CC BY Overview for Round 3 DOL TAACCCT Grantees (Feb, 2014)


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  • On to the first question – what is the CC BY requirement in the TAACCCT grant?
  • Now I know what you’re thinking, what if you have a mix of your own content plus proprietary licensed materials?
    Answer: Any material created with DOL funds must be made available under the terms of the Creative Commons Attribution license. If the course incorporates third-party proprietary material, simply removing that material prior to sharing the course, and acknowledging what was removed, is sufficient.
  • So that’s the CC BY license requirement in a nutshell. Before we move on to answering the next big question, does anyone have anything they’d like to address about the actual requirement?

    Ok, so, the next big question is, “What is Creative Commons? What is CC BY?” “Clap” if you’ve heard of Creative Commons or CC BY before.
  • CC is the law catching up with the way the internet actually works.
    But think about all the ways the internet has changed in the past ten years. It’s time to think about how CC will evolve.
  • But we have one main thing we do across all of our work. And that is simply this:
    We make sharing content easy, legal, and scalable. And though it might get a little more complicated than that when it comes to the details, that’s really all you need to know about the big picture. We make sharing content easy, legal, and scalable.
  • So how is that possible? How is CC less complicated than the existing system?
    Very simply, we offer free copyright licenses that creators can attach to their works. And one of those licenses is the license in your grant requirement, the CC BY license.
  • The CC BY license is especially designed for the Internet age. I showed you the human-readable summary of the license in the last slide, but what about the license itself?
  • Here is an example of an educational textbook that is publicly available under the CC BY license. If you click on the CC BY icon or the linked text, it will take you to..
  • This license deed. This is a human readable summary of the rights the creator (also known as the licensor) has given to the public, and the conditions that the user of the work (also known as the licensee) must abide by in order to use the work. You can see that the deed clearly states that you are free to share and remix the work as long as you provide attribution.
  • Here is what our license chooser tool looks like. It is located at creativecommons dot org slash choose.
  • When you copy and paste the resulting html code into a web page, you get this icon and text. It’s that easy for anyone to add the CC license to their website.
  • But I’m sure at this point a lot of you may be thinking, what are open educational resources?
  • The OER movement prides itself on enabling these things when it comes to educational resources. And all of this is possible because of the CC licenses, especially the CC BY license which enables more permissions than our other licenses.
  • The OER movement is truly a global movement. All of these initiatives, and more, are using CC licenses to share their educational materials with the world. Including more popular initiatives you may have heard about...
  • And Flickr, the popular photo sharing community.
  • And let’s not forget For those of you who don’t know, all third party materials on are defaulted under a CC BY license.
  • Well, you can use the CC search tool I showed you in the previous slide, or you can go to where we give you a list of places to find OER.
  • So that’s Creative Commons and CC BY in a nutshell. Before we move on to the next question involving the actual marking and implementation of the CC BY license for grantee works, does anyone have questions about Creative Commons, the CC BY license, or OER?
    Ok, so the next (and last major question) we’re going to answer today is “How should grantees properly mark their work with CC BY?”
  • Well there are essentially three options for grantees:
    You can either publish your work on one of the many platforms that already enable CC licensing
    Or you can publish your work on your own website with the CC license mark.
    Or you can publish your work on a third party website that doesn’t allow CC licensing, which means that you will have to make sure the CC BY license is embedded within the work itself.
    Option 1 is obviously the easier choice, but it’s really up to you since the SGA doesn’t specify.
  • You will see tutorials for the following video platforms. If you then choose Vimeo, a high quality video sharing platform, you’ll be taken to.
  • This tutorial, which takes you through the simple process of adding the CC license to your video.
  • In addition to platforms by media type, there is an OER specific platform that already defaults all of its materials under CC BY. That platform is Connexions. Anyone can create an account on Connexions by simply going to and registering. Connexions allows users to split up their resources into modules. For example, several modules may make up a textbook chapter which collectively can than make up an entire textbook. Uploading works to Connexions means all of it will automatically be marked with CC BY.
  • So as you can see, it’s pretty simple should the grantee choose one of the CC enabled platforms. But what if the grantee wants to publish the work on their own site?
