C. Grant & Company
     Marketing
  Communications
  Integrated Marketing
       Campaigns
Integrated Marketing
Communications (IMC)
IMC is a marketing plan designed to ensure that all brand contacts with
customer...
IMC Requires a Team of
Specialists
Our experienced team has held professional titles including:
Director of Media Relation...
Our Process

              Dialogue:
              Collect Data, Listen to Customers, Ask
              Questions, Review ...
Case Study
City of West Chicago, IL
Original Campaign Theme: “This is West         Billboards
Chicago” to call attention t...
Case Study
SpringHill Camps
Original Campaign Theme:
“G2G” (Got to Go) tapped the            Constituent Research
growth o...
Case Study
Pioneer Clubs
                               Relevant Online Community
Message Platform: Position     Membershi...
Case Study
Raging Waves
Objective: Increase park
attendance during down
economy. Position as a
“day-cation” option for
cas...
Capability Sampler




                     9
Print Advertising




                    10
Social Network Optimization/
Reviews




                           11
Eblasts/Banner Ads




                     12
Print and Online
Content




                   13
Brochures/Catalogs




                     14
Direct Mail

    Date


    Dear Ministry Leader:


    As one working with professionals who seek to integrate their fait...
Web Design/Games




                   16
Media Relations




                  17
Research




           18
Branding/Identity




                    19
Other
 Banners      Radio          Outdoor




           Video/Animation




                                       20
About Us

Founded 2001 by Christopher Grant, former Senior Vice President,
Marketing at ServiceMaster and Vice President o...
Partial Client List
Zondervan*                  Associated Agencies
                                                      ...
Thanks




         23
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Integrated Marketing Campaigns Overview

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How C. Grant & Company serves clients through Integrated Marketing Campaigns. An overview of process and capabilities, with case studies.

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  • Integrated Marketing Campaigns Overview

