Mobile Strategies and the Real Time Enterprise - Kevin Benedict June 2012
Enterprise Mobile Strategies 2012 Presenter: Kevin Benedict p. 1 Netcentric Strategies -‐ 2012
What We’ll Cover …• Enterprise Mobility Priorities, Numbers and Predictions• Perspectives on Mobility• Mobile Strategies• Recommendations• Wrap-up 2
How Important Is Mobility to Your Future Success? Cri$cal 44% Not Important Very 36% Important Somewhat Important Important 15% Important Series1 Somewhat 4% Very Important Important CriPcal Not 1% Important 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Netcentric Strategies Enterprise Mobility 3 Survey 2011
Where are the Expected ROIs? Categories Response RatioIncrease productivity 79.1%Gain efficiencies 66.9%Improve customer interaction and service 48.6%Reduce costs 43.4%Improve visibility and accountability 42.6%Provide BI reports and data to the mobile workforce 42.6%Achieve competitive advantages 41.7%Improve employee interaction, education and collaboration 34.7%Increase sales with mobile CRM 33.9%Improve brand and sales via mobile marketing and retail apps 25.2% Netcentric Strategies 4 Enterprise Mobility Survey 2011
Current EﬀecPveness of Mobile Strategies 51% are not excited.
Planned Mobile Apps • 88% are implemenPng • 32% -‐ 5 or more apps insiderRESEARCH Special Report Mobile Outlook 2012 7 Netcentric Strategies -‐ 2012
Top Areas for Enterprises to Mobilize, Survey #1 1. Field Services 2. Sales/CRM 3. Workflows – alerts, approvals and notifications 4. BI – business intelligence reports 5. Enterprise Asset Management 6. Inspections and Surveys 7. Proof of Delivery 8. Supply Chain Management
What Mobile Devices? insiderRESEARCH Special Report Mobile Outlook 2012 10 Netcentric Strategies -‐ 2012
Does your company support the use of "personal" smartphones or tablets for enterprise mobility applicaPons? 59% Yes 41% No 11 Netcentric Strategies -‐ 2012
M&A in Enterprise Mobility • SAP acquired Sybase for $5.8 billion (large inventory of mobile soluPons) • Symantec acquired Odyssey (MDM) • Google acquired Motorola • IBM acquired Worklight • SAP acquired Syclo 12 Netcentric Strategies -‐ 2012
Mobile Strategies insiderResearch Mobile Outlook 2012
Challenges to Developing a Mobile Strategy The ﬁrst four biggest challenges: 1. Developing a mobile strategy 2. IdenPfying and prioriPzing business cases 3. Choosing a plaiorm and mobile technologies 4. BudgePng 14 Netcentric Strategies -‐ 2012 insiderResearch Mobile Outlook 2012
CompePPve Advantages and the Real Time Enterprise 1. Connected workforce, assets and inventories2. Tracking and managing assets, fleets and workforce3. Work and task status visibility4. Dynamic real time scheduling5. Integrated back office systems and unified views6. Real time analytics and dashboards7. 360 degree and 3D view of the operational area
What We’ll Cover …• Enterprise Mobility Priorities, Numbers and Predictions• Perspectives on Mobility• Mobile Strategies• Recommendations• Wrap-up 19
Aberdeen Group on Mobility and the Real-Time EnterpriseGetting the right information, to the right people, sothey can make the right decisions is the driving forcebehind mobilizing the workforce. Aberdeen Groups Mobility in 20 ERP 2011 Report
Common OperaPonal Picture Management at all echelons need to utilize the Common Operational to synchronize operational data to maintain maximum situational awareness and information superiority. This greatly increases an organizationʼs capabilities, and ensures project partners have the right information, at the right time, in the right place.# # ~US Army Geospatial Center #21 Netcentric Strategies -‐ 2012
Aberdeen Group on Mobility and SpeedWhy is there demand for mobility? “Much of it is related to vola$lity -‐ the need to be able to react as quickly as possible to issues without being tethered to a desktop.” 22
Aberdeen Group’s Mobility in ERP 2011 Report Mobile soluPons should provide workers with informaPon to make good and Pmely decisions. Aberdeen Group’s Mobility in 23 ERP 2011 Report
Real-‐Time Decision Making • The key to your success is the speed with which you understand the need to change, change and adapt to change.• How fast can you change from Plan A to Plan B to Plan C?