  • Creative Commons has developed a set of best practices for marking content with a CC license at This page takes you through the process of marking the CC license on your own site, marking specific types of media, formats, and even marking offline works. You can take a look at this page to get familiar, and send all of the people you work with to it.
    We’ll go over a visual example of good and bad marking here, so you can get a quick idea of how grantees should properly mark their work with a CC BY license.
  • This is an example of poor CC license marking. But why is it a poor example? Can anyone guess why?
  • Well, which license is the work under? It just states generically “Creative Commons license”, but there is more than one CC license and each one has different permissions and conditions.
    Secondly, there is no link to the license, or visual indicator of the license. The generic CC logo only signifies Creative Commons, not one of its licenses.
    Lastly, you can’t tell it from the slide, but the license mark is not machine-readable, especially since it’s not linked!
  • Here’s an example of pretty good marking. And I’m sure you recognize it from the slide I showed you before. Can anyone guess why this is an example of good marking?
  • Here’s an example of how the good folks over at The Open Course Library did it – their work is authored by Washington State Colleges. They have also noted the funders of the work, in their case – the Bill & Melinda Gates Foundation and the Washington State Legislature.
  • Here’s another FAQ we’ve received a lot. Who do we put as the author of our materials, eg. consortium, college, or faculty?
    The answer: The author of the material is normally the person or group of individuals who created the material. However, your consortium or college may have a policy on who is listed as the author (eg: it could be the consortium, the college, or the individual). Any particular policy is not stipulated by the grant.
  • So we’ve learned how to publish on your own site with the CC BY license, but what if you want to publish your work on a third party platform that does NOT enable CC license marking? How can you add the CC BY license mark then?
  • Well, that’s covered at the Best practices for marking content with CC licenses page, too. But let me show you what that page says. It says to go to the license chooser and select the “Offline” option when choosing the type of License mark. This automatically generates text that the grantee can than copy and paste into the bottom or footer of any document. Once they have added the CC BY license mark directly to their works, they can upload the work to any platform and people who download the work will be made aware of the CC BY license.
    This third option is not ideal, so we encourage you to encourage your grantees to go with option 1 or 2.
  • Another FAQ: What if we incorporate other OER into our materials? How do we give them credit?
  • Well here’s a simple example of how Openstax college did it. They culled together different OER and made it into a textbook called Introduction to Sociology.
  • At the end of the textbook they give credit for all the different pieces. You can see that it’s as simple as a title, link to the original content, name of the author, and a link to the CC license of the original content.
  • But you don’t have to remember all that, since we also cover this in depth in our Marking Best practices for users.
  • So one FAQ is, “Is there a deadline by which the we must apply the CC BY license? Do the materials have to be in final version before it is made available under CC BY?”
    The answer to the first question: The U.S. DOL requires that materials be submitted at the end of the grant. Please consult your DOL federal program officer for details.
    In answer to the second: No. However, we encourage grantees to share pre-final versions with the public or other consortiums working on similar content, though it is not required.
  • Another question we’ve received is whether grantees can change the license after the project has ended. The answer: CC licenses are not revocable. Once a work is published under a CC license, licensees may continue using the work according to the license terms for the duration of copyright protection. Notwithstanding, CC licenses do not prohibit licensors from ceasing distribution of their works at any time; however, you might check with the U.S. Department of Labor if the grant allows you to do so.
  • Many grantees have express some concern over getting their faculty and other third party stakeholders on board with the CC BY license requirement. However, The SGA explicitly stated that any materials created through these funds will be made available under the terms of the Creative Commons Attribution license and that was agreed to by the consortium when they accepted the money from the DOL. That is, the you can tell faculty that they have already agreed to openly license materials created with DOL grant funds.
    When dealing with a faculty or staff member that is hesitant to openly licensing their materials it is best to describe the benefits that will come with the sharing; benefits such as wider recognition of their quality work, a larger audience that will benefit from their work, and an ability to publicly refer to their quality work for others to review. All of these benefits encourage more positive work to happen with the faculty member and will potentially aid in their chances of receiving future funding.
  • Lastly, I can’t possibly remember everything from this webinar. Where can I get some answers in the future when I need them?
  • First, visit our website. Our FAQ has grown pretty comprehensive at this point and will probably answer your question.
