Digital Rites of Passage - Managing Your Social …

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Provides guide on why to use social media for job and career management and provides a 4 step framework - Create, Connect, Curate, Control - on how to leverage social media for job hunting and career management. Presentation focuses on college interns and students transitioning to workforce, but can apply to anyone in workforce wanting to know how to use social media more effectively in their career.

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Digital Rites of Passage - Managing Your Social …

  1. 1. Digital Rites of Passage: Managing Your Social Media Digital Identity from College to the Workforce Chris Gormley CEO, Social Media Information University of Pittsburgh April 2, 2013© 2013 Social Media Information LLC – All Rights Reserved
  2. 2. Interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks. Social Wikis Photo Sharing Virtual Game Networks Worlds Blogs Podcasts Video Sharing Virtual Social Worlds Micro Blogs Social Ratings Sites P2P File Bookmarking Sharing© 2013 Social Media Information LLC – All Rights Reserved
  3. 3. This is You…©Warner Bros. and Village Roadshow Pictures
  4. 4. “Social media is a dominantform of communicationtoday, you can certainly learna lot about a person byviewing their public, onlinepersonas”personas” Haefner,- Rosemary Haefner, VP HR at CareerBuilder © 2013 Social Media Information LLC – All Rights Reserved
  5. 5. Cost of Hiring a Manager Level Employee is 150% of Salary© 2013 Social Media Information LLC – All Rights Reserved Source: Institute for Research on Labor & Employment
  6. 6. When asked why they use social networks to conduct backgroundresearch, hiring managers stated the following… 65% Whether the Candidate Presents 35% Whether the Candidate is Well himself/herself Rounded professionally 51% Whether the Candidate Is a Good 12% Uncover Reasons Fit for Company Not to Hire Culture Candidate 45% Learn More about To Dig Deeper the Candidate’s Than a Traditional Qualifications Interview Source: CareerBuilder Survey of 2,303 hiring managers and © 2013 Social Media Information LLC – All Rights Reserved human resource between February 9 and March 2, 2012
  7. 7. 37% of Employers Use Social Media to Research CandidatesWhich Social Media Sites are Employers Frequenting Most? FaceBook 65% LinkedIn 63% Twitter 16% Others 17% Source: CareerBuilder Survey of 2,303 hiring managers and human resource between February 9 and March 2, 2012 © 2013 Social Media Information LLC – All Rights Reserved
  8. 8. Which industries use social media most when hiring? 52% IT 28% Healthcare Don’t Use, 11% But Plan To Source: CareerBuilder Survey of 2,303 hiring managers and © 2013 Social Media Information LLC – All Rights Reserved human resource between February 9 and March 2, 2012
  9. 9. Control Create 4CCurate Connect© 2013 Social Media Information LLC – All Rights Reserved
  10. 10. Control Create 4CCurate Connect© 2013 Social Media Information LLC – All Rights Reserved
  11. 11. Go Where HiringYOU ARE THE Managers Spend Time! General PRODUCT… …create your brand Targeted Your Own Website Example: About.me Blog/PodcastUSE: Projects - Video –Words – Images – Q&A© 2013 Social Media Information LLC – All Rights Reserved
  12. 12. Control Create 4CCurate Connect© 2013 Social Media Information LLC – All Rights Reserved
  13. 13. Computers Don’t Provide Jobs, People Do Follow! Like! Target Co’s Importance of Keywords LinkedIn Groups More… • Recommend / Endorse • Meet-up GroupsAnalytics / Understand People • Connect In Person before Online Give More to Receive – 3x © 2013 Social Media Information LLC – All Rights Reserved
  14. 14. Control Create 4CCurate Connect© 2013 Social Media Information LLC – All Rights Reserved
  15. 15. In-depth GeneralKnowledge KnowledgeMore Time Less Time Original Repost or Q&A Like Content Re-tweet Re- Retailer of Knowledge for your Brand 1. Use Valuable Content • Meetings of Interest 2. Add Your Unique • Job Leads Interpretation or • “How To” Guides Commentary • Infographics 3. Appropriate for Target • Articles Audience • Podcasts © 2013 Social Media Information LLC – All Rights Reserved
  16. 16. Control Create 4CCurate Connect© 2013 Social Media Information LLC – All Rights Reserved
  17. 17. 34% of hiring managers said the following social media discoveriesled to candidate not getting hired.48% Candidate Posted Provocative / 33% Candidate bad- bad- mouthed previous Inappropriate employer Photos45% There was Evidence of Candidate 28% Candidate made Discriminatory Drinking or Using comments related to Drugs race,gender,religion35% Candidate Had Poor Communication 22% Candidate lied about his or her Skills qualifications Source: CareerBuilder Survey of 2,303 hiring managers and © 2013 Social Media Information LLC – All Rights Reserved human resource between February 9 and March 2, 2012
  18. 18. Source: http://fireme.l3s.uni-hannover.de/fireme.php
  19. 19. Monitor Your Profile! Know Privacy Settings • FaceBook, LinkedIn Settings • Once shared, different rules often apply • Use Alias for Experimentation www.social-fingerprint.com Know Your Rights React Quickly to Issues • EEOC Controllable vs. uncontrollable • FCRA situations on internet require different • Digital Millennium Take Down responses. Stay Alert, But Don’t Live in Cabin Guard Access to You • Social Profiling at Corporate and “Friends” and “Links” get privileged Personal Levels Access – only grant to those you know. • Watch Location Based Data • Never Post Confidential Information Assume Any Information© 2013 SocialMediaInformationLLC – AllRightsReserved Could Become Public
  20. 20. Control Create 4C Curate Connect© 2013 Social Media Information LLC – All Rights Reserved
  21. 21. Thank You. Chris Gormley CEO, Social Media Information cgormley@smiaware.com www.social-fingerprint.com www.smiaware.com© 2013 Social Media Information LLC – All Rights Reserved

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