Educause ELI (9/12/11)
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Educause ELI (9/12/11)


  • 1,036 views (recording here too - though I'm not sure if Educause requires you be an ELI member to see it - I think it will be open - hope so :) ... (recording here too - though I'm not sure if Educause requires you be an ELI member to see it - I think it will be open - hope so :)

Join Malcolm Brown, EDUCAUSE Learning Initiative director, and Veronica Diaz, ELI associate director, as they moderate this webinar with Cable Green, PhD, Director of Global Learning, Creative Commons. Cable Green, Director of Global Learning @ Creative Commons, will discuss how, if we are smart, we will use today's technical and legal tools to build and share high quality, affordable educational resources with everyone who wants to learn. The combined forces of digital content, the Internet and the effect of Moore's law push the cost of storing, replicating and distributing educational materials, once created, to near zero. Open licensing allows this content to be reused, revised, remixed and redistributed so others may localize, customize, translate, and (most important) collect and share open data on the effectiveness of the educational resources to continuously improve their quality. Cable will also discuss how open policies, once adopted, make sustainability a non-issue and ensure publicly funded educational resources are open educational resources.



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    Educause ELI (9/12/11) Educause ELI (9/12/11) Presentation Transcript

    • HowDigital Technologies & Open Educational Resources areDisrupting Higher Education
    • The “Iron Triangle” suggests institutions are constrained in their ability to adapt
      “In the view of many college and university presidents, the three main factors in higher education—cost, quality, and access—exist in what we call an iron triangle. These factors are linked in an unbreakable reciprocal relationship, such that any change in one will inevitably impact the others.”
      - Public Agenda research on opinions of higher education presidents
      Source: The Iron Triangle: College Presidents Talk About Costs, Access, and Quality, Public Agenda, October 2008.
      Source: The Iron Triangle: College Presidents Talk About Costs, Access, and Quality, Public Agenda, October 2008.
    • The Iron Triangle
      Three concepts dominate the concerns presidents:
      increasing cost of higher education
      challenge of providing access
      need to maintain and improve educational quality
      Three missions in tension:
      Access up = quality down and/or costs up
      Quality up = access down and/or costs up
      Costs down = quality down and/or access down
    • Rivalrous vs. Non-Rivalrous Resources
      Affordances of
      Digital Things
    • How do we currentlyattempt to harness digital networked technologies?
    • Shifting our Thinking…
      Old: “Distance Education” as delivery mechanism.
      New: eLearning as learning effectiveness strategy.
    • SLOAN-C Online Stats
      Almost 2/3 of for-profit institutions now say that online learning is a critical part of their long term strategy.
      The 21% growth rate for online enrollments far exceeds the 2% growth in the overall higher education student population.
      Nearly 1/2of institutions report that the economic downturn has increased demand for face-to-face courses and programs.
      3/4of institutions report that the economic downturn has increased demand for online courses and programs.
      Source: Class Differences: Online Education in the United States, 2010
    • Why does this growth matter?
    • National / State Education Plans
      Educate More Citizens
      Raise educational attainment to create prosperity, opportunity
      • Policy Goal: Increase the total number of degrees and certificates…
    • eLearning… but what about sharing digital, non-rivalrouseducational resources?
    • We have…
    • a problem...
    • Text
      Global Trends
    • Text
      Global Trends
    • Text
      Global Trends

