesales become more efficient at distribution. They find international editions making their way back from low priced markets in Asia and the Middle East to high-priced North American markets. And as they did with music, students have used the power of the web to create peer-to-peer trading networks across the country.

Textbook Affordability Textbook Affordability Presentation Transcript

  • Textbook Affordability A Discussion About Skyrocketing Costs and Emerging Solutions Brought to you by:
  •  
      • http://techplan.sbctc.edu
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  • Redesigning 80 Not mandated curriculum ( choice ) Digital (remix, take chunks, online) Open CC Licenses (culture of sharing) Low cost instructional materials Improve completion rates High Enrollment Courses
  • Introductions
  • Open Textbooks Make Textbooks Affordable a project of the Student PIRGs www.maketextbooksaffordable.org
  • students spend $ 900 per year
  • Impact on Students Work longer hours Additional debt Credit card debt Not purchase textbooks
  • prices are rising 2x inflation Textbooks 186% Inflation 72% Source: GAO
  • Normal Market Consumer Producer
  • Textbooks Market Student Professor Publisher
  • Higher Prices $238.95 Just
  • Costly Bundles Biology, 8e with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card $213.95
  • New Editions $14.94-$81.78 $213.95 6 th edition used 5 th
  • Open Textbooks The Solution
  • Textbooks Table of contents Written by experts Reviewed and edited Like Any Other Textbook
  • Open Open access (online) Open format (digital, print) Open source (customize) vs. “All Rights Reserved”
  • For students… Free access online Free access offline (PDF) Print out part or all Purchase a hard copy Open Textbooks = Options
  • For instructors… All students have access Customize if desired New editions optional The Same or Better
  • Open Textbooks Individual authors Where They Come From
  • Introduction to Economic Analysis R. Preston McAfee, Caltech ISBN: 160049000X Used at: Harvard, NYU, Cal Poly, UC-Santa Barbara, Caltech, Oregon State, Claremont McKenna…. www.introecon.com Online: Free PDF/Word: Free Hard copy: $11.10
  • Open Textbooks Individual authors Institutions & foundations Where They Come From
  • Collaborative Statistics Barbara Illowsky & Susan Dean ISBN: 9780978745973 Online: Free PDF/Word: Free Hard copy: $31.98 For more information: www.collegeopentextbooks.org
  • Online version Download and print Buy hard copy Online View
  • Purchasing an open textbook copy from print-on-demand publisher QOOP
  • Sample Chapter Navigate table of contents Click here to print out Key term links to definition
  • Individual authors Institutions & Foundations Publishing Companies Where They Come From Open Textbooks
  • For-profit open textbook publisher
  • Student Professor Publisher Textbooks Market
  • Student Professor Publisher Open Textbooks
  • What You Can Do To Support Open Textbooks Make the switch (if possible) Sign the statement of intent www.maketextbooksaffordable.org/statement Write a review (contact me ) Spread the word
  • Contact Nicole Allen 617-747-4409 [email_address] www.maketextbooksaffordable.org
  • Student PIRGs Driving Action in Textbook Affordability
  • 2003
  • Research
  • campusbookswap.org Online bulletin board for students to post used books Guide to establishing rental programs Promote Used Books Bookmarks with tips to save on used books
  • Washington Governor signs HB 2300 with WashPIRG students. Federal Law in 2010 Minnesota Arizona Colorado Missouri Connecticut Washington Oregon Oklahoma Price Disclosure Laws
    • 700 Math & Physics Professors: “Stop unnecessary new editons”
    • 23-Campus Calstate Senate passes voluntary adoption guidelines
    • UCLA Math department negotiates a 25% price cut with Thomson
    Organize Faculty
    • As faculty members, we affirm that it is our prerogative and responsibility to select course materials that are pedagogically most appropriate for our classes. We also affirm that it is consistent with this principle to seek affordable course materials for our classes whenever possible. This includes open textbooks, which are textbooks offered online to students at no cost.
    • Open textbooks and other open educational resources present an affordable, comparable and flexible alternative to commercial course materials. Therefore, we the undersigned declare our intent to:
    • Seek and consider open textbooks and other open educational resources when choosing course materials.
    • Give preference to a low or no cost educational resource such as an open textbook over an expensive textbook if it best fits the needs of a class.
    • Encourage institutions to develop support for the use of open textbooks and other open educational resources.