Disciplined Data Driven Decision Making Military Strategist -‐ John Boyd • OODA – Observe, Orient, Decide and Act 1. Receive real-‐Pme data 2. Understand context and meaning – analyze 3. Select a course of acPon 4. Execute 5. Repeat…. 25 Netcentric Strategies -‐ 2012
Select Your CommunicaPon and Decision Making Strategies 26 Netcentric Strategies -‐ 2012
Mobility in ERP 2011 Report – Aberdeen group#1. Mobile solutions should provide front-line workers with information to make good decisions.#2. Mobile solutions should enable timely decision making#3. Mobile solutions should deliver process and KPI alerts#4. Not only receive alerts, but the full capability to resolve problems.# Aberdeen Group’s Mobility in 27 ERP 2011 Report
Infonomics InformaPon should be considered a new asset class in that it has measurable economic value—and that there are signiﬁcant strategic, operaPonal and ﬁnancial reasons for doing so. ArPcle by Gartner Inc.s Douglas Laney, Ptled Infonomics: The Prac1ce of Informa1on Economics 28 Netcentric Strategies -‐ 2012
Infonomics, the Real-‐Pme Enterprise and Mobility The mobile workforce and real-‐Pme informaPon: • LocaPon • Job status • Skills and qualiﬁcaPons • Inventory • Equipment needs and usage • Costs (hourly wage) If you have this real-‐Pme informaPon, then you can opPmally schedule and uPlize your workforce – without you cannot. 29 Netcentric Strategies -‐ 2012
Infonomics, Mobility and CompePPve Advantages 41.7% idenPfy compePPve advantages as a moPvaPon for implemenPng mobile soluPons. Netcentric Strategies Enterprise Mobility Survey 2011 30 Netcentric Strategies -‐ 2012
Gartner’s 2012 and 2013 Expectations1. In 2012, we will look for the social networking capabilities that field services management vendors integrate.2. In 2012 we will look for the use of advanced analytics in field service processes.3. Another disruptive element in mobile is HTML5 and the possibility to support disconnected field service applications without having to resort to native code development. Gartners Magic Quadrant for 31 Field Services Sept 28, 2011
Examples of Real-‐Time Conjecture Real-‐$me Real data EsPmated daily schedules Real-‐Pme drip feed schedules EsPmated drive Pmes Real-‐Pme drive Pmes based on fact Planning based on esPmates and average Real-‐Pme planning based on actual events job Pme on the ground EsPmated parts and material inventory Real-‐Pme inventory adjustments based on actual jobs and inventory usage (nearest real-‐Pme locaPon of parts) Allocate work based on average skills Dispatch work based on real-‐Pme metrics including experience, locaPon and qualiﬁcaPons Any job given to any available service Least cost, qualiﬁed resource allocated technician (in-‐house resources or contracted) Average KPIs Real-‐Pme personalized KPI Monitoring 32 Netcentric Strategies -‐ 2012
Current Situation, Ideas and Strategies• Less than 50% of companies have a strategic enterprise mobility plan in place. • 51.3% have no mobility policy in place. • 78.6% of survey respondents will be integraPng with mulPple back end systems. • 73.7% will be outsourcing some or all of their enterprise mobile applicaPon development. Netcentric Strategies 42 Enterprise Mobility 2011 Survey
What is Required in the Field? 43 Netcentric Strategies -‐ 2012
SituaPonal Awareness SituaPon awareness involves being aware of what is happening in the vicinity to understand how informaPon, events, and ones own acPons will impact goals and objecPves, both immediately and in the near future. 44 Netcentric Strategies -‐ 2012
Conjecture or Real Time Enterprise Mobility?Conjecture: An opinion or conclusion formed on the basisof incomplete information. How much of your businesstoday is based on conjecture?
Velocity – Real-Time Mobility Tactics• Velocity: the speed and direction of an object• The ability to quickly bring all required resources and assets to the point of need
Mobilizing Objects for OpPmized Performance • People • Jobsite access • Schedules • Permissions/Permits/• LocaPons InspecPons/Approvals • Skill sets • QualiﬁcaPons • Experience • Parts • Equipment • TransportaPon • Available vendors • Available subcontractors
4-Dimensional Field Services• 3D – length, width and height (GPS)• 4D – length, width, height and “TIME”• GPS coordinates plus time (arrival, start time, job status, stop time, departure, drive time etc.)• Intersection of objects, place and time• Optimized Intersection + =
Optimized Intersections Think thousands of “opPmized intersecPons” constantly on the move for real-‐Pme resource management and situaPonal awareness. 49
Mobilizing ERPs and Business SolutionsExtending back office systems to mobile workers is a top priority.
