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Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
Open Textbooks: A Step Toward Affordability
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Open Textbooks: A Step Toward Affordability

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  • 1. Open Textbooks<br />A Step Toward Affordability<br />Nicole Allen<br />The Student PIRGs<br />nicole@studentpirgs.org<br />May 12, 2010<br />
  • 2. The Problem<br />
  • 3. The Problem<br />Students spend<br />$900<br />per year<br />
  • 4. The Problem<br />Prices rising<br />4x<br />inflation<br />
  • 5. The Problem<br />only<br />$238.95<br />High <br />Prices<br />
  • 6. The Problem<br />$81.78<br />used 5th edition<br />New<br />Editions<br />new 6th<br />$213.95<br />
  • 7. The Problem<br />Biology, 8e<br />with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card<br />$213.95<br />Costly<br />Bundles<br />
  • 8. The Problem<br />Part 1:<br />Flawed market structure gives publishers too much power<br />Producer<br />Consumer<br />
  • 9. The Problem<br />Part 1:<br />Flawed market structure gives publishers too much power<br />Publisher<br />Student<br />Professor<br />
  • 10. The Problem<br />Part 2:<br />Self-destructive business model drives publisher market abuses<br />Publisher<br />Textbooks are bought and sold several times, but the publisher only profits on the first sale<br />Bookstore<br />used books<br />Students<br />
  • 11. The Problem<br />We need a solution that will:<br />Make the market more student-centric, without undermining faculty<br />Rework publishing models to be more efficient and sustainable<br />
  • 12. Open Textbooks<br />
  • 13. Open Textbooks<br />Like regular textbooks:<br />Table of contents, chapters, index<br />Written by expert author<br />Edited and reviewed<br />
  • 14. Open Textbooks<br />Beyond regular textbooks:<br />Accessible free online by the public<br />Downloadable, typically as a PDF<br />Available in print<br />
  • 15. Open Textbooks<br /><br />Open?<br />
  • 16. Open Textbooks<br />Open?<br />“Open” = Open License<br />
  • 17. Open Textbooks<br />Open?<br />©<br />Some Rights Reserved<br />
  • 18. Open Textbooks<br />For most open textbooks…<br />Rights you get:<br /><ul><li>Access at no cost
  • 19. Make copies
  • 20. Distribute copies
  • 21. Customize copies</li></ul> …forever<br />Rights you don’t:<br /><ul><li>Attribution</li></ul>And sometimes…<br /><ul><li>Commercial use
  • 22. Customize & re-license</li></li></ul><li>Open Textbooks<br />Benefits for faculty:<br />All students have access<br />New editions are optional<br />Ability to customize<br />76%of faculty<br />say new editions are justified half the time or less.<br />
  • 23. Open Textbooks<br />75%<br />Print<br />Benefits for students:<br />Online access is free<br />Other formats are fairly priced (PDF, print, etc.)<br />Flexibility to use their preferred format<br />25%<br />Digital<br />Students show a strong preference for print as their primary format.<br />
  • 24. Open Textbooks<br />Benefits for publishers:<br /><ul><li>Digital and print-on-demand distribution is more efficient
  • 25. Circumvents two major challenges - the used book death spiral and piracy</li></li></ul><li>Open Textbook Models<br />
  • 26. Open Textbook Models<br />A First Course <br />in Linear Algebra<br />By Robert A. Beezer<br />http://linear.ups.edu<br />1. Individual authors<br />Personal motivations<br />Sabbatical time/grant funding<br />Count open textbooks toward tenure?<br />PDF: FREE<br />Online: FREE<br />Print: $27.95<br />
  • 27. Open Textbook Models<br />Collaborative Statistics<br />By B. Illowsky & S. Dean<br />cnx.org/content/col10522<br />2. Institutions<br /><ul><li>A consortium of 80+ community colleges is pooling resources to write and review texts
  • 28. Rice University founded CNX.org, a platform that hosts open textbooks</li></ul>PDF: FREE<br />Online: FREE<br />Print: $31.98<br />
  • 29. Open Textbook Models<br />3. Government funding<br />A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF <br />The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.<br />
  • 30. Open Textbook Models<br />Organizational Behavior<br />By T. Bauer & B. Erdogan<br />flatworldknowledge.com<br />4. Publishers<br />The first publisher of open textbooks is Flat World Knowledge. They launched their first titles in spring 2009, and now are adopted at more than 400 schools.<br />Online: FREE<br />PDF: $24.99<br />Print: $29.99<br />
  • 31. Open: A Solution<br />
  • 32. Open: A Solution<br />Flawed Market<br /> Part 1:<br />Make the market more student-centric, without undermining faculty<br />Publisher<br />Student<br />Professor<br />
  • 33. Open: A Solution<br />Publisher<br />Student<br />Professor<br />P<br />Open Textbooks<br /> Part 1:<br />Make the market more student-centric, without undermining faculty<br />
  • 34. Open: A Solution<br />Publisher<br />Textbooks are bought<br /> and sold several times, but the publisher only profits on the first sale<br />Bookstore<br />used books<br />Students<br />Flawed Model<br /> Part 2:<br />Rework publishing models to be more efficient and sustainable<br />
  • 35. Open: A Solution<br />Publisher<br />The normal supply chain is restored & publishers gain the opportunity to sell directly to students<br />Bookstore<br />Students<br />P<br />Open Textbooks<br /> Part 2:<br />Rework publishing models to be more efficient and sustainable<br />
  • 36. What You Can Do<br />
  • 37. What You Can Do<br />FACULTY can seek & consider open textbooks, and use other cost reducing practices.<br />More information here:<br />studentpirgs.org/textbooks/take-action<br />
  • 38. What You Can Do<br />STUDENTS can speak to their professors and encourage them to consider open textbooks.<br />More information here:<br />studentpirgs.org/textbooks/take-action<br />
  • 39. What You Can Do<br />COLLEGES can offer support to faculty interested in adopting or writing open textbooks.<br />More information here:<br />studentpirgs.org/textbooks/take-action<br />
  • 40. What You Can Do<br />AUTHORS can show preference for publishers using alternative models, like open textbooks.<br />More information here:<br />studentpirgs.org/textbooks/take-action<br />
  • 41. Open Textbooks<br />A Step Toward Affordability<br />Nicole Allen<br />The Student PIRGs<br />nicole@studentpirgs.org<br />May 12, 2010<br />

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