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Open Textbooks <ul><li>A Step Toward Affordability </li></ul>Nicole Allen The Student PIRGs [email_address] May 12, 2010
The Problem
The Problem <ul><li>Students spend </li></ul><ul><li>$900 </li></ul><ul><li>per year </li></ul>
The Problem <ul><li>Prices rising </li></ul><ul><li>4x </li></ul><ul><li>inflation </li></ul>
The Problem High  Prices $238.95 only
The Problem new 6 th $213.95 New Editions used 5th edition $81.78
The Problem Costly Bundles $213.95 with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access C...
The Problem <ul><li>Part 1: </li></ul><ul><ul><ul><li>Flawed market structure gives publishers too much power </li></ul></...
The Problem <ul><li>Part 1: </li></ul><ul><ul><ul><li>Flawed market structure gives publishers too much power </li></ul></...
The Problem <ul><li>Part 2: </li></ul><ul><ul><ul><li>Self-destructive business model drives publisher market abuses </li>...
The Problem <ul><li>We need a solution that will: </li></ul><ul><ul><ul><ul><ul><li>Make the market more student-centric, ...
Open Textbooks
Open Textbooks <ul><li>Like regular textbooks: </li></ul><ul><ul><li>Table of contents, chapters, index </li></ul></ul><ul...
Open Textbooks <ul><li>Beyond regular textbooks: </li></ul><ul><ul><li>Accessible free online by the public </li></ul></ul...
Open Textbooks  Open?
Open Textbooks Open? <ul><ul><li>“ Open” = Open License </li></ul></ul>
Open Textbooks Open? <ul><ul><li>Some Rights Reserved </li></ul></ul><ul><ul><li>© </li></ul></ul>
Open Textbooks <ul><ul><li>For most open textbooks… </li></ul></ul><ul><li>Rights you get: </li></ul><ul><li>Access at no ...
Open Textbooks <ul><li>Benefits for faculty: </li></ul><ul><ul><li>All students have access </li></ul></ul><ul><ul><li>New...
Open Textbooks <ul><li>Benefits for students: </li></ul><ul><ul><li>Online access is free </li></ul></ul><ul><ul><li>Other...
Open Textbooks <ul><li>Benefits for publishers: </li></ul><ul><ul><ul><ul><li>Digital and print-on-demand distribution is ...
Open Textbook Models
Open Textbook Models <ul><li>1. Individual authors </li></ul><ul><ul><li>Personal motivations </li></ul></ul><ul><ul><li>S...
Open Textbook Models <ul><li>2. Institutions </li></ul><ul><ul><li>A consortium of 80+ community colleges is pooling resou...
Open Textbook Models <ul><li>3. Government funding </li></ul><ul><ul><ul><ul><li>A new bill introduced by Sen. Durbin (D-I...
Open Textbook Models <ul><li>4. Publishers </li></ul><ul><ul><li>The first publisher of open textbooks is Flat World Knowl...
Open: A Solution
Open: A Solution Publisher Student Professor Flawed Market Part 1: Make the market more student-centric, without undermini...
Open: A Solution Open Textbooks Part 1: Make the market more student-centric, without undermining faculty  Publisher Stud...
Open: A Solution Flawed Model Part 2: Rework publishing models to be more efficient and sustainable Students Bookstore Pub...
Open: A Solution Open Textbooks Part 2: Rework publishing models to be more efficient and sustainable  Students Bookstore...
What You Can Do
What You Can Do FACULTY can seek & consider open textbooks, and use other cost reducing practices. More information here: ...
What You Can Do STUDENTS can speak to their professors and encourage them to consider open textbooks. More information her...
What You Can Do COLLEGES can offer support to faculty interested in adopting or writing open textbooks. More information h...
What You Can Do AUTHORS can show preference for publishers using alternative models, like open textbooks. More information...
Open Textbooks <ul><li>A Step Toward Affordability </li></ul>Nicole Allen The Student PIRGs [email_address] May 12, 2010
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Transcript of "Open Textbooks - A Step Toward Affordability"

  1. 1. Open Textbooks <ul><li>A Step Toward Affordability </li></ul>Nicole Allen The Student PIRGs [email_address] May 12, 2010
  2. 2. The Problem
  3. 3. The Problem <ul><li>Students spend </li></ul><ul><li>$900 </li></ul><ul><li>per year </li></ul>
  4. 4. The Problem <ul><li>Prices rising </li></ul><ul><li>4x </li></ul><ul><li>inflation </li></ul>
  5. 5. The Problem High Prices $238.95 only
  6. 6. The Problem new 6 th $213.95 New Editions used 5th edition $81.78
  7. 7. The Problem Costly Bundles $213.95 with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card Biology, 8e
  8. 8. The Problem <ul><li>Part 1: </li></ul><ul><ul><ul><li>Flawed market structure gives publishers too much power </li></ul></ul></ul>Producer Consumer
  9. 9. The Problem <ul><li>Part 1: </li></ul><ul><ul><ul><li>Flawed market structure gives publishers too much power </li></ul></ul></ul>Publisher Student Professor
  10. 10. The Problem <ul><li>Part 2: </li></ul><ul><ul><ul><li>Self-destructive business model drives publisher market abuses </li></ul></ul></ul>Students Bookstore Publisher Textbooks are bought and sold several times, but the publisher only profits on the first sale used books
  11. 11. The Problem <ul><li>We need a solution that will: </li></ul><ul><ul><ul><ul><ul><li>Make the market more student-centric, without undermining faculty </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Rework publishing models to be more efficient and sustainable </li></ul></ul></ul></ul></ul>
  12. 12. Open Textbooks
  13. 13. Open Textbooks <ul><li>Like regular textbooks: </li></ul><ul><ul><li>Table of contents, chapters, index </li></ul></ul><ul><ul><li>Written by expert author </li></ul></ul><ul><ul><li>Edited and reviewed </li></ul></ul>
  14. 14. Open Textbooks <ul><li>Beyond regular textbooks: </li></ul><ul><ul><li>Accessible free online by the public </li></ul></ul><ul><ul><li>Downloadable, typically as a PDF </li></ul></ul><ul><ul><li>Available in print </li></ul></ul>
  15. 15. Open Textbooks  Open?
