Camp Newsletter Slideshare Document
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Camp Newsletter Slideshare Document

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An overview of how C. Grant & Company helps camps develop year-around relationships with campers and parents through electronic newsletters.

An overview of how C. Grant & Company helps camps develop year-around relationships with campers and parents through electronic newsletters.

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  • 1. C. GRANT AND COMPANY OVERVIEW Extending Your Year-Around Impact Through Electronic Newsletters Moving Camp from a Seasonal Event to an Ongoing Relationship THE RE-INVENTION OF THE CAMP NEWSLETTER It starts with a marketing question: How can we increase our contact with campers and their families throughout the year rather than communicating in seasonal bursts of promotion? It quickly leads to a bigger question: How can we extend our ministry as we" as marketing impact and provide two-way communication with our constituents on a regular basis? The answer: Use technology to provide regular communications that meets the real, everyday needs of campers and their parents. And use 20-30% of the content for targeted camp news and promotion. It works. And so an old camp standby--the print newsletter--becomes an interactive, electronic communication vehicle that is as tied to ministry and programming success as it was marketing. 1
  • 2. C. GRANT AND COMPANY OVERVIEW CGC provides a turnkey e-newsletter program for camps. Under your supervision, we write, design, and code your newsletters, manage subscriber lists, and handle distribution. You provide a contact person, collaborate on the editorial plan, provide leads for news and marketing content, and approve each newsletter before it goes out. That’s all there is to it. E-NEWSLETTER FEATURES AND BENEFITS Different versions provide age-appropriate Approximate Monthly Newsletter Cost content $8,000 Cost savings on printing and postage $7,000 Content can be forwarded by current campers to new prospects $6,000 Live links drive traffic to websites or other $5,000 locations including Facebook, MySpace, and $4,000 YouTube CGC provides a turnkey program that requires $3,000 little more than a regular flow of information and $2,000 approvals $1,000 Performance can be closely and accurately monitored $0 1 2 3 4 5 6 Ministry objectives can be extended through the year as newsletters reinforce and further Number of Monthly Newsletters develop camp curriculum Total per Month Technology allows for individually-customized Cost per Issue content based on recipient age, sex, location or other variables CGC HAS CONSISTENTLY For more detail, contact: MET OR EXCEEDED GOALS FOR EMAIL NEWSLETTER Chris Grant PERFORMANCE. WE C. Grant and Company GENERATE MONTHLY chris@cgrantandcompany.com REPORTS ON KEY METRICS 630 248 0201 TO ENSURE ONGOING GOALS EFFECTIVENESS. Delivered Opened (of Click-Thru Unsubscribe Delivered) (of Opened) (of Opened) 90% 30-40% 25% >2% 2