C. GRANT AND COMPANY OVERVIEW
Extending Your Year-Around
Impact Through Electronic
Newsletters
Moving Camp from a
Seasonal Event to an
Ongoing Relationship
THE RE-INVENTION OF THE CAMP
NEWSLETTER
It starts with a marketing question: How
can we increase our contact with campers and their
families throughout the year rather than
communicating in seasonal bursts of promotion?
It quickly leads to a bigger question:
How can we extend our ministry as we" as
marketing impact and provide two-way
communication with our constituents on a
regular basis?
The answer: Use technology to
provide regular communications that
meets the real, everyday needs of campers
and their parents. And use 20-30% of the
content for targeted camp news and
promotion.
It works.
And so an old camp standby--the print
newsletter--becomes an interactive, electronic
communication vehicle that is as tied to
ministry and programming success as it was
marketing.
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C. GRANT AND COMPANY OVERVIEW
CGC provides a turnkey e-newsletter program for camps.
Under your supervision, we write, design, and code your newsletters, manage subscriber
lists, and handle distribution. You provide a contact person, collaborate on the editorial
plan, provide leads for news and marketing content, and approve each newsletter before it
goes out.
That’s all there is to it.
E-NEWSLETTER FEATURES
AND BENEFITS
Different versions provide age-appropriate Approximate Monthly Newsletter Cost
content $8,000
Cost savings on printing and postage
$7,000
Content can be forwarded by current campers
to new prospects $6,000
Live links drive traffic to websites or other $5,000
locations including Facebook, MySpace, and
$4,000
YouTube
CGC provides a turnkey program that requires $3,000
little more than a regular flow of information and $2,000
approvals
$1,000
Performance can be closely and accurately
monitored $0
1 2 3 4 5 6
Ministry objectives can be extended through
the year as newsletters reinforce and further Number of Monthly Newsletters
develop camp curriculum
Total per Month
Technology allows for individually-customized Cost per Issue
content based on recipient age, sex, location or
other variables
CGC HAS CONSISTENTLY
For more detail, contact:
MET OR EXCEEDED GOALS
FOR EMAIL NEWSLETTER Chris Grant
PERFORMANCE. WE C. Grant and Company
GENERATE MONTHLY chris@cgrantandcompany.com
REPORTS ON KEY METRICS 630 248 0201
TO ENSURE ONGOING
GOALS EFFECTIVENESS.
Delivered Opened (of Click-Thru Unsubscribe
Delivered) (of Opened) (of Opened)
90% 30-40% 25% >2%
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