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Open Textbooks: A Step Toward Affordability

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  • 1. Open Textbooks
    A Step Toward Affordability
    Nicole Allen
    The Student PIRGs
    nicole@studentpirgs.org
    May 12, 2010
  • 2. The Problem
  • 3. The Problem
    Students spend
    $900
    per year
  • 4. The Problem
    Prices rising
    4x
    inflation
  • 5. The Problem
    only
    $238.95
    High
    Prices
  • 6. The Problem
    $81.78
    used 5th edition
    New
    Editions
    new 6th
    $213.95
  • 7. The Problem
    Biology, 8e
    with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card
    $213.95
    Costly
    Bundles
  • 8. The Problem
    Part 1:
    Flawed market structure gives publishers too much power
    Producer
    Consumer
  • 9. The Problem
    Part 1:
    Flawed market structure gives publishers too much power
    Publisher
    Student
    Professor
  • 10. The Problem
    Part 2:
    Self-destructive business model drives publisher market abuses
    Publisher
    Textbooks are bought and sold several times, but the publisher only profits on the first sale
    Bookstore
    used books
    Students
  • 11. The Problem
    We need a solution that will:
    Make the market more student-centric, without undermining faculty
    Rework publishing models to be more efficient and sustainable
  • 12. Open Textbooks
  • 13. Open Textbooks
    Like regular textbooks:
    Table of contents, chapters, index
    Written by expert author
    Edited and reviewed
  • 14. Open Textbooks
    Beyond regular textbooks:
    Accessible free online by the public
    Downloadable, typically as a PDF
    Available in print
  • 15. Open Textbooks

    Open?
  • 16. Open Textbooks
    Open?
    “Open” = Open License
  • 17. Open Textbooks
    Open?
    ©
    Some Rights Reserved
  • 18. Open Textbooks
    For most open textbooks…
    Rights you get:
    • Access at no cost
    • 19. Make copies
    • 20. Distribute copies
    • 21. Customize copies
    …forever
    Rights you don’t:
    • Attribution
    And sometimes…
    • Commercial use
    • 22. Customize & re-license
  • Open Textbooks
    Benefits for faculty:
    All students have access
    New editions are optional
    Ability to customize
    76%of faculty
    say new editions are justified half the time or less.
  • 23. Open Textbooks
    75%
    Print
    Benefits for students:
    Online access is free
    Other formats are fairly priced (PDF, print, etc.)
    Flexibility to use their preferred format
    25%
    Digital
    Students show a strong preference for print as their primary format.
  • 24. Open Textbooks
    Benefits for publishers:
    • Digital and print-on-demand distribution is more efficient
    • 25. Circumvents two major challenges - the used book death spiral and piracy
  • Open Textbook Models
  • 26. Open Textbook Models
    A First Course
    in Linear Algebra
    By Robert A. Beezer
    http://linear.ups.edu
    1. Individual authors
    Personal motivations
    Sabbatical time/grant funding
    Count open textbooks toward tenure?
    PDF: FREE
    Online: FREE
    Print: $27.95
  • 27. Open Textbook Models
    Collaborative Statistics
    By B. Illowsky & S. Dean
    cnx.org/content/col10522
    2. Institutions
    • A consortium of 80+ community colleges is pooling resources to write and review texts
    • 28. Rice University founded CNX.org, a platform that hosts open textbooks
    PDF: FREE
    Online: FREE
    Print: $31.98
  • 29. Open Textbook Models
    3. Government funding
    A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF
    The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.
  • 30. Open Textbook Models
    Organizational Behavior
    By T. Bauer & B. Erdogan
    flatworldknowledge.com
    4. Publishers
    The first publisher of open textbooks is Flat World Knowledge. They launched their first titles in spring 2009, and now are adopted at more than 400 schools.
    Online: FREE
    PDF: $24.99
    Print: $29.99
  • 31. Open: A Solution
  • 32. Open: A Solution
    Flawed Market
    Part 1:
    Make the market more student-centric, without undermining faculty
    Publisher
    Student
    Professor
  • 33. Open: A Solution
    Publisher
    Student
    Professor
    P
    Open Textbooks
    Part 1:
    Make the market more student-centric, without undermining faculty
  • 34. Open: A Solution
    Publisher
    Textbooks are bought
    and sold several times, but the publisher only profits on the first sale
    Bookstore
    used books
    Students
    Flawed Model
    Part 2:
    Rework publishing models to be more efficient and sustainable
  • 35. Open: A Solution
    Publisher
    The normal supply chain is restored & publishers gain the opportunity to sell directly to students
    Bookstore
    Students
    P
    Open Textbooks
    Part 2:
    Rework publishing models to be more efficient and sustainable
  • 36. What You Can Do
  • 37. What You Can Do
    FACULTY can seek & consider open textbooks, and use other cost reducing practices.
    More information here:
    studentpirgs.org/textbooks/take-action
  • 38. What You Can Do
    STUDENTS can speak to their professors and encourage them to consider open textbooks.
    More information here:
    studentpirgs.org/textbooks/take-action
  • 39. What You Can Do
    COLLEGES can offer support to faculty interested in adopting or writing open textbooks.
    More information here:
    studentpirgs.org/textbooks/take-action
  • 40. What You Can Do
    AUTHORS can show preference for publishers using alternative models, like open textbooks.
    More information here:
    studentpirgs.org/textbooks/take-action
  • 41. Open Textbooks
    A Step Toward Affordability
    Nicole Allen
    The Student PIRGs
    nicole@studentpirgs.org
    May 12, 2010