    1. 1. C. Grant & Company Marketing Communications Integrated Marketing Campaigns
    2. 2. Integrated Marketing Communications (IMC) IMC is a marketing plan designed to ensure that all brand contacts with customers or prospects are relevant to that person and consistent over time. We do this through: Starting the plan with consumer insights based on data and research Development of a compelling single message delivered across media Using each media vehicle creatively to reinforce the message Developing multiple forms of communication to reinforce the message Use of specialized media centered around specific target audiences 2
    3. 3. IMC Requires a Team of Specialists Our experienced team has held professional titles including: Director of Media Relations, Wheaton College Columnist, Chicago Sun-Times Media Group Marketing Manager, Amoco VP of Marketing, ZonderKidz (HarperCollins) Art Director, SpringHill Camps Adjunct Writing Faculty, Wheaton College Co-owner, Gap Digital Recording Creative Director, Tyndale House Adjunct Marketing Professor, Calvin College Analyst/Consultant, Douglas Shaw & Associates Fund Raising Senior Associate Editor, Leadership Journal Author, “An Educator’s Guide to the Internet” (Simon & Schuster) and “A Rookie’s Guide to the Internet” (Radio Shack) Professor, School of Electrical Engineering and Computer Science, Washington State University Senior Director, Corporate and Internet Communications, Zondervan 3
    4. 4. Our Process Dialogue: Collect Data, Listen to Customers, Ask Questions, Review Previous Performance Discover: Analyze Data and Determine the key insight that will drive new results Design: Develop Communications and Marketing Strategy and Execution Plan Deliver: Execute Strategy on Time and on Budget, Generate Momentum, Analyze Results, Begin New Dialogue 4
    5. 5. Case Study City of West Chicago, IL Original Campaign Theme: “This is West Billboards Chicago” to call attention to city assets to attract new development and increase On-site Promotion resident pride and satisfaction. Signage This was accomplished through: Constituent Research Radio Advertising Direct Mail Newspaper and Magazine Advertising(Bi- lingual) Brochures (Bi-lingual) Event Promotion Retail flyers and posters Sponsorship Sales Street Banners Redesign City Seal Website design Print Newsletters Media Relations 5
    6. 6. Case Study SpringHill Camps Original Campaign Theme: “G2G” (Got to Go) tapped the Constituent Research growth of texting in 2008 among Direct Mail Postcards and Brochures younger kids and provided a platform for showing kids the Parental Forms range of activities they had to go to SpringHill to experience. Camper booklets This was accomplished through: Retail flyers and posters Radio Advertising Consumer-Generated Promotion Program Newspaper and Magazine Advertising Social Network Optimization Microwebsites Constituent Research (written, online, focus groups) Electronic Newsletters (four versions per month) Church promotion (direct mail, telemarketing scripts, posters, Media Relations giveaways) Billboards Demographic, Behavioral, and Market Segment List Profiling On-site Promotion Partial Plan Overview Email blasts Signage 6
    7. 7. Case Study Pioneer Clubs Relevant Online Community Message Platform: Position Membership/Participation Pioneer Clubs as a innovative but “safe” Social Network ministry partner for those Optimization (e.g.Twitter, involved in the high calling Facebook) of children’s ministry. Original Blog Creation/ This was accomplished Posting through: External blog postings/ Magazine Advertising comments Microwebsites Constituent Research Electronic Newsletters Video creation and production (training and Media Relations promotion) Direct Mail Postcards and Email blasts Brochures Google Adwords Campaign Banner Advertising 7
    8. 8. Case Study Raging Waves Objective: Increase park attendance during down economy. Position as a “day-cation” option for cash-strapped families and differentiate from park district pool options. Relevant Online Community This was accomplished Membership/Participation through: Social Network Optimization New Website (e.g.Twitter, Facebook) Magazine Advertising Original Blog Creation/ Posting Microwebsites External blog postings/ Electronic Newsletters comments Media Relations Constituent Research Direct Mail Postcards and Email blasts Brochures Google Adwords Campaign 8
    9. 9. Capability Sampler 9
    10. 10. Print Advertising 10
    11. 11. Social Network Optimization/ Reviews 11
    12. 12. Eblasts/Banner Ads 12
    13. 13. Print and Online Content 13
    14. 14. Brochures/Catalogs 14
    15. 15. Direct Mail Date Dear Ministry Leader: As one working with professionals who seek to integrate their faith and business life, I though you’d be interested in the attached sampler of our new title, Serving Two Masters? Reflections on God and Profit by C. William Pollard, chairman emeritus of The ServiceMaster Company. This is the follow- up book to Pollard’s best - selling, The Soul of the Firm , which we published with our sister company Zondervan, and a book that has had enormous influence in both the business and Christian communities. This sampler contains four chapters of this just - released book with ideas for further discussion and questions , in a length that works well in a group setting. These chapters will engage participants in stimulating dis cussion and give them important insights they can carry into their workplaces. They will appreciate the advice and encouragement from a business leader who has been in their place. I’d encourage you to use this sampler as a special four - week session or us e an individual chapter to supplement a discussion you are already facilitating. Additional information and copies of the sampler chapters can be downloaded from the book website: www.servingtwomasters.com . The book is now available at bookstores nationwide or online. Special discounts and ordering information for bulk orders are also detailed in the booklet. I hope this sampler will be helpful to you and those in your circle of influence. Sincerely, Marion Maneker Vice President and Publisher Collins Business 15
    16. 16. Web Design/Games 16
    17. 17. Media Relations 17
    18. 18. Research 18
    19. 19. Branding/Identity 19
    20. 20. Other Banners Radio Outdoor Video/Animation 20
    21. 21. About Us Founded 2001 by Christopher Grant, former Senior Vice President, Marketing at ServiceMaster and Vice President of Marketing at Zondervan (HarperCollins) Full-service integrated marketing and research firm (website here) Office located in historic building in the Chicago suburb of Wheaton, IL 21
    22. 22. Partial Client List Zondervan* Associated Agencies Jossey-Bass Willow Creek Association Meisner Aircraft Redeemer Church/NYC Wheaton College Center for Student Missions Sandy Cove Heartland Alliance for ServiceMaster** Human Needs and Human Kanakuk Kamps Aramark Rights TH Hilson Company MicroTek Raging Waves Waterpark* LeaderTreks Tyndale House Publishers SpringHill Camps* Wheaton Eye Clinic Leadership Network * IMC Clients TruGreen Covenant College Forest Home Mount Hermon Camps and Conferences Baker Publishing Glocal.net Muskoka Woods* Pioneer Clubs* John Brown University City of West Chicago, IL* Pine Cove 22
    23. 23. Thanks 23

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