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Handlebar capabilities overview

Handlebar capabilities overview






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    Handlebar capabilities overview Handlebar capabilities overview Presentation Transcript

    • Publishing Capabilities
    • QuestionsWhere is our publishing program headed?Why are we taking this route?Who should we publish for?What should we publish?How do we reach our market?Who can help us succeed? 2
    • Solutions Advertising and Author andPublishing Strategy Promotion Managed Services Research and Product Community and Development Content Marketing 3
    • StrategyPublishingCategory and ProductsBacklist ManagementDigitalMarketing 4
    • 5
    • Commodity(Bible(Branding( Classic(Series™(( 6
    • Product(Umbrella(Campaigns( 7
    • 8
    • Marketing StrategyOriginal and relevant promotionSearch- and share-focusedCommunity engagement and resourcingLeveraging author platformsPartnershipsData capture 9
    • ResearchConsumer ResearchTrade ResearchTrends and Data Analysis 10
    • Advertising and Promotion Consumer and Trade Print Merchandising Social Media Online media Events Non-Traditional Partnerships 11
    • Social Media Online Social Media Content Web Design Original Advertising Widgets and Blogger Facebook/ Set up (Posts, (Landing Articles and Media Print Contests and AncillarySelected Projects replies, Pages, blogs, other Fan Blogs (wiki-, Planning, Promotion program/ Adwords Giveaways (Facebook, Products Tools tours Advertising Twitter, and/ tweets, microsites) eHow, etc) Creative, and or blogs) reviews) Placement Ted Dekker “Immanuel’s Veins” (Nelson) Frank Peretti “Illusion” (Howard) March 2012 Jim McBride “Rite of Passage” (Moody)Bill Hybels “Too Busy Not to Pray” (IVP) Jim Wallis “Recovering Innocence” (Howard) Stephen Lawhead “Bright Empires” series (Nelson) Sweet/Viola “Jesus Manifesto” (Nelson)Jim Rubart “The Chair” (B&H) Common English Bible translation Alan Hirsch “The Faith of Leap” (Baker) One-Year Bible for Kids (Tyndale) Larry Crabb, Jr “66 Love 12 Letters” Nelson Jim Daly “First Time Dad” (Moody)
    • 13
    • Merchandising, Merchandising, Merchandising, Window,Cling, Bookmark, Bagstuffer, Floor,Clings,Endcap,Kit, Hanging,Sign, 14
    • 15
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    • 19
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    • 24
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    • Content and Community MarketingFan and email acquisitionArticlesWiki’sAncillary Products 28
    • 4,0003,0002,0001,000 0Engagement Start Engagement End Subscribers 29
    • 30
    • 31
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    • 34
    • Author and Managed Services Social Media Content Website Department and Category Author Training and Tools 35
    • Author Promotional Tools 36
    • 37
    • TeamChris Grant, VP Marketing for all divisions of ZondervanCarla Ballerini, VP Marketing for Thomas Nelson’s Bible, Reference andCurriculum divisionKeri Wyatt Kent, published author of more than a dozen books (Revell,Zondervan, IVP, Bethany House), blogger and speakerJulie Busteed, managed more than four dozen book marketing projects in pasttwo yearsBill Paetzold, Creative Director at Tyndale HouseAmy Wolgemuth Bordoni, columnist Chicago Tribune, published author (“TheRookie’s Guide to the Internet”) and prolific bloggerTiffany Self, head of media relations for Wheaton CollegeMark Neal, journalist (Liberty Chicago newspapers) and published C. S. Lewisscholar 38
    • Thank you. 39
    • handlebarmarketing.com @gethandlebarHandlebar Marketing on Facebook