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Social Media ROI for Publishers
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Social Media ROI for Publishers

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Snapshots of recent campaigns and their impact on publishing success

Snapshots of recent campaigns and their impact on publishing success

Published in: Business, Technology

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  • Transcript

    • 1. SOCIAL MEDIA ROI A Series of “Just the facts, ma’am” snapshots of how C. Grant & Company Delivers Results and ROI to Publishers
    • 2. When publishers engage C. Grant & Company for a social media campaign, we make a measurable difference
    • 3. SOCIAL MEDIA BUZZ
    • 4. SOCIAL MEDIA BUZZ
    • 5. SOCIAL MEDIA BUZZ
    • 6. FAN GROWTH
    • 7. FAN GROWTH
    • 8. 1/14/10 1 -29,999 -59,999 -90,000 2/3/10 -120,000 -150,000 1/14/10 2/3/10 Gospel According to Lost Amazon Rank AMAZON RANK IMPACT
    • 9. AMAZON RANK IMPACT
    • 10. 4,000 150,000 3,000 112,500 2,000 75,000 1,000 37,500 0 0 Engagement Start Engagement End Engagement Start Engagement End Subscribers Impressions Totals are accurate; graph for illustration only EMAIL LIST DEVELOPMENT
    • 11. YOUTUBE ENGAGEMENT
    • 12. CGC TWITTER FOLLOWER GROWTH (Used for promoting book campaigns)
    • 13. TO SUPPORT RESULTS AND ROI: CONTESTS AND QUIZZES TRADE AND CONSUMER MICROSITES ADVERTISING WIDGETS PRODUCT IDENTITY BANNERS/BADGES MEDIA PLANNING TWITTER ACCOUNTS KEYWORD DEVELOPMENT FACEBOOK PAGES CONSUMER AND B2B RESEARCH EMAIL BLASTS FACEBOOK PROGRAMMING BLOG TOURS BLOG AND TWITTER FEEDS TWIBBONS BLOG CREATION VIDEO PUBLICITY ISSUU EXCERPTS AUTHOR TRAINING EVENT MARKETING WALLPAPER BLOG AND FORUM POSTS IPHONE APPS NEWSLETTERS TWITPITCHES WEBINARS POINT OF PURCHASE
    • 14. Thanks for trusting us to support your work.