      • More than 13 million hours of video were uploaded during 2010
      • 48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded every day
      • Over 3 billion videos are viewed a day
    • Text
      Global Trends
    • Text
      Global Trends
    • Global Trends
    • DOE: Definition of OER
      Open educational resources (OER) are teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use and repurposingby others.
    • Open Educational Resources (OER) are teaching, learning and research materials that are freely available under an open license that allows them to be:
      Reused– you can reuse the content in its unaltered / verbatim form
      Revised– you can adapt, adjust, modify, or alter the content itself
      Remixed– you can combine the original or revised content with other content to create something new
      Redistributed– you can make and share copies of the original content, your revisions, or your remixes with others
    • Why is “Open” Important?
      Cooperate & share = We all Win
      Faculty have new choices when building learning spaces.
      …the more eyes on a problem, the greater chance for a solution.
      Affordability: students can’t afford textbooks
      Self-interest: good things happen when I share
      It’s a social justice issue: everyone should have the right to access digital knowledge.
    • A simple, standardizedway to grant copyright permissions to your creative work.
    • Attribution
      Share Alike
      No Derivative Works
      Step 1: Choose Conditions
    • Step 2: Receive a License
    • Human Readable Deed
    • Lawyer Readable Legal Code
    • <span xmlns:cc="" xmlns:dc=""><span rel="dc:type" href="" property="dc:title">My Photo</span> by <a rel="cc:attributionURL" property="cc:attributionName" href="">Joi Ito</a> is licensed under a<a rel="license" href="">Creative Commons Attribution 3.0 License</a>.<span rel="dc:source" href=""/>Permissions beyond the scope of this license may be available at <a rel="cc:morePermissions" href="">OZMO</a>.</span>
      Machine Readable Metadata
    • most free
      least free
    • 55 Jurisdictions Ported
    • Over400 millionitems
    • 175+ Million CC Licensed Photos on Flickr
    • 38
      Flickr: Francisco Diez
    • Higher Ed
    • Education grant making
    • Search & Discovery
    • Translations & Accessibility
    • Customization & Affordability
      “We will cultivate the culture and
      practice of using and contributing to
      open educational resources.”
    • The high cost of textbooks has reduced Washington citizens’ access to higher education.Full-time students spend approximately $1,000 on textbooks every year.
      College Board Report: Trends in College Pricing (2007)
    • English Composition I
      50,000+ enrollments / year
      x $100 textbook
      = $5+ Million every year
    • …the current Higher Education textbook market is estimated at $8.2 billion, and is expected to reach in excess of $9 billion by 2014.
      Total market size based on Eduventures Textbook Market Study
      and the National Association of College Stores, 2009.
    • The Old Economics
      Print, warehouse, and ship a new book for every student
      = Rivalrous
    • The New Economics
      Upload one copy, and everyone uses it simultaneously
      Making copies, storage, distribution of digital stuff = “Free”
      = Non-Rivalrous
    • Legislative Strategy
      Textbook RFP?
      Higher Education
      Textbooks for top 100 highest enrolled courses
      Textbooks for 24 “Common Core” courses
    • Open Education
      Open Course Library
      designing and sharing 81 high enrollment, gatekeeper courses
      for face-to-face, hybrid and/or online delivery
      to improve course completion rates
      lower textbook costs for students (<$30)
      provide new resources for faculty to use in their courses
      for our college system to fully engage the global open educational resources discussion.
    • 81 courses = 411,133 enrollments / year
      411,133 enrollments x $100 textbook = $41M+ in textbook costs / student debt per year
      Limit on textbook costs in redesigned courses is $30. 
      If courses are adopted by 25% of the sections in the system (faculty decision), the savings to students will be $7.2M per year.
      Savings increase with increased adoptions and/or when courses use free, open textbooks.
      Open Education
    • New State Board “Open” Policy
      Open Policy
      All digital software, educational resources and knowledge produced through competitive grants, offered through and/or managed by the SBCTC, will carry a Creative Commons Attribution License.
    • Legislative Strategy
      Partner with Legislators who care about:
      (a) efficient use of state tax dollars &(b) saving students money.
    • WA Legislation
      Faculty consider the least costly practices in assigning course materials, such as adopting the least expensive edition available, adopting free, open textbooks when available, and working with college librarians to put together collections of free online web and library resources, when educational content is comparable as determined by the faculty…
    • WA Legislation
      SSHB1946 – two big ideas – share technology and share content.
      (v) Methods and open licensing options for effectively sharing digital content including but not limited to: Open courseware, open textbooks, open journals, and open learning objects…
    • Student Advocacy
      WA CTC Student Voice Academy
      “The high cost of textbooks is a burden to students….”
      Top Issue three years running….
    • Hey Public K-20 Education!
      We must get rid of our “not invented here” attitude regarding others’ content
      move to: "proudly borrowed from there"
      Which textbook one uses is not a strategic advantage
      Nor can we (or our students) afford it
    • Harder to catch-up
      or even understand
      Google, Amazon, Open Source,
      Open Content, Open Textbooks…
      Functional Possibilities
      Higher Education
    • NEW HE Models are En Route
    • Questions
      What if all publicly funded educational content was open access? 
      What kind of efficiencies could higher education yield?
      Simple idea: public access to publicly funded educational materials.
    • Trade Adjustment Assistance Community College and
      Career Training Grants Program
      $2 Billion Department of Labor Grant
      All $2B of programs / courses produced must be openly licensed (CC BY)
      YOUR Systems / Colleges can download, modify and use any of it!
      Simple idea: public access to publicly funded educational materials.
    • Only ONE thing Matters:
      Efficient use of public funds to increase student success and access to quality educational materials.
      Everything else (including all existing business models) is secondary.
      Read: “Disrupting College…”
    • Punch Line?
      We can break the “Iron Triangle” IF we:
      Ask “what is best for students”
      Drop old business models
      Openly license and share our educational and scientific resources
      Get humble, recognize common need, and use each others’ works
      $1.5B+ en route
    • Dr. Cable GreenDirector of Global Learningcable@creativecommons.orgtwitter: cgreen