Mobility is Transforming Healthcare • 30% of Physicians are using mobile devices to treat patients today.# • Physicians monitor patientsʼ health with networked devices, ranging from wirelessly networked medicine bottle lids to worn or embedded sensors that report back on vital signs# • Physicians coordinate care with the help of analytic tools in the cloud and a wealth of individual and collective patient data# • Physicians and staff directly connect with patients over PCs or mobile devices for between-appointment follow-ups.#51 Netcentric Strategies -‐ 2012
Mobile Knowledge Management and the Social Enterprise • Convo• Chatter• Jive• Yammer• SAP StreamWork• Google Docs
B2C – Business to ConsumerMobile consumer devices and appsare showing the enterprise how it isdone. 53
Mobile Augmented RealityExtra data to augment our reality is everywhere today and willcontinue to grow.
Ghost Map & SpaPal HumaniPes John Snow and Henry Whitehouse
Mobile BI Command and Control at the Point of Biggest Impact 56 Netcentric Strategies -‐ 2012
M2M, Remote Sensors, and the Internet of Things Machine to Machine (M2M) systems that collect data wirelessly from smallembedded chips is changing many monitoring and tracking processes.
Remotely Controlling Equipment DirectTV on iPads and iPhones
Context Aware Applications • Context Aware • Location Aware • Task Aware • Situational Awareness • Priority Aware • Time AwareContext-‐aware apps use informaPon about a person to understand their intenPons and needs -‐ and then to proacPvely serve up the most appropriate content, product or service.
Maturity Roadmap for Enterprise Mobility Context Aware, PredicPve, 360 view, Integrated SoluPons Real-‐Time Dynamic Scheduling, BI, Mobile SFA, CollaboraPon, HCM GPS Tracking – Fleets, Assets, Workforce, Mobile Field Services, Mobile EAM, Mobile CRM, Mobile Data CollecPon Email, Mobile Web, Workﬂow Alerts, Mobile Web Portals Voice, SMS
What We’ll Cover …• Enterprise Mobility Priorities, Numbers and Predictions• Perspectives on Mobility• Mobile Strategies• Recommendations• Wrap-up 62
Mobile Frameworks, Infrastructures, and Platforms• Mobile architectural frameworks • Mobile infrastructure and integraPon frameworks • Mobile user interface and experience frameworks • Mobile operaPng systems and development environments • Mobile device and M2M management • Common OperaPonal Picture -‐ Network Centric OperaPons • Mobile applicaPon management • Mobile user management • Mobile security management • Mobility governance • Mobile Workﬂows • Change management • Wireless network communicaPons
Mobile ApplicaPon Plaiorms Connect Consume Eclipse Create Apps SAP ApplicationsExample Databases MADP/MEAP J2EE Connector Architecture Web Oﬀ the Shelf Mobile Apps ServicesExample Software Custom Applica$ons Applications Control Example Files Control MDM Mobile Apps, Users, Data Security Management
Donʼt Forget these 7#1. Understand the scope of current and future mobility demand#2. Understand the business must have a mobile strategy before the IT organization can#3. Inventory mobile app demand and prioritize mobility projects#4. Develop mobile apps that can be used on todayʼs devices and tomorrowʼs devices#5. Use standardized mobile platforms, MDMs, development tools and methodologies whenever possible#6. Bring in external resources and third party experts in the beginning#7. Understand that mobility projects never end and will be here for the rest of your career, so build to manage and support long term# 65
What We’ll Cover …• Enterprise Mobility Priorities, Numbers and Predictions• Perspectives on Mobility• Mobile Strategies• Recommendations• Wrap-up 66
10 Key Points to Take Home1. Endless numbers of every changing devices 2. Need for real-‐Pme visibility, accountability, compliance and KPI monitoring 3. Need for many mobile apps and mulPple integrated backend systems 4. Companies will re-‐engineer business processes to support real-‐ Pme interacPons with the mobile workforce 5. Trend towards real-‐Pme visibility and management 6. Networked Field OperaPons 7. Rapid applicaPon development environment 8. Rapid deployment capabiliPes 9. Standardized mobile middleware plaiorm 10. Standardized integraPon with backend systems
Your Turn! Kevin.email@example.com