Launching your service into the French Market

Launching your service into the French Market Advice for startups wanting to conquer the Eiffel Tower Cédric Giorgi Marketing Director @ Goojet

20/04/10

Web & Mobile Usage in France 20/04/10 35,34 million Internet users (Feb. 10) 31,76 million have broadband Internet (Jan. 10) Source: Mediametrie, Fevad, Comscore 24 million e-commerce users (Dec. 09) 47 million have a mobile Phone (Dec. 09)

Most visited websites 20/04/10 Source: Mediametrie, March 2010

Main Requests on Google in 2009 20/04/10

Major E-Commerce Websites 20/04/10 Source: Mediametrie, March 2010

Money, Money, Money 20/04/10 25 billion euros spent online in France in 2009 (Fevad) 1,17 billion euros in online Advertising in 2009 (UDA)

Social Media in France
Facebook : 17 million accounts
Twitter : hundreds of thousands
Linkedin : 1+ million profiles
Viadeo : 3 million profiles
Skyblog : 30 millions Blogs
Overblog : 10 million UV
20/04/10 Sources: brand websites or newspaper articles

Mobile in France
47 million Subscribers
Operators: 40% Orange, 31% SFR, 18% Bouygues Telecom, 11% MVNO
More than 2 million iPhone users
13,5 million mobile web users
5,5 million mobile social networks users
20/04/10 Source: Comscore

Major Tech Blogs 20/04/10

Major Mobile Blogs 20/04/10

20/04/10

French way of thinking
Latin Cartesian
French want to understand (Cartesian)
French prefer Inspiration to Procedure (latin
Justice and Rights
Why we can? vs Yes we can
Work is a mean, not an end.
French are epicurean
French love talking
20/04/10

Business in France
Strong Labour Law in France
35hour-week is not for everyone.
Few deals between large corporations and startups
BUT
Entrepreneur is a French word!
Subtantial tax incentives and gov grants for innovative young companies (CIR, Oseo, Tepa Law)
French are not xenophobic in Business
Paris-Centric
20/04/10

Check-List for a launch
Start early
Do a French version
Adapt your product
Check local competitors or partners (lots of web startups in France)
Come to France
Meet influencers (Entrepreneurs, Bloggers, Journalists etc.)
Hire a local team
Learn cheese and wine names ;)
20/04/10

Why do you have to launch in France?
Europe without France is not Europe.
French love Anglo-saxon innovation
Strong Technical infrastructure (Internet/Mobile)
Really good developers
It’s a big market
Because we need more strong European startups!
20/04/10

In the end 20/04/10

Contact 20/04/10 Cédric Giorgi [email_address] Twitter : @cgiorgi Goojet : cedric http://www.goojet.com

Picture Credits
Eiffel Tower: http://www.flickr.com/photos/marcobellucci/3308414653/
Percentage: http://www.flickr.com/photos/17025281@N00/2402015792/
Gold: http://www.daily-bourse.fr/images/
Cliché: http://www.flickr.com/photos/syel/1137450027/
Flag :TF1
Followers on Twitter
Elaia Partners, Orkos Capital
Guillaume Decugis, Marc Rougier and Thomas Nicholls
Vincent Ducrey
20/04/10 Thanks for the help

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Launching your service into the French Market

by Cedric Giorgi

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