College Open Textbooks: Collaborative & Business Models

College Open Textbooks Collaborative & Business Models Jacky Hood Director May 12, 2010 [email_address] 650 949-7091 May 12, 2010 Creative Commons CC BY 3.0

Topics
College Open Textbooks History & Mission
Collaborative Members
Orange Grove: quality alliance of FDLC & UPF
Myths about open textbooks
Two facts we would turn into myths
Business models for open textbooks
Action to take now
May 12, 2010 Creative Commons CC BY 3.0 Open licensed by Ebby’s Photostream

College Open Textbooks Mission & History
MISSION: Increase community college open textbook demand and supply
2007: Barbara, Martha, Hal, Judy
Apr08-Mar09 Hewlett* Grant
2Q09 Hewlett* Grant
3Q09 Digital Marketplace Grant
Aug 09-Jul 2011 Hewlett* Grant
* William and Flora Hewlett Foundation
May 12, 2010 Creative Commons CC BY 3.0

The Twelve Members of the College Open Textbook Collaborative CC BY Licensed 2010 College Open Textbooks Slide

List of Art Books on COT Site May 12, 2010 Creative Commons CC BY 3.0

Peer Review on COT Site May 12, 2010 Creative Commons CC BY 3.0

Unique relationship with University Press of Florida
Founder of OnCoReBluePrint inter-state sharing and model
100 collections
165 textbooks
www.theorangegrove.org/open_textbooks.asp
www.upf.com
Slide CC BY Licensed 2010 College Open Textbooks Type Textbooks, Resources, Courses, Ancillaries Licensing Multiple Disciplines Academic Quality Very High due to UPF; some reviewed Format Mostly PDF Print options PDF, bound Ease of use High for users; limited for modifiers

Myths about Open Textbooks
Open textbooks = eBooks
Open textbooks = free books
Open textbooks = out-of-date publisher discards
Creators receive no benefits
May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse by halcyonsnow's photostream

Two facts to turn into myths
Traditional publishers = open textbook enemies
Campus stores = open textbook victims
College Open Textbooks Mantra
No enemies
No victims
May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse by BroadwayMapleCampusConnectionBwayPharmNov07.jpg

Two product types May 12, 2010 Creative Commons CC BY 3.0 Food, Clothing, Automobiles Pharmaceuticals, Electronics, Telecom, digital books, movies, music Patents and copyrights allow unit cost to cover design and updating cost. Need an open textbook business model that does the same. Low design cost High unit cost $ $ $ $ $ High design cost Low unit cost $ $ $ $ $

2 and 3 Party Business Models
Two party models
Buyer-seller only
Buyer uses product
Work better than 3-party models
Three-party models
Insurance
Advertising
Donations
Grants
Taxation
Veterinary medicine
The critter that pays is not the critter that benefits
May 12, 2010 Creative Commons CC BY 3.0 Labeled for reuse Shedd Aquarium

Roles in Open Textbooks
Foundations : seed capital
Colleges, universities, non-profits : quality assurance; standards; research
For-profits : tools, publishing
Government : remove legal restrictions, support open textbook development as a means of lowering taxes
May 12, 2010 Creative Commons CC BY 3.0 Stage Philip Talmage and St Johns reusuable

Action to Take Now
Join College Open Textbooks network and one or more groups: accessibility, adopters, authors/creators, reviewers, research http://collegeopentextbooks.ning.com
Visit the COT website for nearly 500 open textbooks, 100 peer reviews, and 40 accessibility reviews (coming soon) http://collegeopentextbooks.org

College Open Textbooks: Collaborative & Business Models

by Cable Green on May 12, 2010

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