  • If that doesn’t help, email us!
  • CC BY Overview for Round 3 DOL TAACCCT Grantees (Feb, 2014)

    1. 1. Creative Commons Attribution (CC BY) for DOL TAACCCT Grantees Dr. Cable Green Director of Global Learning Creative Commons
    2. 2. A special thanks to our real lead! Paul Stacey Associate Director of Global Learning Creative Commons
    3. 3. Except where otherwise noted, this work is licensed under: Attribution: Slides are a remix from CC staff: Jane Park, Paul Stacey, Tim Vollmer & Cable Green
    4. 4. • DOL's TAACCCT SGA CC BY requirement. • What is CC BY? • What is Creative Commons? What does it do? How does it work? • What are Open Educational Resources (OER)? • How does the CC BY requirement and OER affect TAACCCT development? • Where to find existing OER to use in your courses. • Factors to consider when authoring and developing your own OER.
    5. 5. Global Economy •Foreign trade •Offshore outsourcing •Imports Positives •lower prices •higher efficiency •more jobs •quality Economic Adjustments Required Negatives •displaced workers •unemployment •lower wages •low & obsolescent skills •personal & family hardship
    6. 6. TAACCCT Economic Adjustments Negatives Positives •lower prices •higher efficiency •more jobs •quality Positives •employed workers •higher skills •higher wages •thriving growth industries Global Economy Global OER
    7. 7. Economic Adjustment – Grant Program • $2 billion grant funding over 4 years starting 2011 • Grants provided to community colleges • Expand education and career training programs that can be completed in two years or less • Help TAA-eligible workers and other adults acquire skills, degrees, and credentials needed for high-wage, high-skill employment while also meeting the needs of employers • Grant requires all newly developed materials be CC BY Largest OER initiative in the world.
    8. 8. High Growth Industry Sectors Bridging Basic Education % GRANTEES DEVELOPING CURRICULA IN SHARED FIELDS OF STUDY Health Manufacturing Energy Transportation Information Technology DOL TAACCCT Round 1 Data Analysis by Paul Stacey 20-Feb-2013 TAACCCT program is uniquely creating OER in vocational industry sectors like manufacturing, health, energy, transportation and IT.
    9. 9. What is the CC BY requirement in the TAACCCT grant?
    10. 10. SGA Requirements • In order to further the goal of career training and education and encourage innovation in the development of new learning materials, as a condition of the receipt of a Trade Adjustment Assistance Community College and Career Training Grant (“Grant”), the Grantee will be required to license to the public (not including the Federal Government) all work created with the support of the grant (“Work”) under a Creative Commons Attribution 3.0 License (“License”). • This license allows subsequent users to copy, distribute, transmit and adapt the copyrighted work and requires such users to attribute the work in the manner specified by the Grantee. Notice of the License shall be affixed to the Work.
    11. 11. SGA Requirements • Work that must be licensed under the CC BY includes both new content created with the grant funds and modifications made to pre-existing, grantee-owned content using grant funds. • Only work that is developed by the grantee with the grant funds is required to be licensed under the CC BY license. Pre-existing copyrighted materials licensed to, or purchased by the grantee from third parties, including modifications of such materials, remain subject to the intellectual property rights the grantee receives under the terms of the particular license or purchase. In addition, works created by the grantee without grant funds do not fall under the CC BY license requirement. • The Department will ensure that deliverables developed with these funds are publicly available.
    12. 12. Purpose “to ensure that materials developed with funds provided by these grants result in work that can be freely reused and improved by others.” How does CC BY and OER affect TAACCCT work? 1. Share development costs of learning resources among institutions 2. Quality improvements through collaboration, visibility, creativity, and critical thinking 3. Save time and effort through the reusing and remixing of resources 4. Pedagogical innovations 5. Lower costs to students 6. Open accessibility of resources to previously excluded groups 7. New partnerships and market opportunities
    13. 13. FAQ: What if we have a mix of our own content plus proprietary licensed materials?
    14. 14. What is Creative Commons? What is CC BY?
    15. 15. Nonprofit organization Free copyright licenses Founded in 2001 Operates worldwide
    16. 16. What do we do? We make sharing content easy, legal, and scalable.
