SOCIAL MEDIA ROI
A Series of “Just the facts, ma’am” snapshots
  of how C. Grant & Company Delivers
       Results and ROI...
When publishers engage C. Grant & Company for a social
  media campaign, we make a measurable difference
SOCIAL MEDIA BUZZ
SOCIAL MEDIA BUZZ
SOCIAL MEDIA BUZZ
FAN GROWTH
FAN GROWTH
1/14/10
      1




 -29,999




 -59,999




 -90,000                                                           2/3/10


...
AMAZON RANK IMPACT
4,000                                             150,000


        3,000                                             112,...
YOUTUBE ENGAGEMENT
CGC TWITTER FOLLOWER GROWTH
   (Used for promoting book campaigns)
TO SUPPORT RESULTS AND ROI:

  CONTESTS AND QUIZZES           TRADE AND CONSUMER
          MICROSITES                  ADV...
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Social Media ROI for Publishers

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Snapshots of recent campaigns and their impact on publishing success

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  • Social Media ROI for Publishers

    1. 1. SOCIAL MEDIA ROI A Series of “Just the facts, ma’am” snapshots of how C. Grant & Company Delivers Results and ROI to Publishers
    2. 2. When publishers engage C. Grant & Company for a social media campaign, we make a measurable difference
    3. 3. SOCIAL MEDIA BUZZ
    4. 4. SOCIAL MEDIA BUZZ
    5. 5. SOCIAL MEDIA BUZZ
    6. 6. FAN GROWTH
    7. 7. FAN GROWTH
    8. 8. 1/14/10 1 -29,999 -59,999 -90,000 2/3/10 -120,000 -150,000 1/14/10 2/3/10 Gospel According to Lost Amazon Rank AMAZON RANK IMPACT
    9. 9. AMAZON RANK IMPACT
    10. 10. 4,000 150,000 3,000 112,500 2,000 75,000 1,000 37,500 0 0 Engagement Start Engagement End Engagement Start Engagement End Subscribers Impressions Totals are accurate; graph for illustration only EMAIL LIST DEVELOPMENT
    11. 11. YOUTUBE ENGAGEMENT
    12. 12. CGC TWITTER FOLLOWER GROWTH (Used for promoting book campaigns)
    13. 13. TO SUPPORT RESULTS AND ROI: CONTESTS AND QUIZZES TRADE AND CONSUMER MICROSITES ADVERTISING WIDGETS PRODUCT IDENTITY BANNERS/BADGES MEDIA PLANNING TWITTER ACCOUNTS KEYWORD DEVELOPMENT FACEBOOK PAGES CONSUMER AND B2B RESEARCH EMAIL BLASTS FACEBOOK PROGRAMMING BLOG TOURS BLOG AND TWITTER FEEDS TWIBBONS BLOG CREATION VIDEO PUBLICITY ISSUU EXCERPTS AUTHOR TRAINING EVENT MARKETING WALLPAPER BLOG AND FORUM POSTS IPHONE APPS NEWSLETTERS TWITPITCHES WEBINARS POINT OF PURCHASE
    14. 14. Thanks for trusting us to support your work.

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