    Open Textbooks Statement
  • 2,000 professors www.maketextbooksaffordable.org/statement
  •  
  • Plans for 2009-2010
  • Open Textbook Catalog
    • Only the top quality books
    • Like a publisher site, only better
    • Reviews written by experts
    • Watch for new books
    • Information on using + adopting
  • Student Sales Force
    • Presentations to departments
    • Meet with specific professors
    • Deliver sample copies
    • Publicize catalog
  • Federal Legislation
    • Competitive grant program
    • Through the NSF
    • Highest enrollment first
    • Must have plan for marketing
    • $15,000,000 per year!!!
  • www.maketextbooksaffordable.org www.studentpirgs.org
  • Open College Textb oo ks Created by Experts. Enhanced by Users. Free to All.
  • The Team
  • Brad Felix Chief Technology Officer Eric Frank Founder & CMO Jeff Shelstad Founder & CEO David Wiley Chief Openness Officer
  • The Open Textbook Model
  • Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Social Learning Open Textbooks
  • Open Textbooks Affordable Choices The Flatworld Model Make Money Grow Value Get Adoptions Social Learning Fully Supported Professionally Developed Top Authors Peer Reviewed
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open Open License Open Platform
  •  
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open Free
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Open Free No Access Codes Inside LMS
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Audio Self-Print Kindle/Sony (coming) Free Open Alternate Formats Softcover Print
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Free Open
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Free Open
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Audio Study Guides Online Practice Quizzes Digital Flashcards Free Open
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Collaboration Free Open
  •  
  • Open Textbooks Affordable Choices Authors The Flatworld Model Make Money Grow Value Get Adoptions Top Authors Social Learning Alternate Formats Efficient Study Aids Collaboration Free Open
  • Can It Work?
  • c Books Authors (56) (27) Platform (3)
    • Basics of Oral Business Communication by McLean (Nov 09)
    • Basics of Written Business Communication by McLean (Nov 09)
    • Exploring Business by Collins (Dec 08)
    • Financial Accounting by Hoyle and Skender (Nov 09)
    • Franchising: A Graphic Novel by Combs, Ketchen, Short,, & Simon (Aug 09)
    • Fundamentals of Income Tax Theory & Practice by Kiefer (Jan 09)
    • Introduction to Economic Analysis (Iterm. Micro) by McAfee (Jan 09)
    • Launch! Advertising and Promotion by Solomon, Duke, & Nizan (Dec 08)
    • Digital Compass: A Managers Guide to Harnessing IT by Gallaugher (Mar 09)
    • Managing to Succeed: A Graphic Novel by Short, Bauer, Simon, & Ketchen (Mar 09)
    • Money and Banking by Wright & Quadrini (May 09)
    • Organizational Behavior by Bauer and Erdogan (Mar 09)
    • Principles of Management by Carpenter, Bauer, & Erdogan (Mar 09)
    • Principles of Marketing by Tanner, Raymond, & Schuster (Mar 09)
    • Principles of Microeconomics by Rittenberg and Tregarthen (Dec 08)
    • Principles of Macroeconomics by Rittenberg and Tregarthen (May 09)
    • Principles of Economics by Rittenberg and Tregarthen (Jun 09)
    • Risk Management by Baranioff, Brockett, and Kahane (Jun 09)
    • The Path to Sustainable Business by Larson
    • Creative Destruction: The Economics of E-Commerce and the Internet by James Koch
    • Project Management in a Virtual World by Darnall & Preston
    • Personal Finance by Siegel
     Forthcoming Titles Allyn & Bacon Allyn & Bacon McGraw Hill McGraw Hill Prentice Hall McGraw Hill McGraw Hill Bedford Freeman Worth Bedford Freeman Worth Bedford Freeman Worth Bedford Freeman Worth Harcourt Norton Cal Tech / Yahoo Boston College NYU / USC Portland State U of VA – Darden School Prentice Hall Prentice Hall
  • c Books Authors (56) (27) Spring Titles (10) Platform (3) PR
  • c Books Authors (56) (27) Spring Titles (10) Talent Platform (3) PR
  • c Books Authors (56) (27) Spring Titles (10) Talent  Alpha Platform (3) PR
  • c Books Authors (56) (27) Spring Titles (10) Talent  Alpha (140 / 2,000 / 400)  Beta (20 / 30) Platform (3) PR
  •  
  • Top 10 Reasons
    • Get a great books & supplements.
    • Use new editions on your terms.
    • Make your book like your course (or not) .
    • Don’t change your life very much.
    • Do change theirs – choice for the first time.
    • Level the playing field – everyone has access . And Immediately.
    • No more access codes. Ever.
    • Integration into your LMS.
    • Did we say no more access codes?
    • Support a market-based solution.
  • Open College Textb oo ks Created by Experts. Enhanced by Users. Free to All.