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Pinterest, a great opportunity for brands - ecommerce / tourism / food...
 

Pinterest, a great opportunity for brands - ecommerce / tourism / food...

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In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its 5 buttons / widgets and its rich pins, Pinterest represents a great opportunity for brands, to ...

In this document, we focus on best practices that brands like Etsy, Topshop set on Pinterest. With its 5 buttons / widgets and its rich pins, Pinterest represents a great opportunity for brands, to develop their online web content strategy and spread the world with their products.

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    Pinterest, a great opportunity for brands - ecommerce / tourism / food... Pinterest, a great opportunity for brands - ecommerce / tourism / food... Presentation Transcript

    • PINTEREST: ! A GREAT OPPORTUNITY FOR BRANDS! ! NOVEMBER 2013! Conseil Analytics - Web Content - Social Media Marketing!
    • PINTEREST: A VISUAL SOCIAL NETWORK! Social networking sites have become more visual. This is especially the case of Pinterest. The site, which consists of images and videos arranged in a bulletin board style layout, has become one of the largest social networks in US.! Unlike Facebook and Twitter, which rely on content from a network of friends and followers, Pinterest focuses on the “interest graph” and is made up of people who gather around topics of interest rather than relationships.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 2!
    • PINTEREST: MARKETING POTENTIAL TO COME! Pinterest drives more traffic to websites than Twitter, LinkedIn, ! Google+ and YouTube combined. !   Pinterest's recent valuation at $3.8 billion suggests that a huge amount of potential is seen in the way the social network could bridge pins with purchases.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 3!
    • SALES REVENUE BY SOCIAL MEDIA WEBSITE! 20% Pinterest users purchase an item they have seen on the site! Pinterest accounted for just 2% of social commerce (Facebook dominated with a whopping 55% of social e-commerce sales).! With its visual and product focus, Pinterest is a natural partner for e-commerce.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 4!
    • SHOWCASING ETSY’S BRAND! Etsy Key Figures:! ! -  -  -  -  29/11/2013! Over 800,000 online shops! 15 million one-of-a-kind items! 356 000 Pinterest followers! 87 boards.! Conseil Analytics - Web Content - Social Media Marketing! 5!
    • RICH PRODUCT PINS: ETSY EXAMPLE! Rich product pins offer several advantages: ! ! -  Get higher click-through rates than regular pins,! -  Make your brand more visible because your logo is on the pin,! -  Product pins are more likely to appear in a category feed, like Men’s Fashion or Gifts,! -  Include automatically updated details, like price changes and availability.! ! *Rich Pins also includes Article Pin, Recipe Pin, Movie Pin, Place Pin.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 6!
    • DRIVE INCREMENTAL TRAFFIC AND SALES   Etsy launched a Guest Pinner program to bring different points of view and engage the community in content sharing on Pinterest.   Items pinned from Etsy also come with attribution, ensuring that each pinned item carries a shop’s name and that the details contain the item name and price. ! Upon observing that their customers were pinning Etsy items onto Pinterest, the Etsy team added the Pin It button on each item listing page on Etsy.com.!   29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 7!
    • ETSY: LEARNING FROM CUSTOMERS! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 8!
    • TOPSHOP CAMPAIGN FOR CHRISTMAS GIFTS! Topshop has created a Pinterest campaign that will center around customers, creating and submitting inspirational boards for the Holiday season. ! This can cover all aspects of the Holiday period including decorations, a dream dress, their ultimate festive tree and Topshop products. ! ! Entitled #DearTopshop the campaign plans to take a 360 approach and make its presence known on & offline.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 9!
    • #DEARTOPSHOP CAMPAIGN! Ultimate gift guide that will feel personalized to each customer. ! ! Quirky and easy search categories such as “A gift that will wow”, “All things that sparkle” and “A bit of romance” will help customers find the perfect gift or party outfit on the company’s website.! ccccccccc   ! These can be pinned, shared, shopped and celebrated through all of Topshop’s digital worlds, with top pinned products being featured on the brand’s homepage every day.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 10!
    • PINTEREST PLACES! Pinterest Team designed Place Pins to combine the beautiful imagery of a travel magazine with the utility of a map online.   Users can access from anywhere on Android device or iPhone, to find new places on the go and even get directions!! ! Place Pins also include extra details like the address and phone number right on the Pin.! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 11!
    • PINTEREST BUTTONS OR WIDGETS! Adding a Pin it button or widget to product pages on your website provides an easy way for people to share your content on their boards.! 5 types of buttons or widgets are available: ! Pin  It Button: invite people to Pin things from your website! Follow Button: invite people to follow you from your website! Pin Widget: embed one of your Pins on your website! Board Widget: embed entire pin boards on website! Profile widget: show up to 30 of your latest Pins on your site! 29/11/2013! Conseil Analytics - Web Content - Social Media Marketing! 12!
    • THANK YOU FOR YOUR ATTENTION! ! +33 228039047" cgoyat@cgoandco.com! lverdier@cgoandco.com! Twitter : @cgoandco! cgo&co" 22, RUE RACINE 44000 NANTES! 140 BIS, RUE DE RENNES 75006 PARIS! www.cgoandco.com! ! Conseil Analytics - Web Content - Social Media Marketing!