    17. 17. How do we do free Most it? Free copyright licenses that creators can attach to their works. least free Least free
    18. 18. CC licenses are unique because they are expressed in three ways.
    19. 19. With the CC BY license, you retain your copyright, while granting some uses of your work… and others must give you credit / attribution.
    20. 20. CC BY grants the public permission to copy, distribute, perform, display, and build upon your work, as long as they give you credit for your work.
    21. 21. Here is an example of an educational textbook that is publicly available under the CC BY license. If you click on the CC BY icon or the linked text, it will take you to..
    22. 22. http://creativecommons. org/ choose
    23. 23. <a rel="license" href=""><img alt="Creative Commons License" style="border-width:0" src="" /></a><br />This work is licensed under a <a rel="license" href="">Creative Commons Attribution 3.0 Unported License</a>.v _______________________________________________________________ This work is licensed under a Creative Commons Attribution 3.0 Unported License.
    24. 24. FAQ: What is OER?
    25. 25. OER are teaching, learning, and research resources that reside in the public domain or have been released under an open license that permits their free use and re-purposing by others. OER are learning materials freely available under a license that allows you to: •Reuse •Revise •Remix •Redistribute
    26. 26. Open Educational Resources (OER)
    27. 27. ✓ Customization ✓ Accessible versions ✓ Translations ✓ Evolution of resource over time ✓ Affordable versions ✓ Innovation ✓ Discoverability
    28. 28. Wikipedia: Over 77,000 contributors working on over 22 million articles in 285 languages
    29. 29. CERN releases photos under a Creative Commons License CC-BY-SA 34
    30. 30. FAQ: How do we find OER?
    31. 31. Sourcing OER
    32. 32. How should I properly mark my work with CC BY?
    33. 33. 1. 2. 3. Publish on an existing platform that enables CC licensing Publish on your own site Publish on a site that doesn’t enable CC licensing
    34. 34. e.g., Video platforms • • • • Vimeo YouTube Internet Archive Wikimedia Commons Publish/Video
    35. 35. OER-specific platform
    36. 36. 1. 2. Publish on an existing platform that allows CC licensing Publish on your own site
    37. 37. Best practices for marking content with CC licensing: Creators • License • machine readable • use CC License Chooser • Title • Author • URL / link
    38. 38. Example of poor Marking
    39. 39. o o o o o o o Which license? Link to license? License icon? Not machine-readable Author? Title? URL / Link?
    40. 40. Example of better Marking
    41. 41. Example of better Marking
    42. 42. FAQ: Who do we put as the author of our materials (eg. consortium, college, faculty)?
    43. 43. 1. 2. 3. Publish on an existing platform that allows CC licensing Publish on your own site Publish on a site that doesn’t allow CC licensing
    44. 44. choos e
    45. 45. FAQ: What if we incorporate other OER into our materials? How do we give them credit?
    46. 46. Marking Best Practices: Users • License • machine readable • Title • Author • URL / link
    47. 47. FAQ: Is there a deadline by which we must apply the CC BY license? Do the materials have to be in final version before it is made available under CC BY?
    48. 48. FAQ: Can we change the license on the materials after the project has ended?
    49. 49. FAQ: We are meeting resistance from faculty and others around opening materials. What steps can I take?
    50. 50. FAQ: Where can I go if I have additional questions?
    51. 51. ✓ Understand CC licenses ✓ Apply CC BY to your materials ✓ Find existing OER to use ✓ Attribute other CC-licensed works ✓ Open policy ✓ Universal Design for Learning and accessibility ✓ Data-driven learning designs ✓ Best practice in creating and managing OER
    52. 52. Free support and technical assistance to all DOL TAACCCT grantees to help meet SGA requirements including support for: • licensing TAACCCT grant work with a Creative Commons Attribution 3.0 License • incorporating principles of universal design • ensuring deliverables are readily accessible to qualified individuals with disabilities • developing and implementing online and technology-enabled courses • supporting accelerated learning in a flexible manner that allows students to master concepts or course content more successfully in a shorter period of time • evaluation to ensure continuous improvement & data-based decision making
    53. 53.
    54. 54.
    55. 55.