MMC124 Capstone Project Course Outline
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MMC124 Capstone Project Course Outline

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MMC124 Capstone Project Course Outline MMC124 Capstone Project Course Outline Document Transcript

  • Division of Applied Science and Management School of Management, Tourism and Hospitality Fall, 2009/10 COURSE OUTLINE MMC 124 Capstone Project 45 Hours Lecture 30 Hours Lab PREPARED BY: Mike Mason & Colleen Grandy DATE: May 28, 2009 APPROVED BY: DATE: ____________________ Shelagh Rowles, Dean
  • YUKON COLLEGE Copyright August, 2009 All right reserved. No part of this material covered by this copyright may be reproduced or utilized in any form or by any means, electronic or mechanical, traded, or rented or resold, without written permission from Yukon College. Course Outline prepared by Mike Mason and Colleen Grandy, September 28, 2009. Yukon College P.O. Box 2799 Whitehorse, YT Y1A 5K4
  • Division of Applied Science and Management School of Management, Tourism and Hospitality MMC 124 Fall, 2009/10 Capstone Project INSTRUCTORS: Michael Mason, Colleen Grandy EMAIL OFFICE HOURS: Monday – Friday, 8:30 am – 4:30 pm OFFICE LOCATION: Office T126-D and T1032 Trades and Technology wing TELEPHONE: 668-8766; 668-8869 E-MAIL: mmason@yukoncollege.yk.ca; cgrandy@yukoncollege.yk.ca WEB: mmc124.wordpress.com COURSE OFFERING DAY: Friday (May choose to meet Thursdays when not scheduled to meet workflow coordinator) COURSE OFFERING TIMES: 1:00 p.m.- 4:00 p.m. This project underscores the importance of teamwork in small groups while working on real, community-based projects. By synthesizing the hard skills learned in individual program courses, you will research, plan, and carry out a multimedia communications strategy for a local organization. In addition to the synthesis of hard skills, you will be required to demonstrate the necessary soft skills of adaptability, leadership, negotiation, motivation, and professionalism needed to work in the industry. You will use all of these skills to develop a comprehensive communications strategy that may include web, print, video, and audio components. This culminating project will inevitably improve your employability in the industry by offering you a communications experience that is directly relevant to the industry. LEARNING OUTCOMES: The successful completion of this course indicates that the student has reliably demonstrated the ability to: • Manage a multimedia communication project. • Meet project milestones individually and within a team environment. • Interact with clients in a professional manner. • Develop and deploy an effective communication strategy for the client. • Critique other team projects and receive feedback in a professional manner. DELIVERY METHODS/FORMAT:
  • Conventional lecture and demonstration methods are used to present the theory portion while projects and assignments are used to reinforce and compliment the theory. Instructors will offer support during lab time when you are working independently on course projects. PREREQUISITES: You must have completed or be on schedule to complete, this term, all courses in the Multimedia Communication certificate program. COURSE REQUIREMENTS/EVALUATION: Attendance and Participation Regular attendance and participation is expected. If you must miss class, please inform the instructor and your team members ahead of time. It is your responsibility to take notes, to obtain missed assignments, announcements or material handouts for any class you have missed. You are also expected to review topics as outlined in the syllabus prior to class. Yukon College’s policy on Academic Conduct states that attendance is mandatory. [You] may be dismissed from a program if more than ten percent (10%) of the scheduled contact hours are missed in any one course. Evaluation: Communication with client and team members 20% Production schedule milestones 20% Final Project(s) 60% OPTIONAL SUPPLIES: It is not required that you own a computer; however, the appropriate hardware and the course software are suggested for optimal learning. Students should purchase a USB flash drive to transfer files to and from home. SYLLABUS:
  • Date Topic Deliverables Week 1 Work Flow Coordinator Presentation Friday Course overview and objectives Jan. 8 Project management • Setting up a production schedule • Presentation skills • Components of communication strategy development Week 2 Work Flow Coordinator Presentation Friday First meetings with clients: Jan. 15 • Assess the audience • Determine ongoing budget • Determine media • Discuss resources available • Develop key communication points Finalize Production Schedule • Set tasks and deliverables Teamwork fundamentals: critique and feedback Week 3 Team meeting to develop ideas, proposal Submit Production Thursday (brainstorming) Schedule Jan. 21 Week 4 Teams meet with clients to discuss draft proposal Friday (1st mock-up) Jan. 29 Teams work on media projects Appointments with Work Flow Supervisor Week 5 Teams work on media projects Submit proposal to Thursday instructors for feedback Feb. 4 Week 6 Teams work on media projects Submit revised Friday Appointments with Work Flow Supervisor proposal to client Feb. 12 Week 7 Teams work on media projects Thursday Teams meet with clients to discuss progress Feb. 18 Week 8 Teams work on media projects Friday Appointments with Work Flow Supervisor Feb. 26
  • Week 9 Peer review of projects Thursday Media project revisions March 4 READING WEEK Week 10 Teams work on media projects Thursday Teams meet with clients to discuss deployment March 18 Week 11 Teams work on media projects Friday Appointments with Work Flow Supervisor March 26 Week 12 Teams work on media projects Thursday April 1 Week 13 Teams work on media projects Thursday Media project revisions April 8 Week 14 Media project revisions Thursday April 15 Week 15 Deploy projects and make final presentations to Launch Friday clients April 23