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Application stores are wonderful,
   application stores are not
           everything!
 We need a mobile social media!



...
Focus on the Appstore




Mar 2009       Marketing 2.0 Conference
Huge possibilities



  25k apps in the AppStore

  +20millions users

  +500millions downloads

  +17millions iPhone




...
Some hints for a success in the Appstore
Tops are calculated with the number of dwds a day so…

   The 1st day is key

   ...
Web content and Apps are different!
                                       French AppStore as of Mar 10, 2009


          ...
Appstore is not everything



   Not all Brands can create a useful app

   Not all Apps manage to be visible in the Appst...
The AppStore is not the only one

   
  Android Market
   
  WindowsMobile Market Place
   
  Blackberry AppWorld
   
  Ov...
Content Discovery on Mobile




Mar 2009          Marketing 2.0 Conference
The Web content cycle

                         Browse 




      Discover                               Share 




Mar 20...
How can I discover content on my mobile ?

  
  Operator Portals?
           => Not social at all
  
  Facebook mobile, Tw...
Let’s be social on the mobile!

  
   It’s in the genes
  
   It’s needed
  
   It’s the right time




http://www.slidesh...
Goojet: a mobile social media


                                         Browse 



      Discover 
                      ...
Example


   John’s waiting for his bus; he’s bored…

   He checks his Goojet InBox and sees an
intriguing video (Penguin ...
Thank You
                    http://www.twitter.com/cgiorgi
                    http://www.twitter.com/goojet
           ...
Picture Credits

  •    www.discover-science.ie
  •    www.flickr.com/photos/furiousgeorge81/
  •    www.merl.com
  •    h...
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Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Conference

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Presentation given at the Marketing 2.0 Conference in Paris.
This talks explains the good and the bad points of the Apple Appstore, why appstores are not everything and why there is a need of social in the mobile for discovering new content and new services.

Feel free to comment, this presentation is a point of view, not a lesson ;)

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Transcript of "Application Stores and Mobile Social Media : Presentation @ Marketing 2.0 Conference"

  1. 1. Application stores are wonderful, application stores are not everything! We need a mobile social media! Cédric Giorgi Goojet cedric@goojet.com twitter.com/cgiorgi
  2. 2. Focus on the Appstore Mar 2009 Marketing 2.0 Conference
  3. 3. Huge possibilities  25k apps in the AppStore  +20millions users  +500millions downloads  +17millions iPhone Needless to say it’s a success!! http://www.slideshare.net/360conferences/pinch-media-app-store-secrets Mar 2009 Marketing 2.0 Conference
  4. 4. Some hints for a success in the Appstore Tops are calculated with the number of dwds a day so…   The 1st day is key   Do a full and appealing app description   Do some PR about your app   Make the users review and note your app   Inject external traffic   Don’t Forget to create a cool app! Goojet: In the French Top 50 since the launch of our app 3months ago => 1k to 3k dwds a day Mar 2009 Marketing 2.0 Conference
  5. 5. Web content and Apps are different! French AppStore as of Mar 10, 2009 Web (28%) Toys (28%) Games (44%) The Apple AppStore promotes much more Apps that leverage the iPhone platform (3D graphics, Touch Screen, Shake-sensitive, …). Mar 2009 Marketing 2.0 Conference
  6. 6. Appstore is not everything   Not all Brands can create a useful app   Not all Apps manage to be visible in the Appstore   17millions iPhone? It’s almost the number of Nokia N95 sold…   What about Virality?   iPhone apps are gadgets, not web content   Taxonomy vs Folksonomy Mar 2009 Marketing 2.0 Conference
  7. 7. The AppStore is not the only one  Android Market  WindowsMobile Market Place  Blackberry AppWorld  Ovi Store  Vodafone  Bouygues Telecom  Getjar  Mobango Mar 2009 Marketing 2.0 Conference
  8. 8. Content Discovery on Mobile Mar 2009 Marketing 2.0 Conference
  9. 9. The Web content cycle Browse  Discover  Share  Mar 2009 Marketing 2.0 Conference
  10. 10. How can I discover content on my mobile ?  Operator Portals? => Not social at all  Facebook mobile, Twitter? => No Mobile Content  Google Mobile? => Not working so well…  Sms or emails from Friends? => Not used at all Mobile does not have « Central Traffic Points » yet Mar 2009 Marketing 2.0 Conference
  11. 11. Let’s be social on the mobile!   It’s in the genes   It’s needed   It’s the right time http://www.slideshare.net/cgiorgi/mobile-viral-marketing-and-mobile-wom-iwomc Mar 2009 Marketing 2.0 Conference
  12. 12. Goojet: a mobile social media Browse  Discover  All My Friends Share  Mar 2009 Marketing 2.0 Conference
  13. 13. Example   John’s waiting for his bus; he’s bored…   He checks his Goojet InBox and sees an intriguing video (Penguin playing tennis???) All My Friends   The video is hilarious; he knows all his friends will love it!   He adds it to his favorite videos within his Goojet space.   Later that day, he’s the coolest guy at the party by showing off the cool videos he saved on his phone.   Jess loves them all and looks gorgeous (though she’s not in Goojet yet): he sends her the Penguin video directly to her phone (and gets her added to his friends in the process: well done John!)
  14. 14. Thank You http://www.twitter.com/cgiorgi http://www.twitter.com/goojet http://www.goojet.com Mar 2009 Marketing 2.0 Conference
  15. 15. Picture Credits •  www.discover-science.ie •  www.flickr.com/photos/furiousgeorge81/ •  www.merl.com •  http://money.unblog.fr/ •  www.marketingonthebeach.com •  http://wizag.com/ •  http://www.flickr.com/photos/mi-ki/ Mar 2009 Marketing 2.0 Conference
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