  16. 16. Open Textbooks Open? <ul><ul><li>“ Open” = Open License </li></ul></ul>
  17. 17. Open Textbooks Open? <ul><ul><li>Some Rights Reserved </li></ul></ul><ul><ul><li>© </li></ul></ul>
  18. 18. Open Textbooks <ul><ul><li>For most open textbooks… </li></ul></ul><ul><li>Rights you get: </li></ul><ul><li>Access at no cost </li></ul><ul><li>Make copies </li></ul><ul><li>Distribute copies </li></ul><ul><li>Customize copies </li></ul><ul><li>… forever </li></ul><ul><li>Rights you don’t: </li></ul><ul><li>Attribution </li></ul><ul><li>And sometimes… </li></ul><ul><li>Commercial use </li></ul><ul><li>Customize & re-license </li></ul>
  19. 19. Open Textbooks <ul><li>Benefits for faculty: </li></ul><ul><ul><li>All students have access </li></ul></ul><ul><ul><li>New editions are optional </li></ul></ul><ul><ul><li>Ability to customize </li></ul></ul>say new editions are justified half the time or less. 76% of faculty
  20. 20. Open Textbooks <ul><li>Benefits for students: </li></ul><ul><ul><li>Online access is free </li></ul></ul><ul><ul><li>Other formats are fairly priced (PDF, print, etc.) </li></ul></ul><ul><ul><li>Flexibility to use their preferred format </li></ul></ul>Students show a strong preference for print as their primary format. 75% Print 25% Digital
  21. 21. Open Textbooks <ul><li>Benefits for publishers: </li></ul><ul><ul><ul><ul><li>Digital and print-on-demand distribution is more efficient </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Circumvents two major challenges - the used book death spiral and piracy </li></ul></ul></ul></ul>
  22. 22. Open Textbook Models
  23. 23. Open Textbook Models <ul><li>1. Individual authors </li></ul><ul><ul><li>Personal motivations </li></ul></ul><ul><ul><li>Sabbatical time/grant funding </li></ul></ul><ul><ul><li>Count open textbooks toward tenure? </li></ul></ul>A First Course in Linear Algebra By Robert A. Beezer http://linear.ups.edu PDF: FREE Online: FREE Print: $27.95
  24. 24. Open Textbook Models <ul><li>2. Institutions </li></ul><ul><ul><li>A consortium of 80+ community colleges is pooling resources to write and review texts </li></ul></ul><ul><ul><li>Rice University founded CNX.org, a platform that hosts open textbooks </li></ul></ul>Collaborative Statistics By B. Illowsky & S. Dean cnx.org/content/col10522 PDF: FREE Online: FREE Print: $31.98
  25. 25. Open Textbook Models <ul><li>3. Government funding </li></ul><ul><ul><ul><ul><li>A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF </li></ul></ul></ul></ul><ul><ul><ul><ul><li>The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses. </li></ul></ul></ul></ul>
  26. 26. Open Textbook Models <ul><li>4. Publishers </li></ul><ul><ul><li>The first publisher of open textbooks is Flat World Knowledge. They launched their first titles in spring 2009, and now are adopted at more than 400 schools. </li></ul></ul>Organizational Behavior By T. Bauer & B. Erdogan flatworldknowledge.com Online: FREE PDF: $24.99 Print: $29.99
  27. 27. Open: A Solution
  28. 28. Open: A Solution Publisher Student Professor Flawed Market Part 1: Make the market more student-centric, without undermining faculty
  29. 29. Open: A Solution Open Textbooks Part 1: Make the market more student-centric, without undermining faculty  Publisher Student Professor
  30. 30. Open: A Solution Flawed Model Part 2: Rework publishing models to be more efficient and sustainable Students Bookstore Publisher Textbooks are bought and sold several times, but the publisher only profits on the first sale used books
  31. 31. Open: A Solution Open Textbooks Part 2: Rework publishing models to be more efficient and sustainable  Students Bookstore Publisher The normal supply chain is restored & publishers gain the opportunity to sell directly to students
  32. 32. What You Can Do
  33. 33. What You Can Do FACULTY can seek & consider open textbooks, and use other cost reducing practices. More information here: studentpirgs.org/textbooks/take-action
  34. 34. What You Can Do STUDENTS can speak to their professors and encourage them to consider open textbooks. More information here: studentpirgs.org/textbooks/take-action
  35. 35. What You Can Do COLLEGES can offer support to faculty interested in adopting or writing open textbooks. More information here: studentpirgs.org/textbooks/take-action
  36. 36. What You Can Do AUTHORS can show preference for publishers using alternative models, like open textbooks. More information here: studentpirgs.org/textbooks/take-action
  37. 37. Open Textbooks <ul><li>A Step Toward Affordability </li></ul>Nicole Allen The Student PIRGs [email_address] May 